Hire the Best Brand Positioning & Messaging Strategy Freelancers
in Canada

Top Rated | 17 Years Experience | Fortune 100 Brands to Fast-Growing Startups Most businesses have two problems they're solving separately: they need a stronger brand and they need to work smarter. I'm one of the few people who can help with both. Over 17 years I've built brand strategy for companies like Coca-Cola, Campbell's, and Unilever and in the last few years I've added AI systems and business automation to the toolkit. The result is I help founders and business leaders grow faster, look sharper, and run leaner. Where I work: Brand & Strategy → Brand strategy, positioning, and messaging that actually drives revenue → Rebranding and repositioning for businesses that have outgrown their identity → Competitor analysis, audience definition, brand audits → Mission, vision, and values, the foundation everything else is built on Who I work with: ✔ Founders who need to build or sharpen their brand as they scale ✔ Business owners ready to automate operations and reclaim time ✔ Growth-stage companies that need senior strategic thinking without a full-time hire ✔ Teams that want a long-term partner, not a one-and-done freelancer Industries: CPG/FMCG · Food & Beverage · Wellness · AI/Tech · D2C/Ecommerce · Beauty · Coaching & Consulting · Retail · Pet · Service Businesses Whether you need to stand out in your market, streamline your operations, or both, let's talk.

Most businesses lose deals to competitors and never know why. I find the answer in 48-72 hours. With 10 years of competitive intelligence experience, I help B2B, SaaS, E-commerce, and Professional Services companies identify exactly where they're losing: pricing gaps, positioning weaknesses, and what competitors do better. Recent Client Reviews: ⭐⭐⭐⭐⭐ "Ibrahim was the greatest freelancer I found on Upwork. I highly recommend him." ⭐⭐⭐⭐⭐ "This freelancer is a true competitive intelligence specialist. This wasn't generic research; it clearly showed where we're losing deals and what competitors are doing differently. We will definitely be working with him again." What I Deliver: ✅ Competitive Intelligence & Strategic Benchmarking → Identify why prospects choose competitors over you → Uncover pricing strategies, positioning tactics, and messaging gaps → Analyze 100+ public market signals (reviews, pricing, news, social proof) ✅ Win/Loss Analysis & Competitive Landscape Reports → Map how the market has shifted recently → SWOT analysis for each competitor → Go-to-market strategy review covering competitor messaging ✅ Pricing Intelligence & Public Contract Research → Find verified pricing in public procurement records → Analyze board documents, RFPs, and contract awards → Document pricing models with evidence-based sourcing ✅ Market Positioning & Differentiation Analysis → Find your unique competitive advantages → Map competitor strengths and exploitable weaknesses → Recommend strategic positioning shifts ✅ Decision-Ready Reports → Every insight cited with direct source links → Clear action items, not academic overviews → Board presentation ready formatting → Delivered in 48-72 hours for urgent decisions ✅ Federal Contract Intelligence & Procurement Research → Identify federal contracts won by competitors and prospects → Research government spending patterns and procurement trends → Find federal opportunities for your products or services → Analyze SAM.gov and USAspending.gov databases → Map government agencies, purchasing vehicles, and contract awards My Research Process: I use advanced research tools to analyze hundreds of sources including: - Customer reviews and testimonials - Pricing structures and packaging strategies - Public procurement records and contracts - Marketing messaging and positioning - Product features and roadmaps - Job postings and hiring signals - Industry news and market signals from the past 30-90 days The result: You get verifiable, strategic intelligence that answers "Why are we losing?" and "What should we do about it?" Industries I Focus On: - B2B SaaS & Technology - Healthcare Technology - E-commerce & D2C Brands - Professional Services - Supply Chain & Logistics Typical Client Use Cases: → Understanding why win rates are dropping → Preparing for board presentations or investor meetings → Pricing or positioning changes → Launching in competitive markets → Responding to new competitor threats → Pricing intelligence for procurement decisions Unlike generic market research, I focus on one thing: helping you understand your competitive disadvantage so you can fix it. If you're losing deals or need pricing intelligence, let's talk.

📣 𝗦𝗤𝗨𝗔𝗥𝗘𝗦𝗣𝗔𝗖𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘𝗦 𝗧𝗛𝗔𝗧 𝗗𝗥𝗜𝗩𝗘 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 (𝗖𝗨𝗥𝗥𝗘𝗡𝗧𝗟𝗬 𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗟𝗘) ✅ As a Top Rated Squarespace Web Designer , I help business grow with +𝟳𝟴% website traffic , +𝟲𝟱% more client enquiries , +𝟏𝟐𝟎% search visibility improvements , multiple first-page Google rankings and up to 𝟗𝟎% higher orders through SEO-driven UX and high-converting Squarespace websites. 🏆 𝗦𝗨𝗠𝗠𝗔𝗥𝗬 I help business owners create Squarespace websites that look professional and help their business grow. From design and user experience to SEO and conversions, every website I build is made to improve visibility, attract more visitors and turn them into enquiries or customers. I keep the process simple, smooth and focused on results , from idea to launch. And if your website needs more improvements after launch, I’ll continue working on it until you’re happy with the results. Your success is always my priority. 🎁 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗣𝗔𝗥𝗧𝗡𝗘𝗥 𝗕𝗘𝗡𝗘𝗙𝗜𝗧𝗦 As an Official Squarespace Gold Partner, my clients receive: ✔ 20% Discount on Annual Squarespace Plans ✔ Exclusive 6-Month Free Trial ✔ 30 Days Post-Launch Optimization & Performance Monitoring ✔ Priority Partner-Level Support ✔ Over 3 Years of Squarespace Expertise ✔ Unlimited Revisions on Fixed-Price Milestones , You Don’t Pay Until You Love It Need a website that looks professional and helps your business stand out online? I create custom Squarespace websites that are clean, easy to navigate, and designed around your business goals. From online stores to service websites and landing pages, I focus on building websites that connect with visitors and support your growth. I love working with good people and turning ideas into websites that feel clear, modern, and effective. 🌟 𝗣𝗘𝗧𝗘𝗥 𝗜𝗠𝗟𝗔𝗬 | 𝗧𝗥𝗨𝗦𝗧𝗘𝗗 𝗜𝗡𝗩𝗘𝗦𝗧𝗢𝗥 𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡𝗦 & 𝗖𝗔𝗣𝗜𝗧𝗔𝗟 𝗜𝗡𝗧𝗥𝗢𝗗𝗨𝗖𝗧𝗜𝗢𝗡 𝗘𝗫𝗣𝗘𝗥𝗧 "Ankush did a great job incorporating and expanding on my vision for my website. He was very easy to work with and I'd highly recommend him for your next project." 🌟 𝗚𝗨𝗥𝗧𝗘𝗚 | 𝗢𝗪𝗡𝗘𝗥 𝗢𝗙 𝗔 𝗧𝗥𝗨𝗦𝗧𝗘𝗗 𝗙𝗔𝗠𝗜𝗟𝗬-𝗥𝗨𝗡 𝗖𝗛𝗜𝗟𝗗𝗖𝗔𝗥𝗘 𝗖𝗘𝗡𝗧𝗘𝗥 "Ankush did everything we asked for. And in a timely manner. We'd definitely work win him again if the need arises. He also gave assurance of helping for a period after the work was done in case there's any lingering issues - which is a welcome change from other freelancers. A++ all the way." 👇 𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗜𝗘𝗦👇 👉 𝗕𝟮𝗕 𝗜𝗡𝗩𝗘𝗦𝗧𝗢𝗥 𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡𝗦 𝗙𝗜𝗥𝗠 🔢Increased website traffic by 83% and boosted client inquiries by 65% after redesigning their Squarespace site with a corporate-grade UI, structured messaging, and SEO-focused architecture. 👉 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗣𝗛𝗢𝗧𝗢𝗚𝗥𝗔𝗣𝗛𝗬 𝗦𝗧𝗨𝗗𝗜𝗢 🔢Built a conversion-focused Squarespace website from scratch, improving visual hierarchy and CTAs, resulting in a 78% increase in website visits and engagement. 👉 𝗘-𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗠𝗘𝗡’𝗦 𝗙𝗔𝗦𝗛𝗜𝗢𝗡 𝗕𝗥𝗔𝗡𝗗 🔢Redesigned product structure and implemented conversion-driven layouts, increasing website visits by 78% and boosting sales by 85%. 👉 𝗟𝗢𝗖𝗔𝗟 𝗙𝗟𝗢𝗥𝗔𝗟 𝗘-𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 🔢Developed a modern Squarespace e-commerce platform with optimized ordering and delivery flow, leading to a 90% increase in online orders and 65% growth in delivery requests. 👉 𝗕𝟮𝗕 𝗖𝗛𝗘𝗠𝗜𝗖𝗔𝗟 𝗠𝗔𝗡𝗨𝗙𝗔𝗖𝗧𝗨𝗥𝗜𝗡𝗚 𝗖𝗢𝗠𝗣𝗔𝗡𝗬 🔢Built a clean, SEO-structured corporate website that improved global search presence and increased search visibility by 120%. ✅𝐖𝐇𝐀𝐓 𝐈 𝐇𝐄𝐋𝐏 𝐖𝐈𝐓𝐇 • Custom Squarespace Website Design (7.1 & Fluid Engine) • Squarespace Redesign & Performance Optimization • SEO-Structured Websites (On-Page SEO & Technical Setup) • Conversion-Focused Layouts & Landing Pages • E-commerce Store Setup & Optimization • Mobile Optimization & Speed Improvements • Custom CSS & HTML Enhancements • Squarespace Email Campaign Integration 💡 𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗖𝗛𝗢𝗢𝗦𝗘 𝗠𝗘: • Seamless process & transparent communication — every milestone is clearly defined and delivered on schedule. • Strategic insight + creative execution — every design choice is driven by measurable business results. • A true creative partner — not just a freelancer, but someone who helps you make smart, growth-focused decisions. • Proven track record — trusted by brands like The RV Ad Guy, Builder Development Group, Aquarian Queries and Finesse Consulting. 🔗 Ready for a website that not only looks stunning but drives real results? Send me a message or project invite , I typically respond within 24 hours with a few tailored ideas to help you move forward with clarity and confidence. Keywords: Squarespace Website Designer , Squarespace Designer , Toronto Based Website Designer , Top rated Squarespace Developer , UI/UX Design for Squarespace , Domain & CMS Migration , Strategic Web Design ,Squarespace 7.1 & Fluid Engine

Hi, I'm Quincy Samycia I'm a Brand Strategist + Growth Strategist. I help businesses build memorable brands, acquire customers, and scale sustainably. Whether you're launching a new venture, repositioning an existing brand, or accelerating growth, I bring a full-cycle approach that combines brand strategy, creative direction, performance marketing, AI-powered content systems, and execution. Over the years, I've worked across dozens of industries including B2B, FMCG, DTC, AI, SaaS, healthcare, fitness, supplements, nutrition, skincare, beauty, cosmetics, food & beverage, hospitality, fashion, education, and children's products. This breadth of experience allows me to quickly identify growth opportunities while building strategies tailored to each market. At my core, I believe that strong brands drive sustainable growth. That's why every project begins with brand clarity, customer understanding, creative excellence, and a long-term vision for scale. Entrepreneurial Experience I'm a serial entrepreneur who has launched, scaled, and exited multiple businesses. My ventures have been featured in GQ, Bloomberg Businessweek, Gear Patrol, Daily Mail, Dragons' Den, The Daily Planet, and numerous international media outlets. That experience gives me a unique perspective: I don't just think like a marketer—I think like a founder. Every recommendation is grounded in business objectives, profitability, operational realities, and long-term brand value. Let's Build Something Meaningful If you're looking for a strategic partner who understands branding, creative direction, growth marketing, AI-powered content systems, and execution at every level, I'd love to connect. Specialties & Expertise Brand Strategy & Development → Brand Audits, Brand Positioning, Brand Architecture, Brand Extension Strategy, Identity Systems, Messaging Frameworks, Customer Personas, Competitive Analysis, and Full-Funnel Brand Marketing Strategies designed to create differentiation and long-term market value. Creative Strategy & Creative Direction → Creative Strategy, Campaign Development, Creative Brief Creation, Visual Direction, Storytelling Systems, Content Pillar Frameworks, Creative Testing Methodologies, Brand Campaign Concepts, and Multi-Channel Creative Execution that drives both engagement and conversion. Marketing & Growth → Growth Marketing Strategy, Go-to-Market Planning, Social Media Growth, Influencer Marketing, Email Marketing, Community Building, Content-Led Growth, Customer Acquisition, and Retention Programs tailored to each stage of the customer journey. Marketing Funnels & Conversion Optimization → End-to-End Funnel Strategy, Buildout, and Optimization across awareness, consideration, conversion, and retention stages. Includes landing pages, lead generation systems, nurturing sequences, CRO, analytics implementation, and performance reporting. SEO, AI Search & Digital Visibility → On-Page SEO, Off-Page SEO, Technical SEO, Content Optimization, Entity-Based SEO, and AI Search Optimization for emerging discovery platforms including ChatGPT, Perplexity, Claude, Gemini, and Google's AI-powered search experiences. Paid Media & Performance Marketing → Strategic PPC Management across Meta, Google, Pinterest, Reddit, LinkedIn, TikTok, and X. Services include campaign strategy, audience development, creative planning, testing frameworks, scaling initiatives, attribution analysis, and ROAS optimization. Content Strategy & Brand Storytelling → Content Strategy, Editorial Planning, Content Pillar Development, Brand Storytelling, Thought Leadership Programs, Social Content Systems, Video Content Strategy, and Conversion-Focused Content designed to support every stage of the buyer journey. AI Content Strategy & Production → End-to-End AI Content Systems including AI Video Production, AI Image Generation, AI-Assisted Copywriting, UGC-Style Creative Development, Ad Creative Production, Content Repurposing Frameworks, and Scalable Content Engines that increase output while maintaining brand consistency. Advanced experience with platforms including GPT-4, Claude, Gemini, Sora, Veo, Runway, MidJourney, Adobe Firefly, Jasper, and emerging generative AI technologies. UX, Design & Digital Experiences → Conversion-Focused UX/UI Design, Website Strategy, Information Architecture, User Journey Mapping, Landing Page Optimization, and Brand-Aligned Digital Experiences built to maximize engagement and conversion. Web Development → Flexible development across Shopify, Shopify Plus, Webflow, Framer, WordPress, Squarespace, and Wix, tailored to fit your brand's goals, scale, and operational requirements. AI Automation & Business Systems → Intelligent automation systems using N8N, Zapier, Make, APIs, AI agents, and workflow orchestration to streamline operations, improve customer experiences, and increase marketing efficiency.

I’m a Fractional Chief Revenue Officer and digital marketing strategist with over a decade of experience helping brands grow smarter and faster—through full-funnel strategy, performance optimization, and scalable marketing execution. Clients hire me when they need more than just a marketer—they need someone who understands the entire revenue engine: from acquisition and conversion to retention and LTV. I’ve worked with eCommerce DTC brands, SaaS platforms, wellness companies, and regulated industries to lead teams, drive growth, and make marketing efforts truly accountable to revenue. I’ve scaled email/SMS subscriber lists to over 1.2 million, increased retention-driven revenue by 30–45%, and managed 7-figure paid media budgets. With experience on both the agency and in-house side, I bring a unique balance of strategy, structure, and executional firepower. Industries I specialize in: 🛍️ E-commerce & CPG: Building high-converting funnels, optimizing stores, and improving AOV/LTV. 🧬 Healthcare, FemTech & Wellness: Driving growth with compliance-conscious, empathetic messaging. 🌿 Regulated Markets (Cannabis, Sexual Wellness): Navigating complexity with creativity and precision. 🥗 Food, Beverage & Supplements: Elevating ethical and sustainable brands with performance-led storytelling. 🧪 SaaS & Subscription Models: Converting users and building retention through lifecycle strategy and CRO. What I help with: 🚀 Performance Marketing (Google Ads, Meta, Klaviyo, Email/SMS, Affiliate & Influencer) 📦 eCommerce Audits (CRO, PLPs/PDPs, SEO, UX & Merchandising) 🔁 Retention & Loyalty Strategy (Flows, Segmentation, Upsells, Referral) ⚙️ RevOps Alignment (Marketing <> Sales integration & systems) 📈 GTM Strategy & Campaign Planning (Launches, Funnels, Scaling Channels) 🧑‍💻 Team Leadership (Vendor oversight, hiring, tools, systems, playbooks) Tools & Platforms: Shopify, Klaviyo, Attentive, Postscript, Google Ads, GA4, Meta Ads, SEMrush, Ahrefs, WordPress, Notion, HubSpot, ClickUp, Asana, NetSuite, Canva, Jasper & more. Why work with me? I bring clarity, momentum, and results. My approach is tailored—not templated. I quickly plug into your business, align your team around what matters, and focus on what actually drives revenue. From early-stage startups to fast-scaling brands in complex markets, I’ve built, led, and delivered growth that lasts. If you're looking for a senior-level growth leader who blends strategy with action—and knows how to move the needle—let’s connect!

NOTE: hourly rate is for short-term or quick-turn projects. Let's connect and find a structure that works for both of us. Hi, I’m Christine, a brand strategist, storyteller, and fractional marketing partner trusted by more than 500 companies across SaaS, wellness, lifestyle, beauty, hospitality, and B2B. My work blends narrative and numbers: I help founders and creative teams clarify their message, sharpen their positioning, and build marketing that not only feels aligned, but performs. Clients usually come to me when they’re stuck between two worlds: they know the heart of what they’re building, but the messaging, structure, or strategy isn’t converting the way it should. They need clarity, consistency, and a plan grounded in both emotional intelligence and data. That’s where I do my best work. With a background in PR, psychology, and digital marketing, I pair story-driven creative with analytical thinking — audience insights, customer journeys, qualitative research, A/B testing, content performance, funnel analysis, and brand perception work. It’s the mix that helps brands evolve from “we’re saying a lot” to “our message is landing.” Across wellness, beauty education, aesthetics, SaaS, food and beverage, lifestyle, and education, I’ve helped brands strengthen their identity, improve engagement, build more cohesive funnels, and create messaging that meets business goals. Whether it’s developing a brand’s voice, refining website copy, mapping an email strategy, or supporting a team in a fractional capacity, the through-line is the same: clarity, structure, and meaningful impact. What I do best: • Brand messaging and story development • Website and landing page copy guided by user insights • Email strategy grounded in buyer psychology and performance data • Marketing strategy that translates vision into actionable steps • Fractional support for teams that need a strategic thinker • PR-rooted positioning and communication that elevates perception I don’t do one-size-fits-all. I listen, interpret, and build strategy and language that reflect who you are at your best and resonate with the people you’re trying to reach. If you’re building something with purpose and want your brand, copy, or marketing to feel clearer, stronger, and more aligned with your goals, I’d love to connect. I take on both one-off projects and ongoing partnerships. Let’s build the story your brand deserves and the strategy to move it forward.