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At A Glance: Landing Pages

Online marketing contains a powerful and diverse set of tools for any business. One of those tools, known as search engine optimization, allows your website and ad copy to be strategically placed on popular search engine results pages in a highly visual and competitive place. Taking advantage of this space by properly linking to a webpage that is highly relevant to your search engine ad copy is a key element to generating online web traffic and business. The webpage a user finds themselves redirected to when clicking on your ad is known as a landing page. Landing pages are specific webpages within your website that hold the most accessible and useful data in regard to the information presented in your ad copy. Cultivating an inviting landing page that entices and engages potential customers without overwhelming them is an important and nuanced task.

Freelance landing page specialists available on Upwork come from a variety of backgrounds and possess experience in web design, marketing, and digital art. A landing page specialist can advise you in the most effective way to design and set up your landing page, or be relied upon to create the landing page him or herself. As with all online and digital work, a landing page specialist can be available to work remotely, thereby providing flexible solutions for you and your business. Working with a specialist to design multiple landing pages for a series or assortment of products and services is a cost-effective way to maintain visual cohesiveness within your website and maximize your search engine optimization efforts.


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