Hire the Best PR Consultants
in Ireland

I am a seasoned communications consultant, media strategist, and ghostwriter with over a decade of experience helping organizations and individuals craft compelling narratives and drive impactful campaigns. My expertise spans media relations, content creation, social media strategy, and crisis communications across global sectors. As a former Media Manager, I successfully pitched stories to top-tier outlets such as The Guardian, The New York Times, and BBC while managing high-profile campaigns and producing executive-level briefings. My work as a freelance journalist includes reporting for The Guardian and The Irish Times, delivering engaging, real-time coverage of pivotal global events. In addition to journalistic work, I collaborate with international clients, including NGOs, thought leaders, and financial sector stakeholders, to produce strategies, reports, and ghostwritten materials on human rights, sustainability, and corporate responsibility. My ghostwriting projects include thought leadership articles, executive communications, and content tailored to enhance brand presence. Whether crafting detailed reports, amplifying campaigns, or managing global communications, I am passionate about delivering tailored solutions that resonate with audiences and achieve measurable results.

With over 15 years of marketing experience, I have a proven track record of launching and growing innovative and successful products and services in the fintech, mobility, and investment sectors. I have expertise in growth marketing, product marketing, brand marketing, digital marketing, app development, and online community management, as well as experience in leading and managing marketing teams and functions across different markets and industries. I have multiple certifications from Apple, Google, and the Public Relations Institute of Ireland, and have won several awards for my marketing campaigns and mobile apps. I have a passion and desire to work with world-class products and brands, and my approach is to use analytical, multi-channel strategies with smart content and efficient marketing outreach.

Life is messy. Believe me, I know. In 2023, I walked away from a thriving career in tech. It was a career I loved, but I was burnt out and had been passive for too long. It was time to take control and stand up for what was important to me. So, I took a career break. For a whole year, I learned to slow down, be present with my three children, listen to my body, and rediscover my passions. In 2024, I followed my heart, became a certified Co- Active coach and founded The Big Life Project. Since then, I've added Group Coaching and Positive Intelligence qualifications to my toolkit. Now, with years of 15 years leadership experience, my coaching toolkit and a deep understanding of personal transformation, I'm here to guide you through your own messy journey towards a future you are proud of. Whether you're leading team in turmoil, you are an individual seeking a promotion, a career change, growing a family or you are feeling overwhelmed by life's transitions, I can relate. I am open to all opportunities that harness my skills in individual, group and team coaching, business strategy and group facilitation.

Top-Rated writer, editor and beta reader with over 15 years of experience helping authors, businesses and organisations turn ideas into words. On Upwork since 2015 and receiving many 5-star reviews, I offer reliable support, quick turnaround, and affordable pricing. My background combines journalism, marketing, public relations, editorial management, and creative writing, allowing me to work across both commercial and literary projects with equal attention to strategy, clarity, and voice. ---> EDITORIAL SERVICES - Beta reading with actionable feedback on narrative, pacing, character development, clarity, and reader engagement. - Developmental and structural editing of fiction and non-fiction books. - Book coaching: brainstorming, planning, accountability sessions, body doubling. - Ghostwriting: from research, interviews, and outline to final draft, capturing your voice and ideas to produce manuscripts. --- Genres - Fiction: Literary, Horror/Crime/Thriller, Romance (Sweet & Spicy), Sci-Fi/Fantasy. - Non-Fiction: Self-help/Wellness/Lifestyle, Business/Management/Marketing, Memoir/Biography, Travel/Living Abroad. --- Key Facts - Researched, interviewed, wrote, and edited a 227-page print book documenting a 40-year institutional history. - Published author of poems and short stories. - Former journalist (Arts & Entertainment, later Science & Technology). - I am an avid reader (around 80 books/year). - Supported over 60 authors here on Upwork, receiving many 5-star reviews. - Member of the Irish Writers Centre since 2014, and member of Carlow Writers’ Co-op (County Carlow, Ireland) since 2025. ---> BUSINESS SERVICES: - Copywriting and content writing – original content created from interviews, transcripts, and subject-matter expertise (life/professional experience). - Consulting - content marketing strategy, editorial planning, workflow organisation, and team leadership. - Editing – structural and sentence-level refinement to strengthen clarity, style, readability, and consistency. - Ghostwriting – publication-ready content, capturing your expertise and voice to produce authoritative newsletters, e-books, and more. --- Types of Content Articles, blog posts, website content, landing pages, sales pages, About pages, newsletters, e-books, and social media posts. --- Key Facts - Led, as their Regional Editor-in-Chief, the growth of a payment solutions editorial website from launch to over 100,000 monthly visitors. - Created and implemented marketing strategies for a PR agency, growing client base from 4 to 42 in less than a year. - Helped position two solutions as the leading parenting apps for mothers-to-be and new mothers, respectively. - Through agencies or directly, I’ve worked for Google, Yahoo, Expedia, Ernst & Young (EY), Arthur Andersen, Saeco, Mazars Performance, ABB Service, Iberdrola, and more. ---> EXPERIENCE & BACKGROUND - Full-time sole trader registered with the Irish Revenue since 2015. - Top-Rated Freelancer on Upwork since 2015. - Accredited Practitioner Coach (IAPC&M). - Former public relations manager, marketing consultant, and planning manager for several industries – private, non-profit and public sector. Academic Background - BSc. in Communications (Major in Journalism). - BSc. in Nursing (2 years) + Neurosciences internship. - MBA in Marketing. - Copyediting Certification - Writer’s Digest. - Content Marketing Certification - Copyblogger and HubSpot. ---> SKILLS & TOOLS - CMS tools: WordPress, Contently, Wix, Divi. - SEO tools: Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console. - Project Management tools: Asana, JIRA, Monday, Notion, Slack, and others. ---> OTHER SERVICES: - Translation, editing, localisation, and proofreading between English and Brazilian Portuguese. - Humanisation and editing of AI-generated content. Tools: ChatGPT, Gemini, Copilot, Claude, Perplexity. - Editorial assistance for publishers: multi-book editorial support, manuscript preparation, and workflow coordination. --- Feel free to reach out if you'd like to discuss your project or see how I can help bring your ideas to life.

I've spent 15+ years inside hospitality, starting in hotel operations at Kempinski and Westin, moving through reservations, revenue, and sales, and eventually building a boutique digital marketing practice that works exclusively with hospitality and lifestyle brands. That background matters because I understand how hotels actually make money. I don't just run ads or post content. I look at the booking journey, the offer, the seasonality, the OTA dependency, and where the real leverage is. One of my longest-standing clients shifted from OTA-dominated revenue to 82% direct bookings using social media, Meta ads, newsletters, and owned digital channels as the primary drivers. That didn't happen by accident. Current and recent clients include WonderInn Norway (premium glamping), Anupaya Cabin Co. (Canada), Pegaz Holiday Resort (Serbia), Mayfair Aesthetics (London), and others. Our focus areas: Meta Ads, Google Ads, direct booking strategy, social media, UGC, newsletters, landing pages, and tracking setup. I work on the full system, not individual pieces in isolation.

As a digital marketing consultant with extensive experience in lead generation for SaaS brands, I help businesses unlock scalable growth. With 7+ years of expertise in paid campaigns and performance marketing, I focus on crafting strategies that turn prospects into loyal customers. Whether you’re fine-tuning existing efforts or starting fresh, I’ll help your SaaS brand connect with the right audience. Why Collaborate with Me: ✔ Impeccable communication and immediate availability ✔ Realistic, honest, and highly responsible approach ✔ Extensive experience in diverse sectors, both B2B and B2C ✔ Holistic view of the digital marketing ecosystem, can support you beyond Ads ✔ Proficient in utilising advanced website tracking tools such as Google Tag Manager (GTM) The Collaboration Journey: 🤍 Intro Call: Gain insights into your business, goals, and address any questions. 🤍 Strategy: Provide recommendations for ad channels, campaign types, and estimated metrics. 🤍 Setup: Develop new campaigns with precise tracking tailored to your needs. 🤍 Optimization: Maximize profitability from campaign activation using custom-built tools and reporting.