Hire the Best Brand Positioning & Messaging Strategy Professionals

Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient team with deep expertise on all topics brand, I'd love to help. ❇️ 𝐇𝐢𝐭 𝐭𝐡𝐞 "𝐌𝐞𝐬𝐬𝐚𝐠𝐞" 𝐛𝐮𝐭𝐭𝐨𝐧 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝟑𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧. ❇️ As a Top 1% Expert Vetted Upworker with a 100% Job Success Score, I've helped 180+ brands create high-performance platforms for growth. I've worked with clients like HP, Atlassian, the European Union, Johnson & Johnson, Conservation International, and Dartmouth College to help them develop distinct and compelling go-to-market strategies. My services include: ➕LOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, and typography systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint. ➕BRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts. ➕BRANDED WEBSITES & UI/UX DESIGN // Deliver striking & conversion optimized digital experiences. Specialized in Framer and Webflow. ➕MARKET RESEARCH & COMPETITIVE INTELLIGENCE // Gain a 20/20 vision of your market opportunity through surveys, focus groups, and research interviews. Put a finger on the pulse of emerging market trends. Zero in on new segments or flag competitive gaps. ➕BRAND NAMING // Receive distinct and memorable brand names that inspire prospects of what’s possible with you. ➕ BRANDED MOBILE APPS // Build an iOS and Android app with the brand built in from the first screen, including naming, identity, UI design, and a store page written to convert. ⭐️ WHAT OTHERS HAVE TO SAY ⭐️ Here’s what others are saying about working with me as a Top 1% Upworker.👇🏻 → “This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.” → "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative." → “I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.” → "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!" → “In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.” → “Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.” +Keywords for Upwork search: brand strategy, brand kit, branding, brand identity design, brand visuals, brand logo design, brand colors, brand typography, brand system, corporate branding, brand naming, brand messaging, brand positioning, taglines, slogans, website design, market research, competitive intelligence, competitor analysis, sales enablement, conversion optimization, website design, brand UX, brand UI, go-to-market strategy, product branding, product naming, creative director, art director, visual identity design, brand agency, app branding, app naming, app store optimization, app UI design, mobile app branding, consumer app, mobile app design, mobile app development

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

I help DTC and B2B brands fix stalled growth, clarify their positioning, and build marketing systems that convert. I’m a Top Rated Plus Fractional CMO and e-commerce operator who built a brand with 300+ partner businesses. I bring something many marketing consultants can’t: firsthand operator experience. I built and continue to operate The Passport Project, a food and beverage brand that has grown to more than 300 restaurant partners, with brand partnerships including Red Bull and Universal Music. That experience shapes how I approach every engagement. I know the difference between a strategy that looks good in a presentation and one a real team can execute with a real budget. CLIENTS HIRE ME WHEN: • Growth has stalled or become inconsistent • Marketing feels fragmented, reactive, or difficult to measure • Their positioning doesn’t clearly communicate why customers should choose them • Their website attracts traffic but doesn’t convert enough of it • Marketing and sales are working from different priorities • Their internal team or agency needs clearer strategic direction • They need senior marketing leadership without hiring a full-time CMO HOW I CAN HELP: • Marketing audits and prioritized growth roadmaps • Fractional CMO leadership and marketing operations • Brand positioning, messaging, and StoryBrand copywriting • E-commerce strategy and Shopify conversion optimization • Customer journey and conversion funnel development • Lead generation and demand generation strategy • Klaviyo email marketing and lifecycle automation • Google Ads, Meta Ads, and paid media strategy • Analytics, attribution, reporting, and marketing automation WAYS TO WORK WITH ME: MARKETING ASSESSMENT AND GROWTH ROADMAP I’ll evaluate your positioning, customer journey, website, acquisition channels, retention systems, analytics, and marketing operations. You’ll receive a prioritized roadmap showing what to fix, what to test, and where your team should focus first. FRACTIONAL MARKETING LEADERSHIP I’ll help set the strategy, establish priorities, manage execution, improve systems, and lead your internal team, freelancers, or agency partners. INDUSTRY EXPERIENCE: I’ve worked with B2B and DTC brands across e-commerce, CPG, health and wellness, pet products, outdoor and lifestyle, food and beverage, professional services, industrial services, media, travel, and children’s products. CORE PLATFORMS: Shopify, Klaviyo, HubSpot, Shopify Flow, Google Analytics 4, Google Ads, Meta Ads, Google Search Console, Ahrefs, Semrush, Squarespace, WordPress, GoHighLevel, Instantly, Leadpages, and Salesforce. I’m a native English speaker, work in both English and Spanish, and have led projects with teams across North America and Latin America. My background spans 20 years in food, beverage, and hospitality and 15 years in marketing. That combination has shaped a practical, deeply customer-focused approach grounded in both strategy and day-to-day operations. If you need a senior strategist who can identify what’s holding growth back and stay close enough to execution to help fix it, send me a message.

No generic brands, no one-size-fits-all templates. I help you build a brand from scratch with strategy, soul, and design that actually works🚀. 🔹 Brand strategy: A proprietary process (Deep Brand Method) that builds brands from the inside out purpose, positioning, voice, and visual identity, all aligned. 🔹 Brand identity & design: Logo, visual systems, brand guidelines, illustration, and packaging everything cohesive and intentional. 🔹 Marketing & content: Social media strategy, content calendars, campaigns, pitch decks, and digital ads, built to perform, not just look pretty. 🎯 How do I do it? ✅ Building brand strategy from research, archetypes, and market insights. ✅ Designing visual identities that feel authentic and hold up across every touchpoint. ✅ Creating content systems grounded in data and audience behavior. ✅ Writing copy that sounds human and converts. ✅ Directing creative teams with clear briefs and moodboards. ✅ Reporting and optimizing based on real performance metrics. 💡 Why work with me? 🔹 I combine design and marketing strategy ( you get both in one place, no intermediaries.) 🔹 10+ years of experience as a brand strategist and graphic designer, working with global brands like Disney, Hertz, and Mastercard and bringing that same thinking to founders building from zero. 🔹 Every decision is intentional, rooted in your brand's goals and audience. 🔹 I also illustrate, hand-drawn, adaptable to any aesthetic. 🛠️ Tools 🔹Design: Adobe Illustrator, Photoshop, InDesign, Figma, Canva 🔹Content & Planning: Metricool, Notion, Hubspot, ClickUp 🔹Analytics: Google Analytics, Meta Ads Manager, Clarity, Hotjar Let's build something real💪🏼.

Want to turn your voice into a pipeline on LinkedIn? Here's exactly how I do it. Step 1️⃣ Interview you. Learn your story, your voice, your ideas. Step 2️⃣ Turn that into content. Short-form videos. Storytelling posts. Infographics. Step 3️⃣ Scale it with AI. I analyze your voice deeply and build an AI Content System trained to think and write exactly like you. No generic AI output. No content that sounds like everyone else. A system that sounds like you. Every time. I've applied this same approach across different goals. Lead generation. Brand building. Talent acquisition. B2B and professional services. The system works regardless of what you're trying to build. Most freelancers use AI tools to write faster. I build AI systems trained on your specific brand voice. 🌟 THREE RECENT AI CONTENT SYSTEMS; 1️⃣ A brand trained GPT cutting content production time by 10 hrs/week. 2️⃣ A brand voice GPT eliminating revision bottlenecks for a technical SEO writer. 3️⃣ A captioning GPT turning raw video clips into ready-to-post content. ————————————————————— FAQs 1️⃣ Is the interview the only source I use to analyze? NOO From your recorded calls. Your client conversations. Ideas you drop casually in notes. Nobody's capturing them. Nobody's turning them into content that builds your pipeline. 2️⃣ Posting daily gonna solve this? NOO Content is not the problem. Messaging is the problem. And messaging problems don't get fixed by posting more. I fix the foundation, so everything built on top of it actually works. ————————————————————— 🌟 𝐓𝐨𝐩 𝟏% 𝐄𝐱𝐩𝐞𝐫𝐭 𝐕𝐞𝐭𝐭𝐞𝐝 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤 | 𝟏𝟏 𝐘𝐞𝐚𝐫𝐬 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 | 𝟏𝟎𝟎𝐬 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐚𝐯𝐞𝐝 𝐟𝐫𝐨𝐦 𝐎𝐛𝐬𝐜𝐮𝐫𝐢𝐭𝐲 | 𝐌𝐢𝐥𝐥𝐢𝐨𝐧𝐬 𝐢𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 Worked with enterprise brands like ⚡ Ford and Microsoft, mid-size and founder-led brands trying to turn their expertise into pipeline. ⭐️⭐️⭐️⭐️⭐️ "Finally someone who understands the right approach to branding and content strategy that actually generates awareness and sales. Antoinette will always be my go-to expert." — Kham I., CEO & Founder, Compound Effect 🎯 One client hit LinkedIn's top 1% SSI score. Consistent inbound from CMOs and C-suite buyers. Entirely by using content pulled from conversations he was already having. ————————————————————— What I build? ✅ LinkedIn Content Strategy Interview-based content pulled from your expertise. Chopped into video clips. Paired with LinkedIn posts and captions. Sequenced for long-term positioning. ✅ Conversion Websites Not just copy. Structure, copy and messaging strategy built. Mainly focusing on how your buyers actually make decisions. A 56% traffic increase in under a month for one client. Doubled inquiries and 50% more bookings for another. ✅ Brand Identity & Messaging The foundation everything else runs on. Voice, positioning, audience frameworks, competitive differentiation. Built to scale, not sit in a Google Drive folder. ✅ AI Content Systems I don't just use AI. I build it. Custom GPTs trained on your brand voice by a writer, not a techie. Your team creates faster without losing nuance, quality or strategy. ✅ Sales Enablement Case studies, brochures, one-pagers. The assets that help your sales team close without over-explaining. ————————————————————— I don't do vague strategies. I don't do endless revisions. I don't sell deliverables. I sell outcomes. Clear process. Transparent timelines. Work you can use immediately. I work as a long-term strategic partner embedded in your business, not a vendor you hire for a deliverable. If you're looking for someone to build the content infrastructure with you, not just for you, let's talk.

I help growing eCommerce brands acquire customers more profitably, convert more of the traffic they already have, and turn one-time buyers into repeat revenue. All of it built on a brand foundation that most performance freelancers skip. Most stores don't have a traffic problem. They have a system problem. The ads, the site, the messaging, and the brand are all pulling in different directions. I connect them into one growth engine across the full customer journey: acquisition, conversion, and retention. A few recent results: ⭐ Amish Traditions (Shopify furniture brand). Led the WordPress to Shopify rebuild, brand positioning, and Google Ads. Grew revenue from around $24K to over $100K per month at a 10.3x ROAS. ⭐ Mario Contract Lighting (B2B eCommerce). Brand redesign, paid acquisition, then a new WooCommerce build. Generated 118 qualified leads and a 46% year-over-year increase in quote volume, and the site now ranks at or above competitors in search. ⭐ Chase Nedrow and Emisshield. Full brand transformations and websites that repositioned technical companies for growth in global markets. Why brand-led? Acquisition gets cheaper, conversion gets easier, and retention gets stronger when the brand and messaging are clear first. That is the difference between renting traffic and building an asset you actually own. How we work together: Audit and strategy. I map your funnel end to end, from ads to site to checkout to retention, and find the highest leverage fixes first. Build and optimize. Shopify and CRO improvements, paid campaigns, and messaging aligned into one system. Scale and retain. Compound the early wins with retention flows, testing, and ongoing optimization. I run Nero Digital Design, a full growth team, so you get senior strategy plus the hands to execute branding, web, Shopify, and paid media without juggling five separate freelancers. 📩 Send me your store URL and current monthly revenue, and I'll send back a short Loom audit with two or three specific things I'd improve first.