Hire the Best PR Consultants in Vancouver, BC

💡 Expert-Vetted | Top 1% of Freelancers on Upwork I help founders, leadership and marketing teams build world-class brands, unlock market opportunities, and align strategy with execution. With 25+ years of experience as a business consultant, entrepreneur, and C-level leader. My work bridges deep strategic thinking with practical, real-world application — helping clients go from idea to impact faster and more confidently. ✅ HOW I HELP Brand Strategy, Naming & Messaging Define your brand’s position and point of difference in a crowded market. I help you develop a brand — from name to narrative — that drives differentiation, builds trust, and positions you to win. Marketing Strategy & Roadmapping Clarify where you're going and how to get there. I help you align marketing with business goals, define a focused strategy, and break it down into actionable plans your team can execute on immediately. Go-To-Market Strategy Bring your product or brand to market with a smart, connected plan that aligns positioning, channels, messaging, and timing — so you gain traction quickly and stay ahead of the curve. Vision, Mission & Value Proposition Development Shape a story that’s bigger than a slogan. I help you define the ideas that unite your team, inspire customers, and guide strategic decisions — so your company can scale with purpose and clarity. Business Coaching & Fractional CMO Support Whether you need a second brain, a strategic push, or someone to keep the momentum going — I offer ongoing partnership to help you move faster, stay aligned, and keep your team focused on what matters. 🔍 CLIENTS TYPICALLY HIRE ME TO: - Reposition their brand before a funding round, product launch, or strategic pivot - Align their leadership team around a shared vision and roadmap - Translate market insights into messaging, strategy, and execution - Cut through complexity and build a brand that owns its space 📈 Brand Strategy | Messaging | Naming | Positioning | Strategic Planning | Go-To-Market | Customer Insights | Business Coaching | Fractional CMO CLIENT FEEDBACK: • “People always describe Bruce as one of the most creative people - and that's true - but it's his ability to make it practical that has helped me and my businesses the most. I highly recommend him for any strategic planning, management, or marketing service. Ross Bentley – Speed Secrets • “Bruce just gets it. He's a thinker. He's also a doer. He is optimistic and see the potential in anything he undertakes.” Heidi Ehlers – Green Love • “Bruce is fantastic when it comes to collaboration on any issue, problem. He has knack for asking the right questions at the right time in the right way. Bruce focuses on asking the right questions.” – Ryan McCallen – SWERVE • “Bruce acted as a trusted advisor and consultant in the Startup phase of my media company, He was invaluable in the branding and strategic planning. He provided excellent advice and counsel. Linda Breneman - Pixelkin

I help established companies and ambitious founders clarify their positioning, build distinctive brand identities, and turn those brands into high-converting digital experiences. I’m the CEO and co-founder of The Branded Agency, a brand-first creative and performance agency with more than $1 million billed through Upwork. Our team combines brand strategy, creative direction, UX/UI design, Shopify and Webflow development, content, and performance marketing to build brands that drive measurable growth. We work with companies launching new ventures, repositioning existing brands, entering new markets, or improving underperforming ecommerce experiences. Every engagement connects brand strategy with practical execution—so your positioning, identity, website, content, and marketing work together rather than operating in silos. The Branded Agency is a Shopify Partner, Webflow Enterprise Certified Partner, and Klaviyo Partner. Our clients range from emerging startups to established organizations across DTC, CPG, healthcare, technology, AI, SaaS, supplements, oral care, beauty, food and beverage, hospitality, fitness, education, and professional services. Our proprietary Golden Spiral™ framework helps organizations align what they believe, what they offer, and what their customers genuinely value. We then apply our Brand-Backed Performance™ methodology to translate that strategic foundation into creative, digital experiences, and growth campaigns. Brand Strategy and Positioning We help companies establish the strategic foundation required for meaningful differentiation and sustainable growth. Services include: Brand audits and competitive analysis Brand positioning and repositioning Brand architecture and portfolio strategy Audience research and customer personas Brand purpose, mission, vision, and values Messaging frameworks and key messages Naming, taglines, and brand narratives Go-to-market and brand launch strategy Brand Identity and Creative Direction We translate strategy into distinctive, scalable creative systems that can perform across every customer touchpoint. Services include: Brand identity and visual identity systems Rebranding and brand modernization Creative strategy and campaign concepts Creative direction and visual direction Content pillars and storytelling systems Campaign briefs and production planning Packaging and ecommerce creative Paid-social and performance creative Shopify, Webflow and Digital Experiences We design and develop conversion-focused websites that balance brand expression, usability, performance, and business objectives. Services include: Shopify and Shopify Plus design and development Webflow website design and development Ecommerce strategy and website architecture UX/UI design and customer journey mapping Landing pages and conversion funnels Conversion rate optimization Website migrations and redesigns Analytics, testing, and performance optimization We also support projects built on Framer, WordPress, Squarespace, and Wix when those platforms are appropriate for the business. Marketing and Growth Our growth programs connect strategy, creative, media, and retention to improve customer acquisition and long-term value. Capabilities include: Growth and go-to-market strategy Meta, Google, LinkedIn, Reddit, Pinterest, and TikTok advertising Email and SMS marketing through Klaviyo Conversion funnels and landing-page optimization Content strategy and thought leadership Influencer, UGC, and community marketing Customer acquisition and retention programs Creative testing, attribution, and ROAS optimization SEO and AI Search Optimization We help brands improve how they are discovered, understood, and recommended across traditional search engines and emerging AI-powered platforms. Capabilities include: Technical, on-page, and off-page SEO Content strategy and optimization Entity-based SEO Answer engine optimization Generative engine optimization Digital PR and authority building Optimization for ChatGPT, Perplexity, Gemini, Claude, and Google AI experiences AI Content and Automation We create AI-assisted systems that help businesses increase content output and operational efficiency without sacrificing brand consistency. Capabilities include: AI content strategy and production systems AI-assisted copywriting, image, and video production Content repurposing workflows Scalable advertising creative systems AI agents and marketing automation n8n, Zapier, Make, API, and workflow integrations Founder-Led Perspective Before launching The Branded Agency, I co-founded and scaled an international apparel company carried in more than 50 Equinox locations. My entrepreneurial ventures have been featured by Bloomberg Businessweek, GQ, Men’s Health, Gear Patrol, Cool Hunting, CBC, CTV, and Dragons’ Den. That experience means I approach every engagement as a founder—not simply as a consultant.

Founders and CEOs bring me in when growth has stalled, positioning is unclear, or GTM needs the strategic clarity to win enterprise customers, attract investors, and scale. I’m a CMO, Board Director, and strategic advisor with 35+ years of experience across SaaS, AI, FinTech, Web3, healthcare, life sciences, and government. My foundation was built working on Fortune 500, global technology, and enterprise mandates including Apple, Microsoft, Adobe, IBM, Disney, Sony, Siemens, HP, Motorola, PowerPC, and the U.S. Department of Defense. Today, I bring that same strategic rigor to startups, scale-ups, and growth-stage companies — without the bureaucracy. I work across both strategy and execution, including: • Go-to-market strategy and execution planning • Brand positioning, messaging, and narrative development • Product marketing and thought leadership • PR and media relations • Content strategy and content marketing • Social media strategy and community management • PPC and digital advertising strategy • Email marketing and lifecycle campaigns • Event and experiential marketing • KOL, influencer, and partnership programs • Revenue growth and market expansion • Enterprise and institutional strategy • Investor readiness and fundraising support Selected results: • InfStones: supported a $110M raise and helped drive $20M+ in enterprise sales • AmaZix: delivered 5x revenue growth and scaled the team from 25 to 60+ • QRC Hong Kong: built a $7.4M pipeline in six months and secured a $2M EMAAR mandate • Capital raising: raised $31M and supported a $40M raise for World Mobile Chain What clients say: “Al is a highly accomplished performance expert with a long track record leading Fortune 100 companies. He inspires confidence and solves problems in the most challenging environments.” — Daniel Araya, PhD, Forbes & Brookings Institution “Extremely sharp, creative, and entrepreneurial — able to synthesize complex data into workable solutions.” — Terry Donnelly, Former CMO, MDC Partners “Al was the driving force behind our global GTM strategy and brand. His work was critical to sales success.” — Parker Poor, Head of Global Sales, InfStones Recognition: #4 FinTech Advisor · #12 Web3/Blockchain Blog, FeedSpot · Excellence in Marketing Leadership & Innovation Award, FUELD Conference 2025 Education: MBA, Rotman School of Management, University of Toronto · B.Comm in Marketing, University of British Columbia · Certificate, MIT Sloan School of Management Board & Governance Experience: Board Director, RIWI Corp. (TSXV) · Director, BC Borstal Association · Former Board Director, American Marketing Association — Toronto · Former Board Director, BCAMA · Former Board Director, Metro Vancouver Crime Stoppers · Former Board Director, Burnaby Hospice Society Advisory: Marketing & Strategy Advisor, Elysium Labs

- 20 years of experience in Public and Media Relations in Brazil, Portugal, U.S. and Canada - Clients included Microsoft, Basque Culinary World Prize, Global Teacher’s Prize, General Atlantic and Brazil’s Tourist Board (Embratur) - Reporter and Editor, with Translation, Proofreading experience and Interpretation certification (ILSAT, English - Portuguese) - Volunteer Coordination, Community Development and Event Management expertise in the non-profit sector - Online Editor of Discover magazine, former Content Writer at Smarterworks and the Actualize Group - Previously responsible for the Portuguese Program at Berlitz Learning Centre (clients: Vale Inco and TD Bank) in Canada