Media Planner Job Description Template

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Media Planner Job Description Template

A media planner is responsible for developing and implementing effective media strategies to ensure advertising reaches the target audience effectively. They work closely with advertising agencies, media buyers, and marketing teams to create media campaigns that enhance brand awareness and optimize reach across media channels. Media planners utilize market research, analytics tools, and digital media expertise to maximize campaign impact and ROI.

Use this media planner job description template to find a professional with excellent analytical skills, a strategic mindset, and a strong understanding of various media platforms. If you're looking to find flexible and talented media planners, consider hiring through Upwork to access experienced freelancers or long-term candidates.

 

 

Job Overview

We are seeking a skilled media planner to join our marketing team and drive our media campaigns. This role involves developing targeted media strategies, conducting market research to identify key demographics, and collaborating with media buyers and stakeholders to ensure effective messaging. The ideal candidate will have a bachelor's degree in digital marketing or a related field, experience with analytics tools such as Google Analytics, and a solid understanding of media planning and buying processes.

Key Responsibilities

As a media planner, your primary responsibilities will be to:

  • Develop media strategies. Create targeted media strategies that align with clients' business goals and marketing campaigns.
  • Conduct market research. Perform media research to understand target audience preferences and identify optimal media channels.
  • Collaborate with media buyers. Work with media buyers to manage media buying and ensure placements are cost-effective and strategically aligned.
  • Analyze campaign performance. Use analytics tools like Google Analytics to measure campaign performance and make recommendations for optimization.
  • Manage budgets and pricing. Oversee media campaign budgets, handle pricing negotiations, and ensure cost-effective planning.
  • Utilize analytics tools. Monitor metrics to gauge campaign success and generate actionable insights for future media strategies.
  • Create reports and presentations. Prepare and present regular updates on campaign effectiveness, KPIs, and recommendations to stakeholders.
  • Stay updated on trends. Keep up with the latest trends in digital media, social media, and media platforms to inform innovative strategies.

Qualifications and Skills

To be successful in the role of media planner, candidates should have:

  • A bachelor's degree in digital marketing, communications, advertising, or a related field
  • 2-4 years of experience in media planning, digital advertising, or media buying
  • Strong analytical skills with experience in metrics, Google Analytics, and other analytics tools
  • Excellent communication skills for collaborating with stakeholders and presenting to clients
  • Ability to manage media campaign budgets effectively, handle pricing, and negotiate placements
  • Strong interpersonal skills for collaborating with media teams, advertising agencies, and marketing teams
  • Talents for time management, managing multiple campaigns, and adhering to deadlines
  • Attention to detail
  • Proficiency in Excel and familiarity with digital media platforms like LinkedIn, social media, and Google Analytics

About Our Company

[Company Name] is a leader in innovative advertising solutions, helping brands connect with their target audiences in creative and impactful ways. We believe in strategic media planning that blends data-driven insights with creative messaging. Join our team and be part of a collaborative and results-driven environment where your skills can make a real difference in building brand awareness and campaign success.

Media Planners you can meet on Upwork

  • $100 hourly
    Corey T.
    • 5.0
    • (2 jobs)
    New York, NY
    Featured Skill Media Planning
    Media Analytics
    Media Buying
    Integrated Marketing
    Digital Marketing
    Social Video Marketing
    Video Strategy
    Digital Media
    Social Media Marketing
    I’m a strategic digital marketer and creative storyteller with deep expertise across paid social, measurement, and campaign strategy. Over the past several years, I’ve helped leading global brands and emerging businesses alike grow their presence and performance across Meta, Google, TikTok, and more. Over the years, I’ve partnered with some of the world’s most recognized brands—including HBO, Salesforce, Spotify, NBC, Showtime, Y7 Yoga, and major museum exhibits—as well as wellness, lifestyle, and local businesses seeking to grow their online presence. My approach combines brand storytelling with analytical rigor: every ad, audience, and creative asset has a purpose, and every dollar spent is tied to clear, trackable outcomes. I manage campaigns from start to finish—researching audiences, building high-converting ad sets, optimizing creative and copy, and analyzing performance to scale what works. Whether it’s launching a new brand, testing messaging, or building a sustainable acquisition funnel, I bring both the strategic and executional expertise to make it happen. What I Offer: - All social platform paid media managment - Google Ads & YouTube campaign management - Creative strategy and ad copy development - Audience segmentation and A/B testing - Performance analytics, reporting, and optimization - Cross-platform funnel design for lead generation or eCommerce My clients trust me to translate complex data into clear decisions—and to bring a thoughtful, collaborative approach to every project. I don’t just manage ads; I build paid ecosystems that connect the right message to the right audience at the right time. If you’re ready to elevate your brand through high-performing paid campaigns that drive real ROI, let’s talk.
  • $50 hourly
    Vukasin O.
    • 5.0
    • (3 jobs)
    Gornji Milanovac, SE
    Featured Skill Media Planning
    Digital Marketing
    Marketing Strategy
    Internet Marketing
    Campaign Optimization
    Search Engine Marketing
    Market Research
    Media Buying
    Social Media Marketing
    Campaign Management
    Social Media Management
    100% Job Success Score I Top Rated Plus Experienced digital marketer with 8+ years in campaign management. Highly motivated with proven expertise in: Digital Strategy Campaign Management and Optimization Digital Media Consultations E-commerce & Lead Generation Diverse Vertical Experience Successfully navigated projects across various industries, including e-commerce, IT, hospitality, textile, cosmetics, and more. Ready to Elevate Your Project? Need assistance with an exciting project? I'm here to help you launch it or take it to new heights.
  • $250 hourly
    Jon A.
    • 5.0
    • (14 jobs)
    Denver, CO
    Featured Skill Media Planning
    Communications
    Brand Management
    Reputation Management
    Media Monitoring
    Copywriting
    Public Relations
    Speech Writing
    Content Writing
    Media Relations
    Press Release
    I help organizations of all shapes and sizes with their public relations and strategic communications programs. I specialize in creating PR strategies and communications plans, placing clients in their target media outlets, and boosting public perception of brands and the people that lead them. For over a decade I've worked directly with the C-suite and diverse stakeholders to create newsworthy messages, go-to-market strategies, creative campaigns, and strategic communications initiatives that generate public interest, build trust, and drive business or organizational outcomes. My work has appeared in The New York Times, Reuters, Fast Company, Inc., Forbes, Business Insider, The Washington Post, PRWeek, GreenBiz, Sustainable Brands, Denver Business Journal, and many others. Let's get your company noticed!
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