Facebook Marketer job description template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

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Tips for Writing a Facebook Marketer Job Description

Facebook marketers design, create, and schedule Facebook stories, posts, and ad campaigns to increase brand awareness, expand a company’s reach, and drive up customer engagement. They communicate directly with clients and stakeholders and collaborate with team members in advertising, marketing, and design to meet client needs.

The job overview

We’re seeking a Facebook marketer to join our marketing team. You will assess our current Facebook marketing strategy and develop a social media strategy to increase engagement with our target audience. Your job duties will include growing our social media presence through planning and implementing ad campaigns on the platform and posting multiple stories and static Facebook posts per day. The ideal candidate will have an in-depth understanding of social media marketing and a passion for content creation. 

Facebook marketer responsibilities

Below are some of the responsibilities of a Facebook marketer: 

  • Create Facebook content strategy and marketing campaigns, including posts, stories, and ad campaigns
  • Determine the target audience and grow the brand’s platform through driving up engagement and reach 
  • Identify key performance indicators (KPIs) and utilize them to measure performance
  • Collect and analyze customer data and report growth to management 
  • Research competitor’s social media presence 
  • Manage budget 
  • Design and create content that maintains the unique voice of the company
  • Implement feedback from clients

Facebook marketer job qualifications and skill sets

Below are the qualifications expected of a Facebook marketer:

  • Bachelor’s degree in digital marketing, social media marketing, social media management, or related field
  • Two or more years of experience in community management, specifically with Facebook
  • Experience running Facebook ads, including pay-per-click ad campaigns
  • History of managing social media campaigns
  • High level of organizational skills and ability to prioritize tasks and manage multiple deadlines 
  • Basic copywriting skills
  • Basic graphic design skills
  • Understanding of SEO
  • Experience in content marketing on social networks
  • Ability to analyze metrics for high performing campaigns and posts 
  • Understanding of quickly evolving internet culture
  • Strong communication skills, both verbal and written 

Facebook Marketer Hiring Resources

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Facebook Marketers you can meet on Upwork

  • $35 hourly
    Sumiko C.
    Facebook Marketer
    • 0.0
    • (4 jobs)
    Spokane, WA
    vsuc_fltilesrefresh_TrophyIcon Facebook Marketing
    Twitter/X
    Canva
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    Content Development
    Graphic Design
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    Creative Writing
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    Social Media Content
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    Experienced analyst, writer, researcher, content creator, social media manager, and administrative assistant. Proficient with managing blogs and social media accounts, problem solving, marketing, professional communications, developing collaborations, and implementing strategies for success. My strongest attribute is reaching client goals and representing company visions. Skilled in both private and public sector communications.
  • $5 hourly
    Trang T.
    Facebook Marketer
    • 5.0
    • (6 jobs)
    Ho Chi Minh City, SG
    vsuc_fltilesrefresh_TrophyIcon Facebook Marketing
    Video Post-Editing
    Video Editing
    Camtasia
    Design Writing
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    Canva
    Instagram
    Facebook
    Instagram Story
    Hello, my name is Trang - a Vietnamese freelancer in Digital Marketing firm. Now I'd love to be a freelancer join in your team and attribute to your business. I'm willing in conducting tasks in: - Creating Content, - Designing images by Canva Pro, - Scheduling them on social media platforms. It would be great if I can join your Marketing team. Or even you own a Small Business, I can work with you directly. Don't hesitate to hit me up
  • $30 hourly
    Kirsten v.
    Facebook Marketer
    • 5.0
    • (9 jobs)
    Boesmansriviermond, EC
    vsuc_fltilesrefresh_TrophyIcon Facebook Marketing
    Content Editing
    Social Media Marketing
    Facebook
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    German
    Google Workspace
    General Transcription
    Office Administration
    Administrative Support
    Microsoft Office
    Audio Transcription
    Microsoft Excel
    Bookkeeping
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    Give yourself time for things that are important in your life. Use the valuable time for what you are good at and build your business line even better for you. I am very happy to take over areas you want to outsource in a trustful, responsible and fully loyal way. With 39 years of professional experience, I bring a large dose of entrepreneurial thinking and quite a bit of experience to the table. As a freelancer ( virtual assistant, accountant, translator) - Your back I like to hold in many areas free. My strength-oriented attributes are: - Achievement orientation - idea collector - Connectedness - Inquisitiveness - Cautiousness *********************************************************************************** Gebe dir Zeit für Dinge, die in deinem Leben wichtig sind. Nutze die wertvolle Zeit für das, was du gut kannst und baue deine Geschäftssparte für dich noch besser aus. Sehr gerne übernehme ich vertrauensvoll, verantwortungsbewusst und mit voller Loyalität Bereiche, die du outsourcen möchtest. Mit 39 Jahren Berufserfahrung bringe ich eine große Portion an unternehmerisches Denken und einiges an Erfahrung mit. Als Freelancerin – Virtuelle Assistentin, Buchhalterin, Übersetzerin – halte ich deinen Rücken in sehr vielen Bereichen frei. Meine stärkeorientierten Attribute sind: • Leistungsorientierung • Ideensammler • Verbundenheit • Wissbegier • Behutsamkeit
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