Hire the Best Digital Strategists

“𝐓𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥 𝐀𝐥𝐞𝐱𝐚𝐧𝐝𝐞𝐫 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐦𝐞 𝐡𝐚𝐬 𝐞𝐚𝐫𝐧𝐞𝐝 𝐦𝐞 𝐨𝐯𝐞𝐫 $𝟏𝐌 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.” “You are the best marketer I’ve ever worked with.” “Alex helped me scale my business faster than I thought possible.” I build sales funnels that generate 300% ROI for you guaranteed (or I rebuild them on my dime). Most funnels fail because they’re built by people who don’t guarantee ROI. Me? I guarantee it, right in the contract we both digitally sign. And it’s not some vague satisfaction guarantee, it’s tied to a real dollar value (3x whatever you pay me). I create, launch and scale sales funnels using direct-response principles where every step has one job: generate revenue (through purchase or booked calls). Because I guarantee ROI, I don’t just build the funnel, I also manage and optimize it day-to-day until the guarantee is fulfilled. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 👇 💥 Full done-for-you funnel builds 💥 Funnel audits + copy implementation 💥 Funnel strategy & offer engineering 💥 Direct response copywriting 💥 Ongoing optimization & management 𝐏𝐫𝐨𝐨𝐟 𝐨𝐟 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🏆 ⭐ I launched 10 funnels in 2025 that generated 300% ROI for my clients… ⭐ …each client invested $10k+ and earned at least $30k. ⭐ I completed 111 paid marketing consultations in 2025 ⭐ I’m one of the few sales funnel strategists who guarantees ROI, not vague satisfaction ⭐ My business personally earned $300k in revenue in 2025, entirely from sales funnel clients If my work doesn’t perform, I lose money. That makes me honest and picky about who I take on as an investor (what I call my clients). I call them investors because I generate ROI based on your investment. Because when you pay me, it’s not an expense. Expenses are losses. I’m accountable for returns. 𝐇𝐨𝐰 𝐓𝐡𝐢𝐬 𝐖𝐨𝐫𝐤𝐬 👇 𝐏𝐀𝐈𝐃 𝐂𝐎𝐍𝐒𝐔𝐋𝐓𝐀𝐓𝐈𝐎𝐍 𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐃. 𝐍𝐨 𝐞𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬. This is a 30-minute revenue & funnel diagnosis where I: ✅ Identify what’s stopping you from generating more revenue ✅ Recommend the highest-leverage fix or funnel ✅ Decide whether it makes sense to work together If I can’t give you clear, actionable direction, I refund the consultation. 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 🌍 💠 Graduated from an HBCU 💠 Raised by my 96-year-old Jewish grandmother 💠 Started in direct response at age 19 (now 28) 💠 I only build, launch and scale sales funnels I still write the copy, I still lead the strategy and I use an in-house team you can see on my About page (not random freelancers). Book the consultation if you’re serious about ROI. Below is a general list of things I do: Website Copywriter Direct Response Copywriter Sales Funnel Copywriter VSL Copywriter Landing Page Copywriter Sales Letter Copywriter Email Copywriter Marketing Coach Fractional CMO Video Sales Letter VSL Script Writing Sales Funnel Sales Funnel Strategy Sales Funnel Build Sales Funnel Optimization Landing Page Sales Page Sales Letter Long-Form Sales Letter Cold Email Cold Email Sequences Email Marketing Ad Copy Facebook Ad Copy Google Ad Copy YouTube Ad Copy Ad Video Script Video Ad Copy Offer Creation

With 9+ years of professional graphic design experience, I know how to translate a business vision into visuals that actually work. Whether you need a full brand identity built from scratch or a single print ad that stops people in their tracks, I deliver polished, professional work fast. My design style is clean and bold, and I specialize in helping businesses develop and grow their brand with intention. I take the time to understand your vision before I start - so revisions are minimal and results are on-point. 🎨 What I can help you with: Branding & logo design · Print ads & magazine layout · Packaging & labels · Social media graphics · Email campaigns · Marketing collateral · Tradeshow displays · Fillable PDFs · Illustration & infographics · Direct mail 🛠 Tools I work in: Adobe Illustrator · Photoshop · InDesign · Canva · Figma · Constant Contact ⚡ My process is simple and stress-free: Most projects are completed in 2–3 business days. Revisions are often same-day. I reply to messages quickly, and I'm happy to jump on a Zoom call to kick off your project or walk through revisions together. 📩 Ready to get started? Send me a message — I'd love to hear about your project.

Why do most ad campaigns fail before any budget gets spent? It's not targeting. It's not budget. It's not even the platform. It's this: your creative strategy doesn't actually exist. Most brands are guessing at angles, hoping hooks land, and wondering why their ROAS keeps bleeding out. Meanwhile, the brands crushing it aren't smarter. They're not luckier. They've simply stopped treating creative like an afterthought and started treating it like the engine it actually is. The difference between a 0.8 ROAS campaign and a 3.2 ROAS campaign usually isn't the offer, the funnel, or the audience. It's creative strategy — the invisible architecture behind what gets made, how it's tested, and why it converts. But here's the problem: Most "creative strategists" are either: -> Designers who don't understand direct response psychology -> Copywriters who've never actually operated a business -> Agencies charging $15k/month for "brand awareness" None of them have sat in the founder's chair. None of them have watched their own bank account drain while Facebook shows a 0.6 ROAS for the 47th time. I have. My name is Florian. I'm a former e-commerce brand owner who built and ran a business in one of the most psychologically complex markets imaginable: height-boosting insoles for men. If you think that's easy, you've never sold to someone whose entire self-worth is wrapped up in a 2-inch lift. I didn't just "manage" the business. I operated it: → Ad strategy → Creative direction → Copy → Funnels → Media buying → Everything I spent my own money. I felt my own losses. I learned what actually moves the needle when your livelihood depends on it. I made $25,000 in the first 3 months while being in college. And honestly… creatives that failed taught me more than creatives that worked. What that taught me: Brands that scale don't hope. They architect. They understand: -> Customer awareness levels determine messaging angle -> Market sophistication dictates how aggressive your claims can be -> Persuasion psychology beats "aesthetic vibes" every single time I stopped thinking like a store owner and started thinking like a performance marketer — someone who builds creative systems that consistently convert. Then I invested in training from multiple marketers actually moving eight figures. But I don't parrot playbooks. I extract principles and adapt them to your market, your psychology, your offer. Here's where most people are still stuck: Manually writing every ad. Waiting weeks for UGC creators. Paying $500+ per video that might work. Meanwhile, I'm using AI as a force multiplier — not replacing strategy, but executing it faster and cheaper. -> Sora 2 & VEO 3 for AI video assets -> HeyGen for AI avatars that feel human -> ElevenLabs for natural voice -> Custom GPT systems for rapid copy iteration What this means for you: ✅ Higher testing velocity → More angles, faster ✅ Lower production costs → No $2k/month creator retainers ✅ More winning ads → Because you can afford to test 10x more ✅ Faster profitability → Speed to signal = speed to scale What I actually do: -> Creative Strategy & Research — Customer language mining, competitor analysis, angle development, full creative briefs -> Static & Video Ads — Image ads, VSL scripts, AI UGC, short-form video ads -> Landing Pages & Funnels — Advertorials, sales pages, full funnel alignment with ad messaging -> AI Systems — Custom GPTs for your brand voice, automated creative briefs, rapid iteration I'm looking for businesses that: ✔️ Have a proven offer (you've made sales before) ✔️ Are spending on ads or ready to scale seriously ✔️ Understand that testing is part of the process ✔️ Want a strategic operator, not a task executor Why work with me? I don't operate like a freelancer. I operate like an embedded creative strategist — an extension of your team, focused on systems that actually convert. Send me a message. I'll review your offer, your market, and your current ad approach — then tell you honestly whether I think I can help. - Florian

I’m a creative copywriter and product photographer who helps small to medium-sized businesses connect meaningfully with their audiences through strategic, empathetic storytelling. Through product photography, I can take this a step further by pairing thoughtful messaging with compelling visual storytelling. I combine thoughtful messaging, data-informed strategy, and visual content to create content and campaigns that feel authentic, clear, and aligned to your brand. I work well both independently and collaboratively, bringing initiative, efficiency, and clear communication to every job. Whether it’s a one-time task or an ongoing project, I'm a reliable, responsible, and responsive partner. I’m especially interested in purpose-driven work and enjoy supporting brands and organizations that aim to make a meaningful impact. Let’s work together to create meaningful, strategic content that connects with the people you want to reach!

𝟲𝟬 + 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 | 𝟰𝟬𝟬+ 𝗽𝗮𝗴𝗲𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 | 𝟮𝘅 𝗮𝘃𝗴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗶𝗳𝘁 | 𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 Your website has about 5 seconds to convince your visitor to keep going. If they have to work to understand what you do or why it matters, they will not stay long enough to discover how good you actually are. When that happens, it is rarely a brand or design problem. It is a thinking problem. And when the thinking is thin, no amount of copy or visual polish will save it. This is the gap I work in. I help teams fix the thinking underneath their brand and marketing decisions, before they rush into execution. In practice, that means turning fuzzy ideas into clear positioning, then translating that thinking into strategic assets teams can actually use: websites, landing pages, sales decks, and messaging systems that hold up under pressure. With nearly 15 years of experience as a brand strategist, I have guided more than 60 brands, from billion-dollar organizations to early-stage startups, by tightening the logic first and letting every asset follow from it. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Step 1. Deep discovery -- where I look at buyer judgment, market perception, and internal misalignment to find where your brand is currently losing its way. Step 2. Positioning & your edge -- We identify the specific space that makes you the obvious choice for your ideal client. Step 3. Messaging backbone -- I develop an actionable, ready-to-execute system that is ready to be put in action. Step 4. Execution -- I translate the strategy into high-impact communication. This includes conversion copywriting for landing pages, sales decks that persuade, and website messaging that speaks directly to your audience’s needs. 𝗔 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ‣ 60+ brands guided through high-level positioning and narrative revamps. ‣ 150+ Customer & Stakeholder Interviews to ground strategy in real-world data. ‣ Former CMO experience that allows me to see your brand through a business lens. ‣ 400+ landing pages written that on average 2x conversions — "𝑲𝒂𝒕𝒂𝒓𝒊𝒏𝒂 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝑰'𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒘𝒊𝒕𝒉. 𝑺𝒉𝒆 𝒊𝒔 𝒗𝒆𝒓𝒚 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒂𝒃𝒍𝒆, 𝒓𝒆𝒍𝒊𝒂𝒃𝒍𝒆, 𝒄𝒐𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒗𝒆, 𝒂𝒏𝒅 𝒔𝒉𝒂𝒓𝒑 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒔𝒉𝒆 𝒖𝒔𝒆𝒔 𝒉𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒕𝒐 𝒓𝒂𝒊𝒔𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕𝒔 𝒔𝒉𝒆'𝒔 𝒂𝒔𝒔𝒊𝒈𝒏𝒆𝒅. 𝑺𝒉𝒆 𝒉𝒆𝒍𝒑𝒆𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒓𝒆𝒂𝒍 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒚𝒐𝒏𝒅 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒄𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅." - André Borrel, Concentric — 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 If you’re looking for someone who asks the hard questions first, I’m your person. Drop me a message and let's talk.

As a recognized Upwork Premium Talent Cloud® Digital Marketing Expert, I specialize in delivering end-to-end digital marketing solutions with a strong focus on ROI-driven strategies. My expertise includes SEO, SEM, SMM, PPC Advertising, Online Reputation Management (ORM), and Brand Promotion. Through a research-oriented, analysis-backed approach, I help businesses achieve top-page rankings, high visibility, and sustained traffic growth. Having optimized and promoted over 200+ local and eCommerce websites and iOS/Android apps, I have driven millions of visitors, improved lead generation, and secured top rankings on thousands of business-relevant keywords. My work ensures protection against Google algorithm updates like Panda, Penguin, Hummingbird, and EMDs, safeguarding my clients' online presence. Core Skills ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Search Engine Optimization (SEO): Comprehensive expertise in On-Page, Off-Page, Local SEO, Technical SEO, Keyword Research, and Backlinking strategies. ✔️ Search Engine Marketing (SEM): Crafting and managing cost-effective campaigns to drive traffic and conversions. ✔️ Social Media Marketing (SMM): Designing and executing strategies for increased engagement, brand visibility, and audience growth. ✔️ Pay-Per-Click (PPC) Advertising: High-conversion campaigns with measurable ROI across platforms like Google Ads and social media. ✔️ Online Reputation Management (ORM): Building and protecting positive brand images through content, reviews, and audience interaction. ✔️ Brand Promotion: Driving brand awareness and identity through targeted marketing efforts. ✔️ Website Optimization: Enhancing site performance, structure, and usability to boost traffic and rankings. ✔️ Analytics Proficiency: Using Google Analytics, Data Studio, and other tools to monitor performance and refine strategies. Digital Marketing Tools Expertise ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ SEO Tools: SEMrush, SERanking, Moz Tools, SimilarWeb. ✔️ Analytics: Google Analytics, Data Studio, Search Console. ✔️ Social Media: Hootsuite, Buffer, AdEspresso. ✔️ Technical Optimization: PageSpeed Insights, Structured Data Testing Tool. ✔️ Project Management: Basecamp, Asana, Teamwork, Trello, Zoho. Key Achievements ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ 200+ Projects Delivered: Successfully optimized and promoted over 200 websites and mobile apps for organic traffic growth and business lead generation. ✔️ Top Rankings Secured: Achieved top-page rankings on thousands of high-value, business-relevant keywords. ✔️ Traffic Growth: Generated millions of organic visitors by implementing advanced SEO, SEM, and SMM strategies. ✔️ PPC Campaign Success: Designed and executed high-ROI campaigns, achieving increased conversions and reduced cost-per-click. ✔️ Algorithm Expertise: Maintained website performance by protecting against Google updates like Panda, Penguin, Hummingbird, and EMDs. Approach to Collaboration ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ I prioritize clear communication, frequent updates, and actionable insights throughout the project lifecycle. Using tools like Google Data Studio and advanced dashboards, I deliver transparent progress reports that empower clients to make informed decisions. Vision for Growth ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ My approach combines innovative thinking with data-backed execution to drive sustainable growth for businesses. By staying ahead of evolving industry trends, I deliver scalable strategies that align with my clients’ goals, ensuring long-term success in a competitive digital landscape. Let's Talk & Collaborate If you’re looking for a reliable, results-driven Digital Marketing Expert, I am here to create strategies that maximize your online potential and deliver exceptional outcomes.