Sales Manager job description template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

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Tips for Writing a Sales Manager Job Description

A sales manager uses their soft skills and powers of persuasion to help communicate ideas to customers and prospective clients. Sales managers use cold calls and emails, industry events, webinars, expert panels, and other outreach methods to create and nurture sales leads. 

They are responsible for ensuring that sales quotas are consistently met. In order to achieve this directive, they are commonly expected to hold sales meetings, discuss product or service updates, and provide regular reports to senior executives or directors within the company. 

These reports will be based upon information provided by salespeople and junior sales managers. Common metrics which sales managers will cover include 

  • Conversion rate
  • Leads won
  • Leads lost
  • Lead value
  • Lead qualification score
  • Buyer persona efficiency (as well as offering information to update them)

In this section, we will cover a sample sales manager job description template exploring the daily responsibilities and necessary qualifications for a sales manager.

The Job Overview

We are seeking a dedicated sales manager to join our growing company. You will collaborate with other salespeople to effectively sell and draw eyes to current campaigns to increase our user base.

We hope that as a sales manager, you can put your passion for sales management into selling our solutions and converting leads into customers. Your duties will include: 


Below are some of the responsibilities a sales manager is expected to undertake in their position: 

  • Establish sales objectives through forecasting through a sales process
  • Develop annual sales quotas for regions and territories
  • Implement national sales programs by developing field sales action plans and reviewing sales performance
  • Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
  • Establish and adjust sales prices by monitoring costs, competitors, and supply and demand indicators
  • Complete sales operation requirements by scheduling and assigning sales team members and following up on work results
  • Maintain national sales staff through regular recruiting, selecting, orienting, and training
  • Employ assistance from sales-focused freelancers as needed to ensure quotas are consistently met
  • Project expected sales volume and profit for new and existing products
Job Qualifications and Skill Sets

Below are the qualifications that are expected of a sales manager:

  • Bachelor’s degree or experience within sales management
  • Strong written and verbal communication skills
  • Working with a sales team or sales representatives to meet a company’s annual sales target
  • Ability to create and implement sales plans
  • Ability to meet sales goals by monitoring progress
  • Ability to analyze sales data
  • Presentation and analytical skills
  • Management and leadership skills
  • Ability to develop budgets and sales strategies
  • Aptitude for mentoring and coaching sales reps


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