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💎 Top 1% Expert-Vetted 🏆 Top Rated Plus ✅ 250+ projects delivered across fintech, SaaS, e-commerce, and enterprise products. 20 years of UX/UI design experience, including a decade as creative director at global agencies like Iris Worldwide London, HAVAS Paris, and Young and Rubicam New York. I design products that are not just visually sharp but strategically built to convert, retain, and scale. Ready to discuss your project? 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 or schedule a quick call directly from my profile. I respond immediately. Below are my services: ✅ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I cover the full UX/UI design lifecycle, from initial research and wireframing through to high-fidelity Figma prototypes and production-ready design systems. My web design work spans SaaS platforms, fintech dashboards, e-commerce, and mobile applications. Whether a client needs a complete product design overhaul or a focused UX audit, I bring the same structured, research-backed approach every time. Core UX/UI design services: product design strategy and UX architecture, complex wireframing and information hierarchy, rapid prototyping and interactive Figma components, design systems and UI libraries, user research and usability testing, heuristic analysis and CRO-focused UX audits, and creative direction including brand identity and visual language. Tools: Figma, Webflow, Sketch, Adobe XD, Illustrator, Photoshop, InVision, Axure, Hotjar, Mixpanel, Fullstory, Google Analytics, and UserTesting, Generative AI, Chat GPT, Nano banana, Claude, Gemini. ✅ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 - 250+ UX/UI design projects completed with a consistent 5-star track record across the US, Europe, and Asia. - Recent highlights: a fintech core banking platform for Omniwire, simplifying complex issuer workflows into an intuitive product design across multiple markets. - A personal finance web application for MoolaX where the UX design reduced onboarding drop-off by restructuring information hierarchy and simplifying the dashboard UI. - A full product design and web design build for Austrian Audio, turning a high-end audio brand into a conversion-optimized e-commerce experience across desktop and mobile. ✅ 𝗪𝗛𝗔𝗧 𝗦𝗘𝗧𝗦 𝗠𝗬 𝗨𝗫/𝗨𝗜 𝗔𝗣𝗔𝗥𝗧 Most UX/UI designers are strong on research or strong on visuals. After 20 years across product design and creative direction, I bring both. Agency work trained me to design for persuasion and brand impact. Product design across 250+ projects taught me to design for clarity, retention, and real user behavior. The result is UX/UI work that looks considered, converts visitors, and gets built the way it was designed. ✅ 𝗖𝗢𝗥𝗘 𝗙𝗢𝗖𝗨𝗦 The clients I work best with are product teams and founders who need a UX/UI designer operating at both strategic and execution levels. I am equally comfortable running a UX audit, building a design system from scratch in Figma, or owning the full web design process from brief to handoff. My creative direction background means I think about brand, narrative, and conversion alongside usability. Industries: fintech and banking, SaaS and B2B platforms, e-commerce, healthcare, media, and enterprise software. ✅ 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 Every UX/UI design engagement starts with understanding the problem before opening Figma. I run a discovery phase covering user goals, business constraints, existing UX patterns, and competitive positioning. Wireframing and UX architecture come before any visual UI design decisions. This prevents the most expensive mistake in web design: building beautiful interfaces on top of broken user flows. I work in tight feedback cycles and deliver annotated Figma files with developer handoff specs, component documentation, and interaction notes so nothing gets lost between design and engineering. ✅ 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗕𝗬 𝗔𝗥𝗘𝗔 SaaS and Fintech Product Design: Core product experiences for fintech platforms, banking dashboards, and data-heavy SaaS products where UX/UI design must make complex information readable and actionable. Every engagement starts with UX research and flow mapping in Figma before UI design begins. Web Design and E-commerce: Brand-led marketing sites, conversion-optimized landing pages, and full e-commerce UI including product pages, checkout flows, and mobile web. CRO principles and A/B testing applied wherever performance data is available. Mobile App and Responsive UX/UI: Mobile-first UX/UI for iOS and Android with gesture-based interaction design, scalable component systems, and design consistency from mobile to desktop. Creative Direction and Brand: Brand identity, visual language, logo design, and strategic positioning work that connects product design to business narrative. 🚀 SKILLS - Web Design - Figma - User Interface Design - UX & UI - User Experience Design - Mobile App Design - Generative AI (Chat GPT, Clause, Genini..) 💡 Want a free UX/UI audit before we discuss scope? Send me a message, I reply immediately.

TOP RATED – I’m a Senior UX Designer specializing in gamification and behavioral design for mobile-first digital products. I help teams turn complex ideas into playful, intuitive experiences that stick. 🎯 HIGHLIGHTS 🎯 8+ years of experience in UX, learning, and product strategy 🧠 Deep expertise in habit-building, motivation loops, and engagement 📱 Specialist in mobile apps for learning, wellness, and coaching 🎮 Designed learning systems with Mihály Csíkszentmihályi’s FLIGBY Team 🔄 Strategic thinker: builds flexible, scalable design frameworks in Figma 🔍 Skilled in research, journey mapping, user flows & mid-fi prototyping 🌍 Comfortable in async, multicultural teams—no micromanagement needed 🔁 Clients return for my blend of clarity, vision, and insightfulness 🔹WHY ME? You’re not just building screens. You’re shaping behavior change, skill growth, or self-discovery. I bring a rare mix of gamified thinking, UX depth, and psychology-backed flow design to help teams move from ideas to meaningful experiences. Whether you’re creating a fitness app, coaching tool, digital game, or learning platform—I’ll help you architect experiences that motivate and deliver results. MY WORKING PRINCIPLES ⚡️ Start with *why* ⚡️ Model what works—don’t copy what’s trendy ⚡️ Cheese Toast Rule: bake in gamification, don’t just sprinkle it on top ⚡️ Ideate → Build → Analyze → Iterate ⚡️Apps are journeys, not fixed projects 🛠 SKILLSET ✅ UX Architecture & Behavioral Design ✅ User Flows & Journey Mapping ✅ Wireframes & Mid-Fi Prototypes ✅ Gamification Frameworks (Octalysis, 6D) ✅ Habit Loops & Flow Theory ✅ Mobile App UX (iOS, Android, Web) ✅ EdTech / Coaching / Productivity / Learning ✅ Figma / Usability Testing / MVP Structuring

👑 Senior UI UX Designer | Figma Expert | Web App UI UX | Mobile App UI UX | SaaS UI UX Designer 🚀 6+ Years Experience helping startups, SaaS companies, agencies, founders, eCommerce brands, and businesses create modern, high-converting, user-friendly digital products through strategic UI UX Design. My work goes beyond making products look good, it's about improving usability, engagement, and business outcomes. Through strategic UX, visual hierarchy, and conversion-focused design, I've helped clients achieve results such as: • Up to 35% increase in landing page conversions • Improved user engagement and time spent on site • Reduced friction in user journeys through clearer UX flows • Higher lead generation through optimized page structure and CTA placement • More scalable design systems for faster development and future growth 𝙒𝙃𝘼𝙏 𝙄 𝘿𝙊 ✅ UI UX Design for Web Apps ✅ UI UX Design for Mobile Apps ✅ SaaS UI UX Design ✅ Dashboard UI UX Design ✅ Landing Page UI UX Design ✅ Website UI UX Design ✅ Figma Design ✅ Figma Prototype ✅ Wireframe Design ✅ Clickable Prototype ✅ UX Audit ✅ UX Research ✅ Redesign / Revamp ✅ Product UI UX Design ✅ Responsive Web Design ✅ Design System ✅ Component Library ✅ Developer Ready Files 𝙎𝙋𝙀𝘾𝙄𝘼𝙇𝙄𝙕𝙀𝘿 𝙄𝙉 🎯 Figma UI UX Design 🎯 Web App UI UX Design 🎯 Mobile App UI UX Design 🎯 SaaS Product Design 🎯 MVP UI UX Design 🎯 Dashboard UI Design 🎯 CRM Dashboard UI UX 🎯 Fintech App UI UX 🎯 Crypto App UI UX 🎯 AI SaaS UI UX 🎯 Startup Product UI UX 🎯 Booking App UI UX 🎯 Healthcare App UI UX 🎯 eCommerce UI UX 🎯 Real Estate UI UX 🎯 Education LMS UI UX 𝙈𝙔 𝙋𝙍𝙊𝘾𝙀𝙎𝙎 ✔ UX Research ✔ User Flow ✔ Information Architecture ✔ Wireframes ✔ Low Fidelity Wireframe ✔ High Fidelity Mockup ✔ UI Design ✔ Interactive Prototype ✔ Auto Layout Figma ✔ Component System ✔ Dev Handoff 𝙒𝙃𝙔 𝘾𝙇𝙄𝙀𝙉𝙏𝙎 𝙃𝙄𝙍𝙀 𝙈𝙀 ⭐ High Converting UI UX Design ⭐ Clean Modern Interface Design ⭐ Mobile Responsive Design ⭐ Fast Communication ⭐ Unlimited Revisions ⭐ Pixel Perfect Figma Files ⭐ Business Focused UX Strategy ⭐ Better Retention / Better Conversion ⭐ User Friendly Design Systems ⭐ 500+ projects ⭐ 6+ years ⭐ Google UX Certified ⭐ 24/7 availability ⭐ 100% satisfaction 𝙏𝙊𝙊𝙇𝙎 𝙄 𝙐𝙎𝙀 Figma, Adobe XD, Photoshop, Illustrator, Canva, FigJam, Miro, Zeplin If you need a UI UX Designer who can create modern, conversion-focused, scalable products in Figma, send me an invite today. I’m ready to help turn your idea into a polished product fast. 🚀 Keywords UI UX Designer, UI Designer, UX Designer, Senior UI UX Designer, Figma Expert, Figma Designer, Web Designer, Website Designer, SaaS UI UX Designer, Mobile App Designer, App Designer, Dashboard Designer, Landing Page Designer, Product Designer, Prototype Designer, Wireframe Designer, UX Researcher, UI Redesign, UX Redesign, Responsive Designer, Figma Website Designer, Mobile UI UX, Android App Design, iOS App Design, SaaS Dashboard Designer, MVP Designer, Startup UI UX Designer, Fintech UI UX Designer, CRM Dashboard Designer, Web App Designer, UX Consultant, Conversion Designer, UI UX Expert, UI UX Specialist, Top UI UX Designer Upwork, UX/UI Design, UI/UX Designer, Senior UX/UI Designer, Web Design, Mobile App UI Design, Responsive Web Design, SaaS UI/UX, Dashboard Design, UX Redesign, Wireframing, Prototyping, High-Fidelity Mockups, Graphic Design, Brand Identity, Figma Expert, Adobe Photoshop, Adobe Illustrator, Interactive Prototyping, UX Optimization, Conversion Optimization, Accessibility Design, Mobile UX Testing, Landing Page Design, Healthcare UI/UX, eCommerce UI Design, Shopify UI Design, Fintech UI/UX, Education Platform UI, SaaS Dashboard, UI/UX Consultant, Cross-Device Design, UI Kits, Design Systems, UX Flows, Miro, FigJam, InVision, Zeplin, Figma Prototype, Figma Designer, Figma, Figma Expert, Design System, Components, Auto-layout, User Experience, User Interface, UX/UI, UI design, UX design, Redesign, Revamp, UI redesign, Website redesign, PSD to Figma, PSDs to Figma, Screenshots to Figma, Layout, Dark Mode, Adobe Photoshop, Adobe Illustrator, App redesign, Saas product design, UX designer for website, UX research, Responsive web design, Mobile UI design, UI/UX design for a web app, Android, iOS app design, Layout, Responsive, Asset, Screen, Page, Light theme, Dark theme, Dark UI, Responsive design, Adobe, Adobe Xd, User Persona, Competitor Analysis, Information Architecture, User flows, world best UI UX designer, Wireframes, creative, aesthetic, ux portfolio, responsive, branding, Mockup, Prototype, ux, Customize, Customization, branding, rebrand, upwork UI UX Designer, presentation design, Banking App UI UX, flyer, Top Upwork UI UX Designer, banner, NFT, Startup, B2B, blockchain, Make to Figma Design, Lovable to Figma Design,Web Design - Figma Website , MVP Software Design , UI UX Designer

🏅 Certified 𝗖𝗥𝗢-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗨𝗫/𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝟳+ 𝘆𝗲𝗮𝗿𝘀 of experience helping startups and businesses 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 🚀𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 through 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘄𝗲𝗯 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗽𝗽 𝗱𝗲𝘀𝗶𝗴𝗻, Expert in UX/UI, Figma Design, SaaS platforms, and App Store screenshots, Social Media Marketing assets. 🎯 Results-Driven strategic partner 🤝 Trusted by startups, SaaS founders, and Agencies across 15+ countries ⚡️ Daily Communication 📣 Fluent in English 🚀 Conversion Increase 📌 Quick Turnaround 🙋🏻‍♂️ Can easily be a team player 🕐 Flexible Availability 🔥 Figma Expert 🎨 Wide range of services 🌟 Custom approach to each project! As a UX UI designer, 𝗜 𝗽𝘂𝘁 𝗺𝘂𝗰𝗵 𝘃𝗮𝗹𝘂𝗲 𝗼𝗻 𝘁𝗿𝘂𝘀𝘁𝗳𝘂𝗹, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁, 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝘆 𝗜'𝗺 𝘃𝗲𝗿𝘆 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗶𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. 𝗬𝗼𝘂𝗿 𝗽𝗿𝗶𝘃𝗮𝗰𝘆, 𝘁𝗲𝗿𝗺𝘀, 𝗮𝗻𝗱 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲 𝗿𝗲𝘀𝗽𝗲𝗰𝘁𝗲𝗱. ✅ Click 𝐈𝐧𝐯𝐢𝐭𝐞 for an initial consultation to discuss your project needs and how we can achieve remarkable success together. 🧩 𝐌𝐲 𝐃𝐞𝐬𝐢𝐠𝐧 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: 1️⃣ Research & Wireframing 2️⃣ UX Strategy & Flow Mapping 3️⃣ UI Design in Figma 4️⃣ Interactive Prototypes 5️⃣ Delivery & Developer Handoff 👨‍💻𝐌𝐘 𝐒𝐊𝐈𝐋𝐋𝐒: 💎 Web UI UX design 💎Mobile UI UX design 💎 Graphic design 💎 User flow creation 💎 Web application/SaaS product design 💎 UX strategy 💎 Landing page design 💎Dashboard design 💎 Wireframing 💎 Creating clickable prototypes 💎 Customer Journey Map creation 💎 E-commerce design 💎 Logo creation 💎 Branding / Corporate Identity creation 💎 Style & Colour guideline creation 💎 Icon design 💎 Website banner design, Social media ads, Cover, Post designs. 🛠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐔𝐬𝐞: 👨🏻‍🎨 Figma 👨🏻‍🎨 Adobe XD 👨🏻‍🎨 Sketch 👨🏻‍🎨 Adobe Photoshop 👨🏻‍🎨 Adobe Illustrator 👨🏻‍🎨 Invision Studio ✅ Have any questions? Feel free to contact me! 📩 I'll cut straight to the point on your project, but for now, here is a magical unicorn for you 🦄 ============================================ 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒: UI UX Design, Web UI UX Designer, UX UI Designer, UI/UX, Website design, Mobile app designer, app UI UX design, web app design, Figma designer, landing page design, app ui design, Figma app, Figma web design, web app UI UX, wireframe design, Fima designer, Pick deck design, UX UI, Figma design, sales landing page design, figma website design, figma design, website design, application design, ui ux designer, figma designer, Home page design, Web layouts, User experience design, Visual design, figma, website UI UX design, mobile app UI UX design, Web, UX UI, figma designer, figma, Website banner design, Figma web design, Dashboard design, Hero banner design, Figma designer, logo design, Brand guideline, Business card design, website figma design, UX UI Design, landing page design, figma design, figma web design, figma app design, app screenshots, iOS design, UI UX , Android design, Flyer design, Facebook ads, Figma design, Google ads, UX UI, ads creative design, User interface design, UI UX, app design, Communication, Figma prototype, Figma design, Social media post design, Figma design, Cover design, website UI UX design, adobe XD design, Photoshop design, Figma, UI UX Designer, Logo design, Mobile app designer, Website designer, Figma design, Web app design, Graphic design, figma web design, figma app design, figma design

⚡️𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗡𝗼𝘄⚡️ - 🏆 TOP-RATED PLUS 🏆 Visual Designer on Upwork, with a wide range of expertise in UI and UX Design. 10 years working as a freelancer and 20 in the design field. As a modern UI/UX designer, my primary goal is to create visual designs that bridge the gap between users and technology through gorgeous and friendly experiences. Through all these years, I had the chance to work successfully with a diverse span of clients and industries all over the world, from healthcare and e-learning to streaming, e-commerce and Crypto. 🚀 I believe I'd be an asset for you because: 🚀 ✅ I have excellent visual design skills with sensitivity to user-system interaction. ✅ I have extensive experience working remotely and collaboratively ✅ I’m capable of communicating my ideas effectively across different audiences. ✅ I’m open to constructive feedback. ✅ Expert level skills in Figma, Adobe Creative Suite, Sketch and other relevant design tools. ✅ I’m capable of covering a wide variety of design tasks, from branding to UI/UX Design. The 🏆Clients’ Reviews🏆 below which you will find in my reviews section describes the quality of work and value that you can expect from working with me: —— ⭐️⭐️⭐️⭐️⭐️ "A real pleasure working with Hernan. Quality work, with adherence to deadlines. We have already selected him to continue to lead additional design components for our site." —— ⭐️⭐️⭐️⭐️⭐️ "Hernan’s design skills are next level. He does an excellent job with wireframes, mockups and screen designs with amazing UI and UX insight. Highly recommended." —— ⭐️⭐️⭐️⭐️⭐️ "We tried several designers, Hernan was the best. Great work!" —— If you're looking for a professional UI/UX designer, then I'm your guy. Tell me a bit about your idea and we can build something awesome together! I encourage you to work closely with me on your next successful project by taking advantage of my skills via Upwork. —— 🔎 You can track me down by these keywords:🔎 Web design, Mobile app design, iOS, Android, Desktop, SaaS, Software design, Dashboard, Graphic design, Material design, Responsive, Landing page, Logo, Prototyping, Wireframes, Usability, Redesign, UX/UI, User Experience, User Interface, Art director, Design thinking, WordPress, Figma, Sketch, Photoshop, Adobe XD, Illustrator, InVision, Zeplin, A/B testing, Interaction design, Design Thinking, Design guru, Design expert, B2B, B2C

Direct Response print marketing materials design expert. Postcard design, EDDM, Flyer, Cards. High-impact direct mail campaigns that drive calls, leads, and sales. With years of experience in direct mailer design, I ensure that every piece not only meets USPS compliance standards but also captivates your target audience. I specialize in direct mailers like: ✔ Postcard design (USPS-compliant) ✔ Direct mailer ✔ EDDM (Every Door Direct Mail) ✔ Flyer & Card ✔ Brochure ✔ Conversion-focused layouts with strong headlines and clear CTA ✔ Personalized mail pieces with variable data (Lob, Click2mail, etc) ✔ Print-ready production files (CMYK, bleed, safe zones, address & indicia compliant) I understand USPS regulations, printer requirements, bleed setup, safe zones, tabbing, and mailing specs, helping prevent costly print issues or production delays. Tools: ✔ Adobe InDesign ✔ Illustrator ✔ Photoshop ✔ Canva ✔ Figma If you’re looking for a designer who understands both print production and marketing performance, feel free to reach out. postcard, postcard design, EDDM, direct mail, marketing postcard, print marketing design, mailer, promotional postcard, direct mail campaign, direct mail marketing, direct mail design, eddm postcard, print design, mailer campaign, Every Door Direct Mail, USPS, conversion-focused, direct response, saturation mail, lead generation postcards, direct response marketing, direct mail advertising, postcard marketing, USPS mailer, print advertising, variable data printing, VDP, bulk mail, customer acquisition, marketing collateral, retail mailers, real estate postcards, nonprofit fundraising mailers, political mailers, healthcare marketing, B2B marketing materials, mailing campaign, print production, print ready design, postcard designer direct response marketing, direct mail advertising, postcard marketing, USPS mailer, print advertising, variable data printing, VDP, bulk mail, customer acquisition, marketing collateral, retail mailers, real estate postcards, nonprofit fundraising mailers, political mailers, healthcare marketing, B2B marketing materials, mailing campaign, print production, print ready design, postcard designer