Hire the Best PR Consultants in Toronto, ON

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I’m a marketing professional with 4 years of experience across social media strategy, content marketing, copywriting, and public relations. I’ve managed podcast marketing, digital marketing and influencer campaigns that helped increase brand visibility, build credibility, and drive engagement. With a strong foundation in crafting compelling content and leveraging analytics, I’ve led successful campaigns that brought in new clients, boosted product sales, and expanded digital reach. I’m especially passionate about creating strategies that connect brands with the right audiences in meaningful, impactful ways.

Top Rated | 17 Years Experience | Fortune 100 Brands to Fast-Growing Startups Most businesses have two problems they're solving separately: they need a stronger brand and they need to work smarter. I'm one of the few people who can help with both. Over 17 years I've built brand strategy for companies like Coca-Cola, Campbell's, and Unilever and in the last few years I've added AI systems and business automation to the toolkit. The result is I help founders and business leaders grow faster, look sharper, and run leaner. Where I work: Brand & Strategy → Brand strategy, positioning, and messaging that actually drives revenue → Rebranding and repositioning for businesses that have outgrown their identity → Competitor analysis, audience definition, brand audits → Mission, vision, and values, the foundation everything else is built on Who I work with: ✔ Founders who need to build or sharpen their brand as they scale ✔ Business owners ready to automate operations and reclaim time ✔ Growth-stage companies that need senior strategic thinking without a full-time hire ✔ Teams that want a long-term partner, not a one-and-done freelancer Industries: CPG/FMCG · Food & Beverage · Wellness · AI/Tech · D2C/Ecommerce · Beauty · Coaching & Consulting · Retail · Pet · Service Businesses Whether you need to stand out in your market, streamline your operations, or both, let's talk.

I'm a senior GTM and product marketing operator with 14+ years at companies like Shopify, Netlify, Jungle Scout, and Firework. I help B2B SaaS founders and growth teams with content strategy, positioning and messaging, pricing strategy, customer marketing, email marketing, social strategy and customer retention. What clients get working with me: • Positioning frameworks that gave sales teams language to close deals in weeks, not months • GTM strategies that helped early-stage SaaS products launch and hit pipeline targets • Website and messaging overhauls that measurably improved trial conversions • Pitch and investor narratives for pre-seed through Series B fundraises What I Actually Do (and where I create the most value) Market, Customer & Competitive Insight • Market and competitive research • ICP definition, segmentation, and buyer journeys • Category and positioning analysis Positioning, Messaging & Narrative • Product and company positioning • Messaging frameworks and value propositions • Category narratives and POV development Early-Stage & Pre-Launch GTM • Early-stage startup GTM strategy • Pre-launch positioning and launch planning • Founder and product narrative refinement Sales, Partner & Investor Enablement • Sales decks, pitch decks, and one-pagers • Partner messaging and enablement • Investor narratives and fundraising collateral Content That Drives Understanding & Trust • Case studies and customer stories • Long-form assets (guides, research papers, POVs) • Short-form assets (1-pagers, solution briefs, explainers) Website & Conversion (as a GTM surface) • Website and landing page strategy • Messaging-led CRO and funnel optimization • Homepage, product, and solution page structure How I Work • Senior, hands-on operator — not an agency or junior execution layer • Strategy-first, but execution-ready • Clear, direct communication • Comfortable owning ambiguous problems and turning them into clear outputs • Focused on outcomes: clarity, adoption, pipeline, and momentum Ideal Engagements ✓ B2B SaaS (early-stage to growth-stage) ✓ Founders or GTM leaders needing clarity, not more noise ✓ Teams preparing for launch, scale, or fundraising ✓ Products where positioning, messaging, and narrative matter ✓ Organizations that need a sustainable growth engine If you want a senior GTM partner who can connect market insight to real execution, let’s talk.

Strategic Head of Marketing & Growth with a proven track record of driving brand expansion and market growth through data-informed initiatives. Demonstrated success in optimizing marketing performance, resulting in a 45% increase in customer acquisition rates, 150% growth in market reach, and 55% improvement in campaign ROI across multiple channels. Skilled at building and leading high-performing teams that have achieved a 40% boost in productivity metrics and delivered transformative marketing programs, leading to a 75% increase in qualified leads and sustainable revenue growth. Recognition includes the Top 40 under 40 Award, with insights regularly shared through keynote speaking engagements and industry publications. Currently leveraging this expertise to help startups and medium-sized businesses scale their growth operations and market presence. SKILLS & COMPETENCIES ● Brand Development and Management ● Data Analysis and Predictive Analytics ● A/B Testing and Conversion Optimization ● Content Marketing Strategy ● SEO and Organic Traffic Growth ● Customer Segmentation & Personalization ● Product Development Collaboration ● Strategic Partnership Management ● Email Marketing Strategy ● Marketing Campaign Management ● Customer Acquisition and Retention ● Multi-Channel Marketing ● Leadership and Team Management ● Financial Acumen and Budget Management ● Data-Driven Decision Making ● User Experience Optimization ● Performance Metrics and KPI Analysis ● Innovation and Growth Hacking

I am a Professional Certified Resume Writer who crafts impactful career documents. Over the years, I have helped hundreds of professionals - from graduates to seasoned executives - across diverse industries, with their resumes, cover letters, and LinkedIn profiles. I specialize in writing executive resumes, board resumes, and executive biographies and creating professional portfolios to showcase career progression, milestones, projects, and achievements. Working with me is a collaborative process. Through a series of editing and revisions, I will help translate your past experiences, core competencies, and who you are on a personal level onto paper. You will expect documents that are: - ATS-Compliant - Impactful and sharp - Aesthetically pleasing, modern with simple designs - A representation of who you are - In alignment with the career direction you are seeking My Credentials: PARWCC: Certified Professional Resume Writer (CPRW) Les Roches: MBA, Major in Finance Western University: Bachelor of Management & Organizational Studies I treat each project as my own and will always strive to deliver above and beyond results that meet your needs and exceed your expectations. Reach out and let me know how I can best help you!