Hi, I'm Suzanne. I specialize in the core elements of growing a profitable online business.
And I offer coaching and consulting in the 1:1 space.
Areas of experience include:
Setting clear business goals (which align with your values and lifestyle), niche and ideal client development, competitor research, identifying what makes you unique as a business, crafting irresistible offers with strategic pricing. Voice of customer research. Conversion copy. Funnel strategy.
As well as strategic marketing, tailored to your unique business. And conversion rate optimization all across the funnel. I don’t offer graphic design or systems integration, but from my experience working with these brilliant professionals, I can guide you in choosing the resource(s) which are right for your business.
I'm trained in Jeff Walker's Product Launch Formula, Launching Your List, and Seed Launch Deep Dive (which focuses on online courses). HubSpot Inbound Certification, Copyhackers Copy School, and I'm also an iPEC Certified Professional Coach.
This may look like a nice "clean" list of training and experience...
But it was also basically a steep winding decade of inner and outer work. A decade full of expensive and exhausting face plants and false starts, endless brainstorming sessions with friends trying to learn the same, publishing fugly first drafts, hashing and rehashing ideas, and about 8,491 mistakes.
Which I thankfully transformed into a strong list of wins including:
— Reworked an entire product launch to reach all launch goals (my first, about a decade ago!)
— Worked full time on the digital marketing team at iPEC Coaching for 3 years
— Shaped messages for top 3 sales cycles in 20 year company history
— Sold out an event one month early, with only 3 emails
— Crafted core message of a Facebook ad which led to 816,599 peopled reached, 61,810 engagements, 2512 reactions, 205 comments, and 930 shares
— Shaped brand foundation, and wrote all elements of copy at BailyBiederman.com
— In a previous business, I was featured in The Washington Post, local TV, and invited to teach at award-winning international destination spa, Rancho la Puerta.
— Do you remember DailyCandy, the highly addictive and wildly successful brand for fashion and lifestyle-conscious women? DailyCandy featured me when they were at the top of their game.
— I worked individually with over 100 repeat clients (and helped 1000s more through my teachings, courses, ebook, and interviews)
— Drafted the single best performing landing page in 9 years at 84% conversions for PetraFisherMovement.com
(And I’m still getting better at remembering to ask for and formulate testimonials and case studies for my own brand.)
—————
It’s my absolute greatest joy to reduce others’ steep, winding learning curve as my as I can (and I offer that here, professionally). I’ve also never met anyone who was great at seeing their own business clearly, so I adore being able to bring the gift of objectivity to our work. I work with business coaches to develop my own brand, too.
—————
I’m skilled at uncovering the shortest path from “here” to “there.”
This doesn’t mean there isn’t work to do, but I love to help my clients cut through time wasters, expensive guessing, and things you “think” you need to do before you get to your goal.
"Suzanne is highly skilled at listening and breaking ideas down to their essence, and distilling a myriad of ideas into the main purpose or goal. She is methodical and creative. Analytical and intuitive. A very unique package of skills."
— Heather Nicholds, Certified Holistic Nutritionist, HeatherNicholds.com
—————
Custom Brand Strategy
Clients tell me about other advisors who are passionate about only one narrow approach, and try to shoehorn you into their way of thinking (even after you tell them that approach won’t work for you). Like the owner of the tech startup who kept getting pressured to post on LinkedIn, but he can’t, cause he still has a full time job.
I know firsthand, there are many ways to be successful. So let’s curate a powerful course of action you can actually get excited about. One that takes your values, your lifestyle, and all the nuances of your business into account. Of course, I’ll also apply best practices (and use data) to inform everything we do.
—————
I’m highly focused on shaping your strategy with your ideal client in mind, because when you naturally honor your clients’ desires and your business passions, the connection of these two things creates ahhmazing results.
“Suzanne is smart, thoughtful, supremely organized, strategic, and highly accountable. She brings both professionalism and fun to every project, and her communication skills make the process feel seamless.”
—Michele Knapp
—————
I work with business owners who want to be strategic in their growth efforts. And who are willing to dive deep into their own brand work with my guidance.
Just get in touch to book a free discovery call.
Audience Segmentation & Targeting
Conversion Rate Optimization
Business Coaching
Campaign Optimization
Business Consulting
Email Copywriting
HubSpot
UX & UI
Sales Funnel Copywriting
Digital Marketing Strategy
Website Copywriting
Lead Nurturing
Marketing Strategy
Storytelling
Internet Marketing
Email Marketing
Brand Positioning
