Content Strategist job description template

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Content Strategist Job Description

Utilizing Upwork’s platform will get you access to the right Content Strategist for your projects. Post your description and hire the perfect candidate today.

What Does A Content Strategist Do?

Content Strategists oversee the production of impactful content, designing and executing strategies that propel an organization toward its objectives while captivating its target audience. 

These professionals play a pivotal role in planning, developing, and managing a company's content to align with its overarching marketing and business goals. They conduct thorough research to understand target audiences and market trends, ensuring that content resonates with and engages the intended demographic. Their responsibilities include creating and overseeing a content calendar, developing content guidelines, and collaborating with writers, designers, and marketing teams to produce relevant and impactful content. Moreover, they measure and analyze content performance, using insights to refine strategies and optimize future content for maximum effectiveness and reach.

Content Strategist Educational Background

When hiring a content strategist, most employers look for candidates with a bachelor's degree in fields such as Communications, Marketing, Journalism, English, or a related area. These degrees provide a solid foundation in writing, critical thinking, and strategic planning, which are essential skills for effective content strategy. Some roles may also prefer or require advanced degrees or specialized training in digital marketing or content management. Additionally, practical experience and a strong portfolio often hold significant weight in demonstrating a candidate's expertise and effectiveness in content strategy.

To secure top-tier talent for this role, a comprehensive and precise job description is essential. The template below will help you craft the perfect job description for a content strategist. Review, customize, and post it to the job board of your choice.  

Job Overview

We are in search of an innovative and strategic Content Strategist to enhance our team and aid in the development and execution of our content strategy. This role mandates the planning, creation, and management of content across a myriad of channels to engage our target demographic and bolster our marketing and business objectives. The candidate we seek should possess a robust background in content creation, superior writing and editing prowess, and a comprehensive understanding of digital marketing and audience engagement strategies. 


  • Develop and implement content strategies that align with the company's goals and target audience
  • Research and analyze market trends and audience preferences to inform content creation and strategy
  • Foster collaboration with multidisciplinary teams, including marketing, design, and product, to create engaging and relevant content
  • Manage the entire content production process, including writing, editing, and publishing content across various channels, such as websites, social media, and email marketing
  • Ensure all content adheres to the company's brand guidelines and voice
  • Monitor content performance and use analytics to optimize content strategy and inform future initiatives
  • Develop and maintain content calendars and project plans
  • Stay up-to-date with industry trends and best practices to continuously improve the company's content strategy
  • {{Add any other responsibilities specific to your company or role}}

Skills and Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • Proven experience as a Content Strategist or in a similar role
  • Excellent writing, editing, and storytelling skills
  • Strong understanding of digital marketing, SEO, and audience engagement strategies
  • Ability to analyze market trends and audience preferences to inform content strategy
  • Proficiency with content management systems and analytics tools
  • Strong project management and organizational skills
  • Excellent communication and collaboration abilities
  • Familiarity with relevant industry standards and regulations
  • {{List any additional skills, qualifications, or certifications specific to your industry or role}}
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Content Strategists you can meet on Upwork

  • $20 hourly
    Maryam W.
    Content Strategist
    • 5.0
    • (3 jobs)
    Lahore, PB
    vsuc_fltilesrefresh_TrophyIcon Content Strategy
    Lead Generation
    Content Marketing Strategy
    LinkedIn Development
    Twitter/X Marketing
    Creative Strategy
    Social Media Content Creation
    Instagram Story
    Social Media Marketing
    "Social Media creates communities, Not markets" ~Don Schultz I am well known for Social Media Marketing with certification in Freelancing and Digital Media Marketing. I strive to help marketers and business owners protect and grow their businesses by building an active network of Social Media profiles. I am here to provide you the service that needs you for your business growth. You can rest and sleep while I take care of your social media platforms because I highly believe 'I grow when you grow'. I assure you of quality within time service and will give you my best. What I specialize in: - Social media accounts management - Facebook/Instagram/Google Ads - Facebook Posting -Instagram posting/ Story building -Twitter posting -LinkedIn Posting -Research of Trending Hashtags -Promoting your Services/Products organically -Grow your online presence -Engage Followers -24/7 Support Personal attribute: Responsible, Hardworking, Positive, self-motivated, Adaptive and Communicative, Well organized. I am Looking forward to working with you.
  • $100 hourly
    Jessica H.
    Content Strategist
    • 4.9
    • (53 jobs)
    Miami Beach, FL
    vsuc_fltilesrefresh_TrophyIcon Content Strategy
    Sales Copywriting
    Email Copywriting
    Content Marketing
    Book Writing
    Blog Writing
    Marketing Communications
    Content Creation
    Copy Editing
    I advised the CEO's of 7 of the Fortune 100 companies and have taken dozens of companies from zero to multi-million private acquisitions. I wrote the Amazon best-selling book on communication. I love working with startups, non-profits and other mission-driven organizations where I can turn my passion into your profitability. Expert on marketing strategies and marketing executions. I would love to bring your unique voice to life in a book, marketing campaign, earned media campaign, website and marketing materials. I have been published in over 1,000 media outlets for my writing skills in business, marketing and creative writing and do a large amount of ghost writing for articles, books, ebooks, etc. You can check out writing samples at and press at My book, The 10 Essential Business Communication Skills, released at #1 in Amazon New Release for communication and social skills. Areas of expertise: - Financial services: clients include Modern Capital, Redshift Advisors, Charleston Capital Management, InFactor, MainVest, Spark Invest. Expertise in crowdfunding, private wealth, venture capital, angel and private equity, brokerage, and alternative retail investment platforms. - B2B technology: clients can be provided on request -Healthcare: clients include Orbital Advisors, ShareMD, Prime Plastic Surgery & Medical Spas -DTC platforms: clients include Quicker Liquors, Groom Manifest, Stag Fuel, Mildly Evil I was named a Breakthrough Female Founder of 2017 by Huffington Post and have been published in Entrepreneur, NBC News, USA Weekly, SWAAY, Buzzfeed, The Ladders, Workforce Magazine, Training Industry Magazine, HR Daily Advisor, Becker’s Hospital Review, HR Technologist, Thrive Global, The Ladders, and have corresponded on news media including CBS, Newsweek, The Miami Herald and Huffington Post.
  • $35 hourly
    Jahnea H.
    Content Strategist
    • 5.0
    • (7 jobs)
    Atlanta, GA
    vsuc_fltilesrefresh_TrophyIcon Content Strategy
    Microsoft Office
    Social Media Content
    Email Marketing Strategy
    Content Writing
    I have my BA in Business Marketing. I love expressing creativity through designing and writing. I have experience creating social media, email and SMS campaigns including designing, writing and managing. I am comfortable with tools such as Hootsuite, Paid Search, Paid Social, Organic Social and Canva. I am a detail oriented, hard working fast learner.
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