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Founders and CEOs bring me in when growth has stalled, messaging isn't landing, or GTM lacks the clarity needed to win enterprise deals, close investors, or scale with confidence. I don't run campaigns. I fix the upstream problems — positioning, narrative, market entry, and commercial strategy — so execution actually works. 32 years. Seven industries. Two constants: strategic clarity and measurable results. My background spans SaaS, FinTech, AI, Web3/DeFi, healthcare, life sciences, and government. Before working with startups, I built my foundation on Fortune 500 mandates: Apple, Microsoft, Adobe, IBM, Disney, and the U.S. Department of Defense. That experience shapes how I work today — enterprise rigor, without enterprise bureaucracy. Where I create the most value: Go-to-market strategy and execution planning Brand positioning and narrative clarity Product marketing and thought leadership Investor readiness and fundraising support Enterprise and institutional credibility Revenue growth and market expansion Selected commercial impact: Supported InfStones through a $110M raise (SoftBank, GGV) and drove $20M+ in enterprise sales Delivered 5x revenue growth and scaled AmaZix from 25 to 60+ staff in one year Raised $31M USD in 2018; supported a $40M raise for World Mobile Chain Built a $7.4M sales pipeline in six months at QRC Hong Kong Closed a $2M tokenization mandate with EMAAR in Dubai What clients say: "Al is a highly accomplished performance expert with a long track record leading Fortune 100 companies. He inspires confidence and solves problems in the most challenging environments." — Daniel Araya, PhD, Forbes & Brookings Institution "Extremely sharp, creative, and entrepreneurial — able to synthesize complex data into workable solutions." — Terry Donnelly, Former CMO, MDC Partners "Al was the driving force behind our global GTM strategy and brand. His work was critical to sales success." — Parker Poor, Head of Global Sales, InfStones Recognition: #4 FinTech Advisor (FeedSpot) · #12 Web3/Blockchain Blog (FeedSpot) · Excellence in Marketing Leadership & Innovation Award, FUELD Conference (2025) Education: MBA, Rotman School of Management · Certificate, MIT Sloan · BCom, UBC Board Director: RIWI Corp (TSXV), Elysium Labs, BC Borstal Association

- 20 years of experience in Public and Media Relations in Brazil, Portugal, U.S. and Canada - Clients included Microsoft, Basque Culinary World Prize, Global Teacher’s Prize, General Atlantic and Brazil’s Tourist Board (Embratur) - Reporter and Editor, with Translation, Proofreading experience and Interpretation certification (ILSAT, English - Portuguese) - Volunteer Coordination, Community Development and Event Management expertise in the non-profit sector - Online Editor of Discover magazine, former Content Writer at Smarterworks and the Actualize Group - Previously responsible for the Portuguese Program at Berlitz Learning Centre (clients: Vale Inco and TD Bank) in Canada

💡 Expert-Vetted | Top 1% of Freelancers on Upwork I help founders, leadership and marketing teams build world-class brands, unlock market opportunities, and align strategy with execution. With 25+ years of experience as a business consultant, entrepreneur, and C-level leader. My work bridges deep strategic thinking with practical, real-world application — helping clients go from idea to impact faster and more confidently. ✅ HOW I HELP Brand Strategy, Naming & Messaging Define your brand’s position and point of difference in a crowded market. I help you develop a brand — from name to narrative — that drives differentiation, builds trust, and positions you to win. Marketing Strategy & Roadmapping Clarify where you're going and how to get there. I help you align marketing with business goals, define a focused strategy, and break it down into actionable plans your team can execute on immediately. Go-To-Market Strategy Bring your product or brand to market with a smart, connected plan that aligns positioning, channels, messaging, and timing — so you gain traction quickly and stay ahead of the curve. Vision, Mission & Value Proposition Development Shape a story that’s bigger than a slogan. I help you define the ideas that unite your team, inspire customers, and guide strategic decisions — so your company can scale with purpose and clarity. Business Coaching & Fractional CMO Support Whether you need a second brain, a strategic push, or someone to keep the momentum going — I offer ongoing partnership to help you move faster, stay aligned, and keep your team focused on what matters. 🔍 CLIENTS TYPICALLY HIRE ME TO: - Reposition their brand before a funding round, product launch, or strategic pivot - Align their leadership team around a shared vision and roadmap - Translate market insights into messaging, strategy, and execution - Cut through complexity and build a brand that owns its space 📈 Brand Strategy | Messaging | Naming | Positioning | Strategic Planning | Go-To-Market | Customer Insights | Business Coaching | Fractional CMO CLIENT FEEDBACK: • “People always describe Bruce as one of the most creative people - and that's true - but it's his ability to make it practical that has helped me and my businesses the most. I highly recommend him for any strategic planning, management, or marketing service. Ross Bentley – Speed Secrets • “Bruce just gets it. He's a thinker. He's also a doer. He is optimistic and see the potential in anything he undertakes.” Heidi Ehlers – Green Love • “Bruce is fantastic when it comes to collaboration on any issue, problem. He has knack for asking the right questions at the right time in the right way. Bruce focuses on asking the right questions.” – Ryan McCallen – SWERVE • “Bruce acted as a trusted advisor and consultant in the Startup phase of my media company, He was invaluable in the branding and strategic planning. He provided excellent advice and counsel. Linda Breneman - Pixelkin