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Welcome! I'm Eleonora, and I'm dedicated to driving businesses to market success. 9+ years of helping companies apply effective marketing strategies by seeing things through a different lens. How I Help Businesses - By identifying their strengths, I help companies pinpoint the key features and strengths of their product, service, or app, ensuring they align with and meet their clients' needs. - Understanding company's target audience is key! Conducting an in-depth research, while applying my PhD (Social Psychology) knowledge and business education and experience, I provide deep insights into my client's target audience's behaviour, preferences, and pain points. - I create buyer personas for clients by understanding the psychological traits of their audience. - I uncover valuable information about company's market, identifying opportunities for growth and differentiation. How My Work Creates Value - Providing companies insights about their target audience that they might have never heard before. My high-level research skills ensure companies they are getting truly valuable information for their business. - I create tailored marketing strategies that highlight client's competitive advantages and speak directly to their target audience. - By understanding what their audience thinks, needs, and how they communicate, I help companies present their offerings in the most appealing way. Key Skills - Digital Marketing Strategy - Competitor Analysis - Content Strategy - Customer Insights & Behaviour Analysis - Building Buyer Personas - Creative Concepting - Market Segmentation - Copywriting tactics - Quantitative & Qualitative Research Let's get started.

Covering many startups, e-commerce, online services, travel, tax relief, insurance, gaming, betting/gambling, SaaS, B2C, B2B... (Startups as favourite business: how you would know what potential customer need when even customer himself doesn't know that? ) Google Adwords Certificated expert and Google Analytics Certificated expert and Microsoft AdCenter (managed over 1.000.000$ for online advertising for my clients, daily budget from $3 up to $1000), Social media marketing (Facebook ads, LinkedIn, Twitter, Google+), SEO with assistant of Google Analytics, Webmaster tool and SEOmoz for off-site optimization, Conversion optimization and on-site optimization, Blog optimization. I'm providing full management in Online marketing of the following: *online advertising (Google Adwords, Microsoft AdCenter, Facebook Ads, LinkedIn Ads) *on-site optimization (Google Analytics, Webmaster tool, SEOmoz, conversion optimization, Crazy Egg) *off-site optimization (Blogging and optimization, link building, keyword research, SEO Power suite...) *social media marketing (SEM): Facebook, Twitter, Google+, Pinterest, Delicious... *conversion optimization (Optimizely, Google website optimizer, Clicktale, Qualaroo...) At this moment, I have managed over 1.000.000$ for online advertising for my clients. In PPC (pay per click) advertising cover full approach with search ads, display ads, keywords research, placement for your ads, improving CTR, increasing traffic to your site or increasing conversions.

I help B2B, B2C, service, and e-commerce brands grow through authority-driven SEO, not content volume. I build business visibility by strengthening E-E-A-T signals (Experience, Expertise, Authority, Trust), structuring content for AEO (Answer Engine Optimization), and aligning pages for GEO (Generative Engine Optimization) so brands are discoverable in both search engines and AI-driven results. Recent results: 21.8K impressions and 827 clicks in 3 months, with multiple core pages ranking Top 3–5. With 4+ years across SaaS, B2B, B2C, and e-commerce, I focus on sustainable organic growth aligned with real business outcomes, not vanity traffic. What I Deliver Authority & E-E-A-T Optimization • Strengthening expertise signals (author credibility, process transparency, trust modules) • Structuring service pages for authority and proof • Content integrity improvements aligned with Google quality guidelines • Building topical depth that reinforces brand credibility AEO & GEO-Ready Content Structure • Snippet-focused formatting and direct-answer optimization • “People Also Ask” mapping and structured FAQ blocks • Entity-based content development • AI-reference-ready sections designed for generative visibility • Schema and semantic clarity for machine readability Strategic SEO & Organic Growth • Advanced technical SEO: crawlability, indexation, schema markups, architecture, Core Web Vitals, security, malware, and structural ranking barriers. • Intent-based keyword research (volume, difficulty, SERP gap analysis) • Topic clustering and authority building • Internal linking architecture • CTR improvement and ranking recovery Authority-Driven Link Earning (No Paid Links) I don’t buy backlinks. I earn links through digital PR and value-first outreach using: • Original insights and fresh data • Industry statistics and mini-reports • Expert commentary and thought leadership • Strategic outreach to relevant publications Clean, natural link velocity. Long-term authority. Algorithm-safe growth. Paid Search for Validation • Google Ads for keyword testing • Demand validation before scaling SEO • Intent alignment between organic and paid traffic Why Clients Hire Me • I build brand authority, not just rankings • I align SEO with E-E-A-T and AI search evolution • I focus on visibility that converts • I combine structure, strategy, and disciplined execution You’re not hiring a content producer. You’re hiring someone who builds sustainable organic authority and prepares your brand for both search engines and generative platforms. If you need structured, future-ready SEO leadership, let’s build it properly.

I’m a highly experienced Digital Marketing Expert with more than 14 years in the digital marketing sphere and BA in marketing. I am specialized in: - Defining digital marketing strategies - Setting up and managing PPC campaigns (Google Ads and Facebook Ads) - Conversion Rate Optimization - Working with Google Analytics & Google Tag Manager - Managing Marketing Automation tools - Landing Page Optimization - Email marketing - Content marketing strategy - SEO I have experience working with many productivity, email marketing and automation tools including Zapier, Drip, ActiveCampaign, HubSpot, CallRail, Convertflow and many others. I've had a chance to work with companies from many different industries such as E-commerce, SaaS, Construction Industry, Automotive Industry, Finance, Web Development, Service Platforms, Game Dev, Chiropractors, Child Care, Cosmetics, etc. I would be happy to talk with you about your project, so feel free to message me!

I am a Creative Strategist and Media Buying Specialist with several years of experience developing and scaling high-performing campaigns across multiple advertising platforms. My core focus is on creative strategy and performance-driven content. I specialize in leading video editing and design teams, creating clear and actionable creative briefs, and building systems that consistently produce high-converting ads. I combine market research, competitor analysis, and data insights to develop creatives that are optimized for scroll-stopping performance and strong conversion rates. I have extensive experience identifying winning angles, testing hooks, and iterating on creatives based on performance data. My approach is centered around understanding audience psychology and translating that into compelling visual storytelling that drives measurable results. In addition to creative strategy, I bring hands-on experience in media buying and campaign optimization across platforms such as: - Meta (Facebook & Instagram) - AppLovin/Axon, InMobi, Vungle, Unity, BidMachine, Chartboost - NewsBreak - Kayzen - higgsfield AI Video Ads & AI Video Generation What I bring to the table: - Creative Strategy Leadership: Managing and guiding video editors and designers to produce high-performing ad creatives at scale - Creative Brief Development: Clear, structured briefs that align teams and ensure consistent output quality - Competitor & Market Research: Deep analysis to identify trends, winning formats, and untapped angles - Scroll-Stopping Content: Strong focus on hooks, first 3 seconds, and performance-driven storytelling - Performance Optimization: Continuous testing, iteration, and scaling based on real data - Media Buying Expertise: Managing and optimizing campaigns with a strong ROI focus I specialize in creating and scaling high-converting video ads for eCommerce, combining creativity with performance marketing to maximize revenue and long-term growth.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐫𝐮𝐧 𝐚𝐧 𝐒𝐄𝐎 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐭𝐡𝐚𝐭 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐬𝐚𝐥𝐞𝐬, 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐝𝐞𝐦𝐚𝐧𝐝 𝐚𝐧𝐝 𝐫𝐞𝐚𝐥 𝐑𝐎𝐈? I help B2B & SaaS companies drive qualified sales inquiries, demo requests and software signups across traditional and AI search. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐈'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞: 🚀 75%+ sales volume growth in 9 months for an established Proptech client. 🚀 250%+ customer signups in 6 months for a field service management software 🚀 300%+ ROI for Profitbl. Produced a return on investment of $3 for every $1 spent on SEO in 6 months. 𝐌𝐨𝐬𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨: 🔹 Turn traffic into real business inquiries, demo requests or software signups 🔹 Takeover competitors winning the high-intent searches buyers actually run 🔹 Increase visibility across AI search platforms (ChatGPT, Gemini, Perplexity) 🔹 Run an SEO strategy that's connected to how their marketing and sales departments actually qualify leads 📅 If any of that sounds like you then let's talk. ⚙️ T𝐡𝐞 𝟏𝟎-𝐬𝐭𝐞𝐩 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐈 𝐞𝐦𝐩𝐥𝐨𝐲 𝐭𝐨 𝐫𝐮𝐧 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐒𝐄𝐎 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: 𝟏. 𝐋𝐞𝐚𝐫𝐧: I align with your GTM strategy, getting to know your business, product(s), target market and competitive landscape. 𝟐. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡: using tools like SEMRush & Ahrefs, I identify what keywords your ICP is targeting and map them based on intent and sales funnel stage. 𝟑. 𝐒𝐄𝐎 𝐚𝐮𝐝𝐢𝐭: We discover how well your website is set up to attract qualified traffic and leads across both traditional and AI search. 𝟒. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: I find missed opportunities by revealing the keywords your competitors are ranking for, content they’ve developed and the backlinks they’ve acquired. 𝟓. 𝐒𝐄𝐎 & 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Based on all of the above, we develop a 12-month SEO & content strategy that addresses your target market right across the sales funnel. 6. 𝐎𝐧-𝐩𝐚𝐠𝐞 𝐚𝐧𝐝 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬: I ensure that your website is 100% technically sound to make sure your visible across Google, ChatGPT, Claude, Gemini etc. 𝟕. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: I make sure that your content addresses your target market’s search intent accurately, meaning your content matches your ICPs search expectations. 𝟖. 𝐋𝐢𝐧𝐤 & 𝐛𝐫𝐚𝐧𝐝 𝐦𝐞𝐧𝐭𝐢𝐨𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠: I acquire relevant, authoritative, high DA links to help boost your rankings. Also 𝟗. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Based on strictly defined KPIs, I report on your SEO progress as often as you like (weekly, bi-weekly, monthly). 𝟏𝟎. 𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐫𝐞𝐟𝐢𝐧𝐞𝐦𝐞𝐧𝐭𝐬: All campaign initiatives are data-dri 𝗪𝗵𝗮𝘁 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘀𝗮𝘆 ⭐ "𝘏𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘥𝘰𝘶𝘣𝘭𝘦𝘥 𝘰𝘶𝘳 𝘭𝘦𝘢𝘥 𝘨𝘦𝘯 𝘸𝘪𝘵𝘩 𝘈𝘐 𝘴𝘦𝘢𝘳𝘤𝘩. 𝘎𝘰𝘰𝘥 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘴𝘮𝘢𝘳𝘵 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯." - Founder, Cybersecurity Company ⭐ "𝘋𝘳𝘢𝘨𝘢𝘯 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯𝘴𝘵𝘳𝘶𝘮𝘦𝘯𝘵𝘢𝘭 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺" - Alex, Profitbl ⭐ "𝘝𝘦𝘳𝘺 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘨𝘳𝘰𝘸 𝘰𝘶𝘳 𝘚𝘌𝘖 𝘦𝘧𝘧𝘰𝘳𝘵𝘴. 𝘏𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘳𝘢𝘯𝘬 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘸𝘦𝘭𝘭" - Arpita, Testlio 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐇𝐢𝐫𝐞 𝐌𝐞 📌 10+ years in SEO 📌 100% success rate on Upwork since 2018 📌 Long-term client retention 📌 Strategy-first, commercially grounded approach 🤝 𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 ✅️ B2B and SaaS companies with an established product ✅️ Businesses ready to invest in SEO as a long-term channel ✅️Clients who want visibility across both Google and AI discovery platforms (ChatGPT, Gemini, Perplexity, Claude) 🤜🤛𝐓𝐲𝐩𝐢𝐜𝐚𝐥 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬 Most clients work with me on a long-term basis, where SEO becomes a core acquisition channel. Engagements typically start with a 30-minute consultation so we can align on whether your business and goals are a fit for what I do. 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐈 𝐨𝐟𝐭𝐞𝐧 𝐠𝐞𝐭 𝐚𝐬𝐤𝐞𝐝: ❓How long until we can expect results? 🔍 My goal is to drive your first qualified lead inquiries within 3 - 6 months. More expensive and complex products in a competitive space may take longer. ❓What's my pricing structure? 🔍 I offer fixed monthly retainers with pricing based on the scope of your project. ❓Can you provide examples of your work? 🔍 Yes. Look through my Upwork profile. I've attached case studies and also have client reviews to back them. 📅 𝐋𝐞𝐭’𝐬 𝐭𝐮𝐫𝐧 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐬𝐞𝐚𝐫𝐜𝐡 𝐢𝐧𝐭𝐨 𝐚 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥. Book a consultation, or send me a message to discover how your brand can win across traditional and AI search today.