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At A Glance: Landing Pages

Online marketing contains a powerful and diverse set of tools for any business. One of those tools, known as search engine optimization, allows your website and ad copy to be strategically placed on popular search engine results pages in a highly visual and competitive place. Taking advantage of this space by properly linking to a webpage that is highly relevant to your search engine ad copy is a key element to generating online web traffic and business. The webpage a user finds themselves redirected to when clicking on your ad is known as a landing page. Landing pages are specific webpages within your website that hold the most accessible and useful data in regard to the information presented in your ad copy. Cultivating an inviting landing page that entices and engages potential customers without overwhelming them is an important and nuanced task.

Freelance landing page specialists available on Upwork come from a variety of backgrounds and possess experience in web design, marketing, and digital art. A landing page specialist can advise you in the most effective way to design and set up your landing page, or be relied upon to create the landing page him or herself. As with all online and digital work, a landing page specialist can be available to work remotely, thereby providing flexible solutions for you and your business. Working with a specialist to design multiple landing pages for a series or assortment of products and services is a cost-effective way to maintain visual cohesiveness within your website and maximize your search engine optimization efforts.

Web Development

Django: A Python-Powered Development Framework

Picture a fast-paced, high-pressure newsroom environment—that’s the essence of the Django framework and what it was built to accomplish. It was born in a newsroom, and it’s designed to handle that deadline-driven style of work. Find out more.

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September 30, 2016

Web Development

Microsoft’s .NET Framework

Microsoft’s .NET is an object-oriented, server-side framework, written in the C# and VB.NET programming languages. It was designed to develop websites specifically on Windows browsers and server systems, and is a colossal infrastructure that requires a good amount of knowledge and expertise to work within.

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September 30, 2016

Data

Cloud Security: Keeping Data Safe No Matter Where It Is

The cloud gives organizations of all sizes the ability to quickly scale and streamline their storage, computing, and deployment operations. But these advantages come with their own set of vulnerabilities. In this article, we’ll look at a few major cloud security challenges, as well as what cloud service providers and their customers can do to mitigate risks.In this article, we’ll look at a few major cloud security challenges, as well as what cloud service providers

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September 29, 2016

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