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4.8/5
based on 9,628 client reviews
  • $349 hourly
    • 5.0/5
    • (169 jobs)
    Top 1% Expert Vetted on Upwork! Original Director of Pricing at Chewy.com, positioning it to be one of the largest e-commerce acquisitions of all time. Executive Level Pricing professional with proven track record and over 17 years of full time pricing strategy in e-commerce, retail, brick & mortar, SaaS, services, and energy industries working for both start-ups and fortune 500 companies. Specialized in transformative growth through pricing for organizational objectives ranging from sustainability to exit strategies. Passionate about applying pricing economics, data analytics, and consumer behavior psychology to find creative ways to optimize product/service price, leading to increased conversion and revenue for your business. Created and led Pricing Strategy and Pricing Operations teams from ground up that aided my last start-up e-commerce retail company, chewy.com to grow from $200 million to $2.2 Billion in annual net sales in less than 3.5 years. Committed to staying up to date with best practices across multiple industries via continuing education through seminars, conferences, courses, and networking. Expert in Pricing Strategy and Operations for full life cycle pricing for your entire assortment/service offering: - Private Label - National Brands - Clearance Price - Promotional Price - MAP Price - List Price - Competitor Identification - Customer Segmentation - Competitive Analysis - Price Testing Led development and was the visionary behind internal pricing software & implementation for full assortment pricing including: - Price Optimization - Price Matching - Private Label Pricing - Web Scraping - Product Matching - Promotion Execution - Margin Strategies - Opportunity Identification - Data Analytics - Competitive Analysis As a leader in the pricing industry, I am confident that I can help your company become more profitable and/or gain market share via pricing strategy and operations Additional recommendations on LinkedIn I am proud to be among a small group of professionals who were chosen to be featured at Upwork’s 2023 Work Without Limits Executive Summit, an invitation-only event for Upwork’s enterprise customers.
    Featured Skill Brand Positioning & Messaging Strategy
    Competitor Research
    Retail & Consumer Goods
    Startup Consulting
    Retail & Wholesale
    Ecommerce
    Consumer Goods
    Competitive Analysis
    SaaS
    Management Consulting
    Pricing Research
    Pricing
    Price Optimization
    Pricing Strategy Consulting
    Retail Merchandising
    Strategy
  • $150 hourly
    • 5.0/5
    • (110 jobs)
    I'm a full-time freelancer that's been Upwork Top Rated since 2017. I have over 20 years of Marketing experience and have worked with a wide variety of industries and businesses - small and large, B2C, B2B, product and service. Over the years I’ve been hands-on in nearly every aspect of Marketing. This functional experience combined with my degree in Sociology, gives me a unique perspective of how to frame your business so you can find, and effectively communicate with, your customers. When you work with me you can expect: Direct, honest communication and no frills. I value efficiency and like to start projects by determining goals so I can spend my time where it's needed most. You're the expert on your business and your industry, I'm the expert in branding and marketing - it's when we work together that great things happen! As a person, I'm self-motivated, innately organized, good natured and an effective communicator. I enjoy outdoor activities like surfing and swimming. I also maintain a regular yoga practice and enjoy cooking and spending time with my husband, son and my Boxer-mix rescue dog. Invite me to your project, or send me a message - I'm always happy to find time for a quick chat to see if we're a good fit to work together. Or, if you've got some specific questions and you'd like to dive right in you can purchase a consultation below.
    Featured Skill Brand Positioning & Messaging Strategy
    Branding & Marketing
    Brand Marketing
    Sales & Marketing
    Product Marketing
    Brand Strategy
    Brand Positioning
    Marketing Strategy
    Brand Consulting
    Brand Development
  • $110 hourly
    • 5.0/5
    • (38 jobs)
    Words and Perception are the most valuable assets at a Brand’s disposal. NIKE - JUST DO IT ← Three Words, Three Syllables, That Together Have Forever Changed Public Perception. Together, we can find the right words that will define your company and inspire people to act. Now more than ever, you have the power to compete with the industry giants on the same free platforms …and dominate. I mean that. No one can serve your customer base better than you do. You fill a niche and provide the kind of intimate service that no ‘big box’ chain can compete with. The difference between their seemingly insurmountable following and you…is me. Whether you’re trying to craft a campaign people will never forget, launch a blue ocean market strategy, or build a brand identity that moves people, it’s about communication, strategy, and presenting a cohesive, consistent Brand Identity to your target audience. -Words. The right words said at the right time and in the right place. That's where I come in handy. Let’s be honest, no one reads profiles for fun. If you’re here, you’re searching for someone exceptional to take your business from where it is –to where you know it can be. From start-ups to local shops, international agencies, corporations, and visionary entrepreneurs, my clients have taken me through virtually every industry on every continent at every level of business you can imagine. Despite working beside world renowned brands, I still choose to only work with the people and projects I’m passionate about. Extraordinary creation starts with connection and passion. If I don't have a gut instinct about the project, I pass on the opportunity, allowing prospective clients to find the person who CAN bring them to the next level. Are you ready to make your mark on the world? Reach out and let's create something they'll never forget. - Hannah BYOBrand Podcast Writing Wit Creative Studios —------------------------ “Hannah is what we at WSB call a 'for-lifer.' The impact her genius has had on our organization has had a domino effect for the entire community. We would not be where we are now if it weren't for her ability to show organizations the yellow brick road to branding." - Bianca | Workforce Solutions | Nonprofit Rebrand : Helped one of the nation’s largest workforce agencies find their voice, reaching more people than ever before “As a brander, content specialist, and excellent team player, Hannah has become an incredible asset to our businesses. We've expanded her contracts into multi-business We highly recommend Hannah to others, however, we want to hide and keep her to ourselves so that she is available to us at all times.” -Brandy | Coffee Subscription Service : Added Authoritative Value Through Branded Content & Content Marketing Strategy “Hannah took on an incredibly complex and challenging task, working in a highly collaborative fashion to achieve the desired outcome & presentation; she knocked it out of the park and met all expectations with a creative flair! One thing that stood out was that when it came down to game-time, she was all-in, burning the midnight oil with my team to make it happen. I'm greatly looking forward to working with her on future projects!” -Noah |Cyber Defense & Risk Management : Successfully Pitched And Raised Capital From A Fortune 50 Company When You’re Ready To Make Your Mark On The World –Reach Out & Let’s Get To Work. -Hannah Writing Wit Creative Studios Inc. writingwit.com
    Featured Skill Brand Positioning & Messaging Strategy
    Content Strategy
    Brand Identity & Guidelines
    Branding
    Brand Guidelines
    Corporate Branding
    Branding & Marketing
    Brand Research
    Content Marketing Strategy
    Website Copywriting
    Content Creation
    Corporate Brand Identity
    UX Writing
    Brand Strategy
    Landing Page
    Marketing Strategy
    Brand Positioning
  • $125 hourly
    • 5.0/5
    • (121 jobs)
    Ready to amplify your brand's impact and ignite growth? I'm an experienced marketing strategist dedicated to developing measurable strategies for a diverse range of B2C and B2B clients. My expertise spans a wide spectrum, from guiding nimble startups and growing SMBs to partnering with global Fortune 500 brands such as Ameriprise, Coca-Cola, Dell, DuPont, General Mills, Hormel, IBM, Time-Warner, TransUnion, and Yahoo!, among many others. While my core focus lies in crafting impactful social and digital content strategies, my approach is holistic and integrated. I leverage deep insights, extensive experience, and strategic intuition to create comprehensive campaigns that drive action and deliver a strong return on investment across all channels. For new and growing brands, I offer essential support in establishing a strong brand foundation. This includes developing comprehensive Brand Guidelines that articulate your mission, vision, target audiences, brand voice, and core messaging, ensuring consistent communication across all touchpoints. Kindly note: My expertise is in strategy development, not implementation. However, I can often recommend and help you identify talented freelancers to assist with content creation, logo and website design, UX, and other execution tasks.
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Guidelines
    Email Marketing Strategy
    Marketing Plan
    Persona Development
    Content Planning
    Brand Strategy
    B2C Marketing
    Brand Marketing
    Social Media Marketing
    Marketing
    Content Strategy
    Brand Positioning
    Marketing Strategy
    B2B Marketing
  • $175 hourly
    • 4.9/5
    • (168 jobs)
    Top Rated and Expert-Vetted brand strategist and marketing consultant bringing clients' brands to life and keeping audiences engaged. I provide positioning, messaging, brand voice, and content strategies rooted in competitive research and creativity. I create a clear path forward for your brand so that all communications and campaigns are clear, aligned, and will motivate your target audience. I work with companies of all sizes and stages, from helping small start-ups determine their unique selling point and how to market it, to consulting Fortune 500 companies on content strategy. No matter your industry, I can craft your brand's position and story, and provide documentation to ensure your entire organization understands your brand's values and creative direction. I also provide marketing guidance as a fractional CMO, auditing current marketing practices, implementing marketing operations, determining KPIs, building campaigns, team building, creating marketing plans and more. Background: Prior to consulting, I worked in digital and social media marketing for 13 years with a heavy focus on content strategy, editorial, and campaign development. Most recently I was Director of Social Media Marketing at Guthy|Renker and Senior Manager of Content Strategy at The Walt Disney Company, and I received my MBA from UCLA Anderson School of Management in 2019. Services I Offer: - Brand Development: Brand voice and personality, brand archetypes, creative guidelines - Brand Positioning Strategy: positioning, mission, vision statements, about, bios, competitive landscape analysis, SWOT analysis, brand best practices, brand story, about the founder - Market Research: audience segmentation, customer personas, competitive analysis and insights - Marketing Plan Development - Campaign planning including website content, blogs, promotions/sales, paid ad optimization, social media, video series, and more. - Social Media Strategy: best practices, content strategies, how to operationalize - Content Strategy: What you should be creating, how to efficiently begin ongoing production - Fractional CMO services - Audits to improve any aspect of your current marketing strategy or brand positioning - Copywriting services to improve your website or current content based on your updated brand strategy - Ghostwriting services to develop, write, and edit thought leadership, management, and self-help books on behalf of executives and thought leaders. - Consulting calls to answer all of your questions, provide feedback, and guidance to ensure your marketing is optimized to achieve your objectives - Industries: B2B, B2C, ed tech, entertainment, CPG, fashion, beauty, wellness, healthcare, finance, law firms, construction, coaching, agencies, nonprofit, medical practices, real estate, and more.
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Identity & Guidelines
    Brand Naming
    Marketing Strategy
    Brand Strategy
    Brand Development
    Brand Positioning
    Brand Research
    Copywriting
    Brand Consulting
    Marketing Plan
    Marketing Audit
    Writing
    B2B Marketing
    Social Media Marketing Plan
    Content Strategy
  • $95 hourly
    • 5.0/5
    • (169 jobs)
    I specialize in strategy-first brand identity design, helping businesses create a compelling and cohesive visual presence that speaks directly to their audience. With a deep understanding of brand positioning, storytelling, and strategic design, I work closely with founders, marketing teams, and startups to elevate their brands beyond aesthetics—ensuring every element is designed with purpose and impact. What I Offer: ✔ Comprehensive Brand Identity Design – From logos and typography to color palettes and brand patterns, I craft visual identities that reflect your brand’s personality and market positioning. ✔ Strategic Brand Development – A logo alone won’t build a brand. I guide you through a process of refining your brand voice, core messaging, and positioning to ensure consistency across every touchpoint. ✔ Collaborative, Client-Centered Approach – I don’t believe in one-size-fits-all solutions. Every project begins with in-depth discovery to understand your business goals, audience, and competitive landscape. Who I Work With: 🔹 Startups & Entrepreneurs looking to establish a professional, strategic brand identity from day one. 🔹 Established Brands undergoing a rebrand or refresh to better connect with their audience. 🔹 Marketing & Creative Agencies needing an expert in brand identity to support client projects. Why Work With Me? ✨ Proven Success: Clients have seen measurable results in brand recognition, customer engagement, and business growth after implementing my brand strategy and/or strategic brand identity work. ✨ Personalized Service: No subcontracting here! I work one-on-one with clients, ensuring a tailored approach that aligns with their vision and long-term goals. ✨ End-to-End Branding Support: From brand discovery and positioning to final deliverables like logo suites, brand guidelines, and marketing assets, I create everything you need for a strong, unified brand. Let’s discuss how a well-crafted strategy and brand identity can set your business apart! Send me a message to get started.
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Identity & Guidelines
    Label & Packaging Design
    Messaging Framework
    Photo Manipulation
    Typography
    Corporate Brand Identity
    Illustration
    Brand Positioning
    Brand Identity Design
    Brand Naming
    Logo Design
    Branding
    Brand Consulting
    Brand Strategy
    Graphic Design
  • $50 hourly
    • 5.0/5
    • (12 jobs)
    Are you looking to find or create the magic in your brand, to find your brand’s purpose? Looking to differentiate your brand and make it stand out from the competition? The true success of any brand begins with a clear definition of the brand’s DNA and identity. This requires a deep understanding and precise articulation of the brand that will guide the development of the brand's identity, a clear brand plan, and of course the optimal marketing strategy. As an expert brand and marketing strategist, I blend best practices with fresh thinking and creativity. With over 30 years of experience in strategic marketing and consulting positions, I have skills and expertise from a broad spectrum of industries including automotive, petroleum, FMCG, retail, liquor, mobile, media, publishing, asset management, banking, insurance, engineering, telecommunications, technology, broadcasting, clothing, and entertainment to mention a few. After studying Mechanical Engineering and an MBA from Brunel University in the UK, I spent 14 years in marketing with the BMW Group, launching numerous models, including introducing the new MINI in South Africa. I left BMW to become a partner in a marketing consulting practice and spent 15 years working with corporate blue-chip clients. In 2019, I left the corporate world and started my own franchise business. After managing that successfully for two years, I handed over the day-to-day management and now do what I love as a full-time freelance brand and marketing strategist. As a left and right-brain thinker, strategy and creativity are at the heart of everything I do! My service offering includes: ✔Brand and Marketing audits: find the hidden gems and holy grails. ✔Brand Definition: A deep dive into the brand to understand the core DNA and Identity and articulate a purposeful Brand Blueprint, including Purpose, Vision, Mission, Values, Positioning, Archetypes, Personality, Value proposition, Promise, Essence, Tonality, and Voice. ✔Brand Development: Names, Taglines, Brand Story, Messaging strategy, Development of visual identity, ✔Brand Planning: Where the brand is now, where it needs to be, and how to get it there. ✔Marketing Strategy: Execution of the Brand Plan through multi-channel strategies and plans to reach and attract audiences. This includes a situational analysis, competitor analysis, audience segmentation, goals and objectives, Messaging and content creation, Channel strategy. ✔Marketing Execution: A detailed marketing plan to deliver the marketing strategy. ✔Marketing Services: Including surveys, marketing execution and implementation, operational management, writing, agency management, custom training, and workshops. ✔A range of general business consulting services. As an experienced and seasoned expert, I pride myself on quality outputs, exceptional ethics, integrity, and service levels. Please invite me to your project or message me and let’s have a chat.
    Featured Skill Brand Positioning & Messaging Strategy
    Marketing Management
    Marketing Advertising
    Marketing
    Marketing Consulting
    Marketing Strategy
    Brand Development
    Brand Naming
    Brand Management
    Brand Identity
    Brand Positioning
    Brand Consulting
    Brand Strategy
    Branding
    Marketing Communications
    Brand Marketing
  • $40 hourly
    • 5.0/5
    • (101 jobs)
    Hello! I am Karly, Brand Designer and Entrepreneur, helping your business stand out. ✷ Please view my portfolio in my profile ✷ At the heart of my business is a passion for collaborating with inspiring individuals and companies, bringing their visions to life through design. We take the time to understand your brand's ethos, values, and aspirations, ensuring that every logo and brand identity we create is a true reflection of your unique story. We help create unique brand identities, materials for print and web, website design, photo retouching, and more. If you are ready to take your brand to the next level, Contact Us for a consultation. Three process stages for creating a brand identity: Stage 1: Research: Brand Questionnaire, brainstorming, 3-4 logo options. Stage 2: Design: Narrowing down the design- 2 revisions included Stage 3: Refine: Final details, brand manual, and final files in a google drive folder. The total branding process takes around 6 weeks for custom and quality design. Reach out if you have any questions! ✷ We help tailor your brand to showcase your company in the best light possible ✷
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Positioning
    Brand Marketing
    Logo Usage Guidelines
    Squarespace
    Social Media Design
    Corporate Brand Identity
    Adobe Creative Suite
    Branding & Marketing
    Web Design
    Logo Transparency
    Graphic Design
    Brand Identity Design
    Logo Design
    Layout Design
    Brand Identity & Guidelines
  • $45 hourly
    • 4.9/5
    • (54 jobs)
    Over the last 20 years, I have worked on strategy and marketing consulting processes, including small and big companies, products and services. * I have plenty of experience in strategy and performance management models such as Balanced Scorecard. * I have plenty of experience in building business and marketing plans, including Excel files for calculations and scenarios, word document for the strategic document, and power point with high quality presentations (message + eye candy). * I am very good creating: visual maps, strategy maps, strategic landscapes, business canvas, that will help to communicate a strategy, key success factors, key processes, etc. * I am very good helping to put things together and proposing a good business plan model according to your business model.
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Strategy
    Go-to-Market Strategy
    Digital Marketing Strategy
    Business Plan
    Brand Positioning
    Marketing Strategy
    Digital Marketing
    Strategy
    Brand Management
    Business Management
    Performance Management
    Business Writing
    Strategic Plan
    Brand Marketing
  • $200 hourly
    • 4.9/5
    • (105 jobs)
    🏆🌟EXPERT-VETTED: VERIFIED BY UPWORK AND RANKED IN THE TOP 1% OF FREELANCERS ON THE PLATFORM🌟🏆 I help brands know who they are, why they matter, and how to say it. 💡 What you offer is uniquely valuable, but it’s hard to identify how you’re different when you’re caught in the day-to-day of running a business. With a little guidance and fresh perspective, you can uncover and articulate your brand’s authenticity. The result? A team that's energized and aligned, and a brand that's a magnet for your target audience. Together, we’ll build a stands-for-something brand that attracts not just customers, but superfans. While I've worked with world class brands like P&G, Nestle, Google and Allergan, I love to help startups and growing businesses take their brand to the next level. FOR WHEN YOU NEED: ✅Brand strategy ✅Positioning ✅Brand and product naming ✅Purpose, vision, mission statements ✅Strategic and persuasive web or ad copy ✅Brand guidelines, tone of voice, verbal identity ✅Taglines, slogans, and campaign concepts ✅Clear and differentiated messaging ✅Customer, category, and competitor insights I'm a brand strategist, copywriter, and naming expert who's passionate about helping purposeful brands and their visionary leaders connect with themselves so they can connect with the people whose lives they improve. Over 10+ years, I’ve helped tech and retail startups, CPGs, non-profits, and Fortune 100s discover their authenticity. I've been interviewed by Upwork and published in multiple global publications, including CNN Money and Irish Tech Times. I've also been a featured speaker at the Ohio State University as well as the Brandemonium conference in Cincinnati, OH, on topics like, "Foodpreneur Futures: Consumer Trends Impacting Food Entrepreneurs and their Brands" and "Blockchain for Brands."
    Featured Skill Brand Positioning & Messaging Strategy
    Website Copywriting
    Campaign Copywriting
    Business Name & Slogan
    Business Name
    Brand Naming
    Mission Statement
    Brand Positioning
    Content Development
    Brand Guidelines
    Copywriting
    Brand Research
    Storytelling
    Branding
    Brand Strategy
  • $56 hourly
    • 4.4/5
    • (74 jobs)
    ⭐ Top 1% Expert-Vetted by Upwork 🥇 52 of 5-star Reviews out of 58 Reviews over Upwork 🏆 Multi-Awards Winner in Marketing, Innovation and Sustainability 2024-2025 📰 As Seen In: Business Insider | The Telegraph UK | The Globe and Mail | Benzinga, etc.. 🤑 5x avg. ROI achieved for clients 💎 Worked with Fortune 500 companies ⏳ 15+ Years experience in Digital Marketing, C-Level and Remote Work 💰 $400K+ in customer revenue generated for Small Business (in 10 ad campaigns) 🏷️ If you will hire me, you will get OFF on various tools (around $1189/year savings) I am a certified Neuromarketer, Innovation Management's Design Thinker, and Digital Marketer & Strategist, SEO Expert, App Strategist, AI Strategist, and one of the top brains who can create game-changing concepts. I have designed dozens of worthy, internationally-known projects for the Internet industry. I was earlier living in the UK and now back in my home town. I have worked as a Head of Marketing of an official Apple Inc. Wearable App. I have been part of many multinational brands to reshape their strategies. I am also an experienced Operations Manager and Project Manager, not only that I am also a pro-level creative writer and content producer and one of the top South-Asian bloggers; I blogged for around 9 years. 🔥 Here are some of the ways in which I can help you out: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 ✔️ Sales Generating Ads ✔️ Neuromarketing ✔️ Neurodesign ✔️ Digital Marketing Strategy ✔️ Social Media Marketing ✔️ Meta Ads ✔️ Meta Pixel ✔️ Facebook Ads ✔️ Instagram Marketing ✔️ LinkedIn Lead Generation ✔️ Twitter Marketing ✔️ Tiktok Ads ✔️ Tiktok Pixel ✔️ Search Engine Marketing ✔️ Google Ads ✔️ Social Media Management ✔️ Search Engine Optimization ✔️ App Store Optimization ✔️ Email Marketing ✔️ Email Automation Expert ✔️ Marketing Automation Flows ✔️ AI Workflow Automation ✔️ App Marketing ✔️ Startup Marketing ✔️ Podcast Marketing ✔️ Coaches Marketing 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 ✔️ Graphic Designing ✔️ Social Media Post Designing ✔️ AI Content Creation ✔️ Creative Direction ✔️ Brand Identity Designing ✔️ Pitch Deck Designing ✔️ Presentation Designing ✔️ Digital Rebranding ✔️ Brand Strategy ✔️ Blog Writing ✔️ Transcribing ✔️ E-Book/Book Formatting & Publishing 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 ✔️ Front-End Development & Maintenance ✔️ Mobile Friendly WordPress Website ✔️ UI/UX Testing (Certified Design Thinker ISO 56002 Compliant) ✔️ QA Testing of Apps and Websites ✔️ Website Speed Optimization ✔️ DNS Management 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿 𝗧𝗼𝗼𝗹𝘀 ✔️ Midjourney (Expert) ✔️ Runway (Intermediate) ✔️ ChatGPT (Expert) ✔️ Activepieces (Expert) ✔️ Activecampaign (Expert) ✔️ MailChimp (Expert) ✔️ MooSend (Expert) ✔️ Postmark (Expert) ✔️ Omnisend (Intermediate) ✔️ Sendgrid (Intermediate) ✔️ Woocommerce (Expert) ✔️ WordPress (Expert) ✔️ WP Rocket (Expert) ✔️ BunnyCDN (Expert) ✔️ GTMetrix (Expert) ✔️ Shopify (Intermediate) ✔️ Ahrefs (Expert) ✔️ Moz (Expert) ✔️ SEMrush (Expert) ✔️ Google Analytics / GA4 (Expert) ✔️ Google Tag Manager (Expert) ✔️ Google Cloud (Innovator) ✔️ Clickup (Expert) ✔️ Asana (Expert) ✔️ Trello (Expert) ✔️ Miro (Expert) ✔️ Figma (Expert) ✔️ Zendesk (Intermediate) ✔️ Zapier (Intermediate) ✔️ Keap (Basic) ✔️ Intercom (Intermediate) ✔️ Stripe (Expert) ✔️ Kinsta (Expert) ✔️ Hostinger (Expert) ✔️ Plesk (Expert) ✔️ Cpanel (Expert) ✔️ Godaddy (Expert), etc..
    Featured Skill Brand Positioning & Messaging Strategy
    Creative Writing
    Social Media Management
    Campaign Management
    Digital Marketing Strategy
    Presentation Design
    Lead Generation
    Startup Consulting
    Digital Strategy
    Podcast Production
    Digital Marketing
    Advertising Strategy
    Search Engine Optimization
    Brand Positioning
    Customer Acquisition Strategy
    Social Media Marketing
  • $75 hourly
    • 5.0/5
    • (56 jobs)
    ✨ Brand Positioning & Messaging Strategist | ex-DoorDash • ex-Nielsen | Fractional Product Marketer for Startups I’m a brand-focused product marketer with 10+ years of experience helping startups and scaling companies craft identities that resonate, differentiate, and drive growth. With a background at DoorDash, Nielsen, I specialize in turning customer insights into bold, strategic narratives that fuel product launches, rebrands, and market expansion. Whether you’re defining your brand for the first time or refreshing it to match your next stage of growth, I can help you clarify your positioning, elevate your voice, and create messaging that sticks. I blend 🎯 customer insight with sharp messaging and strong go-to-market execution to help startups move fast—without losing brand clarity. 🎨 What I bring to the table: • 🧭 Brand Positioning & Narrative – I help companies define who they are, what they stand for, and why it matters to their audience. • 🗣️ Messaging Frameworks – I craft scalable messaging that works across website copy, pitch decks, product pages, email, and social. • 🔍 Voice of Customer Research – I translate real customer insights into emotionally resonant and high-converting copy. • 🧠 Strategic Brand Thinking – From early-stage brand foundations to post-Series A rebrands, I bring clarity and cohesion. • 🤝 Cross-Functional Collaboration – I work closely with founders, product, design, and growth teams to align brand and product storytelling. 🖋️ Past Work Highlights: • Led the messaging and in-app copy strategy for the DashPass household sharing benefit at DoorDash, driving a 5% uplift in user retention. • Helped build the Omnichroma brand from scratch for its worldwide launch—leading efforts from naming, brand narrative, and positioning to packaging design strategy and go-to-market planning, resulting in 55,000+ trial users in just 9 months. • Developed brand voice, messaging frameworks, and web content for startups and SMBs across SaaS, healthcare, and consumer tech (e.g., GE Healthcare, Uptimize, Nutanix), leveraging voice-of-customer research and persona development to guide strategic rebrands and product pivots. If you’re building or evolving a brand and need clear, strategic messaging to match your product’s value and your customers’ language, I’d love to collaborate. Let’s craft a brand story that connects—and converts.
    Featured Skill Brand Positioning & Messaging Strategy
    Analytics
    Content Marketing Strategy
    Product Strategy
    SEO Strategy
    Corporate Branding
    Product Marketing
    Brand Guidelines
    Brand Marketing
    Product Management
    Marketing Strategy
    Market Research
    Social Media Marketing
    Brand Positioning
  • $75 hourly
    • 4.7/5
    • (44 jobs)
    I help 𝐒𝐌𝐄s 𝐬𝐮𝐫𝐩𝐚𝐬𝐬💲𝟱𝟬𝟬𝐊 in 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 with scalable brand 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, memorable 𝐧𝐚𝐦𝐢𝐧𝐠, and engaging 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 that boost brand visibility. ⓘ also collaborate with corporations to manage iconic brands and guide innovative brand campaigns. ⍰ You're spending on social media ads but not getting the results you'd like? ⍰ Struggling to stand out in a crowded marketplace? ⍰ Need a name that truly resonates with your audience and supports brand identity? ⍰ Looking for a Brand Manager with proven track record to oversee known brands and lead cross-functional teams? Whether you’re starting from scratch, already have a logo, or planning a full rebrand, I’m here to help. With 6+ years of international experience at companies like Google, Procter & Gamble, and Hasbro - managing big names like Star Wars and DC Universe, as well as supporting smaller businesses and entrepreneurs - I’ve tackled almost every branding challenge imaginable. This is why I’ll be able to give you the exact step-by-step guide for growth at every phase of your brand’s lifecycle. “Can you ✍🏻 me a logo?” It’s the most frequent request I get from new clients. But the truth is, a logo is just one part of your brand. It’s important, but it’s only the tip of the iceberg. Let’s walk through what truly sets a brand apart in today’s competitive market. Here's the proven structure behind every multi-million-dollar brand I’ve worked with: ⓵ Brand strategy: Think of this as your roadmap: who you are, what you stand for, and where you’re headed. This includes defining your mission, vision, and core values, grounded in market research, competitive analysis, and a thorough understanding of your audience. ⓶ Brand expression: This is how your brand comes to life - your brand’s voice, the way you tell your story, and the design elements that bring it all together. From your logo and colors to social media templates, every piece must stay consistent to build a recognizable presence. ⓷ The name: Language is powerful. A compelling name is often the first thing customers notice about your brand. It can shift perceptions in an instant - just like renaming the “Antarctic toothfish” to “Chilean sea bass” changed the entire market for that product. Whether it’s for a business, product, or brand, my professional naming services include: ⦿ Trademark availability checks to ensure legal viability ⦿ Domain research & recommendations ⦿ Alignment with overall brand strategy ⦿ Cultural and linguistic considerations ⦿ Target audience resonance This is my promise to you. Nothing more, nothing less. What 🫵🏻’ll get: ⦿ A seasoned consultant on your team with Fortune 500 experience and ownership mindset, ready to build a solid foundation that can scale. I’m not just saying this. My pricing structure is carefully crafted to include a performance bonus to ensure I’m motivated in getting tangible results for you. ⦿ An expert who personally handles each project. No hand-offs to interns. Just a boutique, VIP experience. ⦿ Research-backed strategies and creative solutions that ➖deliver➖. ⦿ Peace of mind knowing you’re working with someone who has already proven. 100% job success score. Expert-Vetted⎛top 1% of 18 million). I’m quite proud of these: 📈 Increased Pampers’ market share by 12% using competitive analysis and strategy during Procter & Gamble’s Brand Manager Development Program. 📈 Drove $1.2M in revenue growth through go-to-market strategy for DCU. 📈 Led Durex’s rebranding, launching 100+ SKUs across 7 countries in under a year - ensuring a cohesive message and aligning benefits with customer values. I was able to get these folks spread some nice words about me by delivering the results they were looking for. 🗣️ „This is my second time working with Gabor - he’s incredibly skilled and responds quickly. If you need help with your brand, Gabor is the perfect partner. (...) I’ll definitely hire him again.” ➖ Bijan ｟Founder of VISION and love is everything｠ 🗣️ „Gabor was wonderful to work with. He gave me a full marketing plan from top to bottom. I really appreciated his methodology and not just creating a generic marketing plan but actually doing extensive market research to integrate into my customized plan. He was also helpful from a creative front - give me insight and suggestions for color schemes, typography, etc. I will absolutely work with him again as I expand my business and further develop my marketing strategies in the long run." ➖ Kai ｟Motivational Speaker & Author, Indeed｠ 🗣️ „Working with Gabor to refine our brand strategy was a great experience! He did thorough research on our competitive landscape and crafted a strategy to make our brand stand out. We're really happy with the results (...)" ➖ Suhel ｟Founder of VidFlow, branding for new SaaS product｠ Worth having a virtual coffee? ☕️ Message me ... ＃brand marketing consultant ＃brand development ＃brand positioning ＃brand architecture
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Naming
    Market Research
    Marketing
    Brand Management
    Brand Strategy
    Brand Marketing
    Brand Identity
    Corporate Branding
    Brand Research
    Personal Branding
    Branding & Marketing
    Brand Identity & Guidelines
    Branding
    Brand Positioning
    Marketing Strategy
  • $40 hourly
    • 4.9/5
    • (78 jobs)
    👋 Hi there, I definitely want to hear from you! 🤗 Would you like to achieve more with the D-Design? ❗️ I am here to help. Check my previous work history! 77 5 stars feedbacks and I just adore what I do. My goal = your result. With 7+ years of experience, 500+ successful projects, and 20,000+ hours of expertise in User Experience Design, UI/UX, and Web Application development, I help businesses increase conversions, optimize engagement, and scale online success with strategic Adobe Photoshop, Adobe Illustrator, and Adobe InDesign-backed illustration designs. 🏆 Our Web Designer & UI/UX Solutions ✔️ 7+ years of experience in Web Design, Branding & Marketing, and UI/UX Design ✔️ 510+ high-fidelity design projects across eCommerce, SaaS, startups, and enterprise websites ✔️ 64+ industry awards & recognitions, including features on Upwork & leading design platforms ✔️ 42+ countries served, providing custom web solutions for global brands ✔️ 20,000+ hours of expertise in UX & UI, Web Application, and Web Development ✔️ 50% increase in eCommerce sales through optimized UX & UI experiences ✔️ SEO-driven shopify website design leading to a 60% boost in organic traffic ✔️ Bounce rates reduced by 35% and conversion rates increased by 48% through strategic UX enhancements ✔️ Landing pages optimized for 45% more lead generation and 30% lower ad spend costs ✔️ Expertise in diverse industries: Technology & IT, Healthcare, Finance, Real Estate, SaaS, Education, Retail, Travel, Sports & Wellness 🚀 Web Design, UX & UI, and Web Development - Creating Impactful Online Experiences We design & develop user-friendly, scalable, and high-performing website using React, Laravel, Node.js, HTML5, CSS3, PHP, and jQuery to enhance engagement and drive revenue. 📌 Comprehensive Web Design & UX Strategy 🔹 Custom Web Design in Figma & Adobe Illustrator—tailored for Brand Identity & Guidelines 🔹 Conversion-optimized UI/UX for Websites & eCommerce—increasing conversions by 48% 🔹 A/B Testing, Heatmap Analytics & Usability Research—reducing bounce rates by 35% 🔹 Mobile-First & Adaptive UX/UI—boosting engagement by 40% and ensuring 100% responsiveness 📌 Web Development - Building Fast, Scalable & SEO-Optimized Websites 🔹 Custom WordPress, Webflow Designer, Shopify, WooCommerce, and HTML/CSS Development 🔹 SEO-optimized, fast-loading, and accessible websites—reducing load time by 50% 🔹 Landing Page Development with Front-End Perfection—boosting lead generation by 50% 🔹 HTML, CSS, JavaScript, Laravel, React, Node.js, jQuery, and CSS3 for scalable web developer 📌 eCommerce UX/UI & Web Development - Maximizing Sales & Customer Experience 🔹 Custom Shopify, WooCommerce, and Webflow Store Design & Development 🔹 Optimized Checkout Flow UX—reducing cart abandonment by 35% 🔹 AI-driven Product Page UX Enhancements—leading to a 45% increase in conversion rates 🔹 Dynamic filtering, personalized recommendations & intuitive navigation for eCommerce success 📌 Landing Page UX/UI & Development - Turning Clicks Into Conversions 🔹 High-converting, SEO-friendly Landing Page Design & Redesign 🔹 Conversion-Optimized CTA Placement & A/B Testing—improving lead generation by 40% 🔹 Mobile-First Landing Page Structures—increasing form submissions by 30% 🔹 Custom UI Animations & Microinteractions for Higher Engagement 📌 UI/UX Design - Crafting Visually Stunning & User-Centered Interfaces 🔹 Figma Prototyping, Wireframing & High-Fidelity Web Mockups 🔹 Interaction Design, Motion UX & Smooth Microinteractions for Enhanced User Experience 🔹 User Interface Design & Information Architecture for Clear, Effective Navigation 🔹 Accessibility-First Wix Web Design (WCAG, A11Y) for Inclusive Digital Experiences 📌 SEO-Optimized Web Design & Content Strategy 🔹 On-Page SEO Integration in Web Development for Higher Rankings 🔹 Optimized Heading Structures, Core Web Vitals & Schema Markup 🔹 Keyword-Driven UX Copywriting & Landing Page Content Optimization 🔹 Mobile UI Design Speed Optimization & Lazy Loading for Fast Performance 💡 Web Design & UX/UI Designer Innovation Backed by Data & Research We don’t just create visually stunning websites—we craft experiences that increase revenue, lower acquisition costs, and enhance usability. ✅ Up to 300% increase in lead generation through optimized UX & UI ✅ Behavioral Insights & Data-Driven UX Strategies for measurable success ✅ UX Research & Testing to Ensure Frictionless Website Designer Navigation ✅ Optimized UI Flow That Reduces Customer Drop-Off by 40% ✅ AI-powered insights (ChatGPT, DALL-E, Bard AI) for predictive UX/UI improvements ✅ Faster page load speeds, improved site performance & enhanced SEO rankings 🚀 Let’s Build Your Next High-Converting Website! 📞 Looking for a top-tier Web Design, UX & UI, Web Development, Logo Design, or Landing Page expert? 🔗 Portfolio: league-design.com/websites/ July 10, 2025
    Featured Skill Brand Positioning & Messaging Strategy
    CSS
    Web Application
    WordPress
    Mobile UI Design
    HTML
    Figma
    Logo Design
    User Interface Design
    Landing Page
    Web Design
    Graphic Design
    User Experience Design
    Adobe Photoshop
    Adobe Illustrator
    UX & UI
  • $135 hourly
    • 5.0/5
    • (132 jobs)
    I'll help you deflect the competition with a strong stance on who you are and why you're different. ★ As a Top 1% Upworker, I've helped 100+ brands create captivating + resonant market presences. My background in creative branding and competitive intelligence allows me to create positioning strategies that achieve market differentiation for my clients. Supporting the full identity lifecycle as a one-stop-shop strategist, I typically help startups and B2B companies with brand strategy, messaging, market research, and competitive positioning needs. My services include the following: 1️⃣ BRAND FOUNDATIONS | RESEARCH + INTELLIGENCE ACROSS: → Competitive brandscape analyses → Target persona profiles → Brand heart workshops → Customer sentiment focus groups, interviews + surveys → Market trend analyses 2️⃣ YOUR UNIQUE POSITION | STRATEGIES FOR DIFFERENTIATION ACROSS: → Brand messaging frameworks → Employer branding roadmaps → Brand personality, tone + voice guidelines → Unique selling propositions → Persona-aligned value propositions → Customer experience design 3️⃣ ACTIVATION | YOUR BRAND ESSENCE, BROUGHT TO LIFE THROUGH: → Brand copywriting → Names + taglines → Website copywriting, messaging architecture + design → Marketing campaign concepts With the help of partners, I also help my clients create visual identities with logos and palette/typography selections. I also collaborate with specialists in email marketing, search, and social media to bring brands to life through digital marketing strategies. Regardless of your research, strategy, or expression needs, I can help you create an intelligent brand that drives growth and helps you realize your market potential. 🎯 WHAT OTHERS ARE SAYING ⭐️⭐️⭐️⭐️⭐️ → This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly. Her communication is top notch and I would recommend her for brand analysis / competitive analysis. → In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented. She took the vision of our business model and turned it into something tangible in the real world that we can now implement and deploy to build our small business. → Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough. → Carly was responsive, delivered according to tight deadlines and the end result was superb. I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft.
    Featured Skill Brand Positioning & Messaging Strategy
    B2B Marketing
    Brand Naming
    Brand Positioning
    Corporate Branding
    Brand Identity
    Brand Consulting
    Brand Strategy
    Brand Development
    Persona Development
    Brand Identity & Guidelines
    Branded Website
    Brand Research
    Competitive Analysis
  • $60 hourly
    • 4.8/5
    • (410 jobs)
    Building Brands — Logo Design, Brand Identity & Websites that demand attention and deliver results. Strategically positioning brands through visual design & language, guiding each company towards their unique identity. ✔️ Expert-Vetted Graphic Designer — Top 1% on UpWork™ ✔️ Branding backed by real-data and market insights ✔️ Streamlined systems, made for seamless design delivery ✔️ Guiding Brands to unlock their image, identity and personality. ⚡ Bridging the gap — between a brand's vision and visual identity. The story we tell through our branding separates us from the clutter, gives us a unique brand identity and builds connections in real life. Past Branding clients include — Franshares™ (Logo Design, Brand Identity & Website Design), Overstack™ (Logo Design, Brand Identity & Website Design), Blade Turbines™ (Logo, Brand Identity & Website Design), Subflow™ (Logo Design & Brand Identity), and many more. ✔️ Your brand has a story. Let's tell it.
    Featured Skill Brand Positioning & Messaging Strategy
    UX & UI
    Style Guide
    Logomark
    Brand Development
    Website Redesign
    Corporate Brand Identity
    Brand Guidelines
    Branding
    Brand Identity
    Icon Design
    Brand Identity Design
    Web Design
    Graphic Design
    Logo Design
    Brand Identity & Guidelines
  • $175 hourly
    • 5.0/5
    • (26 jobs)
    I make brands impossible to ignore and marketing that actually works. ◈ Expert-Vetted Brand & Marketing Strategist // Top 1% ◈ Top-Rated Plus with 100%+ Job Success Rate ◈ 12+ Years Experience // Clients include Uber, Alibaba, NHS, & dozens of $5M+ per-year brands ◈ Specializing in Brand Strategy, Market Positioning, Messaging, Campaign Development & Performance Marketing Your brand isn’t struggling because of competition. It’s struggling because it’s forgettable. Your marketing isn’t failing because of effort. It’s failing because it’s not strategic. // WHO I WORK WITH: I work with high-growth brands, startups, and founders who need both strategic clarity and powerful execution. 🔹DTC, eCommerce, & Lifestyle Brands Scaling fast? Let’s make sure your brand keeps up—and stands out. 🔹Personal Brands & Founders Want to become a category-defining leader? Let’s build your influence. 🔹Tech & Emerging Brands Complex ideas? I make them resonate with the right audience. 🔹B2B & B2C Companies Looking for Smarter Marketing Marketing should drive business objectives, not just sit in a silo. I align brand positioning, corporate strategy, and campaign execution to maximize growth. // HOW I HELP: Brand Strategy & Positioning – Define your niche, sharpen your story, and own your market. Marketing Strategy & Market Segmentation – Identify the right audience, channels, and positioning for sustainable growth. Messaging & Value Proposition Development – Make people care—and buy. Competitive Market Research & Consumer Insights – Find your edge and turn it into your competitive advantage. Integrated Marketing & Campaign Development – Full-funnel strategies across digital, social, paid, and direct response channels. Ad Copywriting & Performance Optimization – Strategic Google, Facebook, and LinkedIn ad copy designed to increase conversions and lower CAC. Funnel Development & Lead Generation Strategy – High-converting email, LinkedIn, and inbound marketing funnels. Personal Brand Strategy for Founders & Executives – Turn individuals into powerful brands and industry thought leaders. // WHY ME? Most brand consultants focus on visual identity. Most marketing consultants focus on campaigns. I focus on strategy + execution—ensuring your brand isn’t just positioned well, but remembered, and your marketing isn’t just creative, but commercially effective. I work at the intersection of brand, marketing, and growth, helping businesses not just market better—but market smarter. // WHAT MY CLIENTS SAY: “Jack is a branding expert and excellent communicator – I wouldn’t hesitate to recommend him.” – CEO of $20M+ per-year GovCon company “I have worked with a couple of others before, and Jack is the best one by a long shot. He listens so well that you truly feel like he knows you - he gets you.” – CGO of $35M+ per-year agency “Jack’s work is the best thing I've been involved with for 5 years. Jack is indescribably amazing.” – CEO of 5 global companies and advisor to Bill Gates & Jeff Bezos // PREVIOUS CLIENTS INCLUDE: Uber, NHS, Upwork, Alibaba, Horwin, Maker Lab, Octopus Wealth, TheSoul Publishing, Honey Ventures, PBG Consulting, Phoenix Equity Consulting, Robosen, Crunch Vergo, Venga, Chasing Innovation, Titanker, Savior Heat, Honbike, Heybike, Outright Proud, Dolly Media, SAYA, Czarnikow, Nonconventional, Kaunt, Turnpikes, Empathix AI, Moffett AI, Tedcrypto, Chorus One. // READY TO BUILD A BRAND THAT STANDS OUT & A MARKETING STRATEGY THAT DELIVERS? Let’s make it happen.
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Strategy
    Brand Naming
    Mission Statement
    Brand Guidelines
    Headline
    Copywriting
    Brand Development
    Brand Research
    Ad Copy
    Creative Writing
    Brand Consulting
    Tagline
    Competitive Analysis
    Storytelling
    Brand Positioning
  • $220 hourly
    • 5.0/5
    • (15 jobs)
    For 20 years, I’ve been transforming marketing teams, eliminating waste, and driving real growth for businesses that need marketing that actually works. I don’t do fluff. I don’t waste money. I don’t leave you stuck with an underperforming team. I build the marketing your organization deserves—a team that works, a plan that delivers, and a system that drives revenue efficiently and effectively. What I Deliver +More Revenue, Less Waste – I cut marketing costs while increasing performance. +A High-Performing Team – I structure and optimize teams so you’re only paying for work that moves the needle. +Optimized Marketing Channels – Whether it’s ads, content, SEO, or social, I ensure every channel is maxed out for ROI. +Messaging That Converts – If your positioning, brand, or messaging is off, I fix it so customers instantly see why they need you. +Execution That Moves Fast – No slow agency timelines, no unnecessary meetings—just action and results. Why Clients Hire Me *I make marketing profitable. Every dollar works harder. Every move drives revenue. *I increase efficiency. More results, fewer wasted hours. *I fix broken marketing. If something isn’t working, I make it work. *I transform teams. I build marketing departments that deliver—now and long-term. Let’s Talk. If you need better marketing, a better team, and better results, I can build it. I’m really good at this. Call me, and let’s talk.
    Featured Skill Brand Positioning & Messaging Strategy
    Digital Marketing Strategy
    Lead Generation Strategy
    Website
    Email Marketing Strategy
    Social Media Strategy
    B2B Marketing
    Content Strategy
    Marketing Strategy
    Advertising Strategy
    Go-to-Market Strategy
    Growth Strategy
    Brand Positioning
  • $118 hourly
    • 5.0/5
    • (20 jobs)
    With over 15 years of experience working with global powerhouses like L’ORÉAL, JBL, and NEST New York, my branding, marketing strategy, and business development expertise have helped brands generate over $300M in revenue. I specialize in crafting iconic brand identities that don’t just look stunning—but drive measurable business growth. What I Do Best: - Brand Identity & Logo Design – Crafting custom logos that tell a compelling brand story - Luxury & Lifestyle Branding – Designing premium brand experiences for high-end companies - Marketing Strategy & Positioning – Developing go-to-market plans, campaigns & messaging that convert - Business Development & Growth – Helping brands scale through strategic partnerships & revenue-driven initiatives - Visual Storytelling & Creative Direction – Cohesive design and marketing strategies that strengthen brand presence Clients Include: L'ORÉAL | Shiseido | JBL | DēLonghi | NEST New York | W Hotels | Kipling | Hammitt | Jonathan Adler | Peace Love World | HGTV Tech & Tools: Adobe Suite (Illustrator, Photoshop, InDesign, XD) | Figma | Webflow | Shopify | WordPress | Premiere | Keynote | Google Slides | AI Tools (ChatGPT, Midjourney)
    Featured Skill Brand Positioning & Messaging Strategy
    Digital Marketing
    Marketing Strategy
    Branding & Marketing
    Visual Communication
    Product Design
    Art Direction
    Product Development
    Digital Design
    Covers & Packaging
    Social Media Content
    Clothing
    Graphic Design
    Packaging Design
  • $75 hourly
    • 4.9/5
    • (71 jobs)
    Expertise in rethinking new ways of branding a concept, idea, product, service or company and how to best visually express it. Skills and experience include art direction, brand identity, logo design, design for print, illustration, and storyboarding. Lead Sr. designer at Starbucks Global Creative, graphic design consultant at Nike Inc., museum illustrator and design lead for Promotion Products, Inc.
    Featured Skill Brand Positioning & Messaging Strategy
    2D Design
    Layout Design
    Adobe After Effects
    Playful Tone
    Label & Packaging Design
    Illustration
    Concept Design
    Retro & Vintage Style
    Logo Design
  • $48 hourly
    • 5.0/5
    • (157 jobs)
    Ready to Transform Your Startup Idea into a Reality, -but not Sure where to Begin? I am a 5★ trusted All-In-One startup and business consultant from Arizona, United States. I guide you and your startup idea through the beginning to launching stages, -with all of the resources you will need in between...saving you time, money and costly resources! I bring over 15+ years of proven expertise in helping entrepreneurs and established businesses around the world SUCCEED from A-Z. Whether you’re building from the ground up or scaling to new heights, I’ve guided over 250+ entrepreneurs in 150+ industries across the globe. MY EXPERTISE AT A GLANCE: ★ Market Research & Feasibility Analysis: Actionable insights to validate and refine your business ideas. ★ Strategic Business Planning: End-to-end business plans, financial modeling, and investor-ready presentations. ★ Branding & Positioning: Unique strategies that make your brand stand out in competitive markets. ★ Go-to-Market Strategy: Execution plans tailored to target demographics, including customer journey optimization. ★ Startup MVP Development: From concepting to wireframing, ensuring your product meets market needs. HIGHLIGHTS OF SUCCESS: ★ $10M+ investor funding unlocked for various clients with market-ready business plans. ★ Led 250+ startups to success, including SaaS, tech, healthcare, and consumer brands. ★ Empowered WIN Energy Drink to refine its buyer personas, optimize feasibility studies, and craft an investor-winning pitch deck. ★ Partnered with LocalFarmOK to build a robust urban farm event business plan, attracting new markets and investors. Client Feedback Speaks Volumes “Her business plan and market insights transformed our pitch deck into a winning tool. Within months, we secured our first round of funding!” – Local Farm OK, Founder “Elissa's guidance on scaling our MVP saved us six months of trial and error. A game-changer for our operations.” – WIN Energy Drink, CEO WHY CHOOSE ME? ★ Deep understanding of startup challenges and innovative solutions. ★ Expertise in turning ideas into tangible business milestones. ★ Proven ability to drive long-term growth while mitigating risks. ★ Transparent, collaborative, and committed to your success. HOW CAN WE START? Book a free consultation call today to discuss your business goals. Together, let’s: ★ Solve your most pressing challenges. ★ Align your vision with a data-backed strategy. ★ Create results that make your startup thrive. Ready to elevate your business? Let’s start now.
    Featured Skill Brand Positioning & Messaging Strategy
    Pitch Deck
    Competitor Research
    Consumer Profiling
    Consumer Research
    Industry & Competitor Analysis
    Marketing Strategy
    Marketing Management
    Strategic Plan
    Corporate Brand Identity
    Startup Consulting
    Business Consulting
    Business Analysis
    Product Development
    Research & Strategy
    Market Research
  • $35 hourly
    • 4.0/5
    • (5 jobs)
    Do you want to have organic traffic for your website? You are on the right page! 👌 📌I'm a senior B2B and B2C CMO with 12 years of hands-on experience in internet marketing management, brand strategy, SEO optimization, market analysis and project management, mobile marketing experience: application promotion and design development. 📌Worked with 25+ brands, such as QArea, MatchOffice (Copenhagen, Denmark), Bughuntress (USA, Berkeley; Bern, Swizerland), DeCivitate (Vilnius, Lithuania),"M-Skills" and GOAL Ltd., Astwellsoft and Redcubesystems (Ukraine-USA, Lviv). 📌After 12 years with IT PR and marketing agencies, I today operate as a fractional CMO and consultant, supporting brands part-time or on a contract basis. 💪My achievements ✅ As a fractional CMO, I doubled the number of leads for one company in the first 3 months and achieved a 500% growth in the first year. After 3 years the growth of leads 900%. ✅ Growth of organic leads within 15 times in 2 years. I am a hands-on consultant who has built a reputation for providing creative, research-based counsel. If this sounds like a fit for you, I'd love to chat.
    Featured Skill Brand Positioning & Messaging Strategy
    PPC Campaign Setup & Management
    Digital Marketing Strategy
    Market Research
    B2C Marketing
    B2B Marketing
    Pay Per Click Advertising
    SEO Performance
    SEO Audit
    Amazon PPC
    Brand Positioning
    Go-to-Market Strategy
    Branding & Marketing
    Search Engine Optimization
    Internet Marketing
    Content Strategy
    Brand Strategy
  • $83 hourly
    • 5.0/5
    • (6 jobs)
    Brand Designer + Creative Strategist - Greater Atlanta Area, GA - lawilliamsdesigns.com Lauren Keel Williams is a multi-disciplined Creative Designer with an expertise in creating graphic design and specializing in brand identity systems. Some of her clients include Home Depot, Capital One, Kroger, Atlanta Magazine - just to name a few. With over 15 years in the design industry, she has helped advise and create strong visuals for companies with invaluable impact to their business. Stemming from a background in the Fine Arts from Savannah College of Art and Design, Lauren has led teams for companies such as Boston Consulting Group, Insight Global, and Emerald Expositions. From consultation to final delivery, her hands-on approach is essential to ensuring the clients’ vision and exceeding their goals. With a strong mission to create a positive impact in the design community, she offers valuable information and insight from her experiences to businesses and fellow designers with her service in AIGA's Atlanta Chapter, Graphic Artists Guild of America, and SCAD Alumni Association. While also being committed to client success, she provides essential knowledge to help them to achieve their goals with the greatest impact by providing consultative services and evaluations.
    Featured Skill Brand Positioning & Messaging Strategy
    Motion Design
    Presentation Design
    Data Visualization
    Illustration
    Art Direction
    UI Graphics
    Editorial Design
    Graphic Design
    Brand Consulting
    Branding
    Logo Design
    Brand Identity
    Creative Direction
  • $65 hourly
    • 5.0/5
    • (49 jobs)
    I do a Premium Strategic Brand Identity Design for Businesses That Think Big. I help founders, startups, and global companies plan out and create meaningful brand identities that drive trust, authority, and business results. I don’t just create visual identity and designs systems; I architect brands that spark trust, attract customers, and fuel real business growth. If your brand isn’t standing out, it’s usually not a design issue — it’s a clarity problem. A strong, structured brand platform combined with purposeful design and clear messaging can transform how customers perceive you and why they choose you. Real Results, Not Just Beautiful Designs With nearly 20 years of experience, I’ve helped startups, SMBs, and Fortune 500 companies — including John Deere, Procter & Gamble, U.S. Steel, Avon, and Nokia — turn ideas into impactful brand identities and visuals that stand the test of time. Case Study: Stella Automotive AI I built Stella’s brand identity from the ground up, helping them raise $40M+ in investment and secure a Microsoft partnership in 2024. Today, Stella powers conversations inside Microsoft Copilot and is a recognized leader in the AI tech space. What I Offer Brand Identity & Logo Design Thoughtful, strategic, and timeless branding systems. Brand Strategy & Rebranding Elevate or redefine your brand for meaningful market impact. Brand Guidelines & Design Systems Ensure consistency across every customer touchpoint. Label & Packaging Design Visually compelling designs that attract and convert. UI/UX & Web Design Digital experiences that amplify your brand story. Why Clients Choose Me Upwork Certified Brand Identity Designer Top 5% Freelancer on Upwork — 100% five-star client rating. Award-Winning Brand Identity Expert — two decades of design & strategy mastery. Strategic + Creative — business goals come first, but awesome design follows. Trusted by Global Brands — Fortune 500 to industry-shaping startups. What Clients Say “Nikola doesn’t just design; he architects brands. His work on Stella AI led to exponential growth and industry recognition, including a Microsoft partnership.” “His expertise transformed our brand’s perception and market positioning. He’s a strategic thinker who sees beyond design.” My Philosophy: Simple is Powerful Modern, minimal design that connects emotionally and cuts through the noise. A strong brand isn’t about decoration — it’s about trust, clarity, and influence. Branding isn’t an expense — it’s your most important investment. If you want your brand to command attention and build authority — let’s make it happen. Currently available for 1 new projects this April. Message me and let’s talk about your vision. ----------------------------------------------------------------------------------------------------------- #Brand Identity, #Brand Identity Design, # Brand Identity & Guidelines, # Brand Identity Designer, #Branding Expert, #Branding, #Brand Strategy, #Logo Design, #Visual Identity, #Rebranding, #Brand Guidelines, #Packaging Design, #Labeling, #UI/UX, #Web Design, #Design System, #Logo System, #CreativeDirection -----------------------------------------------------------------------------------------------------------
    Featured Skill Brand Positioning & Messaging Strategy
    Label & Packaging Design
    Adobe Photoshop
    Print Design
    Adobe Illustrator
    Graphic Design
    Corporate Brand Identity
    Logo Usage Guidelines
    Logo Design
    Brand Strategy
    Brand Guidelines
    Brand Identity & Guidelines
    Branding
    Brand Design
    Brand Identity Design
    Brand Identity
  • $28 hourly
    • 4.9/5
    • (73 jobs)
    As a seasoned Brand Strategist, Marketing Consultant, & Creative Director with 10+ years of experience, 🚀🏆I develop brands and personal identities with a creative vision aligned with business strategy into the final form. I have worked with many clients- from start-ups to established brands- across industries such as growing, connecting, and thriving. In addition, 🧐Marketing Coaching and Mentorship, Accomplishing 100+ hours of coaching and 50+ individuals and brands are mentored to strengthen their marketing and creative learning in reflexivity and skills improvement necessary to progress in today's competitive market. I can assist you by doing this for you ⤵️ ✅ Brand Identity & Strategy – Contour a brand that speaks your story and distinguishes you from others. 🎯 Marketing Consultancy: Get Expert Insights Fine-Tuned to Your Business Goals. 🧠 Audience, Competitor's & Market Research: Make data actionable and strategic. 🎨 Visual Branding & Creative Direction: Elevate your online presence and exemplify it through stellar visuals. 📱 Social Media Design: Appeal those awesome, connecting content with your audience. 🖨️ Print Design: Creatively flyer, brochure, etc. to leave an imprint. 📊 Media Buying Strategy: Smart connections for ads, for real results. 🤝 Community Building: Get an engaged audience that truly "gets" your brand. 💡 Marketing Mentorship & Coaching: Make marketing strategies, develop your portfolio and navigate real-world challenges all personalized support. 🚀 Career & Brand Growth: Tips that are practical and honest to up-level you. Let's build something meaningful together. Message me and let's get started!
    Featured Skill Brand Positioning & Messaging Strategy
    Coaching
    Market Research
    Brand Naming
    Art Direction
    Social Media Advertising
    Social Media Design
    Brand Guidelines
    Marketing Strategy
    Brand Positioning
    Marketing Analytics
    Brand Development
    Canva
    Brand Identity & Guidelines
    Stationery Design
    Logo Design
  • $65 hourly
    • 5.0/5
    • (72 jobs)
    I’m a strategic brand positioning and product marketing specialist with more than 125 positioning frameworks delivered and 47 five-star reviews on Upwork. I help B2B companies clarify their value proposition, sharpen their messaging, and develop content and tools that connect with the right buyers. I work independently, move fast, and focus on clarity, differentiation, and value-based messaging that supports go-to-market success. My work combines business strategy, customer insight, and content execution to help companies grow with confidence. With over 20 years of experience across SaaS, services, life sciences, and other B2B industries, I’ve delivered: A. Brand positioning systems based on buyer needs and competitive whitespace B. Messaging frameworks and elevator pitches that resonate with decision-makers C. High-impact website content aligned to value propositions and target personas D. Sales enablement tools including one-pagers, decks, and product briefs E. Strategic marketing plans and go-to-market messaging F. Market research, competitor analysis, and whitespace mapping I’ve served as VP of Marketing, Fractional CMO, Director of Strategic Customer Messaging, and authored Differentiate or Diminish: The Art and Necessity of Business Positioning. I support companies at every stage, from early startup to Fortune 500, helping them reposition, relaunch, or scale with clarity. Service Areas: 1. Brand Positioning and Messaging Identify your unique selling proposition, analyze competitor messaging, and develop a value-based positioning framework that supports sales, marketing, and product. 2. Website Content Development Write strategic homepage headlines, service pages, about/founder stories, and website messaging systems aligned to your positioning and customer journey. 3. Marketing Strategy Clarify your ideal customer profile, define buyer journeys, and develop strategic campaigns and GTM messaging to support conversion and growth. 4. Fractional CMO Services Provide part-time marketing leadership for companies under $50M. Lead strategy, positioning, content planning, and team execution without the cost of a full-time CMO. 5. Product Marketing and Sales Enablement Define product value propositions, develop message hierarchies, and create sales tools such as pitch decks, one-pagers, and launch content that support revenue teams. 6. Market Research and Competitor Analysis Conduct competitive messaging audits, identify whitespace, and extract insights from market dynamics to inform brand strategy and product positioning. What Clients Say: 1. Strategic clarity + independence "Kevin quickly understood our business, our market, and our challenge. He worked independently, asked the right questions, and delivered positioning that was sharper than anything we’d produced internally. We’ve used his messaging in investor decks, sales calls, and on our website." 2. Speed + polish "Kevin works faster and more strategically than any freelancer I’ve hired. He delivered a full messaging framework and homepage rewrite within days, and it was better than what our agency gave us after six weeks. Total pro." 3. Translating complexity into clear messaging "We had a hard time explaining what we do — Kevin made it simple. He translated our technical product into messaging that speaks to real customer pain points. His process is clear, collaborative, and incredibly effective." 4. Business impact + long-term use "The messaging Kevin created is now the foundation of how we talk about our business. It shows up in our sales materials, website, and investor conversations. His work gave us alignment across teams and a story we’re proud to tell." Relevant Keywords for my work: brand positioning, brand messaging, product marketing, value proposition, USP, unique selling proposition, key messaging, positioning statement, elevator pitch, competitor analysis, market research, website content, content marketing, go-to-market strategy, messaging framework, sales enablement, B2B marketing
    Featured Skill Brand Positioning & Messaging Strategy
    Brand Marketing
    Web Content Strategy
    Content Marketing
    Messaging Framework
    Website Content
    Marketing Collateral Development
    Sales & Marketing Collateral
    Product Marketing
    Website Copywriting
    Web Content Development
    Copywriting
    Brand Strategy
    Brand Consulting
    Brand Positioning
  • $75 hourly
    • 4.9/5
    • (64 jobs)
    🏆AWARD-WINNING ART DIRECTOR🏆 🏆TOP RATED PLUS🏆 🏆100% JOB SUCCESS RATE🏆 Over 10+ years in branding, logo design, brand strategy, web design, advertising, and illustrating. Proven expertise with nationally recognized clientele. I can elevate your brand to stand out in the market by telling and crafting a unique story! IF YOU WANT THE JOB DONE RIGHT, NO AI OR CONCEPTS TAKEN OFF STOCK SITES, IM YOUR GUY! Looking forward to working with you!
    Featured Skill Brand Positioning & Messaging Strategy
    Social Media Design
    Brand Identity & Guidelines
    Photography
    Illustration
    Social Media Content Creation
    Logo Design
    Brand Strategy
    Web Design
    Graphic Design
    Brand Guidelines
    Brand Positioning
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