Media Planner job description template

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Media Planner Job Description Template

A media planner is responsible for developing and implementing effective media strategies to ensure advertising reaches the target audience effectively. They work closely with advertising agencies, media buyers, and marketing teams to create media campaigns that enhance brand awareness and optimize reach across media channels. Media planners utilize market research, analytics tools, and digital media expertise to maximize campaign impact and ROI.

Use this media planner job description template to find a professional with excellent analytical skills, a strategic mindset, and a strong understanding of various media platforms. If you're looking to find flexible and talented media planners, consider hiring through Upwork to access experienced freelancers or long-term candidates.

 

 

Job Overview

We are seeking a skilled media planner to join our marketing team and drive our media campaigns. This role involves developing targeted media strategies, conducting market research to identify key demographics, and collaborating with media buyers and stakeholders to ensure effective messaging. The ideal candidate will have a bachelor's degree in digital marketing or a related field, experience with analytics tools such as Google Analytics, and a solid understanding of media planning and buying processes.

Key Responsibilities

As a media planner, your primary responsibilities will be to:

  • Develop media strategies. Create targeted media strategies that align with clients' business goals and marketing campaigns.
  • Conduct market research. Perform media research to understand target audience preferences and identify optimal media channels.
  • Collaborate with media buyers. Work with media buyers to manage media buying and ensure placements are cost-effective and strategically aligned.
  • Analyze campaign performance. Use analytics tools like Google Analytics to measure campaign performance and make recommendations for optimization.
  • Manage budgets and pricing. Oversee media campaign budgets, handle pricing negotiations, and ensure cost-effective planning.
  • Utilize analytics tools. Monitor metrics to gauge campaign success and generate actionable insights for future media strategies.
  • Create reports and presentations. Prepare and present regular updates on campaign effectiveness, KPIs, and recommendations to stakeholders.
  • Stay updated on trends. Keep up with the latest trends in digital media, social media, and media platforms to inform innovative strategies.

Qualifications and Skills

To be successful in the role of media planner, candidates should have:

  • A bachelor's degree in digital marketing, communications, advertising, or a related field
  • 2-4 years of experience in media planning, digital advertising, or media buying
  • Strong analytical skills with experience in metrics, Google Analytics, and other analytics tools
  • Excellent communication skills for collaborating with stakeholders and presenting to clients
  • Ability to manage media campaign budgets effectively, handle pricing, and negotiate placements
  • Strong interpersonal skills for collaborating with media teams, advertising agencies, and marketing teams
  • Talents for time management, managing multiple campaigns, and adhering to deadlines
  • Attention to detail
  • Proficiency in Excel and familiarity with digital media platforms like LinkedIn, social media, and Google Analytics

About Our Company

[Company Name] is a leader in innovative advertising solutions, helping brands connect with their target audiences in creative and impactful ways. We believe in strategic media planning that blends data-driven insights with creative messaging. Join our team and be part of a collaborative and results-driven environment where your skills can make a real difference in building brand awareness and campaign success.

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Media Planners you can meet on Upwork

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    Jon A.
    • 5.0
    • (14 jobs)
    Denver, CO
    Featured Skill Media Planning
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    I help organizations of all shapes and sizes with their public relations and strategic communications programs. I specialize in creating PR strategies and communications plans, placing clients in their target media outlets, and boosting public perception of brands and the people that lead them. For over a decade I've worked directly with the C-suite and diverse stakeholders to create newsworthy messages, go-to-market strategies, creative campaigns, and strategic communications initiatives that generate public interest, build trust, and drive business or organizational outcomes. My work has appeared in The New York Times, Reuters, Fast Company, Inc., Forbes, Business Insider, The Washington Post, PRWeek, GreenBiz, Sustainable Brands, Denver Business Journal, and many others. Let's get your company noticed!
  • $85 hourly
    Brian T.
    • 5.0
    • (5 jobs)
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    Featured Skill Media Planning
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    Audience Segmentation & Targeting
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    As an innovative Media Consultant, I bring a broad-based background across all digital and offline channels, with a deep specialization in PPC and Social Platforms. Whether it's diagnosing underperforming campaigns as a consulting resource or seamlessly integrating as a white-label extension of your team, my focus is always on delivering measurable results. Proven Outcomes: - Achieved +$2MM in hard savings by uncovering inefficiencies through in-depth media audits. - Engineered 50-200% increases in Google Ads Conversions via strategic optimizations. - Empowered client teams through targeted coaching and served as a trusted group resource. - Provided critical campaign management leadership for agencies, acting as a vital extension.
  • $125 hourly
    Anita L.
    • 5.0
    • (24 jobs)
    Orlando, FL
    Featured Skill Media Planning
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    Business Services
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    Content Strategy
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    Marketing is my passion and being able to use my passion to help your business grow is one of the reasons I love what I do. Many years of experience in marketing, both on the agency and brand side, have provided me the opportunity to work with both B2B and B2C organizations, from entrepreneurs and startups to Fortune 500 companies, across numerous industries including: ✔️ Technology ✔️ Travel and hospitality ✔️ Home services ✔️ Real estate ✔️ Retail ✔️ Fashion ✔️ ... and more. With a focus on a strategic approach, seamless implementation and execution, and ongoing optimization and analysis, your organization will see great results from my contributions to your projects. My marketing experience spans many disciplines including: ✔️ Media planning and buying ✔️ Email marketing ✔️ Social media ✔️ Branding and positioning ✔️ Website functionality and usability ✔️ ... and much more Where I truly excel is 🎯 Marketing Audit and Marketing Strategy and Planning Taking full advantage of this broad experience, your organization can benefit from in-depth actionable marketing audits and, using the information gained from the audit, a solid marketing strategy to help you improve your marketing efforts and digital footprint.
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