Hire the Best Behavioral Design Professionals

RESEARCH IN PSYCHOLOGY, ORGANIZATIONAL BEHAVIOR; STATISTICAL ANALYSIS OF RESEARCH DATA: • writing literature reviews, annotated bibliographies, and research proposals; • content writing; • designing quantitative and qualitative studies, such as experiments, surveys, interviews, and focus groups; • testing the validity and reliability of tests and questionnaires; • conducting statistical analysis of research data using R (RStudio), JASP, and Jamovi: ANOVA, MANOVA, Regression Analysis, Factor Analysis, Cluster Analysis, Structural Equation Modeling (SEM), etc.; • reviewing psychology papers, including reviews for peer-reviewed academic journals. My background in experimental psychology helps me understand human behavior, including online behavior, and select the right research tools for experimentation and statistical data analysis. I worked as a researcher and lecturer at various Russian universities and Ben-Gurion University of the Negev (Israel). As a researcher and consultant, I have conducted numerous Social, Organizational, and Cognitive Psychology and Personnel Selection studies.

Most products don't lose users because the design is bad. They lose them because nothing brings people back. No habit, nothing worth returning for. That's the problem I work on. I combine UX design with behavioral psychology and gamification to build products people keep using, not ones they try once and forget. Across 880+ hours on Upwork with a 100% Job Success score, I've helped SaaS platforms, EdTech tools, health apps, and mobile products in Europe, North America, and the Middle East turn one-time signups into daily users. My approach leans on the Octalysis framework, onboarding psychology, and retention-focused UX, with certifications from Wharton, McKinsey, HEC Montréal, Google, and IBM behind it. What I usually deliver: • UX audits that pinpoint where users drop off • Onboarding redesigns that cut friction and lift activation • Gamification systems that build habits, not just badge counts I'm based in São Paulo and work comfortably across North American and European time zones, so collaboration stays in real time. Top Rated, 100% Job Success. If your product gets users but struggles to keep them, send me a message and we'll find where your retention is leaking.

Most products don’t have a growth problem. They have a systems problem. Growth becomes unpredictable when acquisition, product experience, and monetization are disconnected. I build systems that fix that by aligning: 🎯 How you acquire users 🎯 What they experience inside the product 🎯 How that value turns into revenue and retention So growth stops being random and starts becoming engineered and repeatable. 𝐒𝐨𝐦𝐞 𝐏𝐚𝐬𝐭 𝐖𝐢𝐧𝐬: 🎯 Defined commercial viability across 25+ early-stage startups through GTM execution. 🎯 Increased course completion by 60% by redesigning product UX and behavioral loops 🎯 Reduced churn by 45% by improving retention systems and user motivation architecture 🎯 Made $5k in profit from UX research while validating my own product across 6 countries with $150 in ad spend 𝐖𝐡𝐚𝐭 𝐈 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐃𝐨: I’ve worked across the full product lifecycle: from discovering demand, to scaling engagement, to fixing growth leakage, to strengthening business systems. That means: ⚙️ Aligning market positioning, product experience, and business model to reinforce each other. ⚙️ Diagnosing where growth is breaking down ⚙️ Designing revenue and retention systems ⚙️ Improving positioning and acquisition ⚙️ Building engagement loops and behavioral systems ⚙️ Leverage agentic AI to enhance workflows 𝐓𝐨𝐨𝐥𝐬 & 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬: 🛠 Tools I Use: Figma • Miro • Notion • ClickUp • Replit • Lovable • Claude Code • WordPress • Airtable • Make 📚 Frameworks I Apply: Octalysis Framework • Gamification Design • Hooked Model • Design Thinking • Hero’s Journey • Inbound Marketing 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐇𝐢𝐫𝐞 𝐌𝐞: ✔️ I diagnose structural problems, not just surface symptoms ✔️ I connect market positioning, product experience, and business model into one system ✔️ I combine systems thinking with hands-on execution ✔️ Gamification and behavioral design specialist with documented results ✔️ Battle-tested across 25+ real products under real constraints 𝐋𝐞𝐭’𝐬 𝐖𝐨𝐫𝐤 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫: If your product isn't converting, retaining, or growing the way it should, the problem is almost always structural. I identify where the system is breaking and redesign it so growth becomes predictable. Let's talk.

TOP RATED – I’m a Senior UX Designer specializing in gamification and behavioral design for mobile-first digital products. I help teams turn complex ideas into playful, intuitive experiences that stick. 🎯 HIGHLIGHTS 🎯 8+ years of experience in UX, learning, and product strategy 🧠 Deep expertise in habit-building, motivation loops, and engagement 📱 Specialist in mobile apps for learning, wellness, and coaching 🎮 Designed learning systems with Mihály Csíkszentmihályi’s FLIGBY Team 🔄 Strategic thinker: builds flexible, scalable design frameworks in Figma 🔍 Skilled in research, journey mapping, user flows & mid-fi prototyping 🌍 Comfortable in async, multicultural teams—no micromanagement needed 🔁 Clients return for my blend of clarity, vision, and insightfulness 🔹WHY ME? You’re not just building screens. You’re shaping behavior change, skill growth, or self-discovery. I bring a rare mix of gamified thinking, UX depth, and psychology-backed flow design to help teams move from ideas to meaningful experiences. Whether you’re creating a fitness app, coaching tool, digital game, or learning platform—I’ll help you architect experiences that motivate and deliver results. MY WORKING PRINCIPLES ⚡️ Start with *why* ⚡️ Model what works—don’t copy what’s trendy ⚡️ Cheese Toast Rule: bake in gamification, don’t just sprinkle it on top ⚡️ Ideate → Build → Analyze → Iterate ⚡️Apps are journeys, not fixed projects 🛠 SKILLSET ✅ UX Architecture & Behavioral Design ✅ User Flows & Journey Mapping ✅ Wireframes & Mid-Fi Prototypes ✅ Gamification Frameworks (Octalysis, 6D) ✅ Habit Loops & Flow Theory ✅ Mobile App UX (iOS, Android, Web) ✅ EdTech / Coaching / Productivity / Learning ✅ Figma / Usability Testing / MVP Structuring

I am an experienced researcher in the area of psychology and social sciences with more than two decades of experience in doing research, leading research teams, and teaching statistics, psychometrics, and research methodology. - I design research studies, do statistical analysis of your data, and present the results in the format you need them. - If you need consultations on research methodology, research design, data analysis, getting insights from your data, preparing a project or presenting results, I can help. - An experienced psychometrician, I design questionnaires and scales, do analyses of responses and answers, and help you draw correct conclusions from the data. - I review both AI-generated and human-created work, ensuring that methods, assumptions, and conclusions are statistically valid and logically sound. I can identify hidden errors, misinterpretations, and risks, providing clear guidance so decisions are based on reliable and defensible evidence. I work quickly and thoroughly, closely following the requirements of the client. The quality of my work and the satisfaction of my clients are always my top priorities. I hold a PhD in psychology and work as a university professor. My fortes include research methodology, psychometrics, statistical analysis, and cross-cultural assessment, but also market research. I authored and coauthored a number of scientific papers and scientific books, some of them published by top-tier academic publishers. For 8 years, I have been the editor-in-chief of a SSCI-referenced journal in psychology, the most influential scientific journal in my part of the world. I have extensive experience editing and preparing scientific papers in various roles in scientific journals. I also enjoy writing on science topics for nonacademic audiences and am quite good at it. Some of my recent publications in the English language include: Hedrih, V. (2020). Adapting Psychological Tests and Measurement Instruments for Cross-Cultural Research: An Introduction (1st Edition). Routledge, Taylor&Francis Group. Hedrih, V., & Hedrih, A. (2022). Interpreting Statistics for Beginners : a Guide for Behavioural and Social Scientists. Routledge, Taylor&Francis Group..

TECHNICAL WRITING EXPERT AND MARKET RESEARCHER: ***Rate is negotiable*** ***I prioritize client satisfaction and project timelines. My full-time dedication to my clients ensures timely delivery and exceptional results.*** TECHNICAL WRITING: I am a seasoned technical writer with a proven ability to develop comprehensive and engaging documentation tailored to diverse audiences. My expertise encompasses a wide range of content formats, including standard operating procedures (SOPs), onboarding materials, user guides, handbooks, one-pagers, FAQs, PowerPoints, forms, etc.. These materials can be crafted for both internal and external stakeholders. To ensure brand consistency, I recommend incorporating your existing branding guidelines into the documentation. If such guidelines are unavailable, I can develop a comprehensive style guide to establish a cohesive visual identity for your materials. My primary authoring tool is Microsoft Word, enabling the production of physical manuals. Additionally, I can generate PDF versions for digital distribution. To enhance document comprehensibility, I incorporate visual elements such as diagrams, flowcharts, images, and hyperlinks. Documentation isn’t only limited to MS Word and PDF, as I can place documentation into a website format, such as Confluence. To facilitate interactive and engaging learning experiences, I specialize in developing online courses utilizing platforms like Articulate Rise360 and Storyline 360. These courses can incorporate a variety of multimedia elements, including videos, quizzes, and knowledge checks. I am also exploring Teachable and Thinkific for broader learning management system (LMS) solutions. I can further enhance your training initiatives by creating custom videos using Camtasia or by incorporating existing video content into the learning modules. Examples of projects I’ve worked on: • Onboarding materials for hospitality company • Video tutorials for a hospitality company • User Guides for a fintech company • Interactive ‘Game Shows’ for various companies • User Guide and Online university for hospitality companies (consisted of videos, quizzes, knowledge checks, etc.) • Training Manual for the restaurant industry • User Manual relating to using a 3D printer (Engineering tone) • User Guide for Saas at a technology company • Updated content, proofread and redesigned sales handbook for a printing company • Online and in-person training sessions for digital technology company • User Guide for curriculum software company --- MARKET RESEARCH: Experienced Survey Programmer, Questionnaire Writer, and Data Analyst I am a highly skilled and experienced survey professional with over 14 years of experience in quantitative and qualitative research methods. I excel in collaborating with clients to understand their research objectives, designing effective questionnaires, and delivering insightful data analysis and reporting. Expertise • Survey Design and Programming: I have extensive experience constructing questionnaires and surveys (short or long) utilizing skip logic, piping, and customization features to ensure data accuracy and efficiency. • Data Analysis and Reporting: I leverage my analytical expertise to effectively analyze survey results, generate comprehensive reports with cross-tabulations, tables, and summaries, and translate findings into actionable insights. • Survey Platforms: I am proficient in a wide range of survey hosting platforms, including SurveyMonkey (preferred platform), Qualtrics, Alchemer (formerly Survey Gizmo), Google Forms, Google Consumer Surveys, Typeform, and Toluna Start (formerly QuickSurveys). I can recommend the most suitable platform depending on your specific project needs. • Research Methods: My experience encompasses both quantitative and qualitative research techniques. I can conduct in-depth individual interviews, analyze qualitative data, and integrate these findings into overall project deliverables. Some of my recent projects included: • Creating surveys for new product creation and launch for baby products, recycling products, etc. • Creating a questionnaire and training the client how to program in Alchemer for UnidosUS • Working with a non-profit individual to create questionnaires for pizzerias in Miami asking willingness to support non-profits • Working with a dermatologist to come up with survey results on hair loss for an academic journal • Creating comprehensive reports including cross-tabulations, tables, reports, etc. for various companies including online and in Word or PowerPoint. • I've also worked in full-time MR roles for companies such as Toluna and MarketView research where I led programming teams, programmed, wrote questionnaires, analyzed results, conducted trainings, etc. I've attached some samples and a resume.