Media Planners on Upwork cost $40–$80/hr.

Learn about common cost factors to budget your hiring on the world's work marketplace.
Media Planners average prices bell curve

$40 $80

Median hourly rates (USD)*

Media Planners on Upwork Cost $40.00 - $100.00+ per Hour

Media Planners play a crucial role in developing and executing strategic media plans, optimizing advertising budgets, and identifying the most effective channels to reach target audiences. But what does it cost to hire a Media Planner on Upwork?

How much does it cost to hire a Media Planner on Upwork?

Hiring a Media Planner on Upwork will cost between $40-100 per hour, depending on several factors.

Experience and Expertise

The Media Planner's experience level and specific expertise areas significantly influence costs.

Entry-Level Media Planner: Professionals new to the role typically charge $40 to $60 per hour.

Intermediate-Level Media Planner: Planners with several years of experience in media planning charge $60 to $80 per hour.

Expert-Level Media Planner: Planners with extensive experience and a proven track record in developing successful media strategies can charge $80 to over $100 per hour.

Scope of Work

The complexity of your media planning needs can affect costs. Basic media plan development will be less costly than comprehensive media campaign planning and execution.


Urgent media planning needs often come with higher costs.


The Media Planner's location can also affect costs, with planners from high-cost countries typically charging more.

Popular Media Planner Projects & Costs Examples

These are a few examples of common Media Planner projects and associated typical costs:

Media Plan Development: Developing a media plan will cost between $1,000 and $3,000, depending on the complexity of the plan. The amount of research plays a significant role in the final cost, including determining suitable platforms. 

Digital Advertising Campaign Planning: A Digital Advertising Campaign will cost between $2,000 and $5,000, depending on the scope of the campaign. 

Media Buying and Optimization: Media buying and optimization management costs between $3,000 and $8,000. The complexity and scope of the campaign will greatly impact the final cost.

Hiring a Media Planner on Upwork requires balancing your media planning needs and budget. But with the diverse pool of experienced professionals, you will likely find the right planner for your needs.

View less


Rating is 4.7 out of 5.

clients rate Media Planners based on 434 reviews

Hire Media Planners

Join the world’s work marketplace

Find Talent

Post a job to interview and hire great talent.

Hire Talent
Find Work

Find work you love with like-minded clients.

Find Work

Trusted by