๐ I am Serhii, a UI UX Designer, web developer, and web designer with $900K+ earned and 24,802 hours on Upwork. As a UI UX designer, ai web developer, and modern website designer with 7+ years of experience, I have helped 500+ businesses across SaaS, Fintech, Healthcare, and E-commerce increase conversions and scale.
โญ๏ธ 78 five-star reviews | 500+ projects | 64+ awards | 42+ countries
๐ Why clients choose me:
โ๏ธ 50% eCommerce sales as a web developer ecommerce, product designer, and ui ux designer saas figma specialist
โ๏ธ 48% conversion improvement via UI UX designer and web design ux as a web designer and saas designer
โ๏ธ 60% organic traffic via web design seo as a wordpress developer and graphic designer
โ๏ธ 45% more leads as a modern website designer and product designer via web design ai
โ๏ธ AI UX as an ai web developer, ui ux designer ai, and ui ux designer saas figma specialist
๐ฏ What I do:
โ๏ธ UI UX Design & Product Design
As a UI UX designer, saas designer, and graphic designer, I create interfaces grounded in web design ux research. My ui ux designer ai and ui ux designer saas figma work covers wireframing, Figma prototypes, and developer handoff. As a product designer and modern website designer, every web design decision is a business decision. My saas designer and graphic designer work has driven 300% more leads. As a ui ux designer saas figma expert, I deliver 5,000+ wireframes that go straight to production. Good web design ux thinking separates a great product designer from a good one.
โ๏ธ Web Development & Front End Development
As a web developer, front end developer, and full stack developer, I build web applications using React, Laravel, and Node.js. As a web developer figma specialist, I convert Figma to pixel-perfect code. As a web developer ecommerce expert, I build Shopify and WooCommerce stores. As an ai web developer, I integrate AI features. As a full stack developer, front end developer, and wordpress developer, I have delivered 500+ web apps โ from wordpress developer theme builds to full-stack platforms. My wordpress developer and front end developer work is always web design seo optimized. As a full stack developer, I bring web design ai and front end developer discipline to every product.
โ๏ธ Web Design & Website Design
As a web designer, website designer, and modern website designer, I design across wordpress website design, wix web design, shopify website design, and custom website design โ grounded in web design ux and web design ai. My web design ai approach integrates AI tools to accelerate iteration. As a graphic designer, product designer, and web designer, I deliver branding web design, law firm, luxury, and local business website design. Every website designer engagement is backed by web design seo and graphic designer quality. As a modern website designer and web design ai specialist, I combine product designer thinking with ai web developer capabilities to build websites that convert.
โ๏ธ Figma & Web Developer Figma
As a figma designer and web developer figma specialist, I handle figma to react, figma to webflow, figma to wordpress, and figma to shopify. My web developer figma workflow bridges UI UX designer vision and front end developer execution. As a ui ux designer saas figma specialist, every file is a scalable design system. Good web developer figma work eliminates back-and-forth. As an ai web developer and web developer figma expert, I build figma systems supporting ui ux designer ai workflows.
โ๏ธ SaaS & AI Web Developer
As a saas designer and ai web developer, I build SaaS platforms and AI-powered applications. My saas designer work covers ui ux dashboard systems. As a ui ux designer ai, ai web developer, and web design ai specialist, I integrate predictive AI. Every ui ux designer ai and ui ux designer saas figma engagement starts with a web design ux audit โ as a modern website designer, full stack developer, and wordpress developer, I cover every layer.
โ๏ธ eCommerce & Web Developer Ecommerce
As a web developer ecommerce and full stack developer, I build Shopify and WooCommerce stores. My web developer ecommerce work reduces cart abandonment by 35%. Every web developer ecommerce project is optimized for web design seo.
๐ Results:
โ 300% lead generation as a UI UX designer and web design specialist
โ 50% page load reduction as a full stack developer and front end developer
โ 48% conversion improvement through web design ux and web design ai
โ 60% traffic via web design seo as a wordpress developer and web designer
โ 35% less cart abandonment as a web developer ecommerce and graphic designer
๐ Need a UI UX designer, web developer, web designer, front end developer, full stack developer, wordpress developer, saas designer, ui ux designer ai expert, modern website designer, graphic designer, product designer, web design ux consultant, ui ux designer saas figma specialist, or web developer figma partner? Let's connect!
Last updated: 28.07
Web Design
UX & UI
Figma
User Interface Design
Wireframing
User Experience Design
User Experience
Adobe Illustrator
Graphic Design
Adobe Photoshop
WordPress
Webflow
Prototyping
Landing Page
HTML
CSS 3
UI/UX Prototyping
CSS
HTML5
Usability Testing
Ilaria G.
Pisa, Italy
$35/hr
5.0
36 jobs
Squarespace Web Design โ I Build Sites That Work for Your Business
Most websites look nice but don't move the needle.
I design Squarespace sites that actually get you customers.
Why Hire Me
I work with entrepreneurs, artists, and small business owners who are tired of DIY sites or designers who overcomplicate things. You probably have a vision but aren't sure how to execute it online.
That's what I doโtranslate what's in your head into a site that looks professional and gets results.
I've worked with portfolio artists, consultants, e-commerce brands, and service businesses.
Every project is different, but the approach is the same: understand your business, design something that converts, launch it right.
How We Work Together
Discovery Call โ We talk about what you're actually trying to achieve. Not fluffy stuffโreal goals. More customers? Better positioning? More authority?
Homepage Strategy & Wireframes โ I map out the homepage first so you can see the direction before we lock in the design. Once you approve it, we build out the rest of the site using that same approach and style.
Design & Customisation โ I build on Squarespace but customise heavily. The site is yoursโnot a template someone else is also using.
Feedback & Revisions โ You tell me what works and what doesn't. I iterate until it feels right.
Launch & Support โ SEO setup, mobile testing, analytics, e-commerce integrationโwhatever you need to actually get value from the site.
What Clients Say
โญ "Working with Ilaria was a great experience. She has a great process for understanding what her clients are envisioning, and is skilled at executing that vision. I highly recommend her for your project." โ Arrabella, ArvaMethod
โญ "Ilaria did a great job re-designing my website. I allowed her to decide on the style, fonts, etc. She did wonderful work and she was very responsive to my many requests for changes and additions. I think she would do good work for any client. Highly recommended." โ Alex, Forensic specialist
โญ "I hired Ilaria to design a website for a multi-state insurance consulting company, and she more than deliveredโshe exceeded expectations. She took the copy and strategy we provided and transformed it into a modern, professional design that perfectly reflects the company's branding and goals. Her creative vision, attention to detail, and ability to translate ideas into a cohesive, polished site were outstanding. Communication was seamless throughout the project. She responded quickly to feedback, offered thoughtful suggestions, and delivered revisions with impressive turnaround times. If you're looking for a designer who combines creativity, independence, and reliability, I can't recommend Ilaria enough." โBrando, Design Agency
What You Get
โ๏ธA site that's actually built for your business โ Not a generic template. Strategy first, design second.
โ๏ธSomeone who handles the details โ You shouldn't have to think about SEO, mobile responsiveness, or analytics. I do that.
โ๏ธClear communication โ I'll tell you if something won't work and suggest what will instead. No surprises.
โ๏ธSpeed and reliability โ You'll know what to expect and when. Deadlines matter.
โ๏ธOngoing help โ Questions after launch? I'm here. Need tweaks? Let's fix it.
Technical Skills
Squarespace design & customisation, UI/UX, conversion optimisation, SEO, e-commerce, CSS/HTML/JavaScript for custom features, analytics setup.
I work with creatives, artists, consultants, small business owners, and service providers.
International clients welcome.
Ready to start? Send me a message or book a free introductory call to discuss your project. I'll get back to you within 24 hours.
Web Design
Web Application
Squarespace
CSS
Custom Web Design
Website Optimization
Ecommerce Website Development
Web Development
Web Development Consultation
Website
Website Redesign
Website Builder
Website Customization
Website Maintenance
News Website
Mykyta R.
Kyiv, Ukraine
$35/hr
5.0
68 jobs
Over 200 websites built | 7+ years in web design and development | Wix Legend Partner, the highest tier in the Wix partner program, held by fewer than 1% of certified professionals worldwide ๐
Hey, I'm Nick, I run Nice Digital Studio, a web design and website redesign agency focused on Wix, Wix Studio, Webflow, and Framer. I approach every website with a practical mindset: it needs to be beautiful, yes, but also clear, fast, and easy to navigate. It needs to reflect your business and make people trust you instantly. I focus on clean design, smooth user experience, and real business results.
My core work as a Wix web design specialist covers custom Wix Studio websites, full website redesign projects, Figma to Wix conversion, landing page design, and website customization for businesses that have outgrown their current site. Whether you need a new website from scratch or a complete website redesign that transforms an outdated presence into something modern and conversion-ready, I handle the full process from strategy through launch.
As a UI UX designer, I bring the same design-first thinking to every Wix project. Clean layouts, intentional structure, and user experience that guides visitors toward action. My UI UX design work is rooted in years of building for real clients across 25+ industries, from healthcare and real estate to e-commerce and professional services. Every website I deliver is responsive, mobile-optimized, and built with Search Engine Optimization in mind from the start.
Search Engine Optimization is a core part of how I build, not an afterthought. I handle Wix SEO setup, on-page optimization using Wix SEO Wiz, technical structure, metadata, and content strategy that helps your website rank and attract qualified traffic over time.
On the technical side, I work with Wix Velo (JavaScript) to build custom functionality that goes beyond what the standard editor allows: dynamic CMS-driven pages, custom calculations, interactive elements, conditional logic, API integrations, and business-specific tools. This Wix Velo experience is what separates a polished-looking website from one that actually works as a business tool.
I also work with clients who need web design on Squarespace, WordPress, and Shopify when those platforms are the right fit. While Wix Studio is my primary environment, my background as a web developer across multiple platforms means I can advise on the best solution for your goals and deliver regardless of the technology.
Beyond web design and development, I offer graphic design support for brands that need visual identity work alongside their website: logo refinement, brand guidelines, social media assets, and marketing collateral created in Adobe Photoshop and Figma.
What I can help with:
- Custom Wix Studio website design and Wix web design
- Full website redesign and website customization
- Landing page design for lead generation and campaigns
- UI UX design focused on conversion and clarity
- Figma to Wix Studio conversion
- Wix SEO, Wix SEO Wiz setup, and Search Engine Optimization strategy
- Wix Velo development and JavaScript custom functionality
- CMS setup, dynamic pages, and content architecture
- Website speed optimization and mobile responsiveness
- Ongoing website support, maintenance, and consulting
Certifications and credentials:
1. Wix Legend Partner (highest tier)
2. Certified Wix Studio Web Designer
3. Certified Wix Velo Developer
4. Wix Marketplace verified with 4.9 rating across 59+ client reviews
5. Top Rated on Upwork with 100% Job Success
6. 200+ projects delivered across 25+ industries
Long-term results come from clarity and intentional design. I focus on delivering websites that businesses can confidently run, grow with, and rely on ๐ฏ
๐๐ซ๐ฃ๐๐ฅ๐ง๐๐ฆ๐ & ๐๐๐ฌ๐ช๐ข๐ฅ๐๐ฆ
Wix Studio, Wix Studio Developer, Wix Website Design, Wix Website Redesign, Wix SEO, Wix SEO Expert, Wix Velo Developer, Wix CMS, Wix Dynamic Pages, Wix Studio Responsive Design, Wix Studio Development, Wix Website Developer, Wix Studio Expert, Figma to Wix Studio, Wix Landing Pages, Wix UX/UI Design, Wix Mobile Optimization, Wix Performance Optimization, Wix Studio Animations, Wix Custom Code, Wix API Integration, Wix Automations, Wix Booking System, Wix E-commerce, Wix Online Store, Wix Membership Area, Wix CRM, Wix Studio CMS Development, Wix Website Optimization, Conversion-Focused Design, SEO-Friendly Websites
Web Design
Wix
Wix SEO Wiz
Website Redesign
Graphic Design
Website Customization
Landing Page
Website
Search Engine Optimization
Webflow
Framer
Squarespace
WordPress
Shopify
JavaScript
Adobe Photoshop
Web Development
UX & UI
On-Page SEO
Technical SEO
Muhammad A.
Corona, California
$45/hr
4.8
1,050 jobs
Top-rated Plus Graphic Designer, Branding Expert, and Website Professional with 10+ years of experience, 963+ completed projects, and 5,450+ hours worked on Upwork.
I help businesses build strong brands and professional online presences through graphic design, logo design, branding, print design, website design, and website development. Whether you need a complete brand identity, marketing materials, or a modern business website, I provide solutions that combine creativity, strategy, and functionality.
My expertise includes:
โข Graphic Design
โข Logo Design
โข Brand Identity Design
โข Branding & Visual Identity
โข Print Design
โข Brochure Design
โข Company Profiles
โข Presentation Design
โข Marketing Materials
โข Website Design
โข Website Development
โข WordPress Development
โข Shopify Development
โข WooCommerce Stores
โข Landing Page Design
โข UI/UX Design
Over the years, I have worked with startups, small businesses, established companies, agencies, eCommerce brands, consultants, healthcare providers, law firms, financial organizations, hospitality businesses, and many other industries worldwide.
I do not believe in one-size-fits-all solutions. Every project starts with understanding your business, target audience, and goals before creating a design or development strategy that supports long-term growth.
Platforms and technologies I regularly work with include:
โข WordPress
โข Shopify
โข WooCommerce
โข Elementor
โข Wix
โข Squarespace
โข HTML
โข CSS
โข JavaScript
โข PHP
โข React
For larger projects, I collaborate with my trusted in-house team of designers and developers, allowing us to handle everything from logo design and branding to full website design and development while maintaining consistent quality and communication.
My focus is on delivering professional work, fast turnaround times, clear communication, and long-term value for every client.
If you are looking for an experienced professional who can help with graphic design, branding, logo design, print design, website design, or website development, I would be happy to discuss your project.
Web Design
Graphic Design
Logo Design
Branding
Brand Identity Design
Visual Identity
Print Design
Brochure Design
Flyer Design
Presentation Design
Print Marketing Materials
Digital Marketing Materials
Label & Packaging Design
Social Media Design
Web Development
WordPress
Shopify
WooCommerce
Landing Page Design
Adobe Illustrator
Bohdan H.
Kharkiv, Ukraine
$40/hr
4.8
121 jobs
UI/UX Designer for SaaS, fintech, and mobile products since 2017. I turn rough ideas into shipped, usable interfaces, and I turn stuck products into ones people actually enjoy using.
WHY CLIENTS HIRE ME
- 115 Upwork contracts completed, 100% Job Success Score, Top Rated badge
- $265,000+ earned on Upwork as a UI/UX Designer, 2,700+ hours billed
- 4.8 star average across 90+ client reviews
- Member since 2017, working with clients across the US, UK, Canada, Germany, France, and Japan
RECENT RESULTS
- Increased sales conversion by 25% for a sales strategy SaaS platform through a UI/UX design overhaul of the onboarding flow
- Delivered a 40% higher mobile conversion rate for an e-commerce platform after a full mobile UI/UX design pass
- Took a UI/UX design system from zero to fully documented for a B2B SaaS client in under 6 weeks
"Bohdan and his team have been great to work with throughout this project. Communication was always clear and professional, and they were responsive to feedback and revisions. They put a lot of effort into understanding the vision of the app and translating it into a functional and well-structured UI/UX design. The team was reliable, met expectations, and remained supportive during the development process. I appreciate their dedication and would be happy to work with them again on future projects." - Pieter, Travel & Wildlife App
WHAT I DESIGN
Fintech and Payments UI/UX Design
I design mobile banking, investing tools, and payment flows as a UI/UX designer who understands the regulatory and trust constraints that make financial UX different. Clean UI/UX design here means fewer support tickets and higher conversion at checkout.
Mobile App UI/UX Design (iOS and Android)
0 to 1 MVP builds and redesigns. As a mobile UI/UX designer I build onboarding flows that convert, navigation that scales past version 1, and design systems your dev team can ship straight from Figma.
SaaS Dashboard and Data UI/UX Design
Role based dashboards, admin panels, and complex workflows. My UI/UX design process for data heavy products surfaces the decision, not just the numbers on the screen.
Design Systems and UI/UX Design Documentation
Atomic, reusable component libraries in Figma, documented patterns, and developer ready handoff, so your UI/UX design decisions stay consistent as the product grows.
OTHER INDUSTRIES
- HR tech: applicant tracking and onboarding UI/UX design for internal HR tools
- Healthcare: patient facing and clinician facing UI/UX design with a focus on clarity under pressure
- Logistics: dispatch and tracking dashboard UI/UX design for operations teams
- EdTech: course and learning platform UI/UX design for students and instructors
- AI and analytics: UI/UX design for tools that make model output usable for non technical teams
PLATFORMS I HAVE DESIGNED
TurnBnB: user flows and full Figma UI/UX design for a rental marketplace SaaS
Tenava.ai: UI/UX design for an AI powered SaaS build out
iSmart: UI/UX design for a fitness mobile app
devBetter: landing page and SaaS product UI/UX design
Nealthy: full UI/UX design for a Web3 SaaS product, rated 5 stars
1Climate: flagship mobile app and web platform UI/UX design for a climate-tech startup, rated 5 stars
HOW I WORK
1. Discovery: I learn your users, your business goals, and what "done" looks like before I open Figma.
2. UX research and flows: user flows, information architecture, and journey maps.
3. UI/UX design in Figma: high fidelity screens, component libraries, and interaction states.
4. Prototyping and testing: clickable prototypes, usability passes, and accessibility checks before handoff.
5. Developer handoff: specs, redlines, and a design system your engineers can build from without guesswork.
I use AI to generate and pressure test 10+ flow variants in the time it used to take me to explore 2, and to stress test edge cases before dev review. Every UI/UX design decision still stays human led and tied to a business metric.
TOOLS
Figma (primary), FigJam, Miro, Notion, Slack, Linear, Adobe Suite.
WHO I WORK BEST WITH
Founders and product teams who need a UI/UX designer for a live product. If you have a working idea, an existing app that has stopped converting, or a fintech, SaaS, or mobile product that needs a real design system, that is exactly the kind of UI/UX design work I take on. I work best with clients who can share real user data or feedback, since the strongest UI/UX design decisions come from evidence, not guesses.
Building a fintech product, a mobile app, or an AI powered tool that needs real UI/UX design work. Message me with what you are working on and I will tell you within a day whether I am the right UI/UX designer for it and what I would do first.
Available from August 3, 2026
Web Design
Figma
UI/UX Prototyping
User Interface Design
Mobile App Design
Mobile UI Design
UX & UI
User Flow
User Experience Design
UX Research
Prototyping
Landing Page
UI Graphics
Graphic Design
Branding
Logo Design
Usability Testing
Adobe Illustrator
GUI Design
Mockup
Stephen F.
Los Angeles, California
$200/hr
5.0
93 jobs
Short version: 25+ years of experience, Top 1% Expert Vetted on Upwork, and you get the benefit of all this by working directly with me throughout the process, plus a one-year guarantee.
I build WordPress sites for businesses where the website is a serious asset. Financial advisors who need to attract high-net-worth clients. Medical practices that compete on credibility. Real estate firms that need to convert traffic into appointments. Tech companies that want something that wows investors.
They work from start to finish with me, the same experienced expert who convinced them in the first place. Making websites gets confusing enough without someone trying to profit off that confusion at a client's expense. This is old-fashioned respect in a future landscape and its benefits can be read in my reviews.
My work combines deep WordPress expertise โ custom PHP, JavaScript, headless, WooCommerce, REST API integrations โ with AI-augmented development practices that let me move faster and deliver more complex work without inflating your budget. The judgment, architecture decisions, and quality control are all mine, informed by 25+ years of doing this at a high level.
WHAT I DELIVER:
Custom WordPress design and development from discovery through launch. WooCommerce stores for physical and digital products. Membership and subscription platforms (MemberPress, BuddyPress). Fully functional web apps (Formidable Forms). CRM and third-party API integrations. Performance optimization, security hardening, and site migrations. Ongoing retainer partnerships for clients who want a senior developer in their corner, not just a one-time vendor.
WHO I WORK WITH:
Biotech and SaaS startups. Independent RIAs and financial services firms. Healthcare and law practices. Local and national real estate teams. Professional services firms from 5 to 100+ employees.
These are clients who understand that a weak website is actively costing them business โ and who want someone senior enough to fix it correctly the first time.
HOW I ENGAGE:
Every project starts with a conversation, not a template. I want to understand your business, your competitive landscape, and what success looks like. A well-scoped, mutually understood project is 80% of a successful one.
Based in Long Beach, California. Serving clients nationally and internationally.
Harvard '93. Expert Vetted Top 1%.
Web Design
WordPress
Website Redesign
WooCommerce
Responsive Design
Website Customization
PHP
HTML
JavaScript
Web Development
Elementor
WordPress Plugin
API Integration
Website Migration
Custom Web Design
WordPress Development
Ecommerce Website
CSS
WordPress Customization
Plugin Development
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Kinetic Investments
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