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My eyes are completely fine :) Previously a top-rated talent on UpWork, making a comeback in 2026. Most founders don't have a marketing problem. They have a clarity problem. And it's costing them runway. I can help you with extreme clarity - 📣 Brand Strategy | 🚀 Product Marketing | 🦄 Product Strategy In the last ten years, I have worked with 50+ clients from all around the world in various marketing and product roles. Also, I have successfully founded, scaled, and exited a digital agency previously. Having worked as a marketer, digital product manager, and entrepreneur, I have a deep understanding of the digital landscape. I am a digital generalist with an unwavering focus on the user, and this is the skillset most growing businesses/startup need. Whether your business is looking for idea validation, seeking product-market fit, or acquiring users, I would love to hear from you. The entrepreneur in me loves connecting and working with founders and business owners from around the globe.

Top 1% of digital marketing managers on Upwork with experience in B2B and B2C tech startups and enterprises, and SMB consumer brands. Human-generated strategy and content, no AI slop! With an MBA in marketing, B.Sc in Psychology, and over 18 years in the business, my experience and knowledge set me apart from the rest. My data-driven, consumer-behaviour-focused approach uses behavioural psychology to ensure your messaging means something to the audience you want to attract. Sample of Client results: ✦ Social media community growth from 200k to over 3M ✦ 125% increase in website conversions from social media sources YOY ✦ 300% increase in website traffic attributed to social media YoY ✦ Doubling website traffic through search-engine-optimized (SEO) article/blog content ✦ Decrease of bounce rate by more than 300% through improved user interface on landing pages If your audience isn’t turning into paying customers, let me show you how to make that happen through an engaging digital marketing strategy that works! My clients see consistent and often dramatic improvements using my recommendations and are always thrilled with the results. From content to SEO to social media and community management and everything in between, taking a data- and psychology-driven approach to marketing is key to standing out to your target audience. Fully optimized marketing ensures your marketing budget is being used at the highest possible efficiency. I am also skilled in crisis communications and risk mitigation in highly regulated industries. Want to tap into the digital world and find out what the internet can do for your business? Invite me to interview!

With over 20 years of professional writing experience and a PhD in Consumer Psychology, I bring a strategic, conversion-focused approach to every project. I’ve written thousands of pieces across SaaS, B2B, legal, healthcare, and marketing industries, including website copy, SEO content, sales pages, email campaigns, and long-form content. My focus is always the same: clear, persuasive writing that supports real business outcomes like conversions, rankings, and engagement. I’ve worked with startups, agencies, and established global brands, helping them refine messaging, improve clarity, and connect more effectively with their audiences. I’m comfortable working from brief or independently, and I adapt quickly to different brand voices and industries. Clients value me for being consistent, reliable, and easy to work with. I manage my workload carefully and maintain long-term relationships by delivering high-quality work on time and communicating clearly throughout every project. If you need an experienced writer who can move between industries, understand business goals, and produce clean, effective copy, I’m ready to help.

With 7+ years of experience in social media management combined with years previously working at a marketing agency. Expertise in content creation, and digital strategy, I specialize in helping brands build meaningful online presences that drive engagement and boost conversions. My approach combines data-driven insights with creative content strategies to create social media campaigns that resonate, engage, and inspire. I’ve successfully managed social media for diverse clients across industries, creating personalized strategies that align with each brand's goals and voice. What I Bring to Your Brand: Proven Social Media Strategy: I design and implement social media plans tailored to each platform, ensuring alignment with brand goals and target audiences. I have developed and managed successful campaigns that increased engagement, grew followers, and strengthened brand loyalty. Data-Driven Insights: Leveraging analytics tools, I measure campaign performance and make informed decisions to optimize strategy and content. In my role as a Content Strategist, I grew a start-up's user base from 0 to 1,000+ within four months, utilizing targeted Facebook and Instagram ads with a high average hook rate of 80%. Eye-Catching Content Creation: I produce engaging social media content posts, images, videos, and more that tells each brand’s story authentically. From blog posts and articles to visual posts, I ensure every piece aligns with your brand’s voice and drives engagement. Engagement & Community Management: Building a loyal community is at the heart of what I do. I engage with followers, respond to comments, and foster positive connections that encourage interaction and drive conversions. Key Achievements: - Improved client sales through tailored email and social media campaigns for 6 brands, generating compelling content that resonated with audiences and drove measurable results. - Grew a retargetable audience of 100,000+ potential users using a $30/day Facebook and Instagram ad budget, resulting in higher reach and impact. - Achieved high click-through rates by creating and testing ad variations, identifying top-performing creatives, and driving qualified leads through optimized copy and visuals. Whether you’re looking to enhance your social media strategy, create scroll-stopping content, or build a loyal online community, I’m here to help. Let’s work together to elevate your brand’s online presence and connect with your target audience in a meaningful way.

With 15+ years of experience and more than 4,000 content assets delivered ✍️, I’ve helped brands like The Ordinary, Maybelline, Michael Kors, Redis, GoToMeeting, Capgemini, and Entertainment Tonight Canada build content strategies that drive measurable growth. I work with brand, growth, and marketing teams to shape omnichannel content strategies, scale distinctive brand platforms, and lead execution across email, web, social, and product. Every project is designed to connect content with business goals, from increasing engagement to improving retention and driving conversion. Whether it's scaling social audiences by 800 percent 📈, launching new brand platforms 🚀, or building editorial programs that boost performance across the funnel 🎯, I bring a strategic, results-focused mindset grounded in clarity, collaboration, and creative impact. How we can work together: Content Strategy & Brand Voice ============================ Tone of voice refinement and governance Cross-channel content systems (email, web, social, SEO) Messaging frameworks and funnel optimization Editorial planning, lifecycle marketing, and information architecture Scientific and regulatory content alignment Content testing, segmentation, and performance reporting Content operations, workflow design, and stakeholder alignment Integrated Marketing & Brand Growth ============================== Omnichannel content and campaign strategy Full-funnel brand messaging (acquisition to retention) Social media and influencer content leadership Paid media messaging (social, display, search) Product marketing and go-to-market strategy Global localization and multi-market content planning Creative partnership storytelling and PR integration Leadership & Collaboration =========================== Managing and mentoring content teams Cross-functional collaboration with brand, science, legal, and regulatory teams Building content systems, calendars, and templates Leading voice and messaging workshops Developing toolkits and internal training I've created content for: - Deciem - GoToMeeting - Redis - Sked Social - Bonsai - CapGemini - SuperDataScience - Nextiva - Maybelline - Michael Kors - IKEA - Audi Client reviews: "Sylvia is, quite simply, a one-stop-shop marketing master. Whether she's working on social media, blogs, or emails, she produces high-quality, highly engaging content that speaks to our customers, while very much embracing our unique brand spirit. Her custom digital strategies are sympathetic to our specific needs and resources, and make every attempt to maximize results. She's also an endless source of creative ideas and we always look forward to working together." - Christabel Shaler - Marketing Rep, Saul Good Gift Co. "A natural leader, Sylvia took hold of all marketing initiatives at Terra Hale with confidence, ease and passion. Always on top of industry and marketing trends, she aims to deliver world-class campaigns that lead and inspire copycats. She is an essential part of our team, which is why I continue to work with her remotely. I cannot imagine proceeding without her invaluable input, her drive for results and enthusiasm for getting the details just right." - Michal Homola, Founder, Terra Hale Get in touch -- Sylvia

When the calendar's full, the blog exists, the ads are running…and nothing converts...you have a leak. And I can find it. I'm a creative strategist with 15 years across B2B, SaaS, fintech, agtech, water tech, AI, travel, and sustainability. I don't just write. I build the strategy and the infrastructure underneath it: positioning, messaging, content pillars, editorial direction, and the pipelines that make it all actually move. What sets me apart: I've sat with CEOs during the raise and at the messy whiteboard before the strategy existed. Most content people are strong at execution. Most strategists are strong at decks. I do both. Across those industries, I've: - Diagnosed why a full content calendar wasn't converting…and rebuilt the through-line connecting messaging, website, and sales, not just the top of the funnel - Repositioned companies whose messaging still sounded like their seed-round pitch, so their story finally matched what they'd actually become - Turned founder-led visibility into company-owned pipeline, organically growing social from a handful of contacts to thousands of engaged followers and establishing C-suite teams as genuine thought leaders - Built the infrastructure that makes strategy survive contact with a real content calendar: pillars, templates, SOPs, and CRM-backed outreach - Set creative direction for paid ad campaigns: the brief, the hook, the concept behind the video sales letters and static ads, not just the assets themselves I work best with founders and marketing leads who've outgrown founder-led storytelling but whose messaging still sounds like a seed-round pitch. If your content reads like the company you were two years ago, that's what I fix. Creative strategy that hasn't been pressure-tested by going live isn't strategy. I do the deep research needed to truly understand the brand, write the copy, build the campaign, and tell you why the numbers move. Let's talk about what your content actually needs.