Hire the Best Creative Strategists
in Canada

My last client scaled from 1.2x to 4.5x ROAS and cut CPA by 35% in under 30 days. I'm a DTC Creative Strategist specialising in AI-powered ad creatives for Meta and TikTok. I think like a strategist and execute like a production team: research, hooks, scripts, and finished ads in one place. Native German & English. Blackmagic Certified. Portfolio below. Here's how I work: → Research: I mine your audience's exact language from Reddit, reviews, and competitor ads. Hooks come from what real customers say, not what sounds good in a brief. → Creative Strategy: Every ad starts with a hypothesis. Who is this for, what do they believe, and what's the one thing that makes them stop in 1.5 seconds. No guesswork. → AI-First Production: Full pipeline using Kling, VEO, Higgsfield, NanoBanana, and ElevenLabs integrated into DaVinci Resolve. Real footage plus AI assets. Short-form 15 to 60 seconds, VSLs, all formats and exports included. → Hook Testing: Multiple hook variants per creative, built for rapid iteration. I read the data and rebuild what isn't working. → European Market Edge: Native German and English means I cover DACH and global markets. Lower CPMs, fresh audiences, most competitors aren't there. Why clients choose me: I prioritise cost per purchase over aesthetics. Fast turnaround, agency-level communication, no hand-holding needed. If you're running DTC ads and your creative isn't converting, message me with your brand name and monthly ad spend. I'll tell you in one reply what I'd change first. 🔧 DTC Creative Strategy | AI-Powered Video Production | Direct Response Advertising | Meta & TikTok Ads | UGC Ad Creatives | Hook & Script Development | Ad Creative Testing | DaVinci Resolve | DACH Market | Bilingual DE/EN

I help DTC brands scale through Meta ads. My job is to figure out what makes people stop scrolling, build the creative around that, and turn it into results. I worked with TinyTots, a parenting brand, and helped them scale from $40K/month to $100K+ within 6 months. One ad I made generated six figures in sales and ran for over 3 months without fatiguing. My process starts with research — understanding the audience, what they care about, what objections they have. Then I build angles, write scripts, and iterate based on what the data says. Out of every 50 ads, we typically get 1 big winner and 2-5 smaller ones. The goal is finding those winners fast. I work mostly in parenting, pet, and nutrition. But the fundamentals are the same across niches: understand the customer, create content that speaks to them directly, and scale what works. If you're looking for a creative strategist who thinks about why ads perform — not just how to make them look good — I'd love to connect.

Most creative work gets treated like decoration. I treat it like infrastructure. ⚙️ I’m a Toronto-based creative systems builder helping startups, ecommerce brands, creators, and growing businesses look sharper, convert better, and scale faster. I work across design, marketing, AI visuals, paid ads, content systems, and digital campaigns, building creative that connects to real business outcomes: attention, leads, credibility, sales, and growth. I specialize in: 🎨 Brand Identity & Visual Systems 📱 UX/UI Direction for Websites & Apps 🛒 Amazon Listing Images & A+ Content 📦 Packaging, Product Mockups & Launch Assets 📣 Meta Ad Creatives & Paid Social Assets 📺 DOOH Ads, Digital Signage & Campaign Visuals 🧠 AI-Generated Product, Lifestyle & Marketing Visuals 📊 Presentations, Pitch Decks & Document Formatting 📲 Social Media Content Systems & Rollout Assets My workflow blends creative direction, design, strategy, paid media, and AI-assisted production using Adobe Creative Suite, Figma, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, ChatGPT, Gemini, Midjourney, Higgsfield, Seedance, Kling, Runway, Meta Ads, Google Ads, and Google Analytics. Selected results: ✨ 2.5M+ impressions for a dancewear campaign 🏢 21k+ views and 10k+ accounts reached for a commercial real estate content system 🌊 +150% follower growth for Rutopia, growing from 986 to 3,100+ followers, with one boosted post reaching ~60,000 views 🎬 Creative and campaign support across six cinema locations 📺 AI-assisted visual campaigns for restaurants, product brands, and digital signage platforms Clients work with me because I bring: ✅ Fast, clear communication ✅ Sharp attention to detail ✅ Clean, modern, conversion-focused design ✅ Strategic thinking, not just “pretty visuals” ✅ Polished results with fewer revision loops Whether you’re launching an MVP, building a brand from scratch, improving your ecommerce visuals, setting up a content system, refreshing your marketing assets, or integrating AI into your creative workflow, I can help turn the idea into something sharp, usable, and built to scale. I think like a strategist, design like a creative, and execute like an operator. Bring me a problem with no playbook. I’ll build one. 🚀 See my work and process: SS2.CA

The calendar's full, the blog exists, the ads are running…and nothing converts. That's the gap I close. I'm a creative strategist with 15 years across B2B, SaaS, fintech, agtech, water tech, AI, travel, and sustainability. I don't just write. I build the strategy and the infrastructure underneath it: positioning, messaging, content pillars, editorial direction, and the pipelines that make it all actually move. What sets me apart: I've sat with CEOs during the raise and at the messy whiteboard before the strategy existed. Most content people are strong at execution. Most strategists are strong at decks. I do both. Across those industries, I've: - Diagnosed why a full content calendar wasn't converting…and rebuilt the through-line connecting messaging, website, and sales, not just the top of the funnel - Repositioned companies whose messaging still sounded like their seed-round pitch, so their story finally matched what they'd actually become - Turned founder-led visibility into company-owned pipeline, organically growing social from a handful of contacts to thousands of engaged followers and establishing C-suite teams as genuine thought leaders - Built the infrastructure that makes strategy survive contact with a real content calendar: pillars, templates, SOPs, and CRM-backed outreach - Set creative direction for paid ad campaigns: the brief, the hook, the concept behind the video sales letters and static ads, not just the assets themselves I work best with founders and marketing leads who've outgrown founder-led storytelling but whose messaging still sounds like a seed-round pitch. If your content reads like the company you were two years ago, that's what I fix. Creative strategy that hasn't been pressure-tested against real execution isn't strategy. It's just a deck. I do the deep research needed to truly understand the brand, write the copy, build the campaign strategy, and watch the numbers move. Let's talk about what your content actually needs.

If you’re looking for someone who understands social media and how to make your brand shine, I’d love to help. I focus on creating organic strategies that feel authentic, connect with the right audience, and help businesses grow in meaningful ways. Client Feedback:
 ⭐️ "Isobel did an amazing job! Her attention to detail, expertise, and coach-ability we're big highlights for our organization. She was also very quick to pick up on our processes and tools." ⭐️ "Isobel was super lovely, had great communication and did the work really really well :)" ⭐️ "Isobel is a very hard worker and amazing at communicating with us! She also brings fresh ideas to the table and takes initiative."
 ⭐️ "Lovely working with Isobel! Will definitely hire her again :)" Proven Social Growth & Engagement Results: 📣 Scaled a service-based brand’s Facebook following by 150,000+ in 6 months 📸 Grew a service-based client’s Instagram audience by 45,000+ in 6 months 📊 Achieved 45% increase in engagement rate within a few months 👀 Boosted profile visibility from 4,000 to 29,000+ views in 3 weeks 🚀 Increased average video views from 200 to 4,000+ in just 2 weeks 🔥 Viral posts reaching:   - 3.7M, 1.4M, 1.3M, and 1.2M views on Instagram   - 3.3M, 7.6M, 5.9M, 4.2M, and 3.6M views on Facebook   - 2.3M views on TikTok What I Offer:
 ✔ Social media management (Instagram, Facebook, TikTok, YouTube, Pinterest)
 ✔ Organic content strategy & performance reporting
 ✔ Graphic design, copywriting, and content creation Let’s work together to elevate your brand - shoot me an Upwork message.

You're spending $30K-$500K/mo on paid social and you still can't answer one question: why did that ad work? Your creative team ships concepts but can't diagnose results. Your media buyer blames creative. Creative blames the landing page. You cycle through freelancers who guess and agencies who present decks instead of answers. I built a system that replaces all of that. And by system, I mean my skills. Every ad concept traces back to real customer language pulled from reviews, Reddit, Amazon, TikTok comments, forums, and competitor ads. Copy is actually *good* bcause I've done this for long enough. Ideas, iteration, testing logic and all other areas of operation are also carefully executed. And when mistakes happen, I own them, learn from them, and move on. Simple. If you're tired of bad creative and you're ready to scale without going broke reach out