Digital Marketer job description template

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Example of a digital marketer job description

Digital marketers work to better connect companies with their target audiences, building the public perception of a company, promoting products, and driving lead conversions and sales. To accomplish these goals, digital marketing experts often use tools like social media, email marketing, and search engine optimization.

The job overview

We are seeking a digital marketer who will develop and manage all of our company’s marketing initiatives, with the goals of increasing web traffic and online sales. As a digital marketer, you will use SEO, social media, and email marketing best practices to guide our marketing efforts across all digital channels. You will strengthen our messaging to reach new audiences and better connect with our existing audiences, expanding our business. 


Digital marketers with our company are expected to hold several key responsibilities: 

  • Identify, recommend, and implement new digital marketing strategies and campaigns
  • Make recommendations and implement changes to improve website efficiency and performance
  • Create and optimize landing pages, following marketing best practices
  • Plan and excuse social media marketing campaigns
  • Create website content and blog posts, and develop a content calendar
  • Develop email marketing campaigns and email blasts, and manage email lists
  • Review Google analytics and metrics and use them to evaluate and improve marketing performance
  • Work with marketing specialists, strategists, and other members of the marketing team

Job qualifications and skill sets

We seek a versatile digital marketer with experience in the following areas: 

  • Social media marketing on social media platforms including Facebook, Instagram, and LinkedIn
  • PPC marketing, including Google AdWords
  • Search engine marketing (SEM)
  • Email marketing
  • Content marketing and content management
  • Conversion rate optimization
  • Email automation
  • WordPress web design and editing
  • Basic graphic design and infographic creation
  • Copywriting

Our ideal candidate has detail-oriented analytical skills, high-quality communication skills, and can work as a member of a marketing team. 

We’re looking for candidates with a bachelor’s degree in marketing, communications, or an equivalent field of study. Google Marketing or HubSpot certifications are also highly desirable, and we’re looking for a digital marketer with at least five years of experience in a professional setting.

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Digital Marketers you can meet on Upwork

  • $39 hourly
    Shawal N.
    Digital Marketer
    • 5.0
    • (20 jobs)
    Lahore, PB
    vsuc_fltilesrefresh_TrophyIcon Digital Marketing
    NFT Minting
    Analytics & Tracking Setup
    Lead Generation
    Pay Per Click Advertising
    Media Buying
    Marketing Analytics
    Facebook Ads Manager
    Google Ads
    Social Media Marketing
    Shawal, a professional Digital Marketing Strategist. I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many processes and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking! I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results. Being an entrepreneur myself, I understand what matters most to a business — it’s getting results. I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards. I can help turn a lousy campaign around, build new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! ************************ Here is a little about me. I first got into digital marketing when working as a web developer at a small company, and I had to do some reporting and attribution modeling. I came to know about the Facebook ads manager and Google AdWords. Since then, I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and play football. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. - I generally work during EST working hours. - I am readily available over Upwork for discussion about projects. - I can speak fluent English. - I am willing to establish a long-term work relationship. ************************ Have any questions? Go ahead and click “Invite to Job,” and let’s talk about your next digital marketing project.
  • $50 hourly
    Redis M.
    Digital Marketer
    • 4.9
    • (14 jobs)
    Tirana, DU
    vsuc_fltilesrefresh_TrophyIcon Digital Marketing
    Data Analysis
    Machine Learning
    Cloud Computing
    Cybersecurity Tool
    Infrastructure as Code (IaC),Terraform,CloudFormation,Ansible,Puppet,Chef,Continuous Integration (CI),Jenkins,GitLab CI,Travis CI,CircleCI,Continuous Deployment (CD),Blue-Green Deployment,Canary Deployment,A/B Testing,Docker,Kubernetes,ECS (Elastic Container Service),EKS (Elastic Kubernetes Service),AKS (Azure Kubernetes Service),Fargate,Serverless Computing,AWS Lambda,Azure Functions,API Gateway,AWS CodePipeline,Azure DevOps,GitHub Actions,Infrastructure Monitoring,CloudWatch,Azure Monitor,Prometheus,Grafana,ELK Stack,Log Analytics,Application Performance Monitoring (APM),New Relic,Datadog,Dynatrace,Security Automation,AWS Security Hub,Azure Security Center,IAM (Identity and Access Management),AWS Organizations,Azure Active Directory,Multi-Factor Authentication (MFA),Network Security Groups (NSG),Azure Firewall,WAF (Web Application Firewall),Secrets Management,AWS Secrets Manager,Azure Key Vault,HashiCorp Vault,Compliance as Code,AWS Config,Azure Policy,Security Scanning,AWS Inspector,Azure Security Center Vulnerability Assessment,DevSecOps,Threat Modeling,Chaos Engineering,Fault Injection Testing,Circuit Breaker Pattern,Canary Analysis,Trunk-Based Development,GitFlow,Feature Toggles,Canary Releases,Rollback Strategies,Blueprints,AWS Well-Architected Framework,Azure Architecture Center,Cloud Design Patterns,Infrastructure Cost Optimization,AWS Cost Explorer,Azure Cost Management,Spot Instances,Reserved Instances,Autoscaling,Horizontal Scaling,Vertical Scaling,Cloud Migration Strategies,Lift and Shift,Replatforming,Refactoring,Retiring,Immutable Infrastructure,Immutable Deployment,Cloud Native Applications,Monolith Decomposition,Legacy System Integration,Hybrid Cloud Deployment,Cloud Storage Options,Amazon S3,Azure Blob Storage,EFS (Elastic File System),Azure Files,RDS (Relational Database Service),Azure SQL Database,DynamoDB,Cosmos DB,Redshift,Azure Database for PostgreSQL,Database Replication,High Availability,Disaster Recovery,Backup and Restore,Cross-Region Replication,Data Encryption,AWS KMS,Azure Storage Service Encryption,VPN (Virtual Private Network),Direct Connect,ExpressRoute,Transit Gateway,Azure Virtual Network,VPC (Virtual Private Cloud),Network Peering,Site-to-Site VPN,Cloud-Native Security,AWS WAF,Azure DDoS Protection,Web Application Firewall (WAF),Secure Gateway,Secure Enclaves,Threat Intelligence,Penetration Testing,Incident Response,AWS CloudTrail,Azure Monitor Logs,SIEM (Security Information and Event Management),Intrusion Detection System (IDS),Intrusion Prevention System (IPS),Identity Federation,Single Sign-On (SSO),OAuth,OpenID Connect,SAML (Security Assertion Markup Language),RBAC (Role-Based Access Control),ABAC (Attribute-Based Access Control),Zero Trust Security Model,Least Privilege Principle,IAM Policies,Azure RBAC,AWS IAM Roles,Network ACLs (Access Control Lists),Security Groups,Data Loss Prevention (DLP),Encryption Key Rotation,Secure Coding Practices,Static Code Analysis,Dependency Scanning,Vulnerability Management,Security Compliance Automation,OWASP Top 10,GDPR Compliance,HIPAA Compliance,PCI DSS Compliance,ISO 27001 Compliance,SOC 2 Compliance,FedRAMP Compliance,Cloud Governance,Tagging Strategies,Cost Allocation Tags,AWS Organizations Service Control Policies (SCPs),Azure Policy Assignments,Cloud Resource Groups,Cloud Cost Optimization Tools,Cost Explorer,Azure Advisor,Reserved Capacity Planning,Budget Alerts,Cost Allocation Reports,Serverless Cost Optimization,Cold Start Mitigation,Provisioned Concurrency,Right Sizing,Resource Tagging,DevOps Culture,Collaboration Tools,ChatOps,Incident Management,Service Level Objectives (SLOs),Service Level Indicators (SLIs),Error Budgets,Observability,Distributed Tracing,Cloud-Native Logging,Log Aggregation,Log Retention Policies,Real-Time Monitoring,Alerting,Anomaly Detection,Self-Healing Systems,Resilience Engineering,Chaos Monkey,GameDay Exercises,Circuit Breaker Design Pattern,Canary Testing,Rolling Deployments,Blue-Green Deployments,Infrastructure Testing,Automated Testing,Unit Testing,Integration Testing,Load Testing,Performance Testing,Security Testing,Compliance Testing,Chaos Engineering Experiments,Failure Injection Testing,Disaster Recovery Testing,Canary Analysis Tools,Canary Release Strategies,Deployment Automation,Infrastructure Automation,Configuration Management,Change Management,Release Management,Version Control,Git,GitHub,GitLab,Bitbucket,Versioning Strategies,Continuous Feedback,Post-Incident Reviews,Blameless Culture,Root Cause Analysis,Change Advisory Board (CAB),Agile Development,Scrum,Kanban,Lean Development,Sprint Planning,Backlog Refinement,Sprint Review,Daily Standups,Agile Metrics,Velocity,Lead Time,Cycle Time,Work In Progress (WIP),Cumulative Flow Diagram (CFD),Sprint Burndown Chart,Story Points,Fibonacci Sequence,Planning Poker,Estimation Techniques,Cross-Functional Teams,Continuous Learning,Communities of Practice,Knowledge Sharing,Lunch and Learns,Technical Debt,Refactoring Techniques,Code Smells
  • $6 hourly
    Kevin C.
    Digital Marketer
    • 5.0
    • (4 jobs)
    Manila, NCR
    vsuc_fltilesrefresh_TrophyIcon Digital Marketing
    Email Support
    Customer Service
    Quality Assurance
    Content Moderation
    Administrative Support
    General Transcription
    Data Entry
    I have worked with reputable BPO companies for more than 10 years. Has excellent data processing, professional customer support, and back-office and content moderation skills. I also have a stint as a product-title optimizer and fraud analyst for an online shop. Work quality has always been my most valuable attribute. Ensuring I serve my purpose the best way possible is where I take my pride. I also enjoy fast typing, photo and video editing, and chatting where I get to display my attention to detail and interpersonal skills.
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