A seasoned product and project manager, with 18+ years of experience, with a balanced mix of a Product Strategy and a Product Life-cycle Management capabilities.
I possess a deep understanding and working experience with techniques like Jobs to be done framework, Blue Ocean Strategy, Persuasive technology, Business model canvas, Value proposition canvas, Ethnography, Value Quotient, HIT matrix and Axiomatic Design, etc. These techniques help me to come up with winning product strategies and predictive knowledge of the evolving scenarios.
I have been fortunate enough to work with some of the prominent internet consumer brands and well-known corporations and startups such as Alx Africa & The Room, DOXO, Rosalyn.ai (Ed-Tech AI Proctoring Platform), StarOfService (Service Platform), Outreachplus.com (Saas based Cold Emailing solution) Guided-Imports guidedimports.com (Exports -Import - Logistics), cloudnet360.com(Saas based business automation tools), unbookedappointments.com (Service Retail), youngbuzz.com(Career Counselling), diamondonnet.com(e-Commerce), Arab Mobile Content(App publishing), Saudi Aramco (Knowledge Management), leftlanenews.com (News Media), simplexprojects.com (Construction), simparkinfrastructure.com (Car Parking) e.t.c.
Overall I am proficient in leading
-- Any new product development initiative, taking MVP (Minimum Viable Product) to Market to validate the business model and product strategy assumptions/hypothesis.
-- Any existing product life-cycle management planning and implementing a way forward based on data-driven and Lean (Build- Measure- Learn) approach.
I am available to join any product/ project initiative with an ability to contribute as -
-- Product Manager foreseeing Research, Plan, Build, Release and Refine phases of multiple simultaneous sprint cycles with data diligence and learning.
-- Conversion Rate Optimization initiatives for websites and apps.
-- Product Owner - For Scrums or Kanban, leading product initiatives with A/B testing and data-driven approach.
-- Scrum master - Working closely with team members keeping track of day to day tasks, managing priorities based on KANO Modelling and monitoring progress based on Burn Down Charts.
Background-
I am a startup fanatic, having deep interest in crafting business and product strategy for startups. My start-up journey started in 2004, since then founded 3 start-ups, was a part of 5 more, with varying degrees of success and leanings. I am keen to contribute any startup initiative with my deep knowledge of -
-- Setting and testing hypothesis with Business Model Canvas
-- Working on Product Market Fit based on Value Proposition Canvas
-- Customer Segmentation, Profiling, and need analysis
-- Setting Product Strategy scanning product environment (trends and competition)
-- Channels and Customer Relation Strategy
-- Customer Discovery and Validation
-- Market Size Determination (TAM, SAM, and Target Audience)
Look forward to connecting with people having ideas/ products/ projects or assignments. Let me know if there is something new that you want to work on. Always ready to share little that I know and contribute. Let's Connect :)

User Research
Management Consulting
Scrum
Atlassian Confluence
Product Strategy
Strategy
Startup Company
Strategic Plan
Analytics
Atlassian JIRA
Product Management
Product Design
Agile Software Development
UX Research
Business Analysis
A/B Testing