Media Planner job description template

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Media Planner Job Description

Media Planners develop and execute impactful media strategies to connect with a company's desired audience and meet marketing objectives. A compelling job description for this role is key to attracting candidates who blend analytical acumen, creativity, and communication prowess. Through this template, you’ll find the answers to common questions regarding hiring a Media Planner. What skills are required in media planning? What is the main responsibility of a media planner? The Media Planner job description sample below will help you create an appealing job post and discover the perfect candidate to join your team. 

Job Overview

We are in search of a seasoned, driven Media Planner to join our team and craft strategic media plans for our ad campaigns. In this position, you'll work closely with marketing and creative teams, carry out market research, and analyze media performance data to identify the most impactful channels and methods for engaging our target audience. The perfect candidate will bring a solid foundation in media planning, top-notch analytical abilities, and the skill to clearly convey and present media strategies to all stakeholders.

Media Planner Responsibilities

  • Develop and implement strategic media plans for advertising campaigns across various channels, including digital, print, TV, and radio
  • Conduct market research to identify target audience preferences, media consumption habits, and advertising opportunities
  • Analyze media performance data to optimize campaigns, maximize ROI, and achieve marketing objectives
  • Collaborate with marketing and creative teams to ensure media strategies align with overall campaign goals and brand messaging
  • Negotiate and manage media buying contracts with vendors, advertising agencies, and media partners
  • Stay current with industry trends, emerging media channels, and best practices in media planning and buying
  • {{Add any other responsibilities specific to your organization or project}}

Media Planner Skills and Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field
  • Proven experience in media planning, preferably in a similar industry
  • Strong understanding of various media channels and advertising strategies
  • Excellent analytical, presentation, and communication skills
  • Ability to think creatively and strategically, with a results-driven mindset
  • Proficiency in media planning and analytics tools
  • Advanced skills in Microsoft Excel and experience with complex spreadsheets for automating media planning methods and generating reports
  • {{List any additional qualifications or certifications specific to your organization or project}}

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Media Planners you can meet on Upwork

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    Nazarii S.
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    • 5.0
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    Lviv, LVIV OBLAST
    vsuc_fltilesrefresh_TrophyIcon Media Planning
    Google Tag Manager
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    Paid Media
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    Digital Marketing
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    Google Analytics
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    Media Buying
    Lead Generation
    Looking to take your eCommerce brand to new heights? 🚀📈 Want to make your business more profitable without increasing your ad spend? 🤑 Eager to free up your time spent on marketing so you can focus on product improvement instead? 🕰 With over $8M generated for my clients in the last 4 years, I have the experience to help you achieve these goals. I'm a Senior Media Buyer & Creative Strategist, having spent over $2M on Facebook ads in the past two years alone (currently managing a total ad spend of $167k per month). Every business I've worked with has benefited from my unique approach. And yes, this approach delivers. Here are some recent achievements: ✅ Rescued an AU Jewelry brand from the brink. Their ad spend went from $50k/mo at 1.4x ROAS to $111k/mo at a 2.6x ROAS ✅ Boosted profits for a US Apparel Brand, increasing their ROAS from 1.49x to 2.28x in 60 days ✅ Scaled a US Jewelry Brand from a 1.5x to a 2.5x blended ROAS ✅ Cut the CPA for a US Software startup from $300 to $50 ✅ Reduced the CPA for a US Beverage Brand from $130 to $50-70 **I wasn't working via Upwork, so you won't see a lot of hours and projects in my profile, but you can check my LinkedIn** My experience spans TIER1, 2, 3, and includes niches such as: ✅ DTC niches like health and beauty, fashion, furniture, jewelry, gifts, eco, VPN, and more ✅ Lead Gen businesses: Insurance, Pregnancy clinic, Beauty clinic, Online Investment Course ✅ SaaS businesses and startups If you're aiming for success in 2024, you need to harness the power of creative marketing. That's why I blend a deep understanding of metrics with the ability to create ideas that sell. I have just one client slot left at this time. I limit my client list to ensure high-quality service delivery. If you're ready to reach your business goals, reduce stress, and gain a clear picture for ad campaigns... then shoot me a message, and let's get started.
  • $90 hourly
    Adrienne F.
    Media Planner
    • 5.0
    • (9 jobs)
    Chicago, IL
    vsuc_fltilesrefresh_TrophyIcon Media Planning
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    I know what it takes to successfully manage an effective digital campaign. I am an accomplished digital media specialist skilled at designing and implementing digital marketing strategies that generate new clientele and maximize revenue streams for businesses. Skills include but not limited to: - Paid Media + Campaign Management - Brand Development + Strategy - Analytics + Tracking - Content Creation + Graphic Design - SEO Writing + Optimization - Copywriting + Copyediting With my deep understanding of various marketing channels and a proven record of developing and executing in all areas of successful digital marketing campaigns – I am eager to work together to create a winning marketing strategy.
  • $150 hourly
    Jon A.
    Media Planner
    • 5.0
    • (14 jobs)
    Denver, CO
    vsuc_fltilesrefresh_TrophyIcon Media Planning
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    Since 2012, I've been helping organizations of all shapes and sizes with their public relations and strategic communications programs. I specialize in creating PR strategies and communications plans, placing clients in their target media outlets, and boosting public perception of brands and the people that lead them.
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