Campaign Management
How to hire top campaign managers
From traditional marketing avenues such as print media, radio, and TV, to digital marketing channels such as social media, SEO, and paid advertising, it takes a great deal of planning and organization to boost traffic and sales. If you’re looking to create a roadmap to reach your target market, a campaign manager can help.
So you want to hire campaign managers? What follows is a crash course on how you can find top campaign management professionals on Upwork.
How to shortlist campaign managers
As you’re browsing available campaign managers, it can be helpful to build a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:
- Marketing fit. Campaign manager is a broad title, so experience with the specific assets (e.g., magazines) and channels (e.g., email marketing) you need help with is key.
- Tools. Multi-channel marketing isn’t easy, especially if you’re using both conventional (e.g., print media) and digital (e.g., paid search) channels, so you’ll want someone familiar with the CRM tools (e.g., HubSpot) used by your organization.
- Feedback. Reviews from past clients can tip you off to how a campaign manager will handle your marketing campaign.
How to write an effective campaign management job post
With a clear picture of your ideal campaign manager in hand, it’s time to write that job post. Aim to be detailed and clear enough for a contractor to know if they’re right for the job.
An effective campaign management job post should include:
- Scope of work: From conventional print media, to social media marketing, and crowdfunding campaigns, list all the deliverables you’ll need
- Project length: Your job post should indicate whether this is a quick project or you’ll need repeat help.
- Background: Translate your campaign management needs into a candidate profile. If you prefer experience working in a specific industry, be sure to mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to take control of your assets and channels and maximize your marketing potential? Log in and post your campaign management job on Upwork today.
CAMPAIGN MANAGERS FAQ
What is campaign management?
Campaign management encompasses all the planning, execution, and monitoring that goes into running a marketing campaign. A marketing campaign typically involves a specific push to boost sales, such as during a product launch or event.
Here’s a quick overview of the skills you should look for in campaign management consultants:
- B2B/B2C marketing campaign experience
- Project management
- Communication skills (both writing reports and generating presentations)
- Marketing campaign analytics
- CRM/campaign management tools such as HubSpot, Salesforce, and Zoho
- Content marketing (e.g., magazines, video, social media posts and blog content).
- Budgeting
A campaign manager monitors multiple channels to ensure desired marketing outcomes are met.
Why hire campaign managers?
The trick to finding top campaign managers for your business is to identify your needs. Are you looking for someone who has experience working with influencers? Are you looking for help maximizing your dollar on your pay-per-click advertising campaigns? What about product launch events or Kickstarter? Each marketing channel will come with its own set of costs and challenges, so it helps to understand the type of experience is most important for your business.
How much does it cost to hire a campaign manager?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced campaign manager may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their campaign management services more competitively.
Which one is right for you will depend on the specifics of your project.