Hire the Best Strategy & Planning Freelancers
in Ireland

Stop burning your budget on unprofitable campaigns. If your Google or Meta ads are generating “junk” leads or stagnant ROAS, you don’t need a new bidding strategy or more budget - you need a better system and I can help with it. I managed over 600 businesses across UK, Ireland, and Romania, and specialise in fixing the “quality lead gap” for service or SaaS businesses. I have also helped hospitality, entertainment and e-commerce businesses increase their ROAS by optimising their account and campaign structure. Why hire me over the “average” freelancer? My expertise isn’t self-taught through YouTube. I was trained directly by Google and Meta during my tenure at Google and Accenture. I combine “Big Tech” insider knowledge with the practical, hands-on experience of scaling hundreds of accounts. My “Performance-First” Methodology Through 600+ account audits, I’ve developed a framework that guarantees results: 1. Goal Alignment: We define your goal or “North Star” metric first. If the tracking is wrong, the campaign is wrong. ”Example: In my job at Google, I worked with an electric car company looking for leads. They were operating with multiple websites for a long time, but not seeing results. After working with me, they realised that their structure was deeply flawed and they are not even tracking all websites. “ 2. The “Core Four” Optimisation: Before touching budgets, I optimise keywords/audience, creative, structure and form/landing page. These can impact results more than you think. ”Example: I helped an office refurbishment business grow from 0 to 9 conversions a month by completely restructuring their main campaign, keywords and landing page.” 3. Scientific Scaling: I implement controlled A/B testing that allows for growth without putting your existing campaign at risk. Case Studies: Proven Lead Gen Success Case Study: Criminal Law Firm: Struggling with 0-2 conversions per month in campaigns. After switching to max conversions from manual bidding in Google Ads and a keyword restructure based on keyword planner, they scaled so rapidly that they had to hire additional staff just to handle the lead volume. The budget was not altered and we did not add broad match to affect the volume. The leads grew to 10-15 a month per campaign, but still remained good quality. Proven Meta Ads Case Study: Makeup brand: they were struggling with their ROAS, because their retargeting was not working well, when they were expecting it to be the biggest ROAS driver. The problem was that they had 2 ad sets, one focused on client acquisition with a lookalike audience, and another on retargeting with a custom audience, all under a Campaign Budget (CBO). It is known, that CBO prioritises bigger audiences, so the budget was going to the lookalike one as it’s targeting an wider audience. We managed to fix this by separating the campaigns and the owner said that “I explained this better than her agency that she was paying £300 to”. My Full-Stack Growth Services: - Growth Partnership: Short-term and Long-term Google & Meta Ads audit and management - Landing Page Optimisation Strategy: Turning clicks into customers with high-performance UX strategy. - Video & Awareness Strategy & Management: crafting high-converting video strategy for organic and paid. Additionally, long-term support with scripting videos. View previous YouTube account scripted by me here (I grew it from 0 to 24.9K subscribers) - Content Strategy: I can help create organic content for your website and socials as part of an additional package to the paid ads support. Ready to scale? If you are ready for a comprehensive audit and a clear strategy, let’s talk. Message me with the words “Let’s Meet” and I’ll send over my booking link for a discovery call. Feel free to browse my portfolio to see my background in action.

Do you have a little too much on your plate? Can't find the motivation or time to do that bit of research that's due? Sit back, enjoy a coffee, and let me get to work for you. I'm William, a native English speaker from Cork, a beautiful beachside county in the Republic of Ireland. I have two degrees from Irish universities, firstly, a Business & Marketing degree from Cork Institute of Technology, and secondly, a Film, TV & Media Degree from St. John's College in Cork. I am used to finding the information I need from both my education and my past work in the market analysis and writing sectors. I have several extensive market analysis projects already completed on Upwork, all to much aplomb from my clients, which you can see below in my reviews. I have also added several samples of my previous work to my portfolio section, but I am happy to share more upon request. I have worked on a diverse range of market research projects, but my most accomplished sectors are those of worldwide construction & housing trends and general economic evaluations. I have done projects in countries as far-reaching as the United States, Australia, the Philippines, India and Canada, but my home base of the UK and Ireland is my most familiar region. I excel in cold outreach, so I have no issues contacting informed locals in the sector of interest, but I am also happy to get my hands dirty and comb through social media, internet directories, online image databases or use one of the many apps that I am proficient with to find what is needed. I am passionate about my work, which shows in my clients' final products. I am a hard worker, but I'm also a great communicator. I can think fast and have no problem dealing with issues that arise during work. Through my years of writing experience, I have become adept at both sifting through large bodies of information and text and presenting my findings in a concise and 'poetic' manner. I hope to make my findings sing to you in a beautiful Excel or Word-shaped melody. Because writing is also a passion of mine, I have had several articles published in newspapers countrywide. I have also submitted poetry, blogs, short stories, screenplays, and drafts to different organisations worldwide, receiving much distinction for several of my pieces (You will also find some of my published pieces below, in my portfolio). I am proficient in the use of scriptwriting software, namely Celtx. and all Microsoft Office-based software (Excel, Word & PowerPoint). I am also proficient in research software such as Sales Navigator, Apollo and LinkedIn Navigator.

I'm a result-driven Digital Marketer with 10+ years of experience in B2C and B2B, having worked with clients and agencies across sectors such as 🛍️ Ecommerce, 💻 SaaS, 🏭 Agencies, 🧑‍💼 Consultancy Companies, 📶 Telecom, 🏫 Education, and 🏥 Healthcare. My areas of expertise include Marketing Strategy, Project Management, Acquisition and Inbound Marketing, Lead Generation, Ecommerce, Social Media Management, and Affiliate Programs Management. My goal is to collaborate with you to provide an integrated and holistic view of Digital Marketing, Business, Project Management, and Technical Aspects to consistently deliver value. I've worked with both multinationals and startups, and have also run my own company. As a freelancer and consultant, I understand your needs as a customer, and my mission is to deliver projects to the highest standards and provide solutions that exceed your expectations. 👀 I'm excited to learn more about your company, projects, and specific needs, and to collaborate with you to achieve success together. Tools, Skills & Channels: ✔ Google Analytics / Reporting ✔ Looker Studio / Power BI ✔ Google / Linkedin / Instagrams / Facebook - Ads ✔ SEMRush / SE Ranking / Similarweb ✔ Affiliate: Awin / Rakuten / Criteo / Afilio / ActionPay ✔ Wordpress / Open Text CMS ✔ Hotjar / Optimizely ✔ Paid Search ✔ Email Marketing ✔ Paid Social ✔ Recurrency purchase ✔ Ecommerce Platforms ✔ ROI Analysis ✔ A/B tests - CRO growth ✔ Strategic planning and execution ✔ Team Management ✔ Budget Management ✔ Ecommerce Sales / Lead Generation ✔ Marketplaces: Amazon, Walmart, etc ✔ PPC / SEM Management ✔ Social Media / Content Management

Ex Pfizer Senior Finance Business Partner | Pricing Specialist Working with Pfizer for over 7 years vastly experienced in managing and analysing financial performance, with a keen eye for improving profitability and strengthening cashflows - most importantly, enabling the business to make smart decisions with financial insight. Highly organised with 6 year project management experience prior to becoming an ACCA qualified accountant. I have started as a freelancer as I enjoy working with new tools, looking for solutions to continuously improve my knowledge and skills allowing me to help you be successful. Fractional CFO: -Budgeting and forecasting, - Financial performance review, - Pricing and compensation input, - Customer sales data analysis, - Data visualization reports/dashboards, metrics - Payroll, recruitment and supervision of bookkeeping personnel I look forward to speaking with you about your needs and how I can help you accomplish your goals.

I have a genuine interest in the business context of my work and the ability to help translate that into high-quality and stable deliverable products. I apply a practical approach to problem-solving in a friendly and direct manner. I can help with your general development right the way through to software architecture. 💎 Full time freelancer 💎 Umbraco Certified Developer 💎 ERPNext Certified Developer 💎 Top Rated Plus Upwork profile 💎 8+ Umbraco experience (version 6 to 17) I have a strong understanding of all SDLC phases, so I can help you in building and leading your team, and enhancing your development and delivery process, architecting your solutions, defining the right tech stack to the right-branching model for your project, and building CI/CD pipelines too. Created Challenging applications ✔️ ERPNext implementation with 2M+ data migration ✔️ Umbraco version 7 to 13 upgrade ✔️ 360 panorama image processing Dashboard ✔️ Auction Platform by handling large traffic to the app My own plugins/Dlls 🎁 Umbraco handler to implement above the fold suggestions by Google page speed insights 🎁 Use Grunt file to load and minify css/less/sass and Js files with page to follow Google standerds

Top-Rated writer, editor and beta reader with over 15 years of experience helping authors, businesses and organisations turn ideas into words. On Upwork since 2015 and receiving many 5-star reviews, I offer reliable support, quick turnaround, and affordable pricing. My background combines journalism, marketing, public relations, editorial management, and creative writing, allowing me to work across both commercial and literary projects with equal attention to strategy, clarity, and voice. ---> EDITORIAL SERVICES - Beta reading with actionable feedback on narrative, pacing, character development, clarity, and reader engagement. - Developmental and structural editing of fiction and non-fiction books. - Book coaching: brainstorming, planning, accountability sessions, body doubling. - Ghostwriting: from research, interviews, and outline to final draft, capturing your voice and ideas to produce manuscripts. --- Genres - Fiction: Literary, Horror/Crime/Thriller, Romance (Sweet & Spicy), Sci-Fi/Fantasy. - Non-Fiction: Self-help/Wellness/Lifestyle, Business/Management/Marketing, Memoir/Biography, Travel/Living Abroad. --- Key Facts - Researched, interviewed, wrote, and edited a 227-page print book documenting a 40-year institutional history. - Published author of poems and short stories. - Former journalist (Arts & Entertainment, later Science & Technology). - I am an avid reader (around 80 books/year). - Supported over 60 authors here on Upwork, receiving many 5-star reviews. - Member of the Irish Writers Centre since 2014, and member of Carlow Writers’ Co-op (County Carlow, Ireland) since 2025. ---> BUSINESS SERVICES: - Copywriting and content writing – original content created from interviews, transcripts, and subject-matter expertise (life/professional experience). - Consulting - content marketing strategy, editorial planning, workflow organisation, and team leadership. - Editing – structural and sentence-level refinement to strengthen clarity, style, readability, and consistency. - Ghostwriting – publication-ready content, capturing your expertise and voice to produce authoritative newsletters, e-books, and more. --- Types of Content Articles, blog posts, website content, landing pages, sales pages, About pages, newsletters, e-books, and social media posts. --- Key Facts - Led, as their Regional Editor-in-Chief, the growth of a payment solutions editorial website from launch to over 100,000 monthly visitors. - Created and implemented marketing strategies for a PR agency, growing client base from 4 to 42 in less than a year. - Helped position two solutions as the leading parenting apps for mothers-to-be and new mothers, respectively. - Through agencies or directly, I’ve worked for Google, Yahoo, Expedia, Ernst & Young (EY), Arthur Andersen, Saeco, Mazars Performance, ABB Service, Iberdrola, and more. ---> EXPERIENCE & BACKGROUND - Full-time sole trader registered with the Irish Revenue since 2015. - Top-Rated Freelancer on Upwork since 2015. - Accredited Practitioner Coach (IAPC&M). - Former public relations manager, marketing consultant, and planning manager for several industries – private, non-profit and public sector. Academic Background - BSc. in Communications (Major in Journalism). - BSc. in Nursing (2 years) + Neurosciences internship. - MBA in Marketing. - Copyediting Certification - Writer’s Digest. - Content Marketing Certification - Copyblogger and HubSpot. ---> SKILLS & TOOLS - CMS tools: WordPress, Contently, Wix, Divi. - SEO tools: Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console. - Project Management tools: Asana, JIRA, Monday, Notion, Slack, and others. ---> OTHER SERVICES: - Translation, editing, localisation, and proofreading between English and Brazilian Portuguese. - Humanisation and editing of AI-generated content. Tools: ChatGPT, Gemini, Copilot, Claude, Perplexity. - Editorial assistance for publishers: multi-book editorial support, manuscript preparation, and workflow coordination. --- Feel free to reach out if you'd like to discuss your project or see how I can help bring your ideas to life.