Media Planner Job Description Template

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Media Planner Job Description Template

A media planner is responsible for developing and implementing effective media strategies to ensure advertising reaches the target audience effectively. They work closely with advertising agencies, media buyers, and marketing teams to create media campaigns that enhance brand awareness and optimize reach across media channels. Media planners utilize market research, analytics tools, and digital media expertise to maximize campaign impact and ROI.

Use this media planner job description template to find a professional with excellent analytical skills, a strategic mindset, and a strong understanding of various media platforms. If you're looking to find flexible and talented media planners, consider hiring through Upwork to access experienced freelancers or long-term candidates.

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Job Overview

We are seeking a skilled media planner to join our marketing team and drive our media campaigns. This role involves developing targeted media strategies, conducting market research to identify key demographics, and collaborating with media buyers and stakeholders to ensure effective messaging. The ideal candidate will have a bachelor's degree in digital marketing or a related field, experience with analytics tools such as Google Analytics, and a solid understanding of media planning and buying processes.

Key Responsibilities

As a media planner, your primary responsibilities will be to:

Develop media strategies. Create targeted media strategies that align with clients' business goals and marketing campaigns.
Conduct market research. Perform media research to understand target audience preferences and identify optimal media channels.
Collaborate with media buyers. Work with media buyers to manage media buying and ensure placements are cost-effective and strategically aligned.
Analyze campaign performance. Use analytics tools like Google Analytics to measure campaign performance and make recommendations for optimization.
Manage budgets and pricing. Oversee media campaign budgets, handle pricing negotiations, and ensure cost-effective planning.
Utilize analytics tools. Monitor metrics to gauge campaign success and generate actionable insights for future media strategies.
Create reports and presentations. Prepare and present regular updates on campaign effectiveness, KPIs, and recommendations to stakeholders.
Stay updated on trends. Keep up with the latest trends in digital media, social media, and media platforms to inform innovative strategies.

Qualifications and Skills

To be successful in the role of media planner, candidates should have:

A bachelor's degree in digital marketing, communications, advertising, or a related field
2-4 years of experience in media planning, digital advertising, or media buying
Strong analytical skills with experience in metrics, Google Analytics, and other analytics tools
Excellent communication skills for collaborating with stakeholders and presenting to clients
Ability to manage media campaign budgets effectively, handle pricing, and negotiate placements
Strong interpersonal skills for collaborating with media teams, advertising agencies, and marketing teams
Talents for time management, managing multiple campaigns, and adhering to deadlines
Attention to detail
Proficiency in Excel and familiarity with digital media platforms like LinkedIn, social media, and Google Analytics

About Our Company

[Company Name] is a leader in innovative advertising solutions, helping brands connect with their target audiences in creative and impactful ways. We believe in strategic media planning that blends data-driven insights with creative messaging. Join our team and be part of a collaborative and results-driven environment where your skills can make a real difference in building brand awareness and campaign success.

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What does a media planner do?

A media planner develops and manages media campaigns to ensure that advertisements reach the intended target audience. They conduct market research, choose the best media channels, and work with media buyers and advertising agencies to optimize campaign performance. Media planners are key in maximizing brand awareness by developing media strategies and tracking campaign success through analytics tools like Google Analytics. Their work plays a vital role in connecting brands with consumers across multiple media platforms.

Media planner duties and responsibilities

A media planner is responsible for the following core duties that support media planning and ensure effective campaign execution:

Researching target audiences and conducting thorough market research to understand demographics and preferences.
Developing media plans and media strategies that align with brand goals and campaign objectives.
Collaborating with media buyers to ensure cost-effective media buying and successful placements.
Analyzing metrics to track campaign performance and suggest improvements based on data insights.
Managing budgets to oversee pricing and allocate funds across media channels to optimize results.
Staying informed on trends to apply best practices in campaign planning.
Reporting performance to provide regular updates on KPIs, campaign performance, and future recommendations for media strategies.

How to write a media planner job description

A clear job description for a media planner is essential for attracting candidates with the right skills in media planning and digital advertising. Here's a guide to writing an effective job description:

Start with a clear job title. Use "Media Planner" to clarify the position.
Provide an engaging overview. Describe the role's key functions, such as developing media strategies and analyzing campaign performance.
List key responsibilities. Include duties like media research, campaign management, and analytics to give candidates a comprehensive view of the role.
Specify qualifications. Mention essential qualifications, such as a bachelor's degree and familiarity with media channels and analytics tools.
Describe your company. Share your company's mission and approach to media planning to attract aligned candidates.

FAQ about media planners

What is the average media planner's salary?

According to Glassdoor, the average media planner salary in the U.S. ranges from $82,000 to $134,000 per year, depending on experience, industry, and location. Those with extensive experience in media planning and digital media may command higher salaries.

What qualifications do I need to become a media planner?

Most media planners hold a bachelor's degree in marketing, advertising, communications, or a related field. Familiarity with analytics tools and media channels is also essential. While not required, there may be courses and certifications that can enhance experience.

What skills are essential for a media planner?

Key skills for a media planner include strong analytical skills, communication skills, proficiency in Google Analytics and Excel, and a good understanding of media buying and digital media platforms.

How does a media planner support a company?

A media planner supports a company by developing targeted media strategies that reach the desired target audience effectively. They enhance brand awareness by optimizing media campaigns and analyzing metrics to improve future planning.

What industries are hiring media planners?

Industries such as advertising agencies, digital marketing, retail, healthcare, and technology frequently hire media planners to optimize media strategies and drive targeted brand awareness through effective campaigns. Media planners are also in demand across entertainment and consumer goods sectors, where reaching specific target audiences is essential.

What's the difference between a media planner and a media buyer?

A media planner focuses on designing media strategies and researching media channels, while a media buyer is responsible for purchasing the actual ad space in media outlets, ensuring it aligns with the planner's strategy.

Hire media planners on Upwork

Looking to enhance your brand's visibility with strategic media planning? Find experienced media planners on Upwork to develop effective media campaigns, manage media buying, and maximize campaign performance. Start your search on Upwork today and connect with skilled media professionals who can drive impactful results for your brand.

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Media Planners you can meet on Upwork

$100 hourly
Corey T.
- 5.0
- (2 jobs)
New York, NY
Media Planning
Media Analytics
Media Buying
Integrated Marketing
Digital Marketing
Social Video Marketing
Video Strategy
Digital Media
Social Media Marketing
I’m a strategic digital marketer and creative storyteller with deep expertise across paid social, measurement, and campaign strategy. Over the past several years, I’ve helped leading global brands and emerging businesses alike grow their presence and performance across Meta, Google, TikTok, and more. Over the years, I’ve partnered with some of the world’s most recognized brands—including HBO, Salesforce, Spotify, NBC, Showtime, Y7 Yoga, and major museum exhibits—as well as wellness, lifestyle, and local businesses seeking to grow their online presence. My approach combines brand storytelling with analytical rigor: every ad, audience, and creative asset has a purpose, and every dollar spent is tied to clear, trackable outcomes. I manage campaigns from start to finish—researching audiences, building high-converting ad sets, optimizing creative and copy, and analyzing performance to scale what works. Whether it’s launching a new brand, testing messaging, or building a sustainable acquisition funnel, I bring both the strategic and executional expertise to make it happen. What I Offer: - All social platform paid media managment - Google Ads & YouTube campaign management - Creative strategy and ad copy development - Audience segmentation and A/B testing - Performance analytics, reporting, and optimization - Cross-platform funnel design for lead generation or eCommerce My clients trust me to translate complex data into clear decisions—and to bring a thoughtful, collaborative approach to every project. I don’t just manage ads; I build paid ecosystems that connect the right message to the right audience at the right time. If you’re ready to elevate your brand through high-performing paid campaigns that drive real ROI, let’s talk.
$85 hourly
Brian T.
- 5.0
- (5 jobs)
New York City, NY
Media Planning
A/B Testing
The Trade Desk
Audience Segmentation & Targeting
Digital Marketing
PPC Campaign Setup & Management
Google Analytics
Media Buying
LinkedIn Campaign Manager
Google Ads
Marketing Strategy
Search Engine Optimization
As an innovative Media Consultant, I bring a broad-based background across all digital and offline channels, with a deep specialization in PPC and Social Platforms. Whether it's diagnosing underperforming campaigns as a consulting resource or seamlessly integrating as a white-label extension of your team, my focus is always on delivering measurable results. Proven Outcomes: - Achieved +$2MM in hard savings by uncovering inefficiencies through in-depth media audits. - Engineered 50-200% increases in Google Ads Conversions via strategic optimizations. - Empowered client teams through targeted coaching and served as a trusted group resource. - Provided critical campaign management leadership for agencies, acting as a vital extension.
$125 hourly
Anita L.
- 5.0
- (26 jobs)
Orlando, FL
Media Planning
Business Services
Social Media Website
Email Marketing Strategy
Messaging Framework
Lead Generation Strategy
Marketing Analytics
Messaging System
Website Audit
Marketing Plan
Business Strategy
Business Consulting
Marketing Audit
Marketing Consulting
B2C Marketing
B2B Marketing
Brand Consulting
Business Coaching
Content Strategy
Digital Strategy
Digital Marketing
Marketing Strategy
Brand Positioning
Your marketing should do more than look active. It should show what is working, what is wasting money, and where your next growth opportunity actually is. I help business owners, founders, and leadership teams turn scattered marketing, unclear positioning, and stalled growth into a practical strategy they can execute. I bring 25+ years of marketing, business growth, and leadership experience across agency, brand-side, and consulting roles. I have worked with B2B and B2C companies ranging from entrepreneurs and startups to larger organizations, helping them clarify their strategy, improve their marketing, and make better growth decisions. My work sits at the intersection of marketing strategy, business advisory, audits, positioning, planning, and execution support. What I can help with: ✔ Marketing audits and opportunity assessments ✔ Business growth strategy and advisory ✔ Positioning, messaging, and offer clarity ✔ Customer journey, ideal customer profile, and lead generation strategy ✔ Website, email, content, and campaign reviews ✔ Marketing operations, workflows, and implementation planning ✔ Budget, KPI, and ROI review ✔ Strategic planning for founders and small teams Where I am especially useful: You have marketing activity happening, but no clear strategy. You are getting leads, but not the right leads. Your offer or messaging is hard to explain. You need an outside expert to review what's working, what's not working, and what to fix first. You have ideas, but need help turning them into a focused plan. You need someone senior enough to connect marketing, operations, numbers, and business goals. My background includes building and leading marketing teams, managing multi-million-dollar campaigns, creating brand and marketing strategies, developing SOPs and workflows, conducting business and marketing audits, and advising entrepreneurs and SMBs on growth, positioning, planning, financial clarity, operations, and leadership. Clients usually come to me when they don't need another random marketing tactic. They need clarity, strategy, prioritization, and a practical path forward. I am a good fit for: ✔ Founders and small business owners who need strategic direction ✔ Companies that need a marketing audit before hiring, rebranding, rebuilding, or spending more ✔ Teams that need a fractional marketing or business advisor ✔ Businesses that need sharper positioning, clearer offers, or a better growth plan ✔ Agencies or consultants who need senior-level strategy support for client work I am probably not the best fit if you are only looking for low-cost task execution, daily social media posting, or someone to simply follow a checklist without questioning whether the checklist makes sense. If you want a practical, experienced strategist who can look at the full business, not just one marketing channel, I can help you identify what to fix, what to prioritize, and how to move forward with more confidence.

$100 hourly
Corey T.
- 5.0
- (2 jobs)
New York, NY
Media Planning
Media Analytics
Media Buying
Integrated Marketing
Digital Marketing
Social Video Marketing
Video Strategy
Digital Media
Social Media Marketing
I’m a strategic digital marketer and creative storyteller with deep expertise across paid social, measurement, and campaign strategy. Over the past several years, I’ve helped leading global brands and emerging businesses alike grow their presence and performance across Meta, Google, TikTok, and more. Over the years, I’ve partnered with some of the world’s most recognized brands—including HBO, Salesforce, Spotify, NBC, Showtime, Y7 Yoga, and major museum exhibits—as well as wellness, lifestyle, and local businesses seeking to grow their online presence. My approach combines brand storytelling with analytical rigor: every ad, audience, and creative asset has a purpose, and every dollar spent is tied to clear, trackable outcomes. I manage campaigns from start to finish—researching audiences, building high-converting ad sets, optimizing creative and copy, and analyzing performance to scale what works. Whether it’s launching a new brand, testing messaging, or building a sustainable acquisition funnel, I bring both the strategic and executional expertise to make it happen. What I Offer: - All social platform paid media managment - Google Ads & YouTube campaign management - Creative strategy and ad copy development - Audience segmentation and A/B testing - Performance analytics, reporting, and optimization - Cross-platform funnel design for lead generation or eCommerce My clients trust me to translate complex data into clear decisions—and to bring a thoughtful, collaborative approach to every project. I don’t just manage ads; I build paid ecosystems that connect the right message to the right audience at the right time. If you’re ready to elevate your brand through high-performing paid campaigns that drive real ROI, let’s talk.
$85 hourly
Brian T.
- 5.0
- (5 jobs)
New York City, NY
Media Planning
A/B Testing
The Trade Desk
Audience Segmentation & Targeting
Digital Marketing
PPC Campaign Setup & Management
Google Analytics
Media Buying
LinkedIn Campaign Manager
Google Ads
Marketing Strategy
Search Engine Optimization
As an innovative Media Consultant, I bring a broad-based background across all digital and offline channels, with a deep specialization in PPC and Social Platforms. Whether it's diagnosing underperforming campaigns as a consulting resource or seamlessly integrating as a white-label extension of your team, my focus is always on delivering measurable results. Proven Outcomes: - Achieved +$2MM in hard savings by uncovering inefficiencies through in-depth media audits. - Engineered 50-200% increases in Google Ads Conversions via strategic optimizations. - Empowered client teams through targeted coaching and served as a trusted group resource. - Provided critical campaign management leadership for agencies, acting as a vital extension.
$125 hourly
Anita L.
- 5.0
- (26 jobs)
Orlando, FL
Media Planning
Business Services
Social Media Website
Email Marketing Strategy
Messaging Framework
Lead Generation Strategy
Marketing Analytics
Messaging System
Website Audit
Marketing Plan
Business Strategy
Business Consulting
Marketing Audit
Marketing Consulting
B2C Marketing
B2B Marketing
Brand Consulting
Business Coaching
Content Strategy
Digital Strategy
Digital Marketing
Marketing Strategy
Brand Positioning
Your marketing should do more than look active. It should show what is working, what is wasting money, and where your next growth opportunity actually is. I help business owners, founders, and leadership teams turn scattered marketing, unclear positioning, and stalled growth into a practical strategy they can execute. I bring 25+ years of marketing, business growth, and leadership experience across agency, brand-side, and consulting roles. I have worked with B2B and B2C companies ranging from entrepreneurs and startups to larger organizations, helping them clarify their strategy, improve their marketing, and make better growth decisions. My work sits at the intersection of marketing strategy, business advisory, audits, positioning, planning, and execution support. What I can help with: ✔ Marketing audits and opportunity assessments ✔ Business growth strategy and advisory ✔ Positioning, messaging, and offer clarity ✔ Customer journey, ideal customer profile, and lead generation strategy ✔ Website, email, content, and campaign reviews ✔ Marketing operations, workflows, and implementation planning ✔ Budget, KPI, and ROI review ✔ Strategic planning for founders and small teams Where I am especially useful: You have marketing activity happening, but no clear strategy. You are getting leads, but not the right leads. Your offer or messaging is hard to explain. You need an outside expert to review what's working, what's not working, and what to fix first. You have ideas, but need help turning them into a focused plan. You need someone senior enough to connect marketing, operations, numbers, and business goals. My background includes building and leading marketing teams, managing multi-million-dollar campaigns, creating brand and marketing strategies, developing SOPs and workflows, conducting business and marketing audits, and advising entrepreneurs and SMBs on growth, positioning, planning, financial clarity, operations, and leadership. Clients usually come to me when they don't need another random marketing tactic. They need clarity, strategy, prioritization, and a practical path forward. I am a good fit for: ✔ Founders and small business owners who need strategic direction ✔ Companies that need a marketing audit before hiring, rebranding, rebuilding, or spending more ✔ Teams that need a fractional marketing or business advisor ✔ Businesses that need sharper positioning, clearer offers, or a better growth plan ✔ Agencies or consultants who need senior-level strategy support for client work I am probably not the best fit if you are only looking for low-cost task execution, daily social media posting, or someone to simply follow a checklist without questioning whether the checklist makes sense. If you want a practical, experienced strategist who can look at the full business, not just one marketing channel, I can help you identify what to fix, what to prioritize, and how to move forward with more confidence.
$75 hourly
Gerald H.
- 5.0
- (11 jobs)
St. Louis, MO
Media Planning
Corporate Branding
Social Media Plugin
Creative Strategy
Digital Marketing
Content Strategy
Brand Consulting
Media Buying
Brand Strategy
Production Planning
Budget Management
Marketing Management
Advertising Strategy
Go-to-Market Strategy
I have worked with Fortune 500 clients as well as emerging and startup brands throughout my 20-year agency career. I am known as a high-impact marketing strategist who has excelled at building, growing, and amplifying company and individual brands. My agency career allowed me to work on iconic brands such as IBM, Sprite, Goldman Sachs, Safeway, Gillette/P&G, Enterprise Rent-A-Car, CNN, St. Louis Cardinals, Jamba Juice, and numerous political campaigns. My passion is driving high-growth, strengthening brand equity via 360-degree brand stewardship, and integrated marketing strategy. Strategic brand ambassador and passionate stakeholder partner, leveraging the ‘art’ and ‘science’ of marketing to consistently achieve and surpass Public Relations, Advertising, Marketing, Financial, Operational, and Timeline objectives. Recognized for holistic and comprehensive command of the end-to-end marketing cycle. Admired as an inspiring leader of onsite/remote teams across national and international geographies, communicating vision, brand strategy, and engaging team members by creating a sense of project ownership and brand attachment.
$50 hourly
Uri E.
- 5.0
- (25 jobs)
Kefar Sava, CENTRAL DISTRICT
Media Planning
Mobile App Strategy
Mobile Ad Campaign
Marketing Consulting
In-App Advertising
Marketing Strategy
KPI Metric Development
Growth Strategy
Mobile Marketing
Marketing Analytics
Media Buying
Paid Media
Google Ads
Mobile Advertising
Facebook Advertising
User Acquisition specialist | Mobile UA Consulting | Mobile Gaming User Acquisition | Go-to market strategies | Mobile app marketing | Chief Marketing Officer | Product marketing - Mobile Apps | ASO | Mobile App Monetization | Data-driven marketing | ASA | Google Ads | Meta Ads (FB Ads) | Tiktok Ads I'm Uri Einav, As an experienced app marketing strategist and growth hacker, I help mobile app developers and startups achieve explosive growth and increase their user acquisition rates. With a proven track record of success in user acquisition, app analytics and monetization, I am passionate about helping clients improve their app visibility, engagement, and retention to achieve high ROAS. My expertise in data-driven marketing, funnel optimization, and customer acquisition strategies allows me to deliver high-quality results for clients across a variety of industries, including gaming, e-commerce, and finance. I specialize in helping startups scale their businesses quickly and efficiently by using innovative growth hacks and creative marketing tactics. With excellent communication skills and a client-focused approach, I am dedicated to providing exceptional service and achieving outstanding results for all my clients. Whether you need help with ASO, user acquisition, or app analytics, I am here to help you achieve your goals and take your business to the next level. Let's work together to create a winning app marketing strategy that drives growth and success!
$50 hourly
Loui N.
- 5.0
- (5 jobs)
London, ENGLAND
Media Planning
Shopify Plus
Media Buying
Sales Funnel Copywriting
Marketing Strategy
Facebook Advertising
SEO Audit
Content Marketing
SEO Strategy
SEO Competitor Analysis
Ecommerce Marketing
Ad Copy
Lead Generation
Email Copywriting
Copywriting
🔥 Clinic Marketing Packages Starting from £360/Month: From Local SEO, Omnipresent Advertising to Full-Stack Marketing with CMO Coaching 🔥 Maximise clinic and patient bookings and scale your clinic with proven marketing strategies backed by years of expertise. ✅ Satisfaction guaranteed with a 100% full refund if you’re not thrilled with the results. 🤓 Leverage my track record of driving over $100 million in revenue and managing $10+ million in ad spend, now fully focused on transforming the aesthetic clinic space. I selectively partner with clinics serious about growth and delivering the best patient experiences. 🤓 With a decade of experience as a fractional CMO, media buyer, direct response copywriter, media buyer, and strategic visionary, I bring cutting-edge solutions to help clinics reach new heights—supported by case studies from leading brands. I’ve consulted for 9-figure brands like Kannaway and worked with top e-commerce brands like fluidfreeride and Swiss Clinic. 💼 CMO Coaching that covers all critical aspects of running your clinic: patient acquisition and retention strategies, sales training for high-ticket consultations, operations optimisation, staff management, P&L management and scaling through systems. Whether you're preparing for growth with multiple locations or an exit strategy with maximum value, I ensure every step is strategically managed for success. 🎯 Although I offer packages for different types of clinics, each one is fully customised to fit your clinic’s unique needs, ensuring the best results tailored specifically for your market and goals. 📈 My focus is now fully on aesthetic clinics, and my tailored strategies will help you dominate your market. Try my services risk-free with a 100% satisfaction guarantee. ✉️ Contact me now to secure your spot—my calendar is filling up fast!
$35 hourly
Marie V.
- 5.0
- (53 jobs)
Baguio, CORDILLERA
Media Planning
Ecommerce
Ad Content Creation
TikTok Ad
Ecommerce Support
TikTok Marketing
Shopify
Canva
Facebook Advertising
Social Media Content Creation
Social Media Management
Content Creation
Social Media Advertising
Hi! I am Marie and I have been doing digital marketing for more than 10 years now. I worked as a digital marketing specialist for two local brands and also became a digital media buyer for an international media agency handling big FMCG companies, banks, and other notable brands. I also managed my own ecommerce brand during the pandemic. This business has grown to more than 6k followers on Facebook and delivered thousands of orders on different ecommerce platforms. This experience further improved my digital marketing skills. I offer the following services: - Canva Pro Design ● Content design, template creation ● Pitch Deck, Presentation, Sales PDF design - Social Media Marketing ● Facebook (Paid Ads Set Up and Optimization via Business Manager, Marketplace, Groups, Content Creation) ● Instagram (Ads, Content Creation) ● Tiktok (Ads, order and product management, content creation) - Ecommerce ● Shopee / Lazada (Ads, order and product management, content creation) ● Shopify (Order management, Shopify website creation and design) - Digital Marketing Strategies - Community management - Copywriting for social media content - Email Template Design through Figma / Canva - Klaviyo Message me if you'd like to know more about my services.
$50 hourly
Kurt S.
- 5.0
- (11 jobs)
Murrieta, CA
Media Planning
Copywriting
Facebook Advertising
Sales Copywriting
Social Media Management
Email Copywriting
Social Media Content
Ad Copy
Social Media Advertising
Lead Generation
You've come to Upwork looking for Digital Solutions to your business problems. I know it can be stressful trying to find the right freelancer, but you've stopped at the right place. I myself specialize in Paid Media buying, Branding, Campaign/Project Management, and Copy writing but have personal and managerial experience in Social Media, SEO, Direct Marketing, Website Design UI/UX and traditional forms of marketing. I provide a 3 Step Marketing Process across 5 Marketing Channels. Here it is. 3 Step Marketing Process 1.) Increase Awareness 2.) Increase Consideration 3.) Increase Conversions Across 5 Marketing Channels 1.) Social Media 2.) SEO 3.) SEM (Paid Advertising) 4.) Email and SMS 5.) Website and Applications You've worked hard to build your business and you're good at that! Now meld that together with a powerful Digital Marketing Campaign and see your business go to the next level! You deserve the best! Now that you've seen the solution, it's time for you to act! Here's what you do now: 1.) Click the Green "Invite to Job" Button 2.) Invite me to your Project 3.) Let me know more About your Business 4.) Let's Make a Marketing Strategy that will Make you the Money that YOU DESERVE Look forward to hearing from you, Kurt S.
$40 hourly
Nazmul H.
- 4.9
- (171 jobs)
Dhaka, C
Media Planning
Web Analytics Report
Web Analytics
Facebook Pixel Setup & Optimization
Google Analytics 4
Shopify Plus
Google Analytics Report
Automation
Google Search
Google Ads
Google Tag Manager
Data Visualization
Google Analytics
PPC Campaign Setup & Management
Looker Studio
🔍 Specializing in Paid Ads & Advanced Analytics Tracking for e-commerce business and lead generation With over 9+ years of experience in Google Ads, Google Analytics (GA4), Google Tag Manager, Facebook Conversion API, and Data Studio, I help eCommerce brands and service businesses unlock scalable growth by running high-performing ad campaigns and implementing bulletproof conversion tracking systems. ✅ My Core Expertise: 📈 Google Ads Management: Full-funnel PPC strategy: Search, Shopping, Display, Performance Max Campaign structuring (TOFU → MOFU → BOFU) In-depth keyword research & competitor analysis High-converting ad copy (headlines, descriptions, extensions) Remarketing setup & audience segmentation Smart bidding, A/B testing, ad optimization 🔧 Conversion Tracking (Web & Server-Side): GA4 setup (including Enhanced eCommerce for Shopify/WooCommerce) Google Tag Manager: event tracking (form submission, CTA click, scroll, etc.) Enhanced Conversion setup for Shopify, WooCommerce, and other custom site Facebook Conversion API (Server-Side Events) Cross-domain & subdomain tracking Conversion tracking for SPA (Single Page Applications) Event-based goals using custom dimensions & user properties 💡 Platform Integrations & Tools: Shopify, WooCommerce, WordPress, Squarespace and others Google Tag Manager (Web & Server-Side) Facebook Pixel, TikTok Pixel, Bing Ads UET Looker Studio (Real-time reporting dashboards) Hotjar, Microsoft Clarity 🔍 What I Can Help You Track: Purchases (with revenue, ID, and currency) Add to Cart, Begin Checkout, Product Views Phone Clicks, Form Submissions, Video Views Facebook Ads Server Events Dynamic remarketing & audience creation 🧠 Why Clients Hire Me: I make tracking seamless even for 3rd party payment providers (Klarna, PayPal) I offer clean Google Ads structure with high ROAS campaigns I help clients visualize their data in custom dashboards I ensure zero data loss from cookie issues with advanced setups ⭐ Client Success Stories: ✔️ Boosted Shopify ROAS from 2.1x → 5.2x in 6 weeks ✔️ Reduced CAC by 33% via remarketing funnel optimization ✔️ Rescued faulty GA4 setup and implemented fully working eCommerce funnel 📞 Let’s talk if you're looking for someone to: Set up or fix your Google Ads Build tracking across all touchpoints Help you understand your data to make smart decisions #GoogleAds #GA4 #GTM #ConversionTracking #FBConversionAPI #ShopifyTracking #EcommerceAnalytics #EnhancedConversions #Remarketing #PPC
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