Marketing Manager job description template

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Marketing Manager Job Description

If an organization has any sort of product to sell, digital or otherwise, chances are they’d benefit from a Marketing Manager - someone who oversees the entire marketing of a product. Through strategies, campaigns, market research, identifying target audiences, and competitive analysis, Marketing Managers are indispensable for companies looking to provide services or sell products. If you want a top Marketing Manager to join your team, crafting a well-written job description is essential. By conveying the deliverables, skills, and requirements needed for the position, you’ll be able to attract candidates who bring the right mix of strategic thinking, creativity, and project management skills. 

Job overview

We are seeking a highly motivated and strategic marketing manager to join our team. The ideal candidate will be responsible for developing and executing marketing campaigns, managing brand messaging, and driving customer engagement. You will lead marketing initiatives that drive business growth, ensuring alignment with company goals and target market needs.

Key responsibilities

  • Campaign development. Create and manage marketing campaigns, focusing on achieving measurable outcomes and reaching target audiences effectively.
  • Brand management. Oversee the development and consistency of brand messaging across all channels.
  • Customer engagement. Implement strategies to boost customer engagement and retention, ensuring positive brand interactions.
  • Team collaboration. Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts with broader business objectives.
  • Performance analysis. Analyze marketing performance data to inform decisions and optimize campaigns for continuous improvement.

Qualifications

  • Bachelor’s degree in marketing, business, or related field (MBA preferred)
  • 5+ years of experience in marketing, with at least two years in a management role
  • Proven track record of successful marketing campaigns and initiatives
  • Strong analytical skills and experience with marketing analytics tools
  • Excellent leadership and communication skills
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo)
  • Experience with SEO, PPC, and social media marketing
  • Familiarity with graphic design principles and tools

Preferred skills

  • Experience in B2B marketing or specific industry sectors.
  • Familiarity with SEO, SEM, and content marketing.
  • Strong analytical skills and ability to translate data into actionable insights.

Why join us?

  • Be part of a dynamic and collaborative team that values innovation and creativity.
  • Opportunity to make a significant impact on the company's growth trajectory.
  • Competitive compensation package, including performance-based bonuses.
  • Access to professional development resources and career advancement opportunities.
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  • $350 hourly
    David G.
    • 5.0
    • (2 jobs)
    Merrimac, MA
    Featured Skill Marketing Management
    B2B Marketing
    Sales Management
    Marketing Communications
    Business Plan
    Strategic Plan
    Partnership Coaching
    Sales Leadership
    Marketing Strategy
    Lead Generation
    I help clients develop their go-to-market strategy and achieve growth goals by leveraging my strategic planning skills, knowledge, and cumulative industry experiences. I focus on identifying market opportunities that clients can capitalize on given their solutions and services to best exploit their competitive advantages and unique differentiators. I've worked with technology solution providers to enhance their partnerships and alliances through selective recruitment, partner enablement and readiness programs, along with building and designing global partner programs. I also specialize in marketing program design and management with a focus on developing lead generation programs, creating marketing plans, content development and management, along with media and analyst relations. I enjoy assisting clients in their go-to-market efforts by taking a holistic approach to their business and determining the optimal strategy for their portfolio offerings and creating a sound strategy and action plan to implement sales and marketing programs that produce a positive return on investment.
  • $80 hourly
    Neetika K.
    • 4.9
    • (9 jobs)
    Maidenhead, ENGLAND
    Featured Skill Marketing Management
    B2B Marketing
    Paid Social
    Paid Media
    Content Writing
    Campaign Management
    Digital Marketing Strategy
    Process Improvement
    Robotic Process Automation
    Artificial Intelligence
    Marketing Strategy
    Tech & IT
    Inbound Marketing
    Email Marketing
    Marketing Automation
    - 16 years’ experience in senior marketing roles within software/technology sector - Recent successes in Robotic Process Automation (RPA) and Artificial Intelligence (AI) marketing strategy and campaigns - Experience of working closely with sales teams and business owners to develop comprehensive marketing strategies aligned to business goals - Worked for KOFAX, IBM , SAP, Microsoft partners and more - Passionate about building marketing strategies that deliver results - identifying most effective marketing channels that drive lead generation and revenue growth - Very hands on with SEO strategies, Google Ads (PPC), Email Marketing, Social Media Management, Event Marketing, Webinars and Content creation. - Chartered Marketer/ HubSpot Certified for Inbound Marketing
  • $73 hourly
    Julie-lynn B.
    • 4.9
    • (12 jobs)
    Stratham, NH
    Featured Skill Marketing Management
    Project Management
    Trade Show Design
    Corporate Event Planning
    Sales Operations
    Event Management
    Web Content Development
    Content Marketing
    Email Marketing
    Social Media Management
    Hello, As a seasoned professional, I have evolved into roles as a talented senior program manager, education manager, event producer, trade show manager, and meeting planner. In these positions, I have designed, developed, and implemented impactful sales and marketing programs that foster long-lasting customer relationships and drive successful ROI through strategic marketing interactions and sales generation My career has allowed me to work in diverse industries such as Healthcare, Aging, Healthcare Design, RX Drug Abuse, Addition/Mental Health, PhRMA, and Medical Devices and other unique industries include LegalTech, Construction/Legal, IT-Informatics, Real Estate, Finance, IT-High Tech, Energy, Outdoor/Retail, Telecom Networking, Computer Networking, My colleagues recognize me as an individual with a robust work ethic, who is adaptable, an effective communicator, a collaborative team member, and a quick learner across all levels. I bring a high level of creativity and energy to my work, consistently striving to give my utmost effort. I have developed my marketing skills in Event Management, focusing on various formats including trade shows, seminars, summits, educational conferences, poster sessions, user meetings, press meetings, experiential and mobile tours, as well as live event broadcasts. I have successfully utilized a range of platforms such as Zoom, WebEx, Eventbrite, webinars, Swoogo, Airtable, Microsoft Suite, Google Suite, CVent, Asana, and Microsoft Teams to achieve my goals. Additionally, I have effectively managed social media and content development, along with all marketing operations, to enhance brand growth. And why do you want to hire me over someone else? Well, I am an ● Overachiever: I prefer to focus on offering more than is required with something that I do. ● Job ethics: My work ethic is excellent on a personal level, I am highly professional, and I will do whatever it takes to get the job done. ● Communication: Sensitive communication and transparent communication. ●Mastermind Events with Purpose ●Turn Big Ideas into Reality ●Make Logistics Look Easy ●Keep the Budget in Check ●Stay Agile & Ready for Anything ⭐ Marketing, Event Marketing ⭐Content Development ⭐ Project and Program Management ⭐ Social Media Additional: ⭐ Covid-19 Certification John Hopkins University, ⭐ Soft Skills, and ACT Certification and Training. Thank you for looking at my profile, I am on Linkedin as well Julie-lynn
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