Digital Marketer job description template

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Digital marketer job description template

Digital marketers work to better connect companies with their target audiences, building the public perception of a company, promoting products, and driving lead conversions and sales. To accomplish these goals, digital marketing experts often use tools like social media, email marketing, and search engine optimization.

 

 

Job Overview

We are seeking a digital marketer who will develop and manage all of our company’s marketing initiatives, with the goals of increasing web traffic and online sales. As a digital marketer, you will use SEO, social media, and email marketing best practices to guide our marketing efforts across all digital channels. You will strengthen our messaging to reach new audiences and better connect with our existing audiences, expanding our business. 

Responsibilities

Digital marketers with our company are expected to hold several key responsibilities: 

  • Identify, recommend, and implement new digital marketing strategies and campaigns
  • Make recommendations and implement changes to improve website efficiency and performance
  • Create and optimize landing pages, following marketing best practices
  • Plan and excuse social media marketing campaigns
  • Create website content and blog posts, and develop a content calendar
  • Develop email marketing campaigns and email blasts, and manage email lists
  • Review Google Analytics and metrics and use them to evaluate and improve marketing performance
  • Work with marketing specialists, strategists, and other members of the marketing team

Job qualifications and skill sets

We seek a versatile digital marketer with experience in the following areas: 

  • Social media marketing on social media platforms including Facebook, Instagram, and LinkedIn
  • PPC marketing, including Google AdWords
  • Search engine marketing (SEM)
  • Email marketing
  • Content marketing and content management
  • Conversion rate optimization
  • Email automation
  • WordPress web design and editing
  • Basic graphic design and infographic creation
  • Copywriting

Our ideal candidate has detail-oriented analytical skills, high-quality communication skills, and the ability to work on a marketing team. 

We’re looking for candidates with a bachelor’s degree in marketing, communications, or an equivalent field of study. Google Marketing or HubSpot certifications are also highly desirable, and we’re looking for a digital marketer with at least five years of experience in a professional setting.

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  • $45 hourly
    Joe M.
    • 4.9
    • (47 jobs)
    Nairobi, NAIROBI AREA
    Featured Skill Digital Marketing
    Social Media Management
    Microsoft Excel
    Microsoft Power BI
    Data Analytics
    Google Analytics 4
    Organic Traffic Growth
    On-Page SEO
    SEO Audit
    HubSpot
    SEO Competitor Analysis
    SEO Keyword Research
    SEMrush
    Content Marketing
    I'm Joseph, the founder of Impactful Identity, an agency that offers SEO, Content Marketing, and Data Analytics services. With 5+ years of hands-on experience, I've helped businesses: boost their organic traffic, convert more leads, write content that converts, understand their website metrics, compare to competitors to see what they could do better, helped analyze datasets and generate useful business insights, and so much more. I attribute this success to my continuous learning and keeping up with the latest SEO trends in the market. Thanks to my certifications in SEMrush.com and HubSpot.com, I can continuously offer quality services to my customers. Working on content and SEO is my joy. Therefore, if you have a website that requires help showing up on Google's first page, I'll be happy to help actualize just that using White Hat SEO techniques. š—›š—²š—æš—²'š˜€ š˜„š—µš—®š˜ š—µš—®š—½š—½š˜† š—°š—¹š—¶š—²š—»š˜š˜€ š—µš—®š˜ƒš—² š˜€š—®š—¶š—± š—®š—³š˜š—²š—æ š˜„š—¼š—æš—øš—¶š—»š—“ š˜„š—¶š˜š—µ š—ŗš—²: ā­ļøā­ļøā­ļøā­ļøā­ļø "Joseph was an absolute lifesaver in helping me expand my SEO content planning efforts for different B2B client websites. With his meticulous approach to keyword research and keen attention to detail regarding SEO best practices, we were able to greatly increase blog production for various client websites, thus rapidly improving their monthly SEO performance. I highly recommend his services to anyone looking to amp up their content marketing or SEO game" ā­ļøā­ļøā­ļøā­ļøā­ļø "Joe did a good job following instructions for our market analysis, was good with Semrush, and helped a lot in the team while working for us." ā­ļøā­ļøā­ļøā­ļøā­ļø "Joe has been a huge help in gathering digital marketing research on our client's competitors using tools like Semrush, Similarweb and other tools. He is knowledgeable about how to use the tools....." Full online portfolio available at impactfulidentity.com
  • $50 hourly
    Josiah R.
    • 5.0
    • (47 jobs)
    Holland Park, QLD
    Featured Skill Digital Marketing
    Digital Marketing Strategy
    Pay Per Click Advertising
    Marketing Consulting
    Digital Marketing Management
    Conversion Rate Optimization
    Google Ad Manager
    SEO Audit
    Internet Marketing
    Search Engine Marketing
    Google Ads
    Marketing Strategy
    Want to see my portfolio? Type "Josiah Roche" into Google. šŸ„‡ Top 1% on Upwork šŸ’° $73M+ in Google Ads šŸ† Award-Winning SEO & CRO šŸŽ–ļø Expert-Vetted for Fortune 500 "Josiah is a visionary, with strong beliefs about how the future landscapes of marketing, journalism, and social media should and will converge." – Brian Mclver "Josiah is not only a master in his field but is also very personable and easy to work with, I'm so happy I gave Josiah a chance to show me he's made of. He definitely over-delivered." – Susan Vu šŸ‘‹ Hi, I’m Josiah. I'm an award-winning marketing consultant and fractional CMO. My mission is to help businesses like yours grow through a strategic approach to online marketing. I’ve worked with over 150 different niches, helping generate over $73 million in new revenue for my Fractional CMO clients. Struggling with Your Marketing? Let's Fix That: šŸ“‰ CURRENT MARKETING FALLING SHORT? It feels like you’ve tried everything — built a flashy website, posted on social media, even tried Google Ads. Yet, your business isn’t scaling. Let's change that. šŸŖ™ NEED A BETTER MARKETING STRATEGY? Your marketing efforts are all over the place. You need a cohesive strategy that ties together SEO, Google Ads, and website optimisation to drive real growth. 🤦 OVERWHELMED BY MARKETING COMPLEXITY? Digital marketing can be overwhelming. You’re juggling too many tasks and don’t have the bandwidth to manage it all effectively. Let me take the reins. šŸ“Š STRUGGLING TO SEE CLEAR RESULTS? Investing in marketing without clear, measurable results is frustrating. I provide transparent strategies with clear KPIs that directly tie to your revenue and sales goals. šŸ•’ NO TIME TO MANAGE MARKETING? Running a business is demanding. SEO, Google Ads, and other marketing tasks are time-consuming. I’ll manage these for you, freeing you up to focus on your business. šŸ’ø WANT TO MAXIMISE YOUR ROI? Every marketing dollar should count. I’ll ensure your strategy delivers the best return, optimising revenue, reducing churn, and getting you found by the right people. šŸ” FED UP WITH AGENCIES THAT DON'T DELIVER? Many digital marketing agencies don’t know how to tie their efforts to revenue and sales. I specialise in creating strategies that directly attribute marketing efforts to your bottom line. šŸŽÆWHY TRUST ME AS YOUR FRACTIONAL CMO I’ve generated over $73 million in revenue for my clients. These aren’t just numbers; they represent real success stories. Work with a fractional CMO who treats your business like their own. If you're ready to improve your marketing and drive real growth, let's talk. This might be a bold claim, but how about switching from skepticism to certainty? My team and I have helped over 300 brands generate an additional $73,000,000 in revenue. And no, that’s not a typo. These aren’t hypothetical results or numbers plucked from thin air; these are real figures tied to real success stories. Finally, partner with a proven digital marketing consultant who treats your business like their own. So if you're ready to get free advice on how to dramatically tip the scales in your favour and grow your business like wildfire, hire me today.
  • $6 hourly
    Kevin C.
    • 5.0
    • (4 jobs)
    Manila, NCR
    Featured Skill Digital Marketing
    Email Support
    Customer Service
    Quality Assurance
    Content Moderation
    Administrative Support
    General Transcription
    Typing
    Data Entry
    I have worked with reputable BPO companies for more than 10 years. Has excellent data processing, professional customer support, and back-office and content moderation skills. I also have a stint as a product-title optimizer and fraud analyst for an online shop. Work quality has always been my most valuable attribute. Ensuring I serve my purpose the best way possible is where I take my pride. I also enjoy fast typing, photo and video editing, and chatting where I get to display my attention to detail and interpersonal skills.
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