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I’m a strategic marketer with 10 years of experience across brand, content, and campaign marketing for some of Canada’s largest companies. I specialize in helping brands and professionals create content that is not only visually strong, but strategically aligned to audience growth, engagement, and business goals. My work now focuses primarily in two areas: • Hospitality, tourism & lifestyle content marketing • Personal branding & thought leadership strategy I combine business strategy with modern social-first storytelling to create content that feels elevated, intentional, and results-driven. What sets me apart is that I bring both creative execution and business strategy to content creation. I understand how to create content that not only looks good, but also supports brand perception, audience growth, engagement, and business goals. Services include: • Instagram, TikTok & Facebook strategy • Reels, Stories, carousels & short-form video • Hotel, tourism & destination content • Travel writing & branded storytelling • Organic social growth strategy • Photography & lifestyle content creation • Content planning & creative direction • User Generated Content (UGC) • Campaign ideation & audience engagement strategy Currently based in Málaga, Spain.

I've managed $8M+ in ad spend across Google, Meta, and TikTok, with full-funnel tracking setup (GA4, GTM, Meta Pixel) to make sure every dollar is measured correctly. Most businesses running paid ads are making decisions based on broken data. I fix that and then scale what's actually working. Clients I work with: e-commerce, SaaS, healthcare, fintech, brokerages across Brazil, Spain, and Latin America. What I do: Google Ads | Meta Ads | GA4 Setup | GTM | HighLevel | Zapier | Marketing Automation

𝐍𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐨𝐫 𝐬𝐚𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐬 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐚𝐝𝐬❓ If you’re viewing my profile, you’re likely looking for someone who can turn Meta Ads into a 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 not just run Meta Ads campaigns. I have experience managing Meta Ads budgets from $10/day to $5,000/day, focusing on scaling campaigns while maintaining strong ROAS and conversion performance. I help businesses scale using high-converting Meta Ads strategies, focused on lead generation, sales funnels, and profitable growth. From Meta campaign setup to scaling, everything is optimized for results that impact your bottom line. 🌟 Top Rated Plus on Upwork (Top 3%) | 📈 97% Job Success Rate | 🕒 10+ Years Experience in Digital Marketing | ✅ 200+ Campaigns Managed Across Different Industries 📈 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐈’𝐯𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 ✅ 10x ROAS for eCommerce brands using Facebook advertising & Instagram advertising ✅ 7–9x ROAS for lead generation Meta Ads campaigns ✅ 40% reduction in CPA through campaign optimization ✅ Scaled campaigns from small budgets to $30K+ monthly ad spend 🔘 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 I have worked with businesses across multiple industries including: • eCommerce brands • SaaS companies • B2B businesses • Real estate • Healthcare clinics • Local service businesses • Education and coaching companies This experience helps me build custom Meta advertising strategies that fit each business model and target audience. 📈 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞 ✅ Focus on ROI and profitable Meta ad campaign growth ✅ Strong experience in lead generation and eCommerce Meta advertising ✅ Continuous A/B testing and Meta campaign optimization ✅ Clear Meta reporting and performance insights ✅ Long-term partnerships with growing businesses I enjoy working with business owners who want to grow their brand and achieve consistent results from Meta advertising. 📩 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐬𝐞𝐧𝐝 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. 🔎 Search Keywords / Expertise: Meta Ads Specialist, Meta Ads Expert, Facebook Ads Expert, Instagram Ads Expert, Social Media Marketing Expert, Paid Social Media Advertising, Conversion Rate Optimization (CRO), CRO Specialist, Lead Generation Expert, E-commerce Marketing, Shopify Ads Expert, Campaign Optimization, Landing Page Optimization, GA4 Tracking, Facebook Pixel Setup, Conversion API (CAPI)

5+ Years in Performance Marketing + Full Funnel Marketing Strategies powered with Claude and SAMI (AI-Ad-Automation) B2B/Saas & B2C Clientele across Google, Bing, Meta, LinkedIn and Demandbase

I help businesses scale profitable growth through data-driven programmatic advertising and performance media buying. I specialize in planning, launching, and optimizing high-performing programmatic, go-to-Market, and performance marketing campaigns across Display, Video, YouTube, Meta, Tik Tok, CTV, and Social—using advanced targeting, smart bidding, and continuous optimization to maximize ROAS, CPA, and reach. Whether you’re a startup launching your first campaign or an established brand looking to improve efficiency, I deliver measurable results and transparent reporting. What I Can Help You With ✅ Programmatic strategy & media planning ✅ Campaign setup & management (Display, Video, CTV, Native) ✅ Xandr, DV360, Amazon DSP, The Trade Desk execution, Criteo, MediaMath, Adform, Meta, Bing, Tik Tok & More ✅ Audience targeting, retargeting & lookalikes ✅ Creative, bid & placement A/B testing ✅ Budget pacing & performance optimization ✅ Conversion tracking, GA4 & reporting ✅ Brand safety, fraud prevention & viewability Platforms & Tools Google Display & Video 360 (DV360) The Trade Desk Google Ads (Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) Tik Tok Google Ad Manager (GAM), Google Analytics (GA4), Campaign Manager 360 (CM360) Criteo, MediaMath, Adform, Google Ad Exchange & More In short, i have the implementation, execution, analytical and overall management knowledge / skills to work on Ad Networks, Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), Ad servers, Data Management Platforms (DMPs) and Data Aggregators and more! Why Clients Choose Me ⭐ Performance-focused (CPM, CPC, CPV, CPA, ROAS, CVR-driven etc) ⭐ Clear communication & fast response times ⭐ Strategic thinking + hands-on execution ⭐ Reliable, detail-oriented, and deadline-driven ⭐ Long-term partnership mindset If you’re looking for a programmatic advertising freelancer who treats your budget like their own, let’s talk. Send me a message and let’s build campaigns that actually perform.

Need a digital ads expert who knows how to turn ad spend into predictable, profitable growth? Looking for someone who combines data, creative strategy, and relentless optimization to drive real business results? My name is Hayden Cashion, and I’m a digital advertising specialist based in Toronto, Canada. Over the past several years, I’ve helped brands across North America scale through Meta, Google, YouTube, TikTok, Snapchat, and LinkedIn Ads, driving millions in trackable revenue while consistently improving efficiency and ROAS. I’ve worked with a range of industries, from eCommerce and retail to professional services and sports organizations, helping each build data-driven ad systems designed to convert. Brands like Patagonia, Off The Hook, and the Ottawa Redblacks have trusted me to manage, optimize, and scale their ad accounts to new levels of performance. Here’s how I can help you grow: ✅ Meta Ads (Facebook & Instagram): Campaign builds, creative testing frameworks, and scaling systems that turn engagement into revenue. ✅ Google Ads (Search, Shopping, Display & YouTube): Full-funnel strategy design, audience layering, and conversion tracking setups that maximize ROI. ✅ TikTok, Snapchat & LinkedIn Ads: Creative-first campaign builds with smart targeting and fast feedback loops. ✅ Conversion Tracking & Data Setup: GA4, Meta Pixel, GTM, Conversion API, and full attribution setup for accurate reporting. ✅ Ongoing Optimization: Weekly data reviews, A/B testing, and scaling strategies built around performance, not guesswork. My approach blends analytical precision with creative strategy. Every decision I make is backed by data, and every ad I launch has a clear purpose tied to your business goals. Clients describe my style as transparent, detail-oriented, and proactive. You’ll always know what’s being tested, why we’re testing it, and what the results mean for your bottom line. If you’re looking for a partner who genuinely cares about your success, communicates clearly, and knows how to scale your ad campaigns profitably… Let’s talk about how we can grow your business together.