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Hello, I am Abdel, a web analytics expert with a very strong web dev & PPC background, I've helped lots of clients set up their tagging through google tag manager & data analytics as well, I've done all sorts of tracking tags & worked with pretty much all tracking software out there. Here're some of the few things I've worked on : - Google tag manager implementation, dynamic variables, data layering... - Facebook pixel advanced implementation (For eCommerce & SAAS products). - Google Analytics setups for SaaS business & solution providers. - Fetching user IP address / city & country. - Google analytics 4 - Events setup. - Google Analytics 4 - Data Layering for ecommerce - Google Analytics 4 - Migration/ transition from GA3 to GA4. - Server-side tracking (first-party tracking through google could server/ Stape.io). - Segment / MixPanel setup. - Debugging tag manager issues. - Custom Javascript coding for complex GTM and non-GTM implementations. These are some of the few things I've helped my clients with and for any other inquiry/custom work, feel free to reach out! Thank you, Abdel.

Highlights: ⭐️ 5+ Years of Full-Stack Digital Marketing Experience ⭐️ 3+ Years Managing Advertising for High-Ticket Infoproducts & D2C E-commerce Brands ⭐️ $3M+ Managed in Ad Spend Across Facebook & Google ads ⭐️ Google Ads & Facebook Certified Marketer ⭐️ Not Just a Media Buyer, Data Driven Full Stack Marketer 📄📄📄 Overview: I specialize in building complete marketing systems. From Facebook Ads, Google PPC, and funnel design, to email automation and advanced conversion tracking. My approach is data-driven and ROI-focused: every campaign is built to deliver real sales, real leads, and measurable business growth. With me, you get a complete growth partner, someone who can think strategically like a CMO, execute like a high-performance ads manager, and optimize like a conversion analyst. ⚙⚙⚙ Services: • Facebook & Google Ads Management • Funnel Design & Optimization • Conversion Tracking & CRM Setup • Email Marketing & Automation • Full-Funnel Strategy, Reporting & Scaling 🛠🛠🛠 Software: • Google Analytics 4 (GA4), Tag Manager • Hyros, Looker Studio • GoHighLevel, ActiveCampaign, Klaviyo, ConvertKit • ClickFunnels, Unbounce • Slack, Trello, Asana 💻💻💻 How Can We Work Together? Team Member: I join your team (Slack, PM tools) as a Fractional CMO — handling strategy, execution, and reporting within your workflow. Done-For-You (DFY): I fully manage everything — ads, funnels, tracking, reporting — delivering a complete growth system without needing daily input. Choose based on whether you prefer collaboration or hands-off execution! 🗣️🗣️🗣️ Testimonials: ⭐⭐⭐⭐⭐ "It was a pleasure working with Shawal. He's prompt in his communication, and we worked closely to optimize the performance of our Facebook campaigns. We closed the contract since we hired someone in-house, but I would highly recommend him to anyone looking for a Meta Ads manager." ⭐⭐⭐⭐⭐ "Shawal has been a great addition to our team, he's professional and took the time to learn our systems and to ask relevant questions. The accounts he's managed for us have performed well, and we are pleased with the results. We are looking forward to continuing the relationship of working with Shawa.l" ⭐⭐⭐⭐⭐ "Shawal is the man. Super helpful and gets done what he says he will, plus some. Will be working with him again." 💲💲💲 Pricing: Done-For-You (DFY Model) • Facebook Ads Management: $500/month • Google Ads Management: $500/month • Pixel & Conversion Tracking Setup: $300 (one-time) • Full Setup (Pixel + CRM + Email Systems): $1000 (one-time) As a team member, we can work at a flat rate of $49/hour, to start. 🚀🚀🚀 Ready to build a high-converting marketing system that drives real, measurable growth? Whether you need hands-on collaboration or full Done-For-You support, I’m here to help you scale with clarity, precision, and results. Let's GO! 👉 Click “Invite to Job” and let’s schedule a quick strategy call to align on your goals and map out the next steps! Looking forward to working together and taking your business to the next level!

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐬 𝐨𝐫 𝐬𝐚𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬❓ If you’re viewing my profile, chances are you’re looking for someone who can 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐥𝐞𝐚𝐝𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐮𝐧 𝐚𝐝𝐬. I have experience 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐝 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 𝐟𝐫𝐨𝐦 $𝟏𝟎/𝐝𝐚𝐲 𝐭𝐨 $𝟓,𝟎𝟎𝟎/𝐝𝐚𝐲, focusing on scaling campaigns while maintaining strong ROAS and conversion performance. I help businesses and agencies scale high-converting Google Ads campaigns with a strong focus on 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐬𝐚𝐥𝐞𝐬 𝐠𝐫𝐨𝐰𝐭𝐡, and conversion optimization. While Google Ads is my core expertise, I also support scaling through Meta Ads where needed. I regularly work with marketing agencies as a white-label PPC expert, managing multiple client accounts, optimizing campaigns, and delivering consistent ROI. I also partner directly with business owners who want predictable lead flow and scalable growth. 📈 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐈’𝐯𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 ✅ 10x ROAS for service-based businesses using advanced PPC funnel strategies ✅ 𝟐𝟑𝐗 𝐑𝐎𝐀𝐒 for eCommerce brands using Google Shopping & Meta ads ✅ 40% reduction in CPA through campaign optimization ✅ Scaled campaigns from small budgets to $50K+ monthly ad spend 🔘 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 I have worked with businesses across multiple industries including: • eCommerce brands • SaaS companies • B2B businesses • real estate • healthcare clinics • local service businesses • education and coaching companies This experience helps me build custom PPC strategies that fit each business model and audience. 📈 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞 ✅ Experience working with agencies managing multiple client accounts ✅ Focus on ROI and profitable growth ✅ Strong experience with lead generation and eCommerce campaigns ✅ Clear reporting and performance insights ✅ Long-term partnerships with agencies and businesses I enjoy building long-term partnerships with agencies and business owners who want a reliable PPC expert to manage and scale their advertising campaigns. 📩 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐬𝐞𝐧𝐝 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Google Ads, Lead Generation, Conversion Tracking (GA4, GTM), Meta Ads, CRO, Sales Funnels, Google Ads conversion tracking, Consultation, Performance Marketing, Google Ads Management, PPC Campaign Optimization, Lead Generation, Sales Funnel Optimization, Conversion Rate Optimization (CRO), Google Ads Conversion Tracking, GA4 Tracking Setup, Google Tag Manager (GTM), Meta Ads (Facebook Ads), B2B Lead Generation, High-Converting Landing Pages, Paid Ads Strategy, Performance Marketing, Consultation & Growth Strategy

Do you want someone who runs ads or someone who grows your profit ❓ The first option is everywhere on Upwork. ❌ Media buyers who only pause underperforming ads and send you weekly stats. They can't explain why your campaigns work or fail. ✅ The second option is rarer. That's what I do. I've managed $300,000+ in combined monthly ad spend. I've driven up to 6x ROAS on e-commerce campaigns. I'm a Meta Certified Media Buying Professional with 7+ years across lead generation and e-commerce. But numbers without context mean nothing. What matters is why they happen. I analyze your consumer psychology, your market positioning, your funnel gaps and your data. I diagnose then prescribe the most effective path forward. What that looks like in practice: ✔️ Ongoing market and audience analysis to stay ahead ✔️ Ad creatives built on a deliberate creative strategy and direct-response copywriting ✔️ Full-funnel optimization to maximize conversion at every touchpoint ✔️ Performance analysis using GA4, Microsoft Clarity, Atria and custom tracking setups ✔️ Continuous testing and iteration tied to KPIs that actually reflect your business health. I see the entire acquisition chain : strategy, creative, media buying, funnel, data, as one system. Most media buyers optimize one piece and wonder why results stagnate. If you want your product positioned as the obvious solution for your audience's problem, let's talk. Core skills : Facebook Ads - Instagram Ads - Copywriting - Creative Strategy - Funnel optimization - Data analysis - Project management.

Hi there! This profile wasn’t written by AI — it’s 100% me. I’m an Expert-Vetted, Top Rated Plus Paid Social Specialist, with hands-on experience managing up to $350K/month in ad spend. I've had the opportunity to work with some of the most recognizable brands across Canada and the U.S. I specialize in Meta, LinkedIn, TikTok, Pinterest, Reddit, and Twitter Ads — and I'm certified across Meta, LinkedIn, Pinterest, and Reddit. Here’s what I can help you with: ✅ Campaign Strategy – Translating your business goals into actionable ad strategies: funnels, objectives, budgets, bidding, audience targeting, and creative planning. ✅ Pixel Setup & CAPI – Setting up server-side tracking (via Google Tag Manager), conversion events, Google Analytics, and more for accurate performance measurement. ✅ Dashboard Setup – Building clean, insightful dashboards using Looker Studio for real-time reporting. ✅ Campaign Setup – From structuring campaigns to writing copy and choosing creatives. ✅ Monitoring & Optimization – Daily performance checks to catch anomalies early and ongoing weekly optimizations based on results. ✅ Reporting – Weekly performance breakdowns with clear insights and next steps. I also speak French and Spanish fluently, making communication with diverse teams and markets seamless. I can accept payment through either a retainer or an hourly rate. For hourly work, please refer to the following structure for ongoing contracts: Standard Rate (1–4 hrs/week): $100/hour 5–9 hrs/week: $80/hour 10–14 hrs/week: $65/hour 15–19 hrs/week: $50/hour 20+ hrs/week: $37.50/hour Regarding retainers, here are the fees PER ACCOUNT (OR PER PLATFORM), with an additional 50% charge per platform. Up to $2,000 Ad Spend: $550/month $2,001 – $3,000 Ad Spend: $600/month $3,001 – $5,000 Ad Spend: $750/month $5,001 – $10,000 Ad Spend: $1,000/month $10,001 – $20,000 Ad Spend: $1,500/month $20,001 – $50,000 Ad Spend: $2,000/month $50,001+ Ad Spend: Custom pricing (starting at $2,500/month) Let’s connect if you're looking for a performance marketer who knows the ins and outs of paid social — and gets results.

Profitable ad spend starts with reliable, actionable data. I create high-performing Google Ads campaigns driven by clear analytics, so we can cut waste and scale what works. Want campaigns that deliver measurable ROAS? Message me now and let’s map out your winning strategy. We'll work together to create a plan to avoid burning marketing dollars on under-performing campaigns and start generating profitable returns from your digital ads now! My digital advertising campaigns have helped my clients generate 10x Return On Ad Spend (ROAS) from search, social, and display. I'm a full-stack digital marketing specialist with over 15 years of experience in Google Ads, Facebook Ads, SEO, conversion rate optimization, copywriting, and analytics. ✅ Full-Stack Digital Marketing Specialist ✅ 15+ Years Digital Marketing Experience ✅ Top-Rated UpWork Freelancer ✅ 100+ Projects Successfully Completed I've worked at a number of very successful digital marketing agencies for several years before striking out on my own as a freelancer. I've helped local businesses to generate leads and inbound calls. I've helped ecommerce stores sell online. I've helped SaaS businesses to generate leads, subscribers, and app installs. I've managed campaigns from a few hundred dollars per month to six figures per month in ad spend. I keep all my certifications up to date every year to stay on top of the rapid changes in the digital advertising world. I'm certified in Google Analytics, Google Ads Search, Display, Shopping, Social Media Advertising, and more. After managing hundreds of campaigns and going through numerous training programs, I've developed an arsenal of tools, strategies, blueprints, and templates, that are ready to deploy in your business. I create measured and calculated campaigns optimized with a laser focus on delivering RETURN ON AD SPEND. Don't spend any more time struggling to get your digital marketing and advertising campaigns profitable. Leverage my skills and experience to give your campaigns a solid foundation for success from the start. Allow me go to work for you to generate revenue for your business at a positive return on marketing investment. I'll handle it all from a to z, including: ☑️ Campaign Setup: Proper account structure, campaign structure, ad groups, and ads. ☑️ Keyword Research: Choosing the right keywords to reach your ideal customers online. ☑️ Conversion Tracking: Track leads, calls, and purchases to know which campaigns are generating customers, down to the exact ad. ☑️ Landing Pages: Build new landing pages or optimize your existing pages. ☑️ Conversion Rate Optimization: Ensure your campaigns and landing pages contain the right elements to attract buyers and compel them to take action. ☑️ Bidding Management & Optimization: Reach your customers where they are online but don't overpay. ☑️ Day-Parting and Time-Parting: Make sure your ads show up at the times when people are converting into leads and customers, not just browsing. ☑️ Quality Score Optimization: A higher quality score can place your ad above your competitor at a lower cost. ☑️ Ad Copywriting: Ads that compel customers to click your ad versus your competitors. ☑️ Ad Split-Testing: Continually testing and optimizing ads to improve performance. ☑️ Remarketing: Follow your customers around the web until they buy. ☑️ Reporting: Weekly and monthly performance reports showing you how your campaigns are performing. Are you ready to make digital marketing work for YOUR business? Hit that invite button and let's chat!