Google Ads Expert job description template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

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Tips for Writing a Google Ads Expert Job Description

Google Ads (formerly Google AdWords) is a platform for businesses to advertise their products and services to customers through various online channels. For example, if a company wanted to instantly appear in search results for a Google search, they typically use Google Ads. Google Ads is an extremely popular platform for businesses because they are able to create ads tailored to their target audiences who are actively searching for their products and services. In addition to this, it is fairly simple to set up and manage and has a broad reach.

The process of creating and maintaining an effective Google Ads campaign has many moving parts. A Google Ads expert is a professional who is familiar with all these moving parts and knows how to get the most out of Google Ads for their clients. They understand the various strategies that can be implemented to successfully market their client’s business.

In this article will cover a sample job description, exploring the daily responsibilities and necessary qualifications for a Google Ads expert.

The Job Overview

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.

Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.


Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

  • Manage all aspects of Google Ad campaigns
  • Create and optimize ad campaigns and paid search landing pages
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Use Google Ads to drive a variety of online marketing campaigns
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
  • Manage and optimize display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility
  • Collaborate with a team of marketers, Google Ads specialists, and engineers
Job Qualifications and Skill Sets

Below are the qualifications expected of a Google Ads expert:

  • A degree in digital marketing or a related business field
  • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Google Ads certification 
  • Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
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Google Ads Experts you can meet on Upwork

  • $185 hourly
    Christopher O.
    Google Ads Expert
    • 5.0
    • (24 jobs)
    Provo, UT
    vsuc_fltilesrefresh_TrophyIcon Google Ads
    Facebook Ads Manager
    Conversion Rate Optimization
    Lead Generation
    Google Analytics
    Google Tag Manager
    Google Data Studio
    Facebook Advertising
    **I’ve earned Upwork’s Expert-Vetted Badge, given to the top 1% of freelancers** I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, nonprofits, event caterers, financial consultants, musicians, and dental clinics. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics (including GA4), and other tracking tools to track and attribute new leads and sales, making sure that my clients get results. Because I studied entrepreneurship and am an entrepreneur myself, I understand what matters most to your business or nonprofit — getting results. I communicate results and keep my clients in-the-know with regular updates, personalized reports, and interactive dashboards. I can help turn a bad campaign around, build you new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! What I use: Advertising — Google Ads, Facebook Ads Websites, Funnels, and Landing Pages — Wordpress, Clickfunnels, Shopify Analytics — Google Analytics (both Universal Analytics & GA4), Hotjar, Google Tag Manager, Facebook Pixel Reporting — Google Data Studio Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project. ************************ Sometimes Upwork can feel a little mechanical, so here is a little about me to remind us that we’re people. I first got into digital marketing while in school from a last-minute decision to take a brand new class on what was then Google AdWords. Since then I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and I play the organ at my church – this is new for me, but it’s been a hugely fulfilling challenge. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. Again, click the “Hire now” or “Invite to Job” button and let’s talk about your digital marketing project.
  • $20 hourly
    Mahabub A.
    Google Ads Expert
    • 4.9
    • (132 jobs)
    Dhaka, C
    vsuc_fltilesrefresh_TrophyIcon Social Media Advertising
    User Interface Design
    Brand Identity
    Google Ads
    Stationery Design
    Print Design
    Adobe InDesign
    Logo Design
    Adobe Photoshop
    Banner Ad Design
    Adobe Illustrator
    Flyer Design
    Brochure Design
    Designing is not only my profession but also a passion. As a full-time freelancer, I have worked with a wide variety of large businesses, small businesses, and individual companies for 10 years. ** Here is some attribute that can take me stand out from the crowd ** # Deliver quality tasks with full satisfaction. # Easy and clear communication in English. # Available maximum time and quick response by Upwork. # Can work on Timeframe, Weekend, and Holidays. # Active in US business time. For my full portfolio or any questions you may have in regard to your project, please feel free to reach out to me via message, and I will get back to you as soon as possible! Thanks for your time, and I hope you have a great experience here on Upwork! Mahabub Alam
  • $6 hourly
    Anjali K.
    Google Ads Expert
    • 4.9
    • (2 jobs)
    Nawanshahr, PB
    vsuc_fltilesrefresh_TrophyIcon Search Engine Marketing
    Organic Traffic Growth
    Internet Marketing
    Google Local Business Optimization
    YouTube Marketing
    Lead Generation
    Web Development
    Local SEO
    SEO Keyword Research
    Shopify SEO
    SEO Setup & Configuration
    Google Ads
    Hi, I am Anjali Kainth, A SEO Expert on “Growth Hacking” Digital Marketing Mission and delivering top-notch online marketing services from over 6 years worldwide. My goal is hike your business productivity through search engine results and social media presence to generate inquires that converts into leads. SEO (On-page + Off-page) Areas of Expertise-: **On-page-: Website Auditing, Keyword Research, Optimize Page Meta Tags (Title Tag+Meta Description), Add or Optimize page content, Keywords Density, Implement Heading tags, Add “alt” image attribute, Optimize website URL structure, Internal & External Linking, Fix Indexing Issues, Sitemaps & Robot.txt, Competitors Analysis, Implement Google Analytic & Search Console, A/B Testing. **Off-page or Link Building (Tier 1 & Tier 2 Techniques) Brand Profile Creation Business Listings & Citations Classifieds Ads for Local Audience Video & Infographic Creation & Posting Participate in Question/Answering Websites Forum Postings & Comments Blog & Web 2.0 Creation & Posting Doc, Pdf & PPT Creation & Posting Some Social Bookmarks Competitors Analysis **High Quality Link Building Techniques – E-mail Outreaching Guest Posting Local Blogger Outreach (For Local SEO) Anchor Text Link Building Sponsored Posts Specially, I have expertise in online store, service oriented & SAAS websites optimization.
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