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I assist to design and lead UX and service research for teams working in healthcare, wellbeing, public services, and social impact. With a PhD in Design from Politecnico di Milano and 6+ years of hands-on practice, I bring academic focus to real-world projects. My work spans the full research-to-design arc: from in-depth qualitative studies and co-creation workshops to UX audits, journey maps, service blueprints, and interaction design. I've collaborated with patient organizations, healthcare providers, nonprofits, startups, and public agencies: across Europe and remotely. Whether the brief is a complex service ecosystem or a focused digital product, I translate complexity into clear, actionable outputs your team can actually use. What I bring: - Published research and peer-reviewed frameworks on long-term care - Mixed-methods fluency - interviews, workshops, usability testing, surveys, Excel, NVivo - Hands-on UX and service design delivery - Figma, blueprints, prototypes, Miro - Experience bridging clinical, institutional, and end-user perspectives I'm open to research-heavy engagements, UX design projects, and hybrid research + design roles.

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐟𝐨𝐮𝐧𝐝𝐞𝐫, 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞, 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫, 𝐨𝐫 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫 𝐬𝐢𝐭𝐭𝐢𝐧𝐠 𝐨𝐧 𝐚 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐜𝐡𝐚𝐧𝐠𝐞 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠, 𝐛𝐮𝐭 𝐲𝐨𝐮 𝐝𝐨 𝐧𝐨𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐝𝐚𝐭𝐚 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞? Making the wrong call because you lacked the right information is one of the most expensive mistakes in business. You might be entering a market blind, watching a competitor take your customers without understanding why, pouring money into an investment that has not been properly vetted, or spending hours trying to research things yourself instead of focusing on what you actually do best. These problems do not just cost you time. They cost you money, momentum, and opportunity. 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬 𝐢𝐧𝐬𝐭𝐞𝐚𝐝: Your next big decision is backed by deep, verified, professionally structured research. You walk into the boardroom, the pitch meeting, the negotiation, or the hiring conversation with complete clarity and total confidence. You know your market better than anyone in the room. You know exactly what your competitors are doing and where their gaps are. You know whether your investment holds up under scrutiny. You know what your customers actually want and how they talk about it. And the best part is you did not spend a single hour doing the research yourself. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐟𝐚𝐧𝐭𝐚𝐬𝐲. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞. I am your dedicated research analyst and intelligence partner. I provide a complete, done-for-you research solution that handles everything from brief to final deliverable so you can stop guessing and start moving. I remove every information gap standing between you and your next confident decision. I become the research arm of your operation, so you can stay focused on leading, building, and growing. 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡: Market Research & Industry Analysis Competitor Intelligence & Analysis Investment & Due Diligence Research Business Research & Feasibility Analysis Lead Generation & Prospect Research Job Search & Career Intelligence UX & Consumer Research Medical & Clinical Trial Research Product Research Real Estate Research Grant & Funding Research Academic & Literature Research Social Media & Influencer Research Startup & Venture Research Regulatory & Compliance Research If you are ready to stop operating on gut feeling and start making decisions backed by real intelligence, 𝐒𝐄𝐍𝐃 𝐌𝐄 𝐀 𝐌𝐄𝐒𝐒𝐀𝐆𝐄. Tell me what you are trying to figure out. I will tell you exactly how I can get you the answer. 𝐘𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐠𝐫𝐞𝐚𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡. 𝐋𝐞𝐭 𝐮𝐬 𝐠𝐨 𝐠𝐞𝐭 𝐢𝐭. 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝐈𝐍𝐂𝐋𝐔𝐃𝐄𝐒 Market Research, Business Research, Competitor Analysis, Investment Research, Lead Generation, Market Analysis, Product Research, Job Search Research, Business Analysis, Due Diligence, UX Research, Consumer Research, Survey Design, Data Analysis, Company Research, Online Research, Medical Research, Clinical Research, Internet Research, Real Estate Research, Grant Research, Academic Research, Literature Review, Startup Research, Regulatory Research, Compliance Research, Influencer Research, Social Media Research, Venture Research, Feasibility Study, Industry Analysis, Market Sizing, Competitive Intelligence, Prospect Research, Contact List Building, B2B Research, LinkedIn Research, Salary Research, Career Research, Product Sourcing, Supplier Research, Amazon FBA Research, E-commerce Research, Niche Research, Keyword Research, Financial Research, Stock Research, Crypto Research, Real Estate Due Diligence, Pharmaceutical Research, Drug Research, Clinical Trial Research, Medical Literature Review, Legal Research, Background Research, News Research, Fact Checking, Data Collection, Data Mining, Web Research, Database Research, Report Writing, Research Reports, Business Intelligence, Market Entry Research, Go-To-Market Research, TAM/SAM/SOM Analysis, SWOT Analysis, Pricing Research, Brand Research, Customer Insights, User Research, Consumer Behavior Research, Content Research, Trend Analysis, Industry Reports, Sector Analysis, Company Profiling, Executive Research, Decision Maker Research, Healthcare Research, Nonprofit Research, Policy Research, Government Research, Education Research, Technology Research, SaaS Research, Startup Due Diligence, Investor Research, Fund Research, ETF Research, Partnership Research, Franchise Research, Import/Export Research, Trade Research, Relocation Research, Travel Research, Genealogy Research, Event Research

My story is not about me, but about YOU. It only takes 8 hours, or 5 days, and you can turn the situation around and make a decision that is more in your favor. How does this sound? What I Can Help With • User interviews and qualitative research • User journey mapping • Concept and feature validation • Heuristic evaluation • Conversion and UX improvement recommendations • Prioritized UX issue reports • Remote moderated / unmoderated testing • Usability testing • User flows and wireframes • UX improvement proposals based on research findings • Prototype design and redesign • SaaS platform UX evaluation • Website usability testing How I Work Research and design supported by AI agent tools feature both classic and modern styles. Practicality. Distinctive personal characteristics. 🔖 Just сontact me here right now. 🚀 I will answer you ASAP!

Detail-oriented freelancer with 20+ completed projects and consistent 5-star feedback in product testing, UX research, and market research. Experienced in Android app beta testing, website and usability testing, screen recordings, and virtual mystery shopping. Known for reliability, clear communication, and providing thoughtful, actionable feedback. I take a hands-on approach to every project and focus on helping clients improve user experience, functionality, and customer satisfaction.

I’m Dr. Annie Cole, EdD, a former startup VP of Research with 12 years’ experience in data analytics and reporting, market/product/consumer research, UX, strategic planning, business analytics, surveys, focus groups, and more. AREAS OF EXPERTISE: -Data Analytics: Marketing analytics, data dashboards (Tableau, Looker Studio, PowerBI) -Product / User Research: UX, user testing, focus groups, in-depth interviews, surveys, diary studies -Market Research: Competitor and Gap Analysis, SWOT Analysis, Market Size, Trends -Customer Segmentation: User Persona Development and Journey Mapping -Grant-Funded Studies: Case Studies, Randomized Control Trials (RCT), WWC Standards, Federal Grant Reporting I offer curated research packages that align with your business goals & needs. For example: -Early phase business development: Ideal customer profile (ICP) development through market research, product development and refinement through focus groups and UX studies, product-market fit research, marketing strategy refinement through AB testing and data analytics. -Mid phase business development: Stakeholder or user feedback surveys, online visibility and growth analytics (web traffic, social media analytics, etc.), conversation and sales optimization, multi-year research strategy planning, designing and running impact studies to show evidence of impact to funders/donors, annual report writing. ***** EXAMPLES OF MY WORK: 1. Ran several focus groups to help an online Saas company identify user perceptions when scrolling the company website, which led to major insights into why users weren't signing up for consultation calls. 2. Helped an edtech startup land their first federally-funded EIR grant for over $3 million in funding across 5 years. 3. Ran several focus groups to help an executive recruiting company identify the unique needs of HR leaders and executive professionals, which led to major insights into the language the company could use in online marketing content to attract more clients. 4. Developed and ran a customer feedback survey to collect feedback from customers 6 months and 1 year after their paid experience with the company. Data was used to show evidence of programmatic impacts to major funders and donors. 5. Designed the first annual report for a nonprofit, which was shared with stakeholders and funders to share impact data and build brand credibility. ***** When you work with me, I make your success my top priority. I reply promptly to all requests and go the extra mile to make sure you get the right resources to achieve your business goals. I promise to exceed your expectations. **FEEDBACK FROM PREVIOUS CLIENTS** "Absolutely fantastic to work with ! Dr Annie is a rock star 🌟 looking forward to more projects together." "This is our 2nd time working with Annie. She was very prompt on her communication. We were able to meet and get an understanding of the project. I got consistent updates on participants, schedule, and changes. Overall it was a very thorough project. Definitely recommend her for doing any focus groups!" "Very good work. I received very good feedback from members of my target audience and now have a report I can show to our executive board to propose new changes." ***** MY BACKGROUND & EXPERIENCE -BS Psychology, EdD Educational Neuroscience -Previous journal review board member for NASPA, JSARP, & JWG -Social and Behavioral Responsible Conduct of Research, CITI Training -Conflict of Interest, CITI Training Professional experiences: -Program Logic Model development and program evaluation -Measurement tool development (survey, observation) -Data dashboard development (Looker Studio, PowerBI, Tableau) -Data analysis (t-test, chi-square, regression, qualitative analysis) -Report writing (briefs, 1-pagers, infographics, technical reports, peer-reviewed manuscripts) -Market research & literature reviews -Survey design and management (Qualtrics, Paperform) -Business data use and management (Salesforce set up and data migration, data automations, data governance and norms, internal continuous improvement, strategic decision making) ***** If you've read this far... it might make sense to jump on a call with me! Let's set up a free consultation call so I can better understand your unique business needs. Dr. Annie Cole, Ed.D.

With a PhD in Sociology, I am a seasoned UX/CX Consultant and Strategic Researcher with over 15 years of experience. By blending qualitative and quantitative data, I help businesses transform customer insights into growth. Outside my work, I am a certified Yoga Teacher. Services I offer are: User/Customer Experience Research • Customer Journey Optimization • User Research • Competitor Analysis • Customer Satisfaction Surveys Usability & UX Improvement • Usability Testing • UX Audit SEO & Online Presence Enhancement • SEO Audit • SEO-Driven Customer Strategy (Optimize customer journeys with an SEO focus) My clients describe me as enthusiastic, team-energiser, analytical and impact driven.