Hire the Best Salesforce Marketing Cloud Specialists
in Canada

Hello and thanks for visiting my profile! My name is Raphael, and I work as a Salesforce Marketing Cloud consultant. I moved into the technology and marketing space after years of running my own business, a change inspired by my keen interest in technology and its application in growing businesses. Throughout my career, I've been drawn to the way technology can enhance business strategies. This interest grew during my time as an entrepreneur, where I gained a comprehensive insight into business operations and the role of effective marketing. This experience led me to shift towards technology, with a particular focus on the Salesforce Marketing Cloud platform. Coming from a different career background, I offer a new perspective on digital marketing and CRM strategies. My experience has equipped me with a wide range of skills and an adaptable approach to challenges. I focus on creating and applying practical marketing solutions that aim to meet business objectives.

Greetings ! I am a 4X certified Salesforce Developer/Administrator/Business Analyst. I bring 4+ years of delivering custom Salesforce solutions across several industries such as finance, healthcare, and nonprofit. My strengths lie in helping businesses streamline workflows, improve reporting, and support their teams with efficient, scalable solutions. I have built several Salesforce-based custom solutions that delivered six-figure cost savings and efficiency gains. No matter the industry or the nature of the organization, no project is too small or too big. I enjoy the journey and seeing the satisfaction my work brings to the client. My guarantees are responsibility, quick & easy communication with 100% on-time delivery of projects. The work is not complete until you are fully satisfied. Skills Summary: Apex, Lightning Web Components, Visualforce, SOQL, HTML, CSS, JavaScript, Data Modeling. Certifications : 🏆 Salesforce Certified Platform Developer I 🏆 Salesforce Certified App builder 🏆 Salesforce Certified Administrator 🏆 Salesforce Certified Service Cloud consultant

* I have spent more than seven years mastering Salesforce development and its features. * 6X Salesforce Certified (Administrator, Platform App Builder, Platform Developer 1, AI Associate, AI Specialist, Data Cloud). * Proficient in Salesforce development, including Apex triggers, LWC and API Integrations. * Experience in automation activities using Lightning Flows, Approval process, Workflow rules. * Proficiency in Salesforce configuration tasks which include creation and management of Profiles, Roles, permission sets and sharing rules. * Led the implementation of centralized case management tool at Shell, streamlining case handling efficiency by 60%. * Expertise in Agile frameworks with practical experience using Azure DevOps for sprint planning and tracking. * Experienced in Git, Workbench, Data Loader, VS Code, SonarQube and Developer Console for efficient Salesforce Admin and Development. * As a Trailhead Ranger, I enjoy exploring new features and best practices in Salesforce.

- Salesforce Certified Marketing Cloud Email Specialist with over 8 years of strong experience in managing end-to-end email marketing campaigns such as segmenting data extensions, developing journeys, building automation activities and providing post-campaign measurements within the B2B SaaS, Banking, Finance and Retail industry. - Hands-on experience managing large-scale CRM databases (Salesforce Sales Cloud). - Proficient in coding languages including AMPscript, HTML, CSS, SQL and JavaScript. Possess strong knowledge of email deliverability (SPF, DKIM, DMARC) and compliance (CAN-SPAM, CASL). Software: Salesforce Marketing Cloud, Sales Cloud, Sitecore, WordPress, Asana, JIRA, Adobe Photoshop When outside of work, you can find him running in a park, reading thought-provoking books, or simply watching a good soccer game.

𝟱-𝗦𝘁𝗮𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 ⭐⭐⭐⭐⭐ Salesforce Certified since 2010 ✅ 🎓 Certified Sales Cloud Consultant 🎓 Certified Service Cloud Consultant 🎓 Certified Data Architect 🎓 Certified Account Engagement (Pardot) Specialist ➡️ Plus 6 more Salesforce certifications 🎓 and 170+ Badges 🏆 👇 Check out my video 👇 👇 Check out my portfolio 👇 🎓 MBA from Duke University, North Carolina 🎓 Certified practitioner/consultant on Salesforce, Google Cloud, and Amazon Web Services 🎓 Fluent in English and French You're in good hands! I have 15 years of consulting experience helping companies of all sizes, from 3 to 300 employees. I lead consulting engagements and helped dozens of customers in Europe and Australia improve their sales and service operations by streamlining and digitizing their processes. "Sami is in a different league altogether as a stand-out, top calibre freelancer and simply outstanding Salesforce.com GURU." -- actual client feedback, October 2019 I pay high attention to detail with focus on end results. I set up customer-centric processes and data-driven KPIs. I specialize in B2B and B2G businesses, particularly in financial services (mortgage brokers, lenders, BNPLs, insurance brokers and carriers), technology (SaaS and fintech), and professional services (law firms, recruiting firms, compliance service providers). I am deeply familiar with the Salesforce technology stack: - Sales/Service/Experience Clouds - Account Engagement (Pardot) - Analytics and reporting - Integration with MailChimp, DocuSign, Xero.com, Conga, Nintex Drawloop, Zapier, HubSpot, LinkedIn, DiscoverOrg, LeanData, Drift, and much more - Installation and configuration of AppExchange apps I specialize in challenging assignments: - Greenfield and brownfield projects - Salesforce migration - Rearchitecting live orgs with zero end-user disruption - Updating and manipulating large data sets - Upgrading from Classic to Lightning

I’m a Salesforce Consultant & Developer with 11+ years of hands-on experience helping businesses streamline operations, improve revenue processes, and scale through CRM transformation. I’ve worked with global clients across SaaS, Healthcare, Finance, and Retail, delivering scalable and business-focused solutions across Salesforce and HubSpot ecosystems. 🔹 Core Expertise: • Salesforce CPQ / Revenue Cloud – Automating complex quoting, pricing, and revenue processes • Apex, LWC & Visualforce Development – Scalable, clean, and maintainable custom solutions • Salesforce Automation – Flows, triggers, and process optimization to eliminate manual work • HubSpot CRM – Implementation, customization, automation, workflows, and Salesforce–HubSpot integration • Integrations & APIs – Connecting Salesforce/HubSpot with ERP, marketing, finance, and support systems • Data Migration & Cleanup – Ensuring accurate, structured, and reliable CRM data • Sales & Service Cloud Consulting – Building user-friendly, scalable CRM architectures I also work across Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Field Service, CPQ, and API integrations. My approach is simple: understand the business problem first, then design CRM solutions that are practical, scalable, and aligned with measurable outcomes. 📌 Why clients work with me: • 11+ years of proven Salesforce expertise across multiple industries • Strong experience with both Salesforce & HubSpot ecosystems • Focus on ROI, adoption, and long-term scalability • Ability to bridge technical implementation with business strategy If you’re looking for a reliable CRM expert who can work across Salesforce and HubSpot to improve your sales and revenue operations, I’d be glad to connect.