I help SaaS and eCommerce / Print-on-Demand businesses increase margin, improve cash predictability, and scale finance operations without building a full internal team.
Over the last 10+ years, I’ve supported companies (i.e. Gooten Inc, HypeAuditor, Fourthwall Inc) from early stage to $40M+ annual revenue, working primarily with US-based companies and US GAAP environments. My approach combines Strategic Finance, FP&A, RevOps, and Accounting into one practical execution framework.
What I can do for you (typical outcomes):
📈 Pricing & Margin Optimization
Pricing models, rebate and referral programs, margin guardrails, SKU/module pricing, sensitivity and scenario modeling
📊 Unit Economics & GTM Analytics
CAC/LTV cohorts, churn drivers, funnel KPIs, marketing spend efficiency, executive dashboards
⚙️ Finance Ops & Automation
NetSuite / QBO workflows, billing and revenue reconciliation, collections process, fast close design, SOP creation and rollout
🔍 Cost & Vendor Reconciliation
Overcharge detection, COGS validation, carrier and payment processor reconciliations
Proof points:
✅ CAC reduced by 15% and LTV increased by 20% through KPI alignment and segmentation
✅ $120K+ annual savings achieved via OPEX optimization and vendor/COGS reconciliation
✅ Built 85+ SOPs and accelerated monthly close to ~5 business days
✅ Simplified 70K+ SKUs into ~80 pricing modules with automated margin controls
If you need a partner who can act like a Fractional CFO / COO-minded finance operator / process-led, detail-oriented, and execution-heavy / with strong US GAAP and operator-level experience, I’m a strong fit.
Oracle NetSuite
Intuit QuickBooks
Microsoft Excel
Cost Management
Braintree
Revenue Management
Atlassian Confluence
Google Sheets
Financial Analysis
PayPal
Stripe
KPI Metric Development
Pricing Strategy Consulting
Process Documentation
Financial Modeling
Milan S.
Belgrade, Serbia
$42/hr
4.8
187 jobs
Most Shopify stores don't have a traffic problem. They have a buying-experience problem.
You're paying for clicks, but visitors land, hesitate, and leave. The product's good. The traffic's fine. The store just isn't making the case fast enough to turn that visitor into a buyer.
That's the gap I close.
I'm Milan. Over the last 7 years, I've built and optimized 250+ Shopify stores, from first-time startups to 8-figure brands, and the common thread is conversion. Cleaner buying experiences, sharper product pages, landing pages that actually match the ad and move people to checkout. On one redesign that meant taking a store's conversion rate up 420%. On others it's been steadier lifts in AOV, add-to-cart, and revenue per visitor. The number depends on where you're starting. The direction doesn't.
🎯 How I think about your store
I don't redesign for "fresh." I work through four layers, on every page that matters:
1) Clarity — does a visitor instantly get the product, the value, and the next step?
2) Desire — does the page make them actually want it, not just see it?
3) Trust — are the doubts handled before they become a closed tab? Reviews, guarantees, shipping, proof.
4) Flow — is buying effortless, especially on mobile?
Most stores leak in one or two of these. Find the leak, fix the leak, and the same traffic starts converting better. That's the whole game.
🛠️ What I can help with
→ Build — new Shopify stores and full redesigns, premium theme or fully custom, built around the buying journey from day one
→ Improve — CRO audits and priority fixes, PDP and landing page rebuilds, mobile and cart-flow optimization for live stores
→ Grow — ongoing CRO and Shopify execution for brands that want the store to keep improving, not get redesigned once and left alone
I work in Shopify and Shopify Plus, design in Figma, build pages in Replo and GemPages, and handle the dev myself, so strategy, design, and implementation stay in one set of hands instead of scattered across freelancers.
📈 A few things I can back up
→ 250+ Shopify stores built and optimized
→ Conversion lifts up to 400%+ on full redesigns
→ Work across startups through 8-figure DTC brands
→ Real revenue impact, not just better-looking stores
💬 If this sounds like you, let's talk:
→ You've got traffic but conversion isn't where it should be
→ Your brand has outgrown the store selling it
→ You're spending on ads and want the landing page to finally keep up
→ You want one person who handles strategy, design, and Shopify build together
Send me a message with where your store's at and what's frustrating you. I'll tell you straight what I'd focus on first.
— Milan
Shopify
Landing Page
Conversion Rate Optimization
Dropshipping
Web Design
Shopify SEO
Shopify Templates
Ecommerce Website
Competitor Research
Product Research
Copywriting
Content Writing
Product Description
Shopify Plus
Predrag M.
Belgrade, Serbia
$85/hr
5.0
157 jobs
✅ "If anyone is looking for an unbiased view and advice. If anyone is looking for an efficient and productive result. If anyone is looking for a great communicator prioritizing your needs, understanding your doubts, and helping you through them. Then, do not waste your time looking anywhere else. Be glad Predrag appeared to the rescue as now you are guaranteed an extraordinary result on whatever project you have. Thank you for your hard work. I'm coming back to you before the end of this year!" - Ghizlane Chebitou
✅ "He is the best. Closed an 11.5 million dollar deal based on the plan he wrote. No joke. Hire this guy. You will be amazed. " - Graham Gordon Alexander
👇👇👇
I’m a critical thinker and creative problem solver, passionate about helping startups & SMEs raise, scale, exit, and make better strategic decisions along the way.
I have led the development of financial models, pitch decks, business plans, feasibility studies, and CIMs for 500+ projects across North America, Europe, the Middle East, and the Asia Pacific. I'm industry-agnostic: from Healthcare, Insurtech, and Green Technologies to Oil Refineries, Cannabis, and Animal Genetics, I adapt quickly to any sector.
My core expertise lies in fundraising, M&A preparation, and partnering with Founders, CEOs, and CFOs to optimize performance and drive data-backed decisions through ongoing FP&A support.
Please note that the success of my clients and their projects is very important to me, so I only accept offers that come with quality communication and information that I need in order to do my best and deliver top quality.
Business Analysis
Business Plan
Financial Analysis
Grant Writing
Grant Application
Business Strategy
Management Consulting
Startup Consulting
Financial Projection
Pro Forma Statement
Microsoft Excel
Financial Planning
Vladislav Z.
Belgrade, Serbia
$95/hr
5.0
25 jobs
I am an ex-Arthur D. Little strategy consultant who builds the financial models, valuations and pitch decks behind institutional capital decisions. My work has supported transactions up to €17.5bn and helped 40+ startups raise, with 100+ models delivered.
Top Rated Plus on Upwork (top 3%). I turn complex businesses into the model, the narrative and the numbers an investor or board actually tests.
What I do best:
Financial modeling and valuation. 100+ driver-based models (DCF, multiples, 3-statement, LBO logic), built to be technically rigorous and decision-friendly. Deal contexts up to €17.5bn, including the largest European tower transaction of 2022, for funds such as Mubadala and KKR.
Fundraising and investor materials. Helped 40+ startups raise from pre-seed to mezzanine with pitch decks, business plans, market sizing and the financial story behind the ask. Incl. a $50m raise at 30%+ IRR and a €70m infrastructure raise.
Market research and due diligence. 130+ research and commercial DD projects across fintech, healthcare, pharma/biotech, logistics, ESG and FMCG, turning complex data into a clear go/no-go.
Strategy. Growth and market-entry for global players including Deutsche Telekom and Nokia, and a market-entry that became a $0.5bn-revenue business unit.
Recent engagements include sell-side materials for a defence-grade software vendor, a complete fundraise toolkit for a vertical HR SaaS (39-tab model, cohort economics, investor deck), and a valuation with SAFE raise playbook for a solar software company. Typical engagements run 1 to 6 weeks, with clear scope, fast turnaround and deliverables your investors can interrogate.
Clients hire me for structured thinking, clean models and crisp executive communication. Tell me your goal and constraints, and I'll propose the fastest path to a decision-ready deliverable.
Business Plan
Financial Modeling
Startup Consulting
Market Research
Market Analysis
Company Valuation
Business Valuation
Financial Plan
Financial Analysis
Microsoft Excel
Corporate Finance
Financial Projection
Pitchbook
Forecasting
Due Diligence
Alexey V.
Belgrade, Serbia
$40/hr
5.0
2 jobs
𝐍𝐞𝐞𝐝 𝐚 𝐒𝐚𝐚𝐒 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐛𝐮𝐢𝐥𝐭 𝐨𝐫 𝐚𝐧 𝐌𝐕𝐏 𝐬𝐡𝐢𝐩𝐩𝐞𝐝 𝐟𝐚𝐬𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐟𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐩𝐚𝐫𝐭 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞? That's what I do. I'm a full-stack developer and solution architect with 15+ years building SaaS platforms end to end, from MVP to production systems serving hundreds of thousands of daily users. Whether you're validating an idea with an MVP or scaling an existing SaaS product, you get one senior engineer accountable for the outcome.
I'm also part of Bela Supernova, a full-cycle software development company with 50+ engineers serving enterprise clients across EMEA since 2013. You get a senior developer working hands-on on your project, backed by a complete team: full-stack, AI/ML, DevOps and data engineers - so you can scale from one developer to a full delivery unit without changing your point of contact.
What I build:
🔷 SaaS Platform Development - multi-tenant SaaS products, customer-facing apps and internal admin dashboards, subscriptions, role-based access, reporting. Built one serving 𝟐𝟎𝟎𝐊+ 𝐝𝐚𝐢𝐥𝐲 𝐮𝐬𝐞𝐫𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝟐𝟎+ 𝐜𝐨𝐧𝐟𝐢𝐠𝐮𝐫𝐞𝐝 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝟏𝟐 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬.
🔷 MVP Development - fast, focused MVPs that prove the idea and don't need rewriting six months later. I ship a working slice first, then harden it - architecture that survives the transition from MVP to real product.
🔷 AI & LLM Features - AI built into SaaS products as a core differentiator, not a bolted-on chatbot: LLM assistants, semantic search, embeddings, automated workflows with guardrails and cost control. Architected an AI platform running at 𝟏𝟐𝐌+ 𝐝𝐚𝐢𝐥𝐲 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬.
🔷 Magento / Adobe Commerce - custom modules, ERP and payment integrations, migrations, performance tuning on high-traffic stores for real merchants.
🔷 Solution Architecture - system design, technical discovery, realistic estimates for complex, business-critical applications.
🔷 Legacy Rescue & Modernization - inherited codebases, half-built products, projects abandoned by the last developer. I reverse-engineer what's there, decide what to keep versus rebuild, and get it to production.
My background spans Telco, Utilities, Social Insurance and Government - high-stakes environments where software is mission-critical and code has to stay reliable, secure and maintainable for years. That's the standard I bring to SaaS work, whether it's a first MVP or a platform at scale.
𝐓𝐞𝐜𝐡 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡: Python, JavaScript, TypeScript, Node.js, React, Next.js, FastAPI, Java, C#, Go, PHP, Magento 2, PostgreSQL, MySQL, Redis, Elasticsearch, REST API, GraphQL, microservices, Docker, Kubernetes, AWS, GCP, OpenAI API, LLM, machine learning, SaaS, MVP.
𝐈𝐟 𝐲𝐨𝐮𝐫 𝐒𝐚𝐚𝐒 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐢𝐬 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐩𝐥𝐞𝐱, 𝐛𝐞𝐡𝐢𝐧𝐝 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐞, 𝐨𝐫 𝐬𝐭𝐮𝐜𝐤 - 𝐭𝐡𝐚𝐭'𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐝𝐨 𝐦𝐲 𝐛𝐞𝐬𝐭 𝐰𝐨𝐫𝐤. Send me a message and let's talk!
React
Full-Stack Development
SaaS Development
Web Development
JavaScript
TypeScript
Python
Node.js
Next.js
API Integration
Machine Learning
C#
Golang
Java
PHP
DevOps
PostgreSQL
Software Architecture
Magento
Maja L.
Belgrade, Serbia
$42/hr
4.8
146 jobs
I help brands, founders, clinics, and eCommerce businesses build social media systems that do more than keep the feed active. My work focuses on clear strategy, stronger messaging, platform-specific content, and paid support that helps turn attention into growth.
With 12+ years of experience, I combine strategy and execution across organic content, short-form video, creative direction, copywriting, publishing, community management, and paid social support. I can help with the full process, from shaping the content direction to creating posts, improving messaging, testing creatives, and reviewing performance.
My approach is not random posting or “funny for the sake of funny” marketing. I do not chase trends just to go viral. Instead, I focus on structured content, platform best practices, and working with the algorithm in a way that supports long-term growth, not short-term vanity metrics.
I work best with clients who want more than a content assistant. They need someone who can understand the brand, organize the content system, guide the message, and keep organic and paid efforts moving in the same direction. I also prefer working with serious, professional clients who value thoughtful strategy, consistent execution, and ongoing improvement—not just posting for posting’s sake.
If you need someone who can think strategically, learn and iterate every day, and still handle the day-to-day execution, we may be a strong fit.
Adobe Photoshop
Canva
Analytics
Instagram
Facebook
Data Entry
Instagram Marketing
Photo Editing
Data Mining
WordPress
Data Analysis
Social Media Marketing
Campaign Management
Social Media Management
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