Hire the Best Digital Strategists

“𝐓𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥 𝐀𝐥𝐞𝐱𝐚𝐧𝐝𝐞𝐫 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐦𝐞 𝐡𝐚𝐬 𝐞𝐚𝐫𝐧𝐞𝐝 𝐦𝐞 𝐨𝐯𝐞𝐫 $𝟏𝐌 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.” “You are the best marketer I’ve ever worked with.” “Alex helped me scale my business faster than I thought possible.” I build sales funnels that generate 300% ROI for you guaranteed (or I rebuild them on my dime). Most funnels fail because they’re built by people who don’t guarantee ROI. Me? I guarantee it, right in the contract we both digitally sign. And it’s not some vague satisfaction guarantee, it’s tied to a real dollar value (3x whatever you pay me). I create, launch and scale sales funnels using direct-response principles where every step has one job: generate revenue (through purchase or booked calls). Because I guarantee ROI, I don’t just build the funnel, I also manage and optimize it day-to-day until the guarantee is fulfilled. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 👇 💥 Full done-for-you funnel builds 💥 Funnel audits + copy implementation 💥 Funnel strategy & offer engineering 💥 Direct response copywriting 💥 Ongoing optimization & management 𝐏𝐫𝐨𝐨𝐟 𝐨𝐟 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🏆 ⭐ I launched 10 funnels in 2025 that generated 300% ROI for my clients… ⭐ …each client invested $10k+ and earned at least $30k. ⭐ I completed 111 paid marketing consultations in 2025 ⭐ I’m one of the few sales funnel strategists who guarantees ROI, not vague satisfaction ⭐ My business personally earned $300k in revenue in 2025, entirely from sales funnel clients If my work doesn’t perform, I lose money. That makes me honest and picky about who I take on as an investor (what I call my clients). I call them investors because I generate ROI based on your investment. Because when you pay me, it’s not an expense. Expenses are losses. I’m accountable for returns. 𝐇𝐨𝐰 𝐓𝐡𝐢𝐬 𝐖𝐨𝐫𝐤𝐬 👇 𝐏𝐀𝐈𝐃 𝐂𝐎𝐍𝐒𝐔𝐋𝐓𝐀𝐓𝐈𝐎𝐍 𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐃. 𝐍𝐨 𝐞𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬. This is a 30-minute revenue & funnel diagnosis where I: ✅ Identify what’s stopping you from generating more revenue ✅ Recommend the highest-leverage fix or funnel ✅ Decide whether it makes sense to work together If I can’t give you clear, actionable direction, I refund the consultation. 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 🌍 💠 Graduated from an HBCU 💠 Raised by my 96-year-old Jewish grandmother 💠 Started in direct response at age 19 (now 28) 💠 I only build, launch and scale sales funnels I still write the copy, I still lead the strategy and I use an in-house team you can see on my About page (not random freelancers). Book the consultation if you’re serious about ROI. Below is a general list of things I do: Website Copywriter Direct Response Copywriter Sales Funnel Copywriter VSL Copywriter Landing Page Copywriter Sales Letter Copywriter Email Copywriter Marketing Coach Fractional CMO Video Sales Letter VSL Script Writing Sales Funnel Sales Funnel Strategy Sales Funnel Build Sales Funnel Optimization Landing Page Sales Page Sales Letter Long-Form Sales Letter Cold Email Cold Email Sequences Email Marketing Ad Copy Facebook Ad Copy Google Ad Copy YouTube Ad Copy Ad Video Script Video Ad Copy Offer Creation

Hello! I’m Lezahn Herselman, a passionate and results-driven digital marketing and social media professional with 8+ years of experience helping businesses, creators, and entrepreneurs grow their online presence, engage audiences, and drive real results. My work is not just about posting content—it’s about telling your brand story, building trust, and creating measurable impact. What I Bring to the Table: Social Media Management & Growth: I manage accounts on Instagram, Facebook, LinkedIn, TikTok, and other platforms. From creating content calendars to scheduling posts and analyzing insights, I ensure your brand is consistent, engaging, and growing organically. Content Creation & Design: I create graphics, copy, videos, and digital assets tailored to your audience. Whether it’s a high-converting ad, a carousel post, or a brand refresh, I make content that stands out and converts. Digital Marketing Strategy: From email campaigns and lead generation to paid ads and analytics, I develop strategies that turn clicks into customers and followers into loyal fans. Branding & Personal Projects: I help businesses and creators craft authentic, memorable brands that resonate with their audience. This includes brand voice development, visual identity, and online storytelling. Why Work With Me: I’m highly self-directed and organized—I can manage projects end-to-end with minimal supervision. I have a keen eye for detail and a results-oriented mindset. I focus on quality work that drives measurable impact. I am adaptable and communicative, always ensuring clients feel informed, supported, and confident in my work. I treat every project like it’s my own—your success is my success. Industries & Niches I’ve Worked With: Telecommunications and technology brands Music and entertainment (artists, live events, promotions) Service-based businesses and entrepreneurs Student and creator-focused campaigns How I Can Help You Succeed: If you’re looking for someone to elevate your social media, boost engagement, create captivating content, or manage digital campaigns that deliver real results, I’m here to make it happen. I’m not just a freelancer; I’m a partner in your growth, focused on strategies and execution that give you a competitive edge. I’m excited to connect with clients who are serious about growing their brand, online presence, and business impact. Let’s collaborate to create content, strategies, and campaigns that make your brand impossible to ignore. Ready to work together? Message me today and let’s discuss how I can help your business thrive online!

Hi! Thanks for visiting my profile! I'm Sylvan Kills, a Fractional Chief Marketing Officer and Marketing Consultant specializing in developing impactful Go-To-Market Strategies for startups and scaling digital marketing frameworks for eCommerce and SaaS businesses. With over twenty years of experience, I focus on delivering customized strategies that align with the unique needs of well-funded startups and SMBs to drive growth and maximize profitability. My expertise extends to crafting comprehensive Digital Marketing Strategy Blueprints that integrate extensive market research, audience targeting, and competitive analysis. This approach has consistently doubled revenues for clients within months, as demonstrated by successful engagements with companies like Keystone Construction, Aquatic Experts, and Art N Glow. From my early ventures starting a digital marketing firm in college to recent successes in launching startups such as NotLabeled and Lace.ai, my career has been dedicated to leveraging cutting-edge digital strategies within budget constraints. This experience has honed my ability to not only strategize but also implement effective marketing solutions that ensure rapid growth and scalability. I invite you to a free initial consultation to discuss how my strategic insights can significantly benefit your business. For a deeper understanding of my methods and results, please request case studies of my work, especially in Go-To-Market strategy development, or scaling framework strategy, which remain two of my most sought-after services. Let’s explore how we can work together to transform your business’s trajectory. Best Regards, Sylvan Kills

𝟲𝟬 + 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 | 𝟰𝟬𝟬+ 𝗽𝗮𝗴𝗲𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 | 𝟮𝘅 𝗮𝘃𝗴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗶𝗳𝘁 | 𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 Your website has about 5 seconds to convince your visitor to keep going. If they have to work to understand what you do or why it matters, they will not stay long enough to discover how good you actually are. When that happens, it is rarely a brand or design problem. It is a thinking problem. And when the thinking is thin, no amount of copy or visual polish will save it. This is the gap I work in. I help teams fix the thinking underneath their brand and marketing decisions, before they rush into execution. In practice, that means turning fuzzy ideas into clear positioning, then translating that thinking into strategic assets teams can actually use: websites, landing pages, sales decks, and messaging systems that hold up under pressure. With nearly 15 years of experience as a brand strategist, I have guided more than 60 brands, from billion-dollar organizations to early-stage startups, by tightening the logic first and letting every asset follow from it. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Step 1. Deep discovery -- where I look at buyer judgment, market perception, and internal misalignment to find where your brand is currently losing its way. Step 2. Positioning & your edge -- We identify the specific space that makes you the obvious choice for your ideal client. Step 3. Messaging backbone -- I develop an actionable, ready-to-execute system that is ready to be put in action. Step 4. Execution -- I translate the strategy into high-impact communication. This includes conversion copywriting for landing pages, sales decks that persuade, and website messaging that speaks directly to your audience’s needs. 𝗔 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ‣ 60+ brands guided through high-level positioning and narrative revamps. ‣ 150+ Customer & Stakeholder Interviews to ground strategy in real-world data. ‣ Former CMO experience that allows me to see your brand through a business lens. ‣ 400+ landing pages written that on average 2x conversions — "𝑲𝒂𝒕𝒂𝒓𝒊𝒏𝒂 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝑰'𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒘𝒊𝒕𝒉. 𝑺𝒉𝒆 𝒊𝒔 𝒗𝒆𝒓𝒚 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒂𝒃𝒍𝒆, 𝒓𝒆𝒍𝒊𝒂𝒃𝒍𝒆, 𝒄𝒐𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒗𝒆, 𝒂𝒏𝒅 𝒔𝒉𝒂𝒓𝒑 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒔𝒉𝒆 𝒖𝒔𝒆𝒔 𝒉𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒕𝒐 𝒓𝒂𝒊𝒔𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕𝒔 𝒔𝒉𝒆'𝒔 𝒂𝒔𝒔𝒊𝒈𝒏𝒆𝒅. 𝑺𝒉𝒆 𝒉𝒆𝒍𝒑𝒆𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒓𝒆𝒂𝒍 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒚𝒐𝒏𝒅 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒄𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅." - André Borrel, Concentric — 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 If you’re looking for someone who asks the hard questions first, I’m your person. Drop me a message and let's talk.

I’m a creative copywriter and product photographer who helps small to medium-sized businesses connect meaningfully with their audiences through strategic, empathetic storytelling. Through product photography, I can take this a step further by pairing thoughtful messaging with compelling visual storytelling. I combine thoughtful messaging, data-informed strategy, and visual content to create content and campaigns that feel authentic, clear, and aligned to your brand. I work well both independently and collaboratively, bringing initiative, efficiency, and clear communication to every job. Whether it’s a one-time task or an ongoing project, I'm a reliable, responsible, and responsive partner. I’m especially interested in purpose-driven work and enjoy supporting brands and organizations that aim to make a meaningful impact. Let’s work together to create meaningful, strategic content that connects with the people you want to reach!

As a recognized Upwork Premium Talent Cloud® Digital Marketing Expert, I specialize in delivering end-to-end digital marketing solutions with a strong focus on ROI-driven strategies. My expertise includes SEO, SEM, SMM, PPC Advertising, Online Reputation Management (ORM), and Brand Promotion. Through a research-oriented, analysis-backed approach, I help businesses achieve top-page rankings, high visibility, and sustained traffic growth. Having optimized and promoted over 200+ local and eCommerce websites and iOS/Android apps, I have driven millions of visitors, improved lead generation, and secured top rankings on thousands of business-relevant keywords. My work ensures protection against Google algorithm updates like Panda, Penguin, Hummingbird, and EMDs, safeguarding my clients' online presence. Core Skills ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Search Engine Optimization (SEO): Comprehensive expertise in On-Page, Off-Page, Local SEO, Technical SEO, Keyword Research, and Backlinking strategies. ✔️ Search Engine Marketing (SEM): Crafting and managing cost-effective campaigns to drive traffic and conversions. ✔️ Social Media Marketing (SMM): Designing and executing strategies for increased engagement, brand visibility, and audience growth. ✔️ Pay-Per-Click (PPC) Advertising: High-conversion campaigns with measurable ROI across platforms like Google Ads and social media. ✔️ Online Reputation Management (ORM): Building and protecting positive brand images through content, reviews, and audience interaction. ✔️ Brand Promotion: Driving brand awareness and identity through targeted marketing efforts. ✔️ Website Optimization: Enhancing site performance, structure, and usability to boost traffic and rankings. ✔️ Analytics Proficiency: Using Google Analytics, Data Studio, and other tools to monitor performance and refine strategies. Digital Marketing Tools Expertise ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ SEO Tools: SEMrush, SERanking, Moz Tools, SimilarWeb. ✔️ Analytics: Google Analytics, Data Studio, Search Console. ✔️ Social Media: Hootsuite, Buffer, AdEspresso. ✔️ Technical Optimization: PageSpeed Insights, Structured Data Testing Tool. ✔️ Project Management: Basecamp, Asana, Teamwork, Trello, Zoho. Key Achievements ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ 200+ Projects Delivered: Successfully optimized and promoted over 200 websites and mobile apps for organic traffic growth and business lead generation. ✔️ Top Rankings Secured: Achieved top-page rankings on thousands of high-value, business-relevant keywords. ✔️ Traffic Growth: Generated millions of organic visitors by implementing advanced SEO, SEM, and SMM strategies. ✔️ PPC Campaign Success: Designed and executed high-ROI campaigns, achieving increased conversions and reduced cost-per-click. ✔️ Algorithm Expertise: Maintained website performance by protecting against Google updates like Panda, Penguin, Hummingbird, and EMDs. Approach to Collaboration ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ I prioritize clear communication, frequent updates, and actionable insights throughout the project lifecycle. Using tools like Google Data Studio and advanced dashboards, I deliver transparent progress reports that empower clients to make informed decisions. Vision for Growth ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ My approach combines innovative thinking with data-backed execution to drive sustainable growth for businesses. By staying ahead of evolving industry trends, I deliver scalable strategies that align with my clients’ goals, ensuring long-term success in a competitive digital landscape. Let's Talk & Collaborate If you’re looking for a reliable, results-driven Digital Marketing Expert, I am here to create strategies that maximize your online potential and deliver exceptional outcomes.