Google Ads Specialist job description template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

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Tips for Writing a Google Ads Expert Job Description

Google Ads (formerly Google AdWords) is a platform for businesses to advertise their products and services to customers through various online channels. For example, if a company wanted to instantly appear in search results for a Google search, they typically use Google Ads. Google Ads is an extremely popular platform for businesses because they are able to create ads tailored to their target audiences who are actively searching for their products and services. In addition to this, it is fairly simple to set up and manage and has a broad reach.

The process of creating and maintaining an effective Google Ads campaign has many moving parts. A Google Ads expert is a professional who is familiar with all these moving parts and knows how to get the most out of Google Ads for their clients. They understand the various strategies that can be implemented to successfully market their client’s business.

In this article will cover a sample job description, exploring the daily responsibilities and necessary qualifications for a Google Ads expert.

The Job Overview

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.

Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

Responsibilities

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

  • Manage all aspects of Google Ad campaigns
  • Create and optimize ad campaigns and paid search landing pages
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Use Google Ads to drive a variety of online marketing campaigns
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
  • Manage and optimize display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility
  • Collaborate with a team of marketers, Google Ads specialists, and engineers
Job Qualifications and Skill Sets

Below are the qualifications expected of a Google Ads expert:

  • A degree in digital marketing or a related business field
  • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Google Ads certification 
  • Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

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Google Ads Specialists you can meet on Upwork

  • $155 hourly
    Christopher O.
    • 5.0
    • (113 jobs)
    Provo, UT
    Featured Skill Google Ads
    Looker Studio
    Google Tag Manager
    ClickFunnels
    Shopify
    Lead Generation
    Conversion Rate Optimization
    Analytics
    Google Analytics
    Facebook Ads Manager
    Facebook Advertising
    **I’ve earned Upwork’s Expert-Vetted Badge, given to the top 1% of freelancers** I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, nonprofits, event caterers, financial consultants, musicians, and dental clinics. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics (including GA4), and other tracking tools to track and attribute new leads and sales, making sure that my clients get results. Because I studied entrepreneurship and am an entrepreneur myself, I understand what matters most to your business or nonprofit — getting results. I communicate results and keep my clients in-the-know with regular updates, personalized reports, and interactive dashboards. I can help turn a bad campaign around, build you new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! What I use: Advertising — Google Ads, Facebook/Meta Ads Websites, Funnels, and Landing Pages — Wordpress, Clickfunnels, Shopify Analytics — Google Analytics (now only GA4), Hotjar, Google Tag Manager, Facebook/Meta Pixel Reporting — Google Looker Studio (formerly Google Data Studio) Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project. ************************ Sometimes Upwork can feel a little mechanical, so here is a little about me to remind us that we’re people. I first got into digital marketing while in school from a last-minute decision to take a brand new class on what was then Google AdWords. Since then I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and I play the organ at my church – this is new for me, but it’s been a hugely fulfilling challenge. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. Again, click the “Hire now” or “Invite to Job” button and let’s talk about your digital marketing project.
  • $49 hourly
    Shawal N.
    • 5.0
    • (23 jobs)
    Kitchener, ON
    Featured Skill Google Ads
    NFT Minting
    Analytics & Tracking Setup
    Lead Generation
    Digital Marketing
    Pay Per Click Advertising
    Media Buying
    Marketing Analytics
    Facebook Ads Manager
    Social Media Marketing
    Shawal, a professional Digital Marketing Strategist. I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many processes and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking! I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results. Being an entrepreneur myself, I understand what matters most to a business — it’s getting results. I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards. I can help turn a lousy campaign around, build new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! ************************ Here is a little about me. I first got into digital marketing when working as a web developer at a small company, and I had to do some reporting and attribution modeling. I came to know about the Facebook ads manager and Google AdWords. Since then, I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and play football. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. - I generally work during EST working hours. - I am readily available over Upwork for discussion about projects. - I can speak fluent English. - I am willing to establish a long-term work relationship. ************************ Have any questions? Go ahead and click “Invite to Job,” and let’s talk about your next digital marketing project.
  • $50 hourly
    Josiah R.
    • 5.0
    • (47 jobs)
    Holland Park, QLD
    Featured Skill Google Ads
    Digital Marketing Strategy
    Pay Per Click Advertising
    Marketing Consulting
    Digital Marketing Management
    Conversion Rate Optimization
    Digital Marketing
    Google Ad Manager
    SEO Audit
    Internet Marketing
    Search Engine Marketing
    Marketing Strategy
    Want to see my portfolio? Type "Josiah Roche" into Google. 🥇 Top 1% on Upwork 💰 $73M+ in Google Ads 🏆 Award-Winning SEO & CRO 🎖️ Expert-Vetted for Fortune 500 "Josiah is a visionary, with strong beliefs about how the future landscapes of marketing, journalism, and social media should and will converge." – Brian Mclver "Josiah is not only a master in his field but is also very personable and easy to work with, I'm so happy I gave Josiah a chance to show me he's made of. He definitely over-delivered." – Susan Vu 👋 Hi, I’m Josiah. I'm an award-winning marketing consultant and fractional CMO. My mission is to help businesses like yours grow through a strategic approach to online marketing. I’ve worked with over 150 different niches, helping generate over $73 million in new revenue for my Fractional CMO clients. Struggling with Your Marketing? Let's Fix That: 📉 CURRENT MARKETING FALLING SHORT? It feels like you’ve tried everything — built a flashy website, posted on social media, even tried Google Ads. Yet, your business isn’t scaling. Let's change that. 🪙 NEED A BETTER MARKETING STRATEGY? Your marketing efforts are all over the place. You need a cohesive strategy that ties together SEO, Google Ads, and website optimisation to drive real growth. 🤦 OVERWHELMED BY MARKETING COMPLEXITY? Digital marketing can be overwhelming. You’re juggling too many tasks and don’t have the bandwidth to manage it all effectively. Let me take the reins. 📊 STRUGGLING TO SEE CLEAR RESULTS? Investing in marketing without clear, measurable results is frustrating. I provide transparent strategies with clear KPIs that directly tie to your revenue and sales goals. 🕒 NO TIME TO MANAGE MARKETING? Running a business is demanding. SEO, Google Ads, and other marketing tasks are time-consuming. I’ll manage these for you, freeing you up to focus on your business. 💸 WANT TO MAXIMISE YOUR ROI? Every marketing dollar should count. I’ll ensure your strategy delivers the best return, optimising revenue, reducing churn, and getting you found by the right people. 🔍 FED UP WITH AGENCIES THAT DON'T DELIVER? Many digital marketing agencies don’t know how to tie their efforts to revenue and sales. I specialise in creating strategies that directly attribute marketing efforts to your bottom line. 🎯WHY TRUST ME AS YOUR FRACTIONAL CMO I’ve generated over $73 million in revenue for my clients. These aren’t just numbers; they represent real success stories. Work with a fractional CMO who treats your business like their own. If you're ready to improve your marketing and drive real growth, let's talk. This might be a bold claim, but how about switching from skepticism to certainty? My team and I have helped over 300 brands generate an additional $73,000,000 in revenue. And no, that’s not a typo. These aren’t hypothetical results or numbers plucked from thin air; these are real figures tied to real success stories. Finally, partner with a proven digital marketing consultant who treats your business like their own. So if you're ready to get free advice on how to dramatically tip the scales in your favour and grow your business like wildfire, hire me today.
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