Hire the Best Financial Services Freelancers
in Ireland

Actuarial Analyst | Financial Modelling & Excel Expert | Data Analysis, FP&A & Reporting I am an actuarial analyst with 7+ years of experience in financial services (actuarial and asset servicing), specialising in financial modelling, data analysis, and reporting for decision-making. I build, audit, and optimise financial models for forecasting, budgeting, scenario analysis, and performance tracking. My work involves handling large datasets, validating inputs, and ensuring accuracy through structured data reconciliation and model review. Recently, I have also worked on financial model validation and analytical review tasks, including testing model logic, identifying inconsistencies, and improving clarity and structure in financial outputs. Core Expertise: - Financial modelling (forecasting, budgeting, scenario & sensitivity analysis) - Financial reporting reporting - Data analysis, validation & reconciliation - Excel modelling (advanced formulas, structured models, dashboards) - Financial model review and QA - KPI reporting and performance analysis I focus on building clean, accurate, and decision-ready outputs that are easy to interpret and maintain. My goal is to improve both the reliability of financial models and the clarity of insights they produce.

I am a finance professional with hands-on experience across financial reporting, data analysis, reconciliations, accounts payable and receivable, bookkeeping, treasury, and investor reporting across EMEA investment funds. I build dashboards and reports that turn complex financial data into clear, actionable insights for leadership and stakeholders. I am comfortable working across systems, managing high-volume data, resolving discrepancies, and improving processes that save time and reduce errors. Beyond finance, I bring a strong foundation in customer service and operations — meaning I communicate clearly, meet deadlines under pressure, and work well with people at all levels of a business. Whether you need a reliable finance analyst, a detail-driven bookkeeper, or someone who can manage reporting end-to-end, I deliver accurate, professional work you can count on.

B2B SaaS, B2B AI Platforms, B2B HR, B2B Cloud & IT Services, B2B Construction, B2B Financial Services, B2B Biosciences, B2B Pharma, B2B Medical, B2B Healthcare, B2B Manufacturing, B2B Logistics, B2B Enterprise & more. 16+ Years in B2B SMB & Enterprise Growth Strategy | 5-Star Google Reviews | Top Rated on Upwork | Google Ads & LinkedIn Ads Certified | Freelance Fractional CMO B2B AI lead generation solutions for growth-focused firms. I help B2B companies generate qualified leads & improve pipeline performance through paid media, funnel strategy, & conversion-focused optimisation. I work as a freelance contractor, not an agency. I do not outsource any of the work. Every client works directly with me, which means a deeper understanding of the account. I stay close to the strategy, execution, data, & performance. If I am managing your campaigns, you are dealing with the person doing the work. Over the past 16+ years, I have worked across a wide range of B2B sectors, including SaaS, AI platforms, HR, cloud & IT services, financial services, pharma, medical, healthcare, manufacturing, logistics, construction, & enterprise services. I have supported both established enteerprise & growing firms that need a more effective approach to lead generation, paid acquisition, & conversion. My work is best suited to B2B companies that want more than basic campaign management. Many businesses already have ads running, traffic coming in, or some form of lead generation activity in place, but the results are disappointing. Clicks may be coming through, but lead quality is weak. Traffic may be landing on the page, but conversion rates are low. Spend may be increasing, but the commercial return is unclear. In those situations, I help identify what is holding performance back & what needs to change. That can include refining targeting, improving messaging, restructuring offers, strengthening retargeting, tightening tracking, improving landing pages, or reviewing the full path from first click through to lead capture & follow-up. In B2B marketing, it is rarely just one issue. Results usually improve when the whole system is looked at properly. My core areas of work include LinkedIn Ads, Google Ads, Microsoft Ads, retargeting strategy, landing page optimisation, funnel strategy, audience targeting, performance reporting, & lead generation consulting. I can support both strategy & hands-on execution, depending on what the project requires. I am especially useful for companies that need help with problems such as: • B2B AI • high spend with too few qualified leads • weak conversion rates from paid traffic • poor fit between targeting, messaging, & landing pages • offers that ask too much, too soon • underperforming LinkedIn or Google campaigns • unclear attribution or inconsistent reporting • long sales cycles with weak nurturing between first touch & sales conversation My approach is built around the realities of B2B buying. Longer sales cycles, multiple stakeholders, niche audiences, higher value deals, & tighter trust requirements all shape how campaigns should be planned & managed. I do not treat B2B like ecommerce, & I do not optimise around shallow metrics in isolation. Click-through rate, CPC, & lead volume matter, but they only matter in context. The real focus should be on lead quality, conversion efficiency, pipeline contribution, & whether the marketing activity is helping move the business in the right direction. Clients usually hire me because they want a senior consultant who can think strategically, work independently, & remain hands-on. They do not want layers of account management, junior execution hidden behind meetings, or work being passed around behind the scenes. They want direct access, honest advice, & someone commercially minded enough to understand that paid media should support real business outcomes. I also place a strong emphasis on clarity. That means clear communication, clear recommendations, clear reporting, & clear thinking about what should happen next. Positioning, offer design, page structure, form friction, follow-up, & tracking setup all affect the result. I am used to looking across those areas & helping clients make practical improvements. If needed, I can work across: • LinkedIn Ads strategy & management • Google Ads strategy & management • Microsoft Ads / Bing Ads • retargeting campaign planning • audience research & refinement • offer & funnel strategy • landing page conversion improvement • campaign audits & performance reviews • reporting & analysis • lead generation strategy for B2B growth I take pride in being thoughtful & commercially aware. I care about doing the work properly, not rushing through tasks or hiding behind vague marketing language. If something is not working, I will say so. If something needs testing, I will explain why. If there is a simpler or more effective route, I will recommend it.

I’m a spunky and spirited copywriter and marketing strategist who thrives on turning the mundane into the magnificent. With over a decade of wordsmithing under my belt, I’m your go-to for storytelling that’s as bold as the stripes on an Okapi’s backside! I’ve never really been one for the rules! Turns out that works out quite well for a career in copywriting because now I can be a rebel WITH a cause! Here's what you need to know about me: 😈 RULE BENDER: I'll be your scribe who scribbles outside the lines. (Look away if you hate sentences that start with 'And' and 'Because') 🦸🏻‍♀️ FEARLESS ALLY: I’m not afraid to change outdated perceptions with daring messaging that makes your audience stop and think “I NEED to support this brand”. Taking risks with my writing so that your brand can stand out and get noticed is one of the things I love most about my job! 😍 EMPATHY GURU: With a BA in Health and Social Sciences and an Honors degree in Psychology, not to mention my chops as a qualified life coach, I dive deep into the psyche of your audience, unearthing desires and motivations to connect them with your brand in the most human way possible. I’m not just throwing words on a page - I get under the skin of your brand to fish out those pearls of persuasion that translate who you are and what you do to your target audience in a goosebump-inducing way. ❤️‍PASSION FOR CAUSES: Driven by a passion for wildlife conservation, autism, special needs, mental health, wellness, and personal development, I’m on a mission to help NGOs and brands that dare to make a difference. 💃🏻 FUN FACT: I believe that every successful project should end with an impromptu dance party (tabletops preferred, shoes optional!) My kids say I’m bonkers, but they always seem to join in the fun (you can join in too, if you like 😉). Who says you can’t mix a bit of fun with serious business? Not me! Here’s what I can offer you: 🔥 Sales Funnels 🔥 Facebook Ads 🔥 Landing Pages 🔥 Emails 🔥 Sales Pages 🔥 Web Copy 🔥 Blogs 🔥 Case Studies 🔥 Bios 🔥Marketing Strategy So, if you're ready to shake up your industry with gutsy messaging and have a bit of fun while you're at it, let’s chat!

I am a qualified Chartered Accountant and MBA in Finance having more than 10 years of experience in field of Finance and Accounts. I am currently working in one of the Big 4 in, transaction advisory services. I specialise in providing following services: ** Financial/Business model building. **Accounting. **Book Keeping. **Valuation Services. **Tax preparation. **Intuit Quickbooks. **Financial Projections. **Excel. **Powerpoint Presentations. **Investors Deck. **Business Proposals. I assist clients with financial consulting including redesigning the processes, developing Standard operating procedures (SOP), cashbook, bank reconciliations, accounts payable/ receivables and Fixed assets. I provide monthly management accounts and I will also prepare a workfile for yearly auditing. I am a reliable and trustworthy worker with lot of attention to detail. I look forward to working with you. Thanks.

I currently setting up and run an Insurance Brokerage for an accountancy firm. I have spent all my career in Financial Services and primarily Wealth Management. I continue to further my education, In 2023 i graduated with an MBA from Trinity College Dublin ranked in the top 100 MBAs worldwide. I also hold the internationally recognized Certified Financial Planner - CFP designation from FPSB in Ireland. Skills include - 1-1 Career Coaching Financial Planning Coaching