Influencer Marketers on Upwork cost $15–$50/hr.

Influencer marketing managers are key players in digital marketing, connecting brands with target audiences through strategic influencer partnerships. As social media's influence grows, companies increasingly rely on these professionals to lead impactful marketing strategies through influencer marketing manager jobs. 

If you're considering hiring an influencer marketing manager, whether full-time or on a project basis, understanding cost factors will help you plan effectively. This guide breaks down typical salary ranges, hourly rates, and factors influencing compensation so you can make informed decisions about investing in influencer marketing.

Overview of influencer marketing manager costs

Hiring costs for influencer marketing managers vary widely, with average annual salary ranges determined by engagement type and expertise level. Base pay typically ranges from $55,000 to $125,000, with recent salary estimates showing location and experience as key factors. 

Salary range

The average influencer marketing manager's salary across America shows significant variation, with location playing a key role in compensation. According to Glassdoor, the national salary range centers around $82,459 per year and can reach up to $105,000 annually.

The regional cost of living significantly impacts pay scales. Major tech hubs like New York and California typically offer higher compensation than the national average. Other high-paying markets include Massachusetts and New Jersey, which maintain competitive rates while offering lower living costs.

Hourly pay

Influencer marketing managers' pay range varies based on years of experience and expertise level in USD. On Upwork, rates typically fall between $15-$50 per hour, breaking down into three main tiers:

• Entry-level professionals: $15-25 per hour
• Mid-career specialists: $25-40 per hour
• Expert consultants: $40-50+ per hour

These ranges reflect varying levels of expertise, with experienced professionals commanding higher rates for specialized campaign management and strategic planning skills.

Cost factors for hiring an influencer marketing manager

The following key factors influence the job market rates for influencer marketing professionals:

• Experience level. The years of hands-on campaign management directly impact rates, with senior professionals commanding higher compensation for their proven track record.
• Platform expertise. Specialists with deep knowledge of major social media platforms like TikTok, e-commerce integration, and emerging platforms often charge premium rates for their targeted expertise.
• Strategic capability. Professionals who can develop comprehensive initiatives and demonstrate clear profitability metrics typically earn more than tactical-focused managers.
• Project complexity. Campaign scope, number of influencers managed, and required deliverables all affect the job description and corresponding compensation.
• Industry specialization. Expertise in specific market segments or branded content types can command higher rates due to specialized knowledge.

Related roles and responsibilities

The social media marketing includes a handful of other positions that work alongside influencer marketing managers:

• Marketing coordinators partner with the marketing team to execute influencer campaigns and manage day-to-day program implementation.
• Marketing specialists focus on specific aspects of influencer strategy, such as content planning, analytics, and campaign optimization.
• Marketing directors oversee broader marketing strategy, including influencer initiatives and team direction.
• Account managers manage influencer relationships and client communications to ensure campaign success.
• Marketing assistants support campaign execution and tracking while learning influencer marketing fundamentals.

These roles often collaborate with product managers and marketing associates to create comprehensive social media campaigns.

FAQs

We offer answers to common questions about hiring and compensating influencer marketing managers for your next campaign or ongoing strategy needs.

What is the average influencer marketing manager salary? 

The national average salary for influencer marketing managers is $82,459 per year, and hourly rates on Upwork typically range from $15-50, depending on experience level and project requirements.

What qualifications does this role require? 

Most influencer marketing managers have a bachelor's degree in marketing, communications, or a related field, plus demonstrated experience in social media campaign management. While formal certifications aren't always required, expertise in analytics tools, content strategy, and influencer relationship management is essential.

What industries hire influencer marketing managers? 

Fashion, beauty, lifestyle, technology, and consumer products lead demand for influencer marketing expertise. E-commerce companies, retail brands, and digital agencies frequently seek these professionals to expand their market reach and engage target audiences.

How can I hire an influencer marketing manager? 

Start by defining your project scope, budget, and required expertise level. Create a detailed job posting that outlines campaign goals, platform preferences, and expected deliverables. Consider whether you need ongoing support or project-based assistance to choose the most suitable engagement model.

Hire an influencer marketing manager on Upwork 

Find skilled influencer marketing managers on Upwork to drive your brand's social media success. Whether you need comprehensive campaign management or specialized expertise for specific initiatives, Upwork connects you with experienced professionals who are ready to deliver results. 

Post your project today to receive proposals from qualified candidates, review their work history and client feedback, and engage the perfect talent for your influencer marketing goals.