Marketing Manager job description template

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Marketing Manager Job Description

If an organization has any sort of product to sell, digital or otherwise, chances are they’d benefit from a Marketing Manager - someone who oversees the entire marketing of a product. Through strategies, campaigns, market research, identifying target audiences, and competitive analysis, Marketing Managers are indispensable for companies looking to provide services or sell products. If you want a top Marketing Manager to join your team, crafting a well-written job description is essential. By conveying the deliverables, skills, and requirements needed for the position, you’ll be able to attract candidates who bring the right mix of strategic thinking, creativity, and project management skills. 

Job Overview

We’re a mid-size sportswear company looking to expand our products to a broader audience and are looking for a talented Marketing Manager to help us. We need someone to completely overtake the marketing campaigns' planning, development, and execution aspects. You should have experience creating marketing strategies and collaborating with cross-functional teams. Creativity is essential to our company, and we require our team members to work strategically yet creatively. We'd like to hear from you if you have experience executing and managing successful marketing campaigns. 

Responsibilities

  • Plan, develop, and execute marketing campaigns across various channels, including digital, print, and social media
  • Collaborate with cross-functional teams, such as product development, sales, and creative, to ensure marketing initiatives are well-coordinated and aligned with overall company goals
  • Monitor and analyze campaign performance, adjusting strategies as needed to optimize results and meet KPIs
  • Manage marketing budget to maximize ROI and achieve revenue goals
  • Stay current with industry trends, emerging technologies, and best practices in marketing
  • Develop and maintain strong relationships with external partners, vendors, and agencies
  • {{Add any other responsibilities specific to your organization or project}}

Skills and Qualifications

  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience in marketing, ideally in a similar industry
  • Strong understanding of various marketing channels and strategies, with a focus on digital marketing
  • Excellent project management, communication, and decision-making skills
  • Ability to think creatively and strategically, with a results-driven mindset
  • Proficiency in marketing analytics tools and performance metrics
  • {{List any additional qualifications or certifications specific to your organization or project}}
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Marketing Managers you can meet on Upwork

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    - 16 years’ experience in senior marketing roles within software/technology sector - Recent successes in Robotic Process Automation (RPA) and Artificial Intelligence (AI) marketing strategy and campaigns - Experience of working closely with sales teams and business owners to develop comprehensive marketing strategies aligned to business goals - Worked for KOFAX, IBM , SAP, Microsoft partners and more - Passionate about building marketing strategies that deliver results - identifying most effective marketing channels that drive lead generation and revenue growth - Very hands on with SEO strategies, Google Ads (PPC), Email Marketing, Social Media Management, Event Marketing, Webinars and Content creation. - Chartered Marketer/ HubSpot Certified for Inbound Marketing
  • $35 hourly
    Grace M.
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    • 4.8
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    Hello! Nice to meet you My name is Grace, a freelancer who loves a good story with the ultimate goal to assist you in bringing your brand to the next level. I specialise in Brand Identity as it is my favorite line of work and I most enjoy the creation process. My work also include (but is not limited to) Logo creation, social media template designs, posters, brochures, printing labels and anything you would require for your unique brand to be best represented. I have worked on small projects with entrepreneurs to large companies (corporate). In my career as a Marketing Manager with several years of experience gained by working for global companies in IT and tourism. My dedication to accurate work has seen my team win an award for best Tech Innovation 2016 (GovTech) in South Africa, and feedback from many clients for consistent delivery of exceptional service. My software knowledge includes Adobe suite, Illustrator, Microsoft suite, Canva, and Procreate. In working with me I will also advise you which software is the best for your project. I am proven in my ability to maintain operational efficiency, friendliness, cleanliness, professional attitude, and deadline commitment in my work. Get in touch today if you would like to work together!
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    Head of affiliates in the iGaming industry. Former Sportsbook Marketing Manager - years of casino and sportsbook experience in an award-winning international sportsbook, casino and poker provider Well experienced in affiliate management, marketing campaigns for sportsbook and casino
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