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Ex-founder turned fractional CMO for AI, SaaS, and Web3 — I help founders turn complex products into clear market traction. I’m a founder-operator who’s taken companies from zero → MVP → PMF → hyper-growth → exit/TGE. Today, I work with startups as a fractional CMO or COO to build GTM systems that drive revenue, fundraising, and enterprise partnerships. Previously, I co-founded Sapien AI (COO) where we reached MVP and PMF within a year, then listed publicly with a $400M FDV peak. Before that, I served as: COO/CPO at Haller AI (acquired) CMO at Matador Technologies (IPO) CMO at REsimpli, where I revitalized growth after a long stagnation With 10+ years in growth and product leadership, I specialize in: Go-to-Market Architecture — the narrative, funnel, and systems that attract investors, customers, and partners Positioning & Messaging — turning complex technical products into simple, compelling value Launch Systems — plug-and-play GTM frameworks for product or feature launches Ways to Work Together Fractional CMO (3–6 month engagement) For startups raising Seed to Series B who need senior-level growth strategy without a full-time exec. GTM + Launch Blueprint (2–3 week sprint) Define positioning, ICP, funnel, distribution plan, and a 90-day content + growth roadmap. Why Clients Work With Me 100% Expert-Vetted on Upwork (top 1%) Founder empathy — I’ve lived the full startup lifecycle: MVP → pivot → PMF → scale → exit/TGE/IPO Raised $20M+ from VCs and led both an IPO and token generation event Enterprise sales experience — including Amazon, United Nations, ByteDance, Workday, Alibaba Deep domain expertise across SaaS, AI infra, Web3, and big data If you need strategic growth leadership — not tactical churn — let’s start with a 30-minute strategy session to identify your biggest bottlenecks and highest-leverage opportunities.

I’m a strategic marketer with 10 years of experience across brand, content, and campaign marketing for some of Canada’s largest companies. I specialize in helping brands and professionals create content that is not only visually strong, but strategically aligned to audience growth, engagement, and business goals. My work now focuses primarily in two areas: • Hospitality, tourism & lifestyle content marketing • Personal branding & thought leadership strategy I combine business strategy with modern social-first storytelling to create content that feels elevated, intentional, and results-driven. What sets me apart is that I bring both creative execution and business strategy to content creation. I understand how to create content that not only looks good, but also supports brand perception, audience growth, engagement, and business goals. Services include: • Instagram, TikTok & Facebook strategy • Reels, Stories, carousels & short-form video • Hotel, tourism & destination content • Travel writing & branded storytelling • Organic social growth strategy • Photography & lifestyle content creation • Content planning & creative direction • User Generated Content (UGC) • Campaign ideation & audience engagement strategy Currently based in Málaga, Spain.

Hey there! I'm a digital marketing specialist with a decade-long marketing agency background. If you're looking to take your paid advertising to the next level, I'd love to help you get there. Currently only accepting direct clients, no agency work – thank you. - I'm experienced in paid media advertising across Google Ads, LinkedIn, Meta and other platforms, with Google Ads Certifications & LinkedIn marketing certifications. - I can help you integrate your PPC into a holistic marketing strategy. - My particular area of expertise is in demand generation for B2B SaaS companies, but I'm also excited to help you dig into any DTC needs.

I help businesses scale profitable growth through data-driven programmatic advertising and performance media buying. I specialize in planning, launching, and optimizing high-performing programmatic, go-to-Market, and performance marketing campaigns across Display, Video, YouTube, Meta, Tik Tok, CTV, and Social—using advanced targeting, smart bidding, and continuous optimization to maximize ROAS, CPA, and reach. Whether you’re a startup launching your first campaign or an established brand looking to improve efficiency, I deliver measurable results and transparent reporting. What I Can Help You With ✅ Programmatic strategy & media planning ✅ Campaign setup & management (Display, Video, CTV, Native) ✅ Xandr, DV360, Amazon DSP, The Trade Desk execution, Criteo, MediaMath, Adform, Meta, Bing, Tik Tok & More ✅ Audience targeting, retargeting & lookalikes ✅ Creative, bid & placement A/B testing ✅ Budget pacing & performance optimization ✅ Conversion tracking, GA4 & reporting ✅ Brand safety, fraud prevention & viewability Platforms & Tools Google Display & Video 360 (DV360) The Trade Desk Google Ads (Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) Tik Tok Google Ad Manager (GAM), Google Analytics (GA4), Campaign Manager 360 (CM360) Criteo, MediaMath, Adform, Google Ad Exchange & More In short, i have the implementation, execution, analytical and overall management knowledge / skills to work on Ad Networks, Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), Ad servers, Data Management Platforms (DMPs) and Data Aggregators and more! Why Clients Choose Me ⭐ Performance-focused (CPM, CPC, CPV, CPA, ROAS, CVR-driven etc) ⭐ Clear communication & fast response times ⭐ Strategic thinking + hands-on execution ⭐ Reliable, detail-oriented, and deadline-driven ⭐ Long-term partnership mindset If you’re looking for a programmatic advertising freelancer who treats your budget like their own, let’s talk. Send me a message and let’s build campaigns that actually perform.

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐬 𝐨𝐫 𝐬𝐚𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬❓ If you’re viewing my profile, chances are you’re looking for someone who can 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐥𝐞𝐚𝐝𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐮𝐧 𝐚𝐝𝐬. I have experience 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐝 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 𝐟𝐫𝐨𝐦 $𝟏𝟎/𝐝𝐚𝐲 𝐭𝐨 $𝟓,𝟎𝟎𝟎/𝐝𝐚𝐲, focusing on scaling campaigns while maintaining strong ROAS and conversion performance. I help businesses and agencies scale high-converting Google Ads campaigns with a strong focus on 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐬𝐚𝐥𝐞𝐬 𝐠𝐫𝐨𝐰𝐭𝐡, and conversion optimization. While Google Ads is my core expertise, I also support scaling through Meta Ads where needed. I regularly work with marketing agencies as a white-label PPC expert, managing multiple client accounts, optimizing campaigns, and delivering consistent ROI. I also partner directly with business owners who want predictable lead flow and scalable growth. 📈 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐈’𝐯𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 ✅ 10x ROAS for service-based businesses using advanced PPC funnel strategies ✅ 𝟐𝟑𝐗 𝐑𝐎𝐀𝐒 for eCommerce brands using Google Shopping & Meta ads ✅ 40% reduction in CPA through campaign optimization ✅ Scaled campaigns from small budgets to $50K+ monthly ad spend 🔘 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 I have worked with businesses across multiple industries including: • eCommerce brands • SaaS companies • B2B businesses • real estate • healthcare clinics • local service businesses • education and coaching companies This experience helps me build custom PPC strategies that fit each business model and audience. 📈 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞 ✅ Experience working with agencies managing multiple client accounts ✅ Focus on ROI and profitable growth ✅ Strong experience with lead generation and eCommerce campaigns ✅ Clear reporting and performance insights ✅ Long-term partnerships with agencies and businesses I enjoy building long-term partnerships with agencies and business owners who want a reliable PPC expert to manage and scale their advertising campaigns. 📩 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐬𝐞𝐧𝐝 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Google Ads, Lead Generation, Conversion Tracking (GA4, GTM), Meta Ads, CRO, Sales Funnels, Google Ads conversion tracking, Consultation, Performance Marketing, Google Ads Management, PPC Campaign Optimization, Lead Generation, Sales Funnel Optimization, Conversion Rate Optimization (CRO), Google Ads Conversion Tracking, GA4 Tracking Setup, Google Tag Manager (GTM), Meta Ads (Facebook Ads), B2B Lead Generation, High-Converting Landing Pages, Paid Ads Strategy, Performance Marketing, Consultation & Growth Strategy

5+ Years in Performance Marketing + Full Funnel Marketing Strategies powered with Claude. B2B/Saas & B2C Clientele across Google, Bing, Meta, LinkedIn and Demandbase