Hire the Best User Experience Strategy Freelancers
in Argentina

I help product teams identify where users drop off, get confused, or hesitate, and turn that into clear actions that improve conversion and product performance. I’m a psychologist and UX strategist focused on behavior, clarity, and decision-making. My work is not just about insights, it’s about identifying what to change in the product to improve results (conversion, activation, engagement). Rather than jumping straight to design solutions, I work through research and analysis to clarify the real problem first. My work often includes: • UX audits for SaaS and digital platforms • Usability testing and user interviews • Survey design and behavioral analysis • Funnel and user journey analysis • Conversion and activation research • Product discovery and concept validation I combine qualitative insights (interviews, usability testing, user feedback) with quantitative signals (analytics, surveys, funnel analysis) to help teams make better product decisions. I’ve worked with startups and product teams across multiple countries, helping them uncover usability issues, clarify value propositions, and improve critical user flows. If you're trying to understand why users drop off, hesitate, or fail to complete key actions, we can investigate it together.

I help founders and product teams understand what their users actually need, before decisions are already made and hard to reverse. My work is qualitative UX research with clear output: user interviews, moderated usability sessions, UX audits, and customer discovery research for early-stage product decisions. The deliverable is not a report that sits in Google Drive. It is something your team can act on. What I can help you with: → User interviews and moderated usability sessions → UX audits: heuristic evaluation and behavioural analysis → Customer discovery research for early-stage products and feature validation → Survey and screener design for qualitative studies → Insight synthesis: affinity mapping, thematic analysis, research reports → Customer feedback analysis: reviews, support logs, interview transcripts I approach research as a communication problem. I genuinely care about the people I interview and the teams I work with, and that tends to get you better data than a purely logical approach. My background is in Cultural studies and Qualitative methods, extended by a UX Research Specialization (University of Michigan) and an IBM Data Analytics Specialization. I spent 7+ years in visual production roles working directly with product and marketing teams, which means I understand exactly how research findings need to be delivered to be actually used. I work in English, Russian, and functional Spanish. Direct communicator, realistic timelines, no surprises.

I'm a SaaS Product Lead with 10+ years in UX/UI & Development — I scope, direct, and own full-stack SaaS delivery. Behind every project is a vetted senior team (UX/UI, React, Next.js, Node.js, TypeScript, Supabase) that I personally supervise end-to-end. 🚀 What you're hiring when you hire me: Product clarity + UX architecture + full-stack SaaS execution. Not a solo developer. A lead who owns outcomes. 🎯 Clients come to me when: * They need an MVP launched without over-engineering it * Their dashboard works technically but users can't navigate it * Their SaaS product needs stronger UX before they can sell enterprise * They've outgrown a solo freelancer but aren't ready to hire in-house 🛠 I lead the full delivery: * Product discovery * Information Architecture * Dashboard UX * RBAC and permission flows * API integrations * admin panels * design-to-code handoff — executed by a senior React / Next.js team. 🎯 Best-fit projects: * SaaS MVPs * Analytics dashboards * Client portals * Internal tools * FinTech platforms (Banking platforms / apps, Trading platforms / apps, Investment platforms / apps, Accounting / Bookkeeping / Tax Management platforms, Mortgage / Brokerage platforms) * Healthcare / HealthTech apps * Real Estate / PropTech portals * AI-enabled SaaS * Complex Engineering platforms (Construction / Manufacturing / Industrial Machinery Manufacturing) * Data Science & Data Analytics platforms * Marketing / MarTech platforms * Industrial Automation / IoT platforms (Sensor Tech, Condition Monitoring Systems, Inventory Platforms, Equipment Monitoring System, Industrial Machinery Manufacturing, etc.) * Cybersecurity platforms * Logistics / Supply Chain / Intralogistics platforms / Transportation Management Systems (TMS) for Freight and Shipping * Energy Supply / Renewable Energy / Green Energy / Carbon Footprint platforms 💬 If you want a development lead who takes full ownership — not just a coder who waits for instructions — let's talk.

I believe that understanding people—their behaviors, experiences, and the world around them—is essential to creating meaningful, intuitive products. I bring empathy, curiosity, and genuine respect for human needs into every step of the design process. My skills and knowledge include: • UX audit – heuristic evaluations & reviews • UX research – problem definition, solution framing, ideation, personas, benchmarking, etc. • Web and app design – wireframes, moodboards, design systems • Prototypes & presentations • User testing • Analytics reports • Mentorship Let’s build something people love to use.

Product & UX Strategist with a background in Industrial Design and Product Management. I help companies turn ideas into clear, scalable digital products and brands. My work connects user behavior, business strategy, and creative direction to deliver practical, actionable outcomes. I commonly support projects with: • UX Research & Usability Testing • Website and SaaS Product Audits • Product Strategy, Roadmaps & OKRs • Brand Development & Brand Books • Content & Marketing Alignment • KPI Analysis, A/B Testing & Performance Insights I also enjoy building and teaching how to create websites from scratch using AI and modern no-code tools, helping teams and founders accelerate design and development. I’m a highly cross-functional collaborator, comfortable working with founders, product teams, designers, developers, and marketing teams. Always open to new conversations, collaborations, and interesting challenges — from early product discovery to improving existing platforms. Let’s build smarter products, stronger brands, and better user experiences.

Hello, I'm Flor! I'm a passionate designer with a love for creating digital experiences that not only look beautiful but feel intuitive and human. My focus is on building strong visual identities that connect with people, while ensuring seamless user experiences. From design to development, I offer holistic solutions that help brands shine in the digital world, always with creativity, care, and a deep understanding of how to make things work. I specialize in user-centered design, and I’m driven by the idea that every detail matters when creating something that truly resonates with people. Why choose my services? ✨ With a background in Web Design and Development, I combine my skills as a designer and developer to bring your ideas to life. I’m dedicated to crafting experiences that are not only visually stunning but also functional, ensuring your brand stands out in a meaningful way. What I can help you with: ✅ User Interface Design ✅ User Experience Design ✅ Website Design ✅ Landing Page Design ✅ Wireframing, Prototyping, User Flows ✅ User Research ✅ Responsive Design ✅ UI Kit, Design System ✅ Visual Identity, Brand Design ✅ Social Media Design & Strategy ✅ Social Media Content Creation ✅ Community Management ✅ Branding for Social Media ✅ WordPress, Webflow, Tienda Nube, and other no-code technologies My tools of choice: 💻 Figma 💻 Adobe Photoshop and Illustrator 💻 Miro 💻 Notion, Trello, Jira 💻 Framer I believe in building strong partnerships, so let's work together and create something that reflects your brand’s essence and helps you grow. 🙋🏻‍♀️ Let’s make your vision a reality! --- Keywords: User Experience Designer, User Interface Designer, UX/UI Designer, UI Designer, UX Designer, Web Designer, Digital Product Designer, Interaction Designer, Visual Designer, Human-Centered Designer, Design Researcher, Usability Specialist, User-Centered Designer, Interaction Design Specialist, Web Application Designer, Dashboard Designer, Mobile App Designer, iOS App Designer, Android App Designer, Responsive Web Designer, User Experience Architect, Digital Designer, Product Designer, UX Consultant, UI Consultant, Design Thinking Specialist, Wireframing Specialist, Prototyping Specialist, User Testing Specialist, Conversion Rate Optimization Specialist, UI/UX Consultant, User Experience Strategy, Web Design Specialist, Mobile UI Designer, Digital Product Design, User Experience Consulting, UI/UX Consulting, Social Media Designer, Social Media Strategy, Social Media Branding, Social Media Content Creation, Community Management, Social Media Campaigns, Social Media Growth, Content Marketing, Framer, Figma to Framer.