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I’m a freelance marketing specialist with a passion for clear messaging, smart strategy, and storytelling that makes people care. I help businesses, creators, and startups craft content that connects whether that’s through social media posts or brand storytelling. Marketing isn’t just about selling it’s about communicating your value in a way your audience truly understands. I specialize in turning ideas into words that stick, helping brands grow their visibility and build trust. Whether you need a compelling caption, a full brand voice guide, or a content strategy that actually gets results, I bring energy, creativity, and clarity to every project. My background combines academic writing, performance analysis, and digital creativity. I’ve worked on emotionally powerful writing projects, analyzed athletic performance data, and helped students improve their communication. These experiences taught me how to break down complex ideas and translate them into engaging, audience-friendly content—skills I now apply in marketing every day. I’m particularly skilled ln: • Creating engaging social media content (Instagram, TikTok, Facebook, Twitter) • Brand storytelling with emotion, clarity, and authenticity • Capturing brand tone and voice across different platforms • Email campaigns that increase clicks, opens, and customer loyalty • Building basic content strategies and calendars to support marketing goals Tools I use regularly include: • Google Docs & Sheets • Canva (for social visuals) • Grammarly (for clean, polished writing) • Trello & Notion (project and content planning) I stay up to date with marketing trends, social media formats, and the types of content that resonate with today’s audiences. I understand how important tone is as one post can build a loyal follower or lose one and I’m committed to helping clients communicate with real impact. Clients hire me because I’m clear, dependable, creative, and easy to work with. I bring emotional intelligence to every project, and I’m not just here to write I’m here to help you grow. If you need content that’s fresh, effective, and tailored to your goals, I’d love to chat. Let’s bring your brand voice to life and make it something people remember.

🎯 Just 1,111 leads from $900 in 18 days. £0.92/lead held for 7 months straight. 🔥 And 18 years of B2B sales experience that means I actually understand what happens after someone clicks your ad. No hype. No guarantees. Just systems that work. ⭐️⭐️⭐️⭐️⭐️ "Alvern is someone I trust with both strategy and execution. She combines strong strategic thinking with solid technical skills, particularly across Meta ads, digital marketing tech and process automation & systems. What sets her apart, though, is how much she cares. She's thoughtful, invested in our clients' success, and takes real ownership of her work." ────────────────────────────── WHO I ACTUALLY AM I spent 18 years on the other side of the fence selling SaaS at Salesforce, Dell, Sage, and Quest Software. That means I've been the person receiving leads generated by marketing campaigns, and watching most of them die in the pipeline because the targeting was off, the message was wrong, or nobody thought about what happened after the click. When I crossed over into paid media, I brought all of that with me. I know what a bad lead costs a sales team. I know what kills a conversion between the ad and the sale. And I build Facebook Ads campaigns specifically engineered to avoid all of it. ────────────────────────────── WHAT THE RESULTS ACTUALLY LOOK LIKE These aren't launch spikes. They're what happens when you build a system instead of just running ads. → 1,111 leads in 18 days from $900 in Meta ad spend. 100% event registration rate. 15% converted to paying buyers. → £0.92 cost per lead sustained for 7 months across one campaign. £0.94 for 15 months across another. Still running. → 270+ workshop sign-ups for a client. 40%+ show-up rate. £1,000+ in week-one sales. Then £100/day in passive revenue for the 30 days after the event ended. From one campaign. ────────────────────────────── WHAT YOU'RE ACTUALLY HIRING A full system, not just someone to log into Ads Manager a few times a week. ✅ STEP 1 → AUDIENCE ARCHITECTURE Not just demographics. Understanding who actually buys, what they're worried about, and what message makes them stop scrolling. ✅ STEP 2 → CREATIVE THAT EARNS THE CLICK I've been building and testing ad creative since 2017. I use AI-powered workflows to test more variations faster, so we find your winners without burning your budget getting there. ⭐️⭐️⭐️⭐️⭐️ "She combines strong strategic thinking with solid technical skills." — LIME Marketing ✅ STEP 3 → THE FOLLOW-UP THAT CLOSES This is where most campaigns quietly fail. The ad gets the lead. The email sequence converts them. I build both, and they work together by design. ✅ STEP 4 → REPORTING THAT ACTUALLY MEANS SOMETHING GA4, Looker Studio, native platform reporting. You'll always know what's working, what isn't, and what we're doing about it. No jargon. No vanity metrics. ────────────────────────────── THIS WORKS BEST IF... You have an offer that's working (or close to it) and you need a proper system to scale it. You care more about leads that convert than leads that just show up in a dashboard. You want someone who flags problems before they compound, not after you've noticed the numbers are off. NOT a great fit if you're looking for someone to just "manage the ads" without thinking about the whole funnel. That's not how good results happen. ────────────────────────────── THE HONEST BIT New to Upwork. Zero reviews here. Not new to this work. If platform badges are what you hire on, I'm not your person yet. If you hire on evidence, I have plenty of that. And the first client I work with here gets the same level of attention I give my own business. Which, based on the numbers above, is a lot. ────────────────────────────── TOOLS I LIVE IN Meta Ads Manager · Google Ads · LinkedIn Ads · GA4 · Looker Studio · Hyros · GoHighLevel · ActiveCampaign · Kajabi · Zapier · n8n · Canva · CapCut ────────────────────────────── If you're building something and need it to actually work — send me a message. Tell me what you're trying to grow and I'll tell you straight whether I can help.

I am an experienced social media manager and content writer. I have lots of experience writing theatre scripts and engaging story lines. I have ran social media accounts in the past and good experience in creative areas such as self-created brands and accounts which expect very regular interactions. I have experience with video scripts such as tiktok, YouTube and Instagram reels. I am skilled in light and sound design and have a wealth to experience designing and promoting graphical content through mediums such as social media and in-print advertising. I have lead a marketing campaign for my production company and have developed relationships with a variety of personnel in the theatre and film industry. I am primary school teacher who has trained in people management, pressure management and one-to-one interaction. I focus on maximising the potential of each individual child or client and use their own interests to tailor my role to meet their needs best. I have spent time on set and working with people on a close and face-to-face basis and this has taught me the value of creativity. I pride myself on my work and understand the value of time and money to ensure the most efficient and cost-effective method is used to reach the determined goal and doing so to the highest possible standards. I don't settle for less than the absolute best I can do and I am somewhat of a perfectionist when working on a project which I am leading. I currently work full time as a freelancer and I am available on full time hourly basis as needed. I am fluent in English, Spanish and Gaelic languages and regular write scripts in these tongues. I prioritise quality and couple this with my own desire for high yielding media.

Hi, I’m a full-stack digital marketer with 3+ years of experience driving results for lean startups and global enterprises. From managing high-converting Meta & Google Ads to crafting SEO strategies that rank and convert, I help brands grow smarter, faster, and more profitably. What I Bring to the Table: 1. Performance Marketing: I’ve managed Meta (Facebook/Instagram) and Google Ads campaigns that increased lead generation by up to 30%, with a laser focus on ROAS and conversion rates. 2. SEO & Content Strategy: At HSBC, I led SEO efforts that boosted organic traffic by 50%, from keyword strategy to on-page optimisation and content creation. 3. Funnel Building & Conversion Optimisation: I don’t just drive traffic, I turn it into revenue. A/B testing, landing page optimisation, and audience targeting are my specialities. 4. Social Media & Brand Storytelling: From building brands in the co-living space to executing influencer campaigns, I know how to make digital brands relatable, credible, and scalable. 5. Tools I Work With Daily: Meta Ads Manager, Google Ads, GA4, Google Search Console, Ahrefs, Notion, Canva, Chatgpt, and more. Who I Work Best With: 1. Startups looking to scale their paid media and SEO presence. 2. DTC, lifestyle, real estate, and fintech brands ready to build serious digital traction. 3. Agencies needing a reliable strategist who can own campaigns end-to-end. Let’s turn your marketing into momentum. Ready when you are.

Hello, my name is Esther. I am a creative professional with extensive experience in digital marketing, graphic design, and video editing. My unique skill set allows me to help businesses connect with their audience and improve their online presence. I have worked across various industries and have a proven track record of producing successful campaigns and high-quality creative materials. My experience working in a variety of environments has made me knowledgeable and an expert at wearing many hats, whether it is functioning as a Graphic Designer, Content Creator, E-mail Marketer, Community Manager, Digital Marketer or Social Media Manager. I am proficient in tools such as Adobe Illustrator, Photoshop, Canva, Adobe After Effects, Adobe Indesign, Mailchimp, Social Media scheduling tools and others. If you're seeking to grow your brand, create relevant & appealing content, or achieve your marketing goals, I encourage you to send a message or visit my portfolio at estheraluya.com and schedule a consultation with me! Thank you for considering my services

I help small businesses and growing companies keep their finances accurate, organized, and up to date. As a Top Rated Upwork freelancer with a 100% Job Success Score, I provide bookkeeping, finance administration, and operational support that helps business owners save time, improve financial visibility, and focus on growth. My services include: ✔ Bookkeeping and account maintenance ✔ Bank and credit card reconciliations ✔ Accounts payable and accounts receivable ✔ Invoicing and payment tracking ✔ Financial reporting and data analysis ✔ Payroll support and administration ✔ Xero, QuickBooks, Sage, and other accounting systems ✔ Business administration and operational support With qualifications including ACCA Accounting Technician, Certified Bookkeeper, ECDL Administrator, Digital Marketer, and Tender Expert, I combine financial accuracy with strong operational and administrative experience. Whether you need ongoing bookkeeping support, help cleaning up accounts, managing invoices, or improving back-office processes, I provide reliable, detail-oriented support that keeps your business running smoothly. Why clients work with me: • Top Rated freelancer with 100% Job Success • $20,000+ earned on Upwork • 900+ hours worked successfully with clients • Experienced across Xero, QuickBooks, Sage, and cloud-based accounting systems • Strong background in bookkeeping, finance operations, and business administration