Hire the Best Strategy & Planning Freelancers
in Ireland

I am a skilled professional with a diverse set of expertise in content writing, social media strategy, marketing, and market research. With an honours degree in Marketing and Entrepreneurship, I have honed my abilities to create impactful content, drive effective marketing campaigns, and provide valuable market insights using focus groups and interviews etc. What I do best: Content Writing: Creating engaging, high-quality content for websites, blogs, social media, and more. I ensure every piece speaks directly to your target audience. Social Media Strategy: Developing tailored strategies to grow your brand's online presence across all platforms—whether it’s Tik Tok, Facebook, Instagram, LinkedIn, or Youtube. Market Research & Analysis: Providing in-depth market analysis, trends, and consumer behaviour insights to help guide your business decisions. I have a lot of experience in this field conducting surveys, interviews and focus groups. Social Media Advertising: Managing and optimizing ad campaigns, tracking performance, and delivering actionable insights to increase ROI. My Achievements: Honours Degree in Marketing & Entrepreneurship: A solid academic foundation that complements my practical skills. Entrepreneurship: I started my own business, where I applied my knowledge to create a thriving venture. Award-Winning Work: I won the Aldi Entrepreneurship Prize for Best Visual Identity, Branding, and Communications in my university’s final year project. I am passionate about helping businesses grow through strategic marketing, insightful market research, and compelling content. Let’s work together to take your brand to the next level!

Do you have a little too much on your plate? Can't find the motivation or time to do some work that's due? Sit back, enjoy a coffee, and let me get to work for you. I'm William, a native English speaker from Cork, a beautiful beachside county in the Republic of Ireland. I have two degrees from Irish universities, firstly, a Business & Marketing degree from Cork Institute of Technology, and secondly, a Film, TV & Media Degree from St. John's College in Cork. I am used to finding the information I need from both my education and my past work in the market analysis and writing sectors. I have several extensive market analysis projects already completed on Upwork, all to much aplomb from my clients, which you can see below in my reviews. I have also added several samples of my previous work to my portfolio section, but I am happy to share more upon request. For the past 7 years, I have worked on a diverse range of market analysis projects, but my most accomplished sectors are those of worldwide construction & housing trends and general economic evaluations. I have done projects in countries as far-reaching as the United States, Australia, the Philippines, India and Canada, but my home base of the UK and Ireland is my most familiar region. I excel in cold outreach, so I have no issues contacting informed locals in the sector of interest, but I am also happy to get my hands dirty and comb through social media, internet directories, online image databases or use one of the many apps that I am proficient with to find what is needed. I am passionate about my work, which shows in my clients' final products. I am a hard worker, but I'm also a great communicator. I can think fast and have no problem dealing with issues that arise during work. Through my years of writing experience, I have become adept at both sifting through large bodies of information and text and presenting my findings in a concise and 'poetic' manner. I hope to make my findings sing to you in a beautiful Excel or Word-shaped melody. Because writing is also a passion of mine, I have had several articles published in newspapers countrywide. I have also submitted poetry, blogs, short stories, screenplays, and drafts to different organisations worldwide, receiving much distinction for several of my pieces (You will also find some of my published pieces below, in my portfolio). I am proficient in the use of scriptwriting software, namely Celtx. and all Microsoft Office-based software (Excel, Word & PowerPoint). I am also proficient in research software such as Sales Navigator, Apollo and LinkedIn Navigator.

I'm a result-driven Digital Marketer with 10+ years of experience in B2C and B2B, having worked with clients and agencies across sectors such as 🛍️ Ecommerce, 💻 SaaS, 🏭 Agencies, 🧑‍💼 Consultancy Companies, 📶 Telecom, 🏫 Education, and 🏥 Healthcare. My areas of expertise include Marketing Strategy, Project Management, Acquisition and Inbound Marketing, Lead Generation, Ecommerce, Social Media Management, and Affiliate Programs Management. My goal is to collaborate with you to provide an integrated and holistic view of Digital Marketing, Business, Project Management, and Technical Aspects to consistently deliver value. I've worked with both multinationals and startups, and have also run my own company. As a freelancer and consultant, I understand your needs as a customer, and my mission is to deliver projects to the highest standards and provide solutions that exceed your expectations. 👀 I'm excited to learn more about your company, projects, and specific needs, and to collaborate with you to achieve success together. Tools, Skills & Channels: ✔ Google Analytics / Reporting ✔ Looker Studio / Power BI ✔ Google / Linkedin / Instagrams / Facebook - Ads ✔ SEMRush / SE Ranking / Similarweb ✔ Affiliate: Awin / Rakuten / Criteo / Afilio / ActionPay ✔ Wordpress / Open Text CMS ✔ Hotjar / Optimizely ✔ Paid Search ✔ Email Marketing ✔ Paid Social ✔ Recurrency purchase ✔ Ecommerce Platforms ✔ ROI Analysis ✔ A/B tests - CRO growth ✔ Strategic planning and execution ✔ Team Management ✔ Budget Management ✔ Ecommerce Sales / Lead Generation ✔ Marketplaces: Amazon, Walmart, etc ✔ PPC / SEM Management ✔ Social Media / Content Management

I have a genuine interest in the business context of my work and the ability to help translate that into high-quality and stable deliverable products. I apply a practical approach to problem-solving in a friendly and direct manner. I can help with your general development right the way through to software architecture. 💎 Full time freelancer 💎 Umbraco Certified Developer 💎 ERPNext Certified Developer 💎 Top Rated Plus Upwork profile 💎 8+ Umbraco experience (version 6 to 17) I have a strong understanding of all SDLC phases, so I can help you in building and leading your team, and enhancing your development and delivery process, architecting your solutions, defining the right tech stack to the right-branching model for your project, and building CI/CD pipelines too. Created Challenging applications ✔️ ERPNext implementation with 2M+ data migration ✔️ Umbraco version 7 to 13 upgrade ✔️ 360 panorama image processing Dashboard ✔️ Auction Platform by handling large traffic to the app My own plugins/Dlls 🎁 Umbraco handler to implement above the fold suggestions by Google page speed insights 🎁 Use Grunt file to load and minify css/less/sass and Js files with page to follow Google standerds

Ex Pfizer Senior Finance Business Partner | Pricing Specialist Working with Pfizer for over 7 years vastly experienced in managing and analysing financial performance, with a keen eye for improving profitability and strengthening cashflows - most importantly, enabling the business to make smart decisions with financial insight. Highly organised with 6 year project management experience prior to becoming an ACCA qualified accountant. I have started as a freelancer as I enjoy working with new tools, looking for solutions to continuously improve my knowledge and skills allowing me to help you be successful. Fractional CFO: -Budgeting and forecasting, - Financial performance review, - Pricing and compensation input, - Customer sales data analysis, - Data visualization reports/dashboards, metrics - Payroll, recruitment and supervision of bookkeeping personnel I look forward to speaking with you about your needs and how I can help you accomplish your goals.

With over 20 years of experience across branding, digital marketing, and business development, I specialise in content strategy, SEO copywriting, and brand messaging for SMEs, purpose-driven organisations and service providers. Whether you’re refreshing your website, launching a new offer or trying to turn your expertise into clear, compelling content I can help. ✅ My key services include: Website Content & SEO Fix-Ups: audit, restructure, rewrite Brand Voice & Messaging Guides: tone, language, positioning Keyword Research & SEO Planning: aligned with your offer & audience Content Strategy & Planning: for websites, blogs, and lead magnets Branded Canva Assets: visuals that align with your copy (socials, downloads, presentations) I bring a strategic mindset to every project, blending content with visuals and search intent to support real business goals. As a former founder and long-time freelancer, I know what it takes to connect with customers and stand out in a crowded online space. 💬 Let’s work together if you're looking for: A content strategist who “gets” the business side too A copy and design partner who can take your ideas and turn them into action Clear, consistent messaging across your website and marketing materials I only take on a limited number of clients to ensure every project gets the focus it deserves. Let’s talk about how I can help bring clarity and consistency to your content.