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I help businesses grow profitably using Google Ads, Meta Ads, and automation-driven PPC strategies. With over $1M in tracked revenue and 10+ years of hands-on experience, I turn ad spend into scalable results. 💬 Client Feedback 🇺🇲 ⭐⭐⭐⭐⭐ “𝘈𝘳𝘵𝘶𝘳𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘣𝘶𝘪𝘭𝘥 𝘔𝘦𝘵𝘢 𝘭𝘦𝘢𝘥 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘴𝘰 𝘦𝘷𝘦𝘳𝘺 𝘯𝘦𝘸 𝘭𝘦𝘢𝘥 𝘯𝘰𝘵𝘪𝘧𝘪𝘦𝘥 𝘮𝘦 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘰𝘯 𝘞𝘩𝘢𝘵𝘴𝘈𝘱𝘱 𝘢𝘯𝘥 𝘦𝘮𝘢𝘪𝘭. 𝘛𝘩𝘪𝘴 𝘢𝘭𝘭𝘰𝘸𝘦𝘥 𝘮𝘦 𝘵𝘰 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘦𝘹𝘵𝘳𝘢 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘣𝘺 𝘤𝘰𝘯𝘵𝘢𝘤𝘵𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺. 𝘏𝘦 𝘥𝘪𝘥𝘯’𝘵 𝘴𝘵𝘰𝘱 𝘵𝘩𝘦𝘳𝘦, 𝘩𝘦 𝘢𝘭𝘴𝘰 𝘣𝘶𝘪𝘭𝘵 𝘢𝘯 𝘈𝘐 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘣𝘰𝘵 𝘵𝘩𝘢𝘵 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘮𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘩𝘪𝘭𝘦 𝘐 𝘱𝘳𝘦𝘱𝘢𝘳𝘦𝘥 𝘧𝘰𝘳 𝘤𝘢𝘭𝘭𝘴. 𝘈𝘣𝘴𝘰𝘭𝘶𝘵𝘦 𝘨𝘦𝘯𝘪𝘶𝘴!” ⭐ ⭐⭐⭐⭐ “𝙄 𝙘𝙝𝙤𝙨𝙚 𝙩𝙤 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝘼𝙧𝙩𝙪𝙧𝙨 𝙖𝙛𝙩𝙚𝙧 𝙞𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬𝙞𝙣𝙜 𝟏𝟎+ 𝙘𝙖𝙣𝙙𝙞𝙙𝙖𝙩𝙚𝙨. 𝙃𝙚 𝙘𝙖𝙧𝙚𝙨 𝙖𝙗𝙤𝙪𝙩 𝙘𝙡𝙞𝙚𝙣𝙩𝙨, 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙫𝙤𝙡𝙪𝙢𝙚 𝙬𝙤𝙧𝙠. 𝙃𝙚 𝙝𝙚𝙡𝙥𝙚𝙙 𝙢𝙚 𝙜𝙚𝙩 𝙇𝙎𝘼 𝙖𝙥𝙥𝙧𝙤𝙫𝙚𝙙 𝙖𝙣𝙙 𝙨𝙚𝙩 𝙪𝙥 𝙝𝙞𝙜𝙝-𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨.” ⭐ ⭐⭐⭐⭐ “𝐻𝑖𝑔ℎ𝑙𝑦 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒𝑎𝑏𝑙𝑒 𝑎𝑏𝑜𝑢𝑡 𝐺𝑜𝑜𝑔𝑙𝑒 𝐴𝑑𝑠, 𝑜𝑝𝑡𝑖𝑚𝑖𝑧𝑒𝑑 𝑜𝑢𝑟 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛𝑠 𝑒𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑡𝑙𝑦, 𝑎𝑛𝑑 𝑖𝑚𝑝𝑟𝑜𝑣𝑒𝑑 𝑝𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒. 𝐻𝑒 𝑒𝑣𝑒𝑛 𝑠𝑒𝑡 𝑢𝑝 𝑍𝑎𝑝𝑖𝑒𝑟 𝑎𝑢𝑡𝑜𝑚𝑎𝑡𝑖𝑜𝑛𝑠 𝑡ℎ𝑎𝑡 𝑠𝑡𝑟𝑒𝑎𝑚𝑙𝑖𝑛𝑒𝑑 𝑙𝑒𝑎𝑑 𝑛𝑜𝑡𝑖𝑓𝑖𝑐𝑎𝑡𝑖𝑜𝑛𝑠 𝑎𝑛𝑑 𝑟𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔, 𝑠𝑎𝑣𝑖𝑛𝑔 𝑢𝑠 ℎ𝑜𝑢𝑟𝑠 𝑒𝑎𝑐ℎ 𝑤𝑒𝑒𝑘. 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑤𝑎𝑠 𝑠𝑚𝑜𝑜𝑡ℎ, 𝑎𝑛𝑑 𝑟𝑒𝑠𝑢𝑙𝑡𝑠 𝑒𝑥𝑐𝑒𝑒𝑑𝑒𝑑 𝑒𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛𝑠” Why Clients Hire Me 👉 Ex-Googler with 50+ ★★★★★ reviews in the last 12 months 👉 $1M+ in client revenue generated 👉 Transparent, solo freelancer, not an agency juggling accounts 👉 Focused on long-term partnerships & full-time opportunities Core Services ✔ Google Ads PPC Management (Search, YouTube, Display, PMax) ✔ Google Shopping & Merchant Center Optimization ✔ Conversion Tracking, CRO, GA4 & Tag Manager ✔ Dynamic Remarketing & Retargeting ✔ Shopify & WordPress Paid Marketing ✔ Automated Reporting & Data Dashboards ✔ Local Services Ads (Google Guaranteed) ✔ Workflow Automation (Zapier, Make, n8n, AI Tools) My Specialties 🔹 Google Ads Mastery – Certified expert in campaign setup, optimization, and scaling. 🔹 PPC Strategy & Execution – Custom-built strategies tailored to B2B, SaaS, and eCommerce goals. 🔹 E-commerce Growth – Proven success driving Shopify & online retail sales. 🔹 Data-Driven Optimization – Analytics-first approach to improve CTRs, ROAS, and lower CPCs. 🔹 Automation-First Mindset – Integrating AI and no-code tools for smarter marketing ops. I’m not just a Paid Ads expert, I’m fluent in 𝗖𝗼𝗻𝘃𝗲𝗿𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 combined with 𝗭𝗮𝗽𝗶𝗲𝗿, 𝗠𝗮𝗸𝗲 (Integromat), 🄽8🄽, 𝗥𝗲𝗽𝗹𝗶𝘁 as well as 𝗠𝗼𝗻𝗱𝗮𝘆 and 𝗔𝘀𝗮𝗻𝗮 CRM systems. These tools allow me to build workflows, streamline reporting, and integrate AI solutions that save time and boost campaign performance and Conversion Rate Optimisation. 🏆 Ex-Googler and Expert-Vetted Upwork Freelancer for Google Ads (Top 1% on Upwork) 🏆 Certified for Google Ads - Adwords Search, Google Display, YouTube, and Google Shopping 🏆 $500k Monthly Google Ad Spend Management 🏆 Managing Google Ads Budgets from $3000 - $250.000 per Month 🏆 9+ Years of Experience Managing Google Ads Accounts 🏆 $1+ Billion Lifetime Spending on Google Ads 🏆 100+ Hours Worked on Upwork 🏆 60+ 5* Reviews 🏆 60+ Projects Completed on Upwork 🎓 Expertise: ✅ Google Search ✅ Google Display ✅ Google Shopping ✅ Google Video Network - YouTube Ads ✅ Google Remarketing ✅ Performance Max - PMax ✅ Mobile Apps ✅ Facebook Ads ✅ Instagram Ads ✅ LinkedIn Ads 🛠️ Services Include: ✅ Strategy Creation ✅ Conversion Tracking ✅ Keyword Research ✅ Competition Research ✅ Bid Management ✅ Ad Copy & Ad Extensions ✅ Location, Topics & Audience Targeting ✅ Landing Page Build & Design SEO: Google, Google Ads, Google Ads Expert, Google Merchant Center, PPC Specialist, Google Ads Manager, Paid Search Consultant, Google Ads Strategist, PPC Campaign Manager, SEM Specialist, Google Ads Woocommerce, Google Ads E-commerce, Google Ads Shopify, Digital Marketing Expert, Google AdWords Professional, Google Ads Specialist, Search Engine Advertising (SEA), Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), Google Display Ads, YouTube Ads Specialist, Google Shopping Ads, Remarketing Ads, eCommerce Google Ads, Local Google Ads, Lead Generation PPC, Internet Marketing, Performance Marketing, Google Ads Optimization, eCommerce PPC Expert, B2B Google Ads Specialist, Healthcare Google Ads, Black Friday Paid Ads Manager, Google Ads for Startups, High-Ticket Paid Ads Manager, Retargeting Ads Expert, Google Ads Audit, Google Performance Max, Google Ads for Germany, Google Ads for Switzerland, Google Ads for DACH, B2C Google Ads, B2B Google Ads

🎯 Just 1,111 leads from $900 in 18 days. £0.92/lead held for 7 months straight. 🔥 And 18 years of B2B sales experience that means I actually understand what happens after someone clicks your ad. No hype. No guarantees. Just systems that work. ⭐️⭐️⭐️⭐️⭐️ "Alvern is someone I trust with both strategy and execution. She combines strong strategic thinking with solid technical skills, particularly across Meta ads, digital marketing tech and process automation & systems. What sets her apart, though, is how much she cares. She's thoughtful, invested in our clients' success, and takes real ownership of her work." ────────────────────────────── WHO I ACTUALLY AM I spent 18 years on the other side of the fence selling SaaS at Salesforce, Dell, Sage, and Quest Software. That means I've been the person receiving leads generated by marketing campaigns, and watching most of them die in the pipeline because the targeting was off, the message was wrong, or nobody thought about what happened after the click. When I crossed over into paid media, I brought all of that with me. I know what a bad lead costs a sales team. I know what kills a conversion between the ad and the sale. And I build Facebook Ads campaigns specifically engineered to avoid all of it. ────────────────────────────── WHAT THE RESULTS ACTUALLY LOOK LIKE These aren't launch spikes. They're what happens when you build a system instead of just running ads. → 1,111 leads in 18 days from $900 in Meta ad spend. 100% event registration rate. 15% converted to paying buyers. → £0.92 cost per lead sustained for 7 months across one campaign. £0.94 for 15 months across another. Still running. → 270+ workshop sign-ups for a client. 40%+ show-up rate. £1,000+ in week-one sales. Then £100/day in passive revenue for the 30 days after the event ended. From one campaign. ────────────────────────────── WHAT YOU'RE ACTUALLY HIRING A full system, not just someone to log into Ads Manager a few times a week. ✅ STEP 1 → AUDIENCE ARCHITECTURE Not just demographics. Understanding who actually buys, what they're worried about, and what message makes them stop scrolling. ✅ STEP 2 → CREATIVE THAT EARNS THE CLICK I've been building and testing ad creative since 2017. I use AI-powered workflows to test more variations faster, so we find your winners without burning your budget getting there. ⭐️⭐️⭐️⭐️⭐️ "She combines strong strategic thinking with solid technical skills." — LIME Marketing ✅ STEP 3 → THE FOLLOW-UP THAT CLOSES This is where most campaigns quietly fail. The ad gets the lead. The email sequence converts them. I build both, and they work together by design. ✅ STEP 4 → REPORTING THAT ACTUALLY MEANS SOMETHING GA4, Looker Studio, native platform reporting. You'll always know what's working, what isn't, and what we're doing about it. No jargon. No vanity metrics. ────────────────────────────── THIS WORKS BEST IF... You have an offer that's working (or close to it) and you need a proper system to scale it. You care more about leads that convert than leads that just show up in a dashboard. You want someone who flags problems before they compound, not after you've noticed the numbers are off. NOT a great fit if you're looking for someone to just "manage the ads" without thinking about the whole funnel. That's not how good results happen. ────────────────────────────── THE HONEST BIT New to Upwork. Zero reviews here. Not new to this work. If platform badges are what you hire on, I'm not your person yet. If you hire on evidence, I have plenty of that. And the first client I work with here gets the same level of attention I give my own business. Which, based on the numbers above, is a lot. ────────────────────────────── TOOLS I LIVE IN Meta Ads Manager · Google Ads · LinkedIn Ads · GA4 · Looker Studio · Hyros · GoHighLevel · ActiveCampaign · Kajabi · Zapier · n8n · Canva · CapCut ────────────────────────────── If you're building something and need it to actually work — send me a message. Tell me what you're trying to grow and I'll tell you straight whether I can help.

Results-focused marketing and content specialist with more than 14 years of experience in different roles with a thorough understanding of content and paid marketing, customer engagement, and social media. Proven ability to work under pressure in different markets and increase brand awareness. • Skills: Facebook Business Manager, Bing, Google AdWords, SEMrush, Google Analytics, SEO Zoom, Search Console, Social Networks (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest), Tableau