Hire the Best Website Content Managers

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Holly Grace C.

Sheffield, United Kingdom

$60/hr
4.8
343 jobs

💸 Content writer with experience at ElevenLabs, Upwork, Pipedrive, Microsoft, Bytedance, OMG, and 2 of the world's biggest AI LLM companies 📈 💥TOP 0.1% OF UPWORK AI COPYWRITING AND CONTENT TALENT💥 New for 2026: Expert AEO content services to help you BLOW UP your traffic from ChatGPT / Gemini / Perplexity / Manus / Claude / CoPilot 📈 Proven SEO content writing techniques with over 1500+ featured snippets and counting! 🦄 Helped one unicorn AI company scale traffic 10x in less than one year 💸 Made over £15 MILLION in direct ROI, counted in CTRs and conversions ✍️ I'm an internal SEO writer for the SEO brand Semrush 🤝 On-team content specialist for some of the world’s biggest SEO agencies in London, LA, and New York 🎟️ Attendee of BrightonSEO and other SEO conferences 🤖 Expert in AI SEO content strategies, including AEO / GEO / LLMO optimisation of content Whether you're looking for WordPress blogs that keep your clients coming or e-commerce Shopify blogs with a heavy pinch of convincing sales power, I can do it. With experience managing the entire blog content funnel, from ideation to upload, the best thing about my SEO content strategy services is that it's 100% hands-off, meaning you can focus on your business while I get the leads coming in. Worried about how your SEO strategy holds up against GEO / LLMO / AEO search and AI blogs? Well, I'm the expert in this, too, helping you write AI content that actually holds water (but that your readers won't notice is AI). With my expertise, you'll lock in: ⚡️Human-powered copy that ACTUALLY ranks on ChatGPT, Perplexity, & MORE ⚡️ AI-blog writing at a lower cost that SCALES your content strategy like never before ⚡️Expert-level research skills, even in complex niches (I'm a qualified lawyer, after all! 🤓) ⚡️DEEP SEO copywriting knowledge -- even the SEO companies trust me with their content! ⚡️SGE content writing skills + my secrets to getting into the featured snippets ⚡️ Page-one level content that's value-packed and wholly unique ⚡️My unique blog structure that guarantees a click My specialty is blog writing that works for you and generates you actual returns. I'm not about flowery language, and I don't give you filler. I'm not a bot in disguise, and I won't fill your blog with AI (unless you want me too!). I never plagiarise, and I never outsource. I'm just a great blog writer who gets stuff done, is OBSESSED with SEO and AEO, and understands the power of a well written sentence in making your customers click. Looking for an AI-powered content strategy? That’s my jam, too! 🍓 I know that some businesses prefer human writing, but if you’re ready to scale your revenue with an AI roadmap, then you need me on your team. You see, AI-content doesn’t perform on its own. Whether you’re an AI startup figuring out positioning, or an established business ready for AI transformation, I’ll design a clear, practical SEO content strategy that ties directly to revenue. So get ready to hit those extra zeros. On the execution side, I turn my strategy into content output that will knock your socks off, both in terms of quality and of impact in your business. That means AI research that uncovers opportunities your competitors wish they knew about, AI writing that still sounds like a cuddly human behind it all, and AI written assets that your sales team will love. With my own AI-workflows, I create everything from AI blog content and AI articles to AI newsletters, technical AI documentation, and detailed AI reports. Tools I can use: AirOps, SEMrush, SurferSEO, Ahrefs, Google Analytics, Google Search Console, Frase (and a whole lot more) AI tools I am an expert in to generate AI content: Airops, ChatGPT, Perplexity, Gemini, Manus, Claude AI, Claude Code, make. com (and more!) Want to work with me? If you can see my profile, I have some availability. Send me a message with your website, I'll prep you a Loom or we can jump on a call, and we can get to work!

  • Website Content
  • Content Writing
  • Business Writing
  • Blog Content
  • Blog Writing
  • Copywriting
  • SEO Writing
  • Content Marketing Strategy
  • On-Page SEO
  • Website Copywriting
  • Storytelling
  • Search Engine Optimization
  • Article Writing
  • Newsletter Writing
Shelmith M.

Nairobi, Kenya

$18/hr
4.0
15 jobs

Hey there, I am a Wellness and Fitness VA with expertise in Momence, Arketa, Legitfit, and Vagaro. I help Fitness, Wellness, and Mental Health leaders and their studios and practices optimize operations and elevate the client experience, creating smoother scheduling, better retention, and more consistent revenue flow. A little bit about my background... For close to a decade, I was deep in Data and Research. For the last 2 years, I took that same Analytical Focus, paired with my love for organization and efficiency, to Support CEO's as an Executive Assistant. Now, I have discovered my Purpose and what truly sets my Soul on fire: Mental Health, Wellness, Fitness, and nurturing the whole self. I am now dedicating all my energy with great enthusiasm to supporting fitness, wellness, and mental health leaders and their businesses. As a Fitness, Wellness, or Mental Health leader, I will support you by taking the weight of backend operations off your shoulders so you can focus on your real purpose of helping people get stronger, heal, and thrive. For your Fitness/Wellness Studio, I will help Optimize Operations and elevate the Client Experience, creating smoother scheduling, better retention, and more consistent revenue flow. For your Mental Health Practice, I will provide specialized HIPAA-compliant operational support designed to streamline your operations and bridge the gap between clinical care and administrative excellence. I handle the technical complexities of your practice, including prior authorizations, insurance verification, billing, and coding, so that you can dedicate your full presence to your clients. The outcome? Elevated Client Experience, Smoother Scheduling, Better Retention, and more Consistent Revenue Flow. I am a fast learner, open to learning any other software your studio/practice uses, and willing to tailor my services to meet your unique needs. 🅢🅔🅡🅥🅘🅒🅔🅢 & 🅔🅧🅟🅔🅡🅣🅘🅢🅔 ☑️ Studio Management & Operations Support ✦ Momence, Arketa, Glofox, Mindbody & Exercise. com Platform Setup, Configuration, and Optimization ✦ Class, Appointment, and Membership Management ✦ Instructor and Staff Scheduling Coordination ✦ Payment Processing and Invoicing ✦ Client Onboarding and Retention Workflows ✦ Reporting, Analytics, and Performance Tracking ☑️ CRM & Automation ✦ CRM Automation & API Integration to Streamline Bookings and Communication using CRM's like GoHighLevel, Momence, Arketa, Legitfit, Glofox, Mindbody (Attentive). ✦ Data Migration across different platforms, e.g., from Mindbody to Momence, Wellness Living to Jane ✦ Building Automated Email Sequences and Funnel Optimization ✦ Email systems and deliverability basics (SPF, DKIM & DMARC) ✦ Managing Client Databases and Subscription Renewals ✦ Setting Up Forms and Custom Workflows ☑️ Client Experience & Engagement ✦ Managing Customer Inquiries and Feedback (Chat, SMS, and Email) ✦ Creating Smooth Online Booking and Check-In Processes ✦ Supporting Loyalty Programs and Referral Campaigns ✦ Social Proof Management (Reviews, Testimonials, etc.) ☑️ Executive & Administrative Support ✦ Inbox and Calendar Management for Studio Owners ✦ Staff Coordination and Communication ✦ SOP Documentation for Studio Operations ✦ Events Creation with tools like Eventbrite ✦ Event, Challenge, or Workshop Coordination ☑️ Lead Generation and Outreach ✦ Research and Identify Potential Leads ✦ Execute Outreach through Email Campaigns and CRM Systems Other Tools & Systems I am an Expert in: Notion | Eventbrite | Kajabi | Asana | Trello | ClickUp | Google Workspace | Canva | Zoom | Loom | Calendly | Hunter. io | Zapier | Make (Integromat) | Appy Pie Automate | GoHighLevel | Hubspot | Mailchimp | Google Keyword Planner | Google Trends | Semrush | Ahrefs, among others. Fitness studio management | Wellness studio operations | CRM management | Client onboarding | Email automation | Membership management | Appointment scheduling | Client retention | Customer support VA | Admin support for fitness studios | Virtual assistant for gyms | Virtual assistant for yoga studios | Virtual assistant for pilates studios | GoHigh Level (GHL) Specialist | Arketa Automation | Arketa Optimization | Mindbody setup | Mindbody optimization | Mindbody CRM management | Mindbody scheduling | Mindbody memberships | Booker by Mindbody | Momence setup | Momence onboarding | Momence email automation | Momence client management | Glofox setup | Glofox memberships | Glofox billing and payments | Glofox class scheduling | Wellness Virtual Assistant | Fitness Virtual Assistant | Fitness Studio Virtual Assistant | Wellness Business Virtual Assistant | Fitness Studio Admin | Studio Operations VA | Mindbody Specialist | Mindbody Virtual Assistant | Momence Specialist | Momence Virtual Assistant | Glofox Specialist | Glofox Virtual Assistant

  • Website Content
  • MINDBODY
  • Email Automation
  • Administrative Support
  • CRM Automation
  • Pilates
  • Medical Billing & Coding
  • Executive Support
  • Calendar Management
  • Email Copywriting
  • Lead Generation
  • Travel Planning
  • Appointment Scheduling
  • Email Communication
  • Customer Support
Sean J.

Newmarket, New Hampshire

$40/hr
5.0
158 jobs

*I work on project-based and per word billing. Hello there, Over the past 15 years I’ve built my reputation on being a self-starter who never misses a deadline, cares about your bottom line like it's my own, and consistently improves rankings and the reader experience. I help companies plan, create, edit, and improve content—from individual pages and articles to the systems their entire writing team follows. - New content that connects websites, articles, product descriptions, social media, and print with one distinctive brand voice - Editing that removes AI-red flags, reinforces brand personality, and refreshes SEO - Research skills that leave no topic, niche, or content type off the table - SEO, AEO, YMYL, EEAT optimizations - Creative ideas that aren't limited to the assignment. If I'm writing an article and spot something on your site that could be improved, I'll let you know - Content audits that identify recurring SEO, AEO, editorial, and readability issues - Editorial frameworks, writer briefs, and review checklists that improve consistency across teams - SEO content strategy: topic selection, keyword research, article outlines, and internal linking plans There's no topic I can't learn well enough to write with authority, and my passion is fueled by my desire to help others reach their goals. \\ 𝐄 𝐗 𝐏 𝐄 𝐑 𝐈 𝐄 𝐍 𝐂 𝐄 // I’ve collaborated with many renowned companies, here's a few: - 𝐒𝐄𝐎 & 𝐀𝐄𝐎 - Victorious: Hundreds of articles written and edited for dozens of clients, covering nearly every vertical and niche, each with a distinct brand voice and definitive brand guidelines - 𝐁𝟐𝐁 & 𝐒𝐚𝐚𝐒 - nexAir: Industrial gas blog series with strict brand voice and proprietary terminology. Instant Financial: Restaurant and hospitality payroll content optimized for AEO. Fixure: Cybersecurity whitepapers and press releases. - 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Amazon: Led their FoundItOnAmazon initiative, writing titles, descriptions, and curating product collections across thousands of themed batches. Hired and managed a 10-person team to scale output with no missed deadlines. - 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 - Grove Collaborative, Monotype, Walgreens, Groupon, E.L.F. – High-volume product descriptions in beauty, health, wellness, and retail RakeRock: Product pages for consumer tech buyback and resale. - 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 - Domu: 77 neighborhood guides imbued with their unique brand voice Airbnb: Detailed property descriptions and manuals for real estate listings worldwide - 𝐏𝐫𝐢𝐧𝐭 - Design + Décor: Conducted interviews with interior designers and wrote feature articles for their print publication. Virgin Islands Magazine: Feature print articles covering local events, wildlife conservation, agriculture, and travel. - 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 - Platinum Psychiatry: Landing page, blog articles, and YouTube scripts on ADHD, PTSD, anxiety, medication management, and online psychiatric care. Octavian: Website copy for a non-invasive health monitoring wearable. CannaBuddy: Educational content on hemp-derived Delta 9 THC products and beverages. - 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 & 𝐋𝐞𝐠𝐚𝐥 - Dow Janes: Personal finance articles on debt payoff, wealth building, credit management, and earning strategies for a women-led financial education company. Kama'aina Mortgage Group: Wrote every page of their website — home, service pages, team bios, and contact. Timothy Abeel & Associates: Automotive law articles focused on consumer rights, vehicle defects, and manufacturer liability. - 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 - City Grandma: Researched, wrote, and field-tested text-based walking tours for cities across the U.S., covering route planning, local history, and turn-by-turn directions. PUBG Games: Wrote character dialogue and content players encounter during gameplay. \\ 𝐓 𝐄 𝐒 𝐓 𝐈 𝐌𝐎 𝐍 𝐈 𝐀 𝐋 𝐒 // "Sean is a golden asset and a founder’s dream. He excels independently, taking projects from start to finish with incredible results, and is just as comfortable and skilled at running a team of writers. He stays on track and keeps others on track, and his dedication and loyalty to this company cannot be understated." - Mike G., CEO, City Grandma "As a writer, Sean is absolutely phenomenal. His work strikes a perfect balance between being thorough and concise, with just the right touch of quirky humor and serious expressiveness. These elements not only enhance our content but also resonate with our audience, making our brand stand out in a crowded market. And of course, his writing is always optimized for SEO, but it never feels forced or formulaic. His consideration for our budget is another quality that sets him apart. He frequently checks in to ensure that we’re getting the best value for our money, even suggesting when a task might be better suited for a more junior writer. His honesty and transparency have saved us countless dollars and have only deepened our trust in him." - Julia P., Domu

  • Website Content
  • Content Writing
  • Creative Writing
  • Article Writing
  • Writing
  • SEO Writing
  • Editing & Proofreading
  • Content Creation
  • Blog Writing
  • Online Writing
  • Copy Editing
  • SEO Keyword Research
  • Project Management
  • Copywriting
  • Content Strategy
Katharine W.

Keymar, Maryland

$30/hr
4.8
147 jobs

Hi there, My name is Katharine ware, a native English Speaker from the United States. With over 15 years of experience as a certified resume writer, digital career strategist, and recruiter, I specialize in crafting modern, branded, and ATS-friendly resumes that stand out across all industries and experience levels. Beyond resume writing, I also create professional bios, LinkedIn profiles, and more. Having worked with top applicant tracking systems, I understand their nuances and leverage technology to ensure your resume is impactful and effective. I provide you with masterful copy editing, error-free proofreading, and professional formatting - all on a fast turnaround time. As a Professional Resume Writer, Career Consultant, HR & Employee Counselor, I've helped numerous job-seekers in building an interview-winning RESUME/CV with a cover letter tailored to the target job specification as well as an optimized LinkedIn profile. I have been directly involved with the recruitment industry for over a decade and have helped my clients succeed during transitional periods in their professional careers. I have profound experience writing resumes in all major industries and professions and at all career levels. I always focus on tailoring and highlighting client's capabilities and achievements to the specific job postings they're applying to. My approach is geared 100% towards landing more interviews and is meticulously crafted based on keyword visibility and modern design. You don't have to lose chances to ATS algorithms. I take a personalized approach to understanding your career goals, skills, and achievements, ensuring your resume or CV highlights your unique value. My editing process is done entirely by hand, combing through each word and every comma to expertly copy edit and transform your writing into the most professional, powerful, and engaging document possible. At the core of my success is the belief that writing is a way for us to communicate more than just words on a page. Moreover, I have worked with several clients ranging from entry-level professionals to managers, entrepreneurs, CEOs, CTOs, CFOs and I know very well what gets you the interview. Leveraging my professional background, I know what it takes to make an effective, professional resume for any position that will get you hired! What I offer: ★ Write a new resume, tailored to your experience and your target roles that will pass ATS and quickly show a recruiter your skills and experience ★ Provide an editable cover letter with easy instructions on how to modify for each submission ★ Review your LinkedIn for optimizations that will help recruiters find and choose your profile Book Editor: I'm also a professional book editor with over 15 years of experience in book editing. My interest is to help you refine your story, strengthen your voice, and eliminate grammatical errors while ensuring your unique style and voice are preserved. Throughout the editing process, I stay fully immersed in your work and keep you updated at every stage to ensure we achieve a satisfactory final product. My Services Include: **Line editing for flow and readability **Grammar, punctuation, and syntax corrections **Consistency checks for character names, tense, tone, etc. **Constructive feedback to improve your manuscript Why Choose Me: In the past, I've had the privilege to work with many authors across genres to deliver manuscripts that attracts readers and reach publishing standards. My goal is to make your book shine. I can't wait to show you just how excellent your writing can become! Everyone's situation is unique--let's discuss yours. Yours Sincerely, Katharine Ware

  • Website Content
  • Content Writing
  • Proofreading
  • Business Plan
  • Editing & Proofreading
  • Copy Editing
  • Pitch Deck
  • Resume
  • CV
  • Cover Letter
  • Resume Writing
  • Resume Design
  • Speech Writing
  • Copywriting
  • Article Writing
Robert R.

Melbourne, Australia

$60/hr
4.9
594 jobs

I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects. My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few. WEBSITE DEVELOPMENT I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms. I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following: - Responsive Design - WooCommerce - Building a new website from scratch. - Custom wordpress theme development. - Custom wordpress plugin development. - Membership Website Development - Database Management - Website Migration - PHP/ HTML DIGITAL MARKETING: A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills. I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses. I possess experience across the full spectrum of marketing, ranging from B2C, B2B, client-side, and agency side, which has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses. Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true. GENERAL PROFILE: Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, WordPress, or customer experience, the best companies continue to learn and thrive on innovation, flexibility, and data to succeed. Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you? Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions. Whatever your digital marketing and website development needs, I can help. From a client-side, I was Head of Marketing for a company called VideoJug back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At its peak, Videojug was in the top 1,000 websites in the world. After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full-scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe, including eBay, Antler, Reader's Digest, NHS, NASUWT, VMWare, and Alamy, to name a few. During this work, I have worked across multiple verticals and a multitude of digital marketing tactics. MY KNOWLEDGE AND SKILL SET  Digital Marketing Strategy  Wordpress Development  Shopify Development  Data-Driven Insights & Actions  Search Engine Optimisation  Content Optimisation & Strategy  UX & UI  Google AdWords  CRM (Infusionsoft)  Competitor & Industry Analysis  Pricing Strategies  Customer Profiling  Campaign Management  Budgeting & Reporting  Social Media  Inbound Marketing  Omni-channel Communication  Analytics & Reporting  Data Visualisation  Lead Nurturing  Marketing Automation PROFESSIONAL DEVELOPMENT & EDUCATION Professional Postgraduate Diploma in Marketing Msc in Business Management Ba (hons) in Leisure & Sport Management INTERESTS  Tennis  Squash  Soccer  Golf  Sports  Digital Photography (beginner)  Forex Market

  • Content Writing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • WordPress
  • Content Creation
  • UX Research
  • Content Strategy
  • Google Search
  • Web Development
Keren D.

Los Angeles, California

$30/hr
4.9
3,143 jobs

Hello! Clients often ask what’s the difference between the big agencies and me. Simple. An extra zero or two in their fees! They over-promise, I over-deliver. In a crowded, insanely competitive space like yours, the right words will make or break you. They either power success and set you apart, or fall flat and miss the mark. For over a decade, I’ve helped clients across industries and stages of development discover their words and find their voice. Brand building is my true passion. My secret sauce is best practices, digital wizardry, and an all-in commitment to make magic happen, project by project, and client by client. My messaging is refined for greater impact that captures attention, piques interest, and leaves readers wanting to learn more. Voluntarily! Smart, elegant, benefit-rich content that sells hard without feeling like a hard sell will do that. For a sense of what I’ve done for thousands of clients around the world, I’ve posted links to my work below and invite you to take a look. Buckle up for a stiff shot of the truth. Even if it stings or hurts a little. No pulling punches. Your time (and mine) is sacred. You’re here because you need someone to take this load off of you so you can focus on building a business. I am a mompreneur juggling family and other responsibilities. So, how about we skip the calls and get straight to business? If my portfolio isn’t enough to help you decide, I’m happy to write the first 100 words for free. This can be on a topic you choose, and you can see exactly what I bring to the table.

  • Website Content
  • Content Writing
  • Graphic Design
  • Landing Page
  • Writing
  • Blog Writing
  • SEO Writing
  • Article Writing
  • Copywriting
  • Sales Copywriting
  • Social Media Website
  • Amazon Listing
  • Technical Writing
  • Social Media Content
  • Long-Form Writing

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How to Hire Top Web Content Managers

In the fast-paced digital landscape, your brand’s online presence is only as strong as the content that supports it. Keeping that content fresh, organized, and strategically aligned with your business goals is no easy task—and that’s where skilled web content managers come in. They are the gatekeepers of your site’s messaging, ensuring every blog post, product description, and landing page is crafted to engage your audience and drive results. 

Hiring the right website content manager means looking beyond just technical know-how. You need someone who understands the nuances of content strategy, SEO, and analytics while also having the creativity to keep your brand voice consistent and engaging. Whether managing a small blog or a multi-faceted e-commerce platform, the perfect candidate will be able to streamline workflows, coordinate content teams, and adapt to the evolving demands of the digital world. This guide will help you navigate the hiring process to find a website content manager who will elevate your brand’s online presence.

Writing a web content manager job posting

Attracting the perfect web content manager starts with crafting a job post that speaks directly to their expertise in content strategy, management systems, and digital marketing. When creating your job posting, it’s essential to specify the scope of your projects, share the content platforms you use, and clearly outline the skills and experience you’re looking for in a manager.

The following outline will help you create a job posting that covers all the necessary details:

Job post title

Effective job posts are clear and straightforward. Your website content manager job post title should immediately communicate what you’re looking for. Consider these examples:

  • Web content manager (Wordpress specialist). Looking for an experienced content manager to oversee the daily publishing and organization of content on a WordPress site.
  • Digital content strategist. Hiring a strategist to plan, manage, and optimize web content across multiple platforms, ensuring SEO best practices.
  • Ecommerce content manager. Seeking a content manager experienced in ecommerce to oversee product descriptions, landing pages, and category updates.
  • Content coordinator (HubSpot expert). Searching for a HubSPot specialist to manage inbound marketing content, blogs, and email campaigns.
  • Content management consultant. Looking for a content management expert to audit our current website, recommend improvements, and help develop a cohesive content strategy.

Web content manager job description

When writing your website content manager job post, be sure to include the following key elements:

  • Scope of work. Clearly outline the content projects and goals. This might include managing blog posts, editing web pages, creating landing pages, or working with CMS platforms like WordPress or HubSpot.
  • Project length. Estimate the duration of the project and whether it’s a one-time task or ongoing role. Include details on expectations for content updates, SEO improvements, or long-term strategy planning.
  • Background. Indicate if you’re seeking candidates with particular experience in certain industries (e-commerce, B2B, etc.) or content management tools (e.g., Drupal, WordPress, or custom CMS).
  • Budget. Provide a budget range and indicate whether you’re offering an hourly rate or a fixed-price contract.

Web content manager responsibilities

Include the core responsibilities for the web content manager role. Here are some examples:

  • Content strategy development. Create and implement a content plan that aligns with your brand’s goals, ensuring consistency and quality across all digital platforms.
  • SEO management. Optimize website content for search engines, improving rankings and driving organic traffic through strategic keyword placement and on-page optimization.
  • Content editing and publishing. Review and edit content for clarity, tone, and grammar, and schedule posts on a CMS, ensuring timely updates to the website.
  • Data-driven content adjustments. Use analytics tools to measure content performance and make informed adjustments to improve engagement, conversion rates, and SEO.

Web content manager skills and qualifications

Let candidates know if you’re looking for specific skills or qualifications, such as:

  • CMS proficiency. Expertise in popular content management systems like WordPress, HubSpot, or Drupal, with a proven track record of managing content on those platforms.
  • SEO expertise. Strong understanding of SEO principles, keyword research, and content optimization for search engines.
  • Copywriting and editing skills. Excellent writing and editing abilities with attention to detail in ensuring content clarity, tone, and grammar.
  • Project management. Ability to manage multiple content projects simultaneously, working with various teams to ensure deadlines and quality standards are met.
  • Analytics knowledge. Familiarity with tools like Google Analytics to track content performance and adapt strategies accordingly.

What to know before hiring a web content manager

Before hiring a website content manager, it’s helpful to understand the key aspects of the role, including the typical costs involved, the types of projects they handle, and the industries where they’re most in demand. In this section, we’ll break down the expected salary and hourly rates, highlight the most common projects content managers are responsible for, and explore the sectors that rely heavily on these professionals to maintain a strong digital presence. By the end, you’ll have a clear picture of what to expect when bringing a website content manager on board and how they can contribute to your brand’s success.

Web content manager salary

Website content manager salaries vary based on experience, expertise, location, and current market demands. According to ZipRecruiter, here’s a breakdown of what you can expect to pay depending on skill level:

Beginner

  • Annual salary: $69,500
  • Hourly wage: $33

Intermediate

  • Annual salary: $83,358 - $97,500
  • Hourly wage: $40 - $47

Expert

  • Annual salary: $117,500
  • Hourly wage: $56

Common website content manager projects

Website content managers are involved in a wide range of projects that ensure your site stays current, engaging, and aligned with your business objectives. Here are some of the projects they work on most commonly:

Content strategy development

Website content managers design comprehensive content strategies to align with your brand’s goals. This involves planning content calendars, setting tone guidelines, and ensuring content resonates with the target audience while meeting SEO best practices.

Website redesigns and content overhauls

Whether your site is undergoing a redesign or requires a complete content update, content managers take the lead on auditing existing content, identifying gaps, and restructuring pages. They work closely with web designers and developers to ensure that the new content fits seamlessly into the updated design.

SEO optimization

Ensuring that all website content is optimized for search engines is a key task for content managers. This includes updating meta descriptions, integrating target keywords, improving site architecture, tracking analytics, and making ongoing adjustments to improve search rankings and organic traffic.

Content publishing and workflow management

Content managers oversee the entire process of content creation, from drafting and editing to final publishing. They coordinate with writers, designers, and developers to streamline workflows and ensure that every piece of content is published accurately and on schedule across various platforms.

Industries commonly hiring web content managers

Website content managers play a crucial role across various industries, ensuring online content aligns with business goals and user expectations. These are some of the top industries that frequently hire these professionals:

Ecommerce

In the competitive world of online retail, e-commerce companies rely heavily on content managers to update product descriptions, maintain landing pages, and manage seasonal promotions. They ensure that content is optimized for conversions and provides a seamless shopping experience for customers.

Media and publishing

Media outlets and digital publishing platforms need content managers to handle the flow of articles, videos, and other content formats. These professionals manage editorial calendars, optimize content for search engines, and ensure that everything published is a fit with audience interests and the platform’s goals.

Tech and software

Tech companies, including software and SaaS providers, depend on content managers to communicate complex information clearly. Whether it’s managing blog posts, case studies, or product documentation, content managers help position these businesses as thought leaders while providing valuable content to users.

Health care and pharmaceuticals

In highly regulated industries like health care, website content managers ensure that content is accurate, compliant, and accessible. They work on updating patient resources, blog posts, and service pages to reflect the latest health guidelines, treatments, and company services.

Hire your next web content manager on Upwork

A well-managed website is crucial to your brand’s success in today’s digital landscape. Whether you need a content strategy that boosts engagement, an SEO overhaul to increase traffic, or regular updates to keep your site fresh, a top-tier website content manager can ensure your online presence is consistently optimized and effective.

By understanding the key aspects of the role—from common projects and industry demands to salary expectations—you’ll be ready to make an informed decision when hiring a website content manager. Get started on Upwork and find the right professional to take your website’s content to the next level, keeping your brand competitive and your audience engaged.