Hire the Best Audience Segmentation & Targeting Freelancers in Toronto, ON

👇 CHECK MY PORTFOLIO 👇 Hey, I’m William. I’ve spent 12 years as an entrepreneur and creative. I’ve worked with global brands as well as small businesses. I combine creative strategy, AI systems, and performance marketing experience to help brands produce better ad creative and content faster. 🔶 Career Highlights 🔹 Built an acquisition funnel generating $400K in revenue and 118 B2B clients 🔹 Solo Creative Strategist for 7 figure performance marketing agency (38+ ad creatives/month) 🔹 Consulted major CPG brands on UGC, educational content and review generation 🔹 Worked with an advertising agency under the WPP umbrella. 🔹 Built content and marketing strategies for 5+ brands across multiple industries 🔶 What I Do 🔹 Creative Strategy and Research: I analyze your ad library, competitors, audience, and organic content to identify what's working, what's missing, and what to test next. I deliver strategic creative briefs, campaign concepts, and a creative roadmap with research-backed ideas organized by audience, angle, format, and funnel stage. Whether it's paid media or organic content, your team always has a pipeline of fresh, diverse concepts ready to execute. 🔹 Ad Creative and Production: I write detailed creative briefs with scripts, hooks, shot lists, and visual references for video. I then manage your creators, editors, and designers through execution, acting as your creative quarterback to make sure every asset aligns with your objectives and brand. For static and AI-producible formats, I can deliver finished assets myself. 🔹 AI Systems Engineering: I design and build custom AI automation systems, agentic workflows, and AI employees that handle repetitive, high-volume tasks so your team can focus on higher-value work. My specialization is creative and marketing operations: ad analysis, competitive intelligence, batch image generation, content research, and production pipelines. If a human is doing it manually and repeatedly, I can probably build an AI system to do it faster, cheaper, and at scale. Tools: Claude Code, Antigravity, N8N, Gemini, Codex, Perplexity, and more 🔹 AI Content Creation: I produce high-quality static ads, product imagery, lifestyle visuals, UGC-style content, and AI-generated video tailored to your brand strategy. Your brand gets a steady stream of on-brand assets ready for ads, social, e-commerce, and digital platforms. Tools: Weavy, Nano Banana, Midjourney, Flux, Kling, Runway, Veo, ElevenLabs, HeyGen, MakeUGC 🔶 How I Work For creative strategy and content: I'm research-first. Every engagement starts with a deep dive into your existing creative, ad performance, competitors, and audience before I touch a single asset. From there I build a creative roadmap: an organized library of concepts mapped by audience, angle, format, and funnel stage, prioritized by what's most likely to move the needle. Then I deliver detailed creative briefs and begin producing assets. Every month I review what performed, retire what didn't, and add fresh concepts based on new data and research. I work month-to-month with no lock-in contracts. Communication happens through Slack with 24-hour response times on business days. For AI systems builds: every project starts with a discovery call where I map your existing processes, understand your objectives, and identify where manual, repetitive work is costing you time and money. From there I design a custom solution, whether that's an agentic workflow, an AI employee, or a full automation pipeline, and send a fixed-price proposal with clear deliverables, timeline, and milestones. 🔶 Skills and Expertise Creative Strategy, Ad Creative, Meta Ads, Facebook Advertising, Performance Marketing, Creative Direction, GTM Strategy, Growth Strategy, Go To Market, AI Automation, AI Agents, Agentic Workflows, AI Content Creation, AI Image Generation, AI Video Generation, UGC Content, Content Strategy, Prompt Engineering, Competitive Analysis, Market Research, Creative Briefs, Campaign Development, Automation Systems, N8N, Make, Zapier, Claude, GPT, Midjourney, Flux, Kling, Runway, Weavy, ElevenLabs, HeyGen

I am a highly skilled and motivated market research professional with international expertise across a wide variety of innovative and traditional research solutions. With a unique combination of professional experience and advanced training in research, psychology, and linguistics, I deliver full-service research solutions that empower my clients to stand out in their markets. I am well-versed in qualitative methodologies, including in-depth interviews (both in-person and virtual), focus groups, ethnographic research, and diary studies. My qualitative work often delves into consumer motivations and behavioral patterns, using methods such as projective techniques, thematic analysis, and laddering to unearth meaningful insights that drive business impact. On the quantitative side, I have extensive experience with survey design on multiple platforms, including SurveyMonkey, Alchemer, Typeform and aytm, tailoring research frameworks to clients’ unique needs. My background in survey development covers everything from questionnaire crafting to logic design, ensuring efficient data collection and high data quality. I am also proficient in data analysis, using statistical software like SPSS and SAS to perform in-depth analysis, including regression, cluster analysis, and factor analysis. This skillset enables me to translate complex data into actionable insights, often creating bespoke reporting dashboards that clearly communicate findings to stakeholders. With Master’s degrees in Social Psychology and Linguistics (English, French, German, and Russian), I bring a blend of academic rigor, linguistic insight, and practical research experience. This combination allows me to approach each project with a fresh perspective, helping clients turn research insights into competitive advantages. Specializations: concept development and testing, product development and testing, communication, packaging development and evaluation, brand audit, retail and merchandising, ethnographic research, trend research, value research, motivational segmentation, employee research, and more. Clients include: Microsoft, Nokia, LG, Sony Ericsson, Samsung, Philips, Toyota, Citibank, Bayer, Merz, Reckitt Benckiser, Coca-Cola, 7 Days, P&G, BDF, Avon, Shell, Amway, SCJ, Campari, Philip Morris, Unilever, JTI, and Danone.

ABOUT ME: A dynamic data-driven & results-oriented certified marketer with comprehensive expertise in developing & executing digital growth & performance strategies & campaigns across several regions, working closely with experts at leading platforms like Google, Bing, Meta & TikTok, implementing best practices together. Passionate about driving initiatives that impact organizations’ business objectives, customers’ lives, and the broader community. One core thing about me is while I'm focusing on the small details, I always look at the big picture & ensure my work is adding value & meeting your business needs & desired end-results. Dedicated to continuous learning & growth. HOW IT WORKS: With me you'll be getting an end-to-end service, being with you from start to end starting from: 1-Understanding your needs, organization, products & services, current problems, market, sales channels, target audiences, tone of voice & brand positioning, etc. 2-Building a suitable marketing / growth strategy together, identifying main goals & objectives, primary & secondary KPIs, and relevant metrics to focus on. 3-Plan & execute that strategy for you across all suitable digital advertising platforms (Meta, Google Ads, TikTok, etc). 4-Monitoring campaign performance & impact on marketing & business objectives & set metrics, ensuring you're getting the ideal desired awareness & engagement, app installs & in-app activity, website / store footfall, quality leads & online / offline sales. 5-Thorough customer journey analysis, utilising digital tools such as GA4, potential internal software/platforms as well as feedback from your team. 6-Provide live dashboards for monitoring all marketing activities & metrics, which are continuously updated. 7-Constant optimization of campaigns to minimize costs & maximize your ROI & ROAS. 8-Post-campaign performance report, lessons learnt & way ahead. 9-Continuous smooth communication & collaboration. In addition, I'm well experienced & can provide continuous support in: -Project Management -Account Management -Campaign Management -Creative Copy Writing -Content Management -Email Marketing -Market Research -SEO -Data Analytics & Data Science