Hire the Best User Research Freelancers
in the United Kingdom

I’m a senior research manager with 8+ years’ experience delivering mixed-method insight across customer experience (CX), employee experience (EX), brand and market research. I specialise in designing surveys, analysing quant + qual data, and turning messy findings into clear, executive-ready recommendations. I’ve delivered research and stakeholder-ready reporting for teams at Promising Outcomes, Perceptyx, YouGov, Edelman Data & Intelligence, and Hall & Partners - often under tight timelines, with high standards for QA and clarity. What I deliver (not just “analysis”) Survey design that answers the real question (questionnaire, logic, scales, sampling input) Clean, defensible outputs (QA checks, consistency, charts that don’t mislead) Insight that’s usable (so-what, now-what, priorities, and implications) Decks people actually read (structured narrative + executive summary + sharp visuals) Typical projects I’m hired for Employee engagement or pulse survey reporting (EX) Customer feedback / CX surveys, drivers, and segmentation Competitive scans + secondary research for strategy teams Quant + qual synthesis into a single story “We need this turned into a client-ready PowerPoint fast” Tools & ways of working I’m comfortable working with your templates, your KPIs, and your stakeholder expectations. I’m also experienced using AI to improve research efficiency without compromising rigour. If you want research that’s clear, strategic, and decision-ready, send me a message with your objective and timeline.

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

I’m a senior researcher with over 20 years’ experience delivering high-quality market, company, and industry research for startups, SMEs, market research companies and large organisations. I work across all commercial research environments, helping clients make confident, evidence-based decisions. Whether you need to understand your customers better, map competitors, size a market, or validate a new product, market, or business idea, I provide clear, practical insights you can actually use. What I do Market & Industry Research: I dig deep into industries to identify trends, opportunities, risks, and competitive dynamics. I’m industry-agnostic and have worked across a wide range of sectors and global regions. Competitor & Strategic Analysis: From landscape mapping to detailed competitor profiling, I identify current and emerging players, analyse positioning, and highlight gaps and opportunities. Company, Lead & Acquisition Sourcing: I regularly support clients by identifying companies in niche or hard-to-research sectors. This includes competitor discovery, investment and acquisition targets, and lead sourcing. I use multiple professional tools, manually verify findings, and deliver clean, well-structured results tailored to your criteria. Market Sizing (TAM / SAM / SOM): Market sizing is a core strength. I build robust TAM, SAM, and SOM models for startups and SMEs, clearly explaining assumptions, methodologies, and outputs so you can confidently use the results with investors or stakeholders. Qualitative Research & Expert Interviews: I conduct in-depth qualitative research, including expert recruitment and interviews for competitive intelligence and market insight. These projects deliver exclusive, human-led insights that go beyond what AI or desk research alone can uncover. Quantitative Research & Surveys: I design, run, and analyse consumer surveys and interviews to uncover customer needs, pain points, and behaviours, turning raw data into actionable insight and clear reporting. How I work Access to major industry databases and public statistical sources Transparent methodologies, with full sources, models, and workings provided Clear communication, regular updates, and collaborative check-ins Available for both short-term projects and long-term research partnerships If you’re looking for a reliable, detail-oriented researcher who can turn complex information into meaningful insight, I’d be happy to help.

I help product, growth, and e-commerce teams identify where users struggle, quantify the commercial impact, and turn those insights into UX improvements, A/B test concepts, and optimisation opportunities. I’m a Senior UX Consultant with over a decade of experience across UX research, experimentation strategy, UX/UI design, behavioural analytics, and digital product optimisation. My work connects customer insight, commercial data, and evidence-led design to improve digital journeys and drive measurable growth. Recent work includes leading a problem-first UX research and experimentation approach for a major European travel and holidays brand, resulting in £100M+ in data-backed growth, a 52% increase in test win rate, and a 39% reduction in inconclusive results. I help with: • UX audits and Opportunity Audits • Usability testing and research synthesis • A/B test hypotheses and experimentation roadmaps • CRO and conversion-focused UX recommendations • Heuristic reviews and journey analysis • Contentsquare, Fullstory, GA, survey, chat, and behavioural data analysis • Wireframes, prototypes, UX/UI recommendations, and design system improvements • Accessibility audits and Jobs to be Done research I’ve worked across travel, aviation, hospitality, financial services, insurance, retail, e-commerce, SaaS, automotive, leisure, EdTech, and consumer services. Clients typically hire me when they need a senior UX partner who can move beyond surface-level design feedback and identify the customer problems, commercial opportunities, and evidence-backed solutions that matter most.

My name is Andy, I am the Director at ImproveMyUX with 20+ years experience providing user research, UX strategy and conversion optimisation services. I’ve worked at large web agencies and growing startups providing strategic planning, research and design services for e-Commerce, healthcare, finance and SAAS products. Now, through ImproveMyUX the focus is on helping e-Commerce stores, SAAS products and lead generation led products diagnose existing issues, better understand their end user and make user experience optimisations that drive change visible in key metrics. Headline Achievements: - Research, user flow definition and UX design for Jacks Flight Club on-boarding process contributing to a large uplift in trial subscriptions and a notable uplift in paid subscriptions - UX design for Mount Sinai Health Center internal brand centre resulting in increased engagement and successful download of brand assets - Research insights and usability audits for AAH, contributing to a 1.6% sitewide conversion improvement - Regular user research for Size? contributing to 9% uplift in transactions and over 200% increase in alternative payment methods (client objective KPIs) - Usability audits and associated user research for British Gas HomeCare journeys resulting in 36% uplift in online quotes and 22% increase in Boiler Repairs landing page visits. - UX design for Amazon and Lazada brand stores for Galderma brands, providing a conversion uplift across all projects - Accessibility audit and design recommendations for the worldwide suite of Danone brand websites resulting in best practice accessibility (WCAG AA) across all brands - Led UX Design for Santen one their Ocutears range across multiple regions including an eye drop finder tool that drove a significant increase in pharmacy eye test bookings. How can I help? ASSESS UX & CRO Audits My Pulse Audit benchmarks where you are right now, making the ideal kick-off and delivering a heuristic evaluation based on your conversion goals. In a 3-5 days you’ll have: ✔️ A scored UX Scorecard — every pillar rated, colour-coded and benchmarked so you can see at a glance where you're strong and where you're leaking conversions ✔️ A video walkthrough — a recorded expert review walking through the site in real time, so findings are clear and nothing gets lost in translation ✔️ A prioritised recommendations list — separated into Fix Now (urgent, high-impact) and Testing Hypotheses (structured A/B ideas with clear rationale) How I do it ✔️ Expert heuristic review using my own industry-specific framework, not a generic checklist ✔️ Funnel analysis using your existing tools — Hotjar, Google Analytics, Heap, Shopify and others ✔️ Focus on activation, onboarding an retention improvements ✔️ Competitor review identifying what stronger players in your space are doing better (where applicable) DISCOVER User Research Experienced in the planning, facilitating and reporting on a number of different research methods including: ✔️ Qualitative remote interviews ✔️ Quantitative surveys ✔️ Card sorting I can assess project objectives, suggest the appropriate tools to achieve these objectives, manage recruitment, planning and execution of projects to understand user pain-points, analyse existing products and test new products. IMPROVE Founding UX Strategy & Product Management I can help you set the direction of your product, working with you to develop a deep understanding of your customers and scale for success. I can support as much or as little required either as a founding team of one or part of an extended team. ✔️ Understanding customer pain-points through continuous user research ✔️ Requirements gathering ✔️ Information Architecture ✔️ User flow design and customer journey mapping ✔️ Rapid prototyping ✔️ Designing for Accessibility ✔️ User testing ✔️ User stories & Acceptance criteria Some of my many past clients include: EDUCATION & PUBLISHING Bloomsbury Publishing Classlist Elsevier Magoosh Microbit Taylor & Francis E-COMMERCE Danone Liverpool Football Club Puma ENERGY & COMMS British Gas British Telecom Bulb Energy FINANCE Allegiant Finance Benetic Ernst & Young Morningstar HEALTH CARE AAH Alcon Galderma Medela Modus Mount Sinai Santen SAAS Includia Mailosaur Vee-Help Venzee TRANSPORT Lexus Michelin Toyota Volkswagen TRAVEL & TOURISM Butlins Edinburgh Zoo Jacks Flight Club Sonnet 4.6

See my portfolio here: hannahsawbridge.co.uk I am an experienced UX Research Specialist with five years of digital experience under my belt. I have completed research on four professional healthcare projects, one government project as well as a variety of testing projects. My usability testing and walkthrough service is 5 star rated on Fiverr and I aim to expand it. If you need to research your users, I can deliver the results. Using a range of research techniques and facilitation I am able to dig deep into what your users really need. I can deliver design recommendations and any research artefacts you request including personas, user journey maps, empathy maps and more. I also have experience in web design and web management with a range of content management systems.