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Technical Business Analyst with 4 years of experience helping businesses translate requirements into effective technology solutions. I specialize in: • Business & Requirements Analysis • Agile/Scrum Project Delivery • BRD/FRD Documentation • User Stories & Acceptance Criteria • Gap Analysis & Process Improvement • API Testing using Postman • SQL & Database Analysis • Functional & Regression Testing • Jira & Confluence Management Currently working on software implementation and process optimization projects, collaborating with cross-functional teams including Product, Development, QA, and Client Support. I have hands-on experience throughout the SDLC, from requirements gathering and stakeholder communication to testing, documentation, and solution delivery. Tools & Technologies: Jira, Confluence, Postman, SQL, Tableau, Figma, Balsamiq, JMeter, Oracle DB I focus on delivering clear communication, structured documentation, and practical solutions that improve efficiency and support successful project outcomes. Let’s connect to discuss how I can support your project.

Hi! I’m a Certified Agile Project Manager, Scrum Master (PSM I), Product Owner (PSPO I), and ISTQB-Certified QA Professional with 13 years of experience leading Agile software development projects across SaaS, eCommerce, retail, EdTech, AI, and creative agencies. Why do clients hire me? - Top-Rated Upwork Freelancer with 100% Job Success - Agile/Scrum implementation expert for startups and scaling teams - Hands-on experience with user stories, sprint planning, backlog grooming, and UAT testing - Tools: Jira, Trello, ClickUp, Asana, Notion, TestRail, Miro, Confluence etc. - Expert in cross-functional remote team collaboration and Agile ceremonies - Skilled in both manual testing and QA oversight within Agile environments Services I offer: Agile Project Management - Scrum ceremonies, sprint execution, and velocity tracking - Agile coaching and team productivity improvement - Milestone tracking, project planning, and risk mitigation Scrum Master - Backlog prioritization, story refinement, and acceptance criteria creation - Managing roadmaps, MVP definitions, and sprint goals - Coordinating between developers, designers, QA, and clients QA & Testing Support - Manual testing, regression testing, and test case development - ISTQB-certified QA processes and UAT execution - Coordination between QA, development, and product teams - Familiar with Agile test planning and defect management Certifications & Education: - Leadership & Conflict Resolution – University of Cambridge - Professional Scrum Product Owner (PSPO I) – Scrum.org - Professional Scrum Master (PSM I) – Scrum.org - ISTQB Certified Tester (Foundation Level) - Master’s in Project Management - SZABIST Industries I serve: - SaaS Platforms & Digital Products - eCommerce & Retail Technology - AI-Powered Solutions & Startups - Creative & Design Agencies - Edtech Solutions If you're looking for a hybrid Agile expert who can own your project delivery, manage quality assurance, and align teams for success, I’d love to help. Related Keywords: Manual Testing, API Testing, Web Testing, Mobile App Testing, Regression Testing, Cross-Browser Testing, Test Case Design, Jira, UI/UX Testing, End-to-End Testing, Functional Testing, Bug Reports, Quality Assurance, Payment Gateway Testing, iOS Testing, Android Testing, Test Plan, Usability Testing, User Testing, Software Testing, Manual QA, AI Testing, Chatbot Testing, Voice AI Testing, NLP Testing, Mobile App QA, Conversational AI, AI Model Evaluation, Reverse Testing, PWA Testing, Progressive Web App Validation, AI Apps Testing, Progressive Web Application, OpenAI, AI Apps, ChatGPT, Sora, Gemini, Generative AI, Chatbot

See my portfolio here: hannahsawbridge.co.uk I am an experienced UX Research Specialist with five years of digital experience under my belt. I have completed research on four professional healthcare projects, one government project as well as a variety of testing projects. My usability testing and walkthrough service is 5 star rated on Fiverr and I aim to expand it. If you need to research your users, I can deliver the results. Using a range of research techniques and facilitation I am able to dig deep into what your users really need. I can deliver design recommendations and any research artefacts you request including personas, user journey maps, empathy maps and more. I also have experience in web design and web management with a range of content management systems.

Businesses often struggle with scattered data, unclear requirements, inefficient processes, and projects that exceed budgets or timelines. I help organizations transform complex information into actionable insights through Business Analysis, Data Analysis, and Project Management. Whether you need Market Research, Financial Analysis, Requirements Gathering, Business Strategy, Dashboard Reporting, or end-to-end project delivery, I provide structured, data-driven solutions that enable confident decision-making and measurable business growth. With 5+ years of experience in Business Analysis, Project Management, IT consulting, and strategic advisory, I specialize in helping companies identify opportunities, optimize operations, evaluate investments, and successfully execute projects. My expertise includes Market Research, Competitive Analysis, Financial Modeling, Business Process Improvement, Risk Assessment, Vendor Management, Stakeholder Management, and Project Coordination across industries including technology, fintech, healthcare, real estate, infrastructure, and energy. I work closely with executives, founders, product teams, and investors to gather requirements, define business objectives, analyze data, and translate complex needs into clear functional solutions. My experience covers Requirements Elicitation, Business Case Development, Technical Documentation, UML Diagrams, User Acceptance Testing (UAT), Agile Project Management, Scrum, workflow optimization, and business transformation initiatives. By combining traditional analytical methodologies with modern AI-assisted research and reporting tools, I can efficiently process large datasets, uncover meaningful trends, and deliver executive-ready reports, dashboards, and recommendations. My approach focuses on accuracy, transparency, and practical business outcomes, ensuring every recommendation is commercially viable and aligned with organizational goals. Core Services: • Business Analysis • Data Analysis & Dashboard Reporting • Project Management & Project Coordination • Market Research & Competitive Intelligence • Financial Analysis & Financial Modeling • Business Strategy & Growth Planning • Requirements Gathering & Documentation • Business Process Re-engineering • Risk Assessment & Mitigation Planning • Stakeholder & Vendor Management • UAT Testing & Solution Validation • Executive Reporting & Decision Support I take pride in delivering high-quality work within agreed timelines and budgets while maintaining clear communication throughout every engagement. My goal is simple: provide actionable insights, efficient project execution, and strategic guidance that help businesses make better decisions and achieve sustainable growth. Keywords to find me: Business Analyst, Product Manager, Product Owner, SaaS Business Analyst, FinTech Business Analyst, Product Management, Business Analysis, Agile Business Analyst, Agile Product Manager, Requirements Gathering, BRD, SRS, User Stories, Backlog Prioritization, Sprint Planning, Jira, Confluence, UX Research, Wireframes, Figma, MVP Development, ERP Systems, API Integration, Process Mapping, Business Process Optimization, KPI Dashboards, Data Analysis, SQL, Excel, Stakeholder Management, Software Documentation, UML, BPMN, Scrum, Digital Product Strategy.

My name is Andy, I am the Director at ImproveMyUX with 20+ years experience providing user research, UX strategy and conversion optimisation services. I’ve worked at large web agencies and growing startups providing strategic planning, research and design services for e-Commerce, healthcare, finance and SAAS products. Now, through ImproveMyUX the focus is on helping e-Commerce stores, SAAS products and lead generation led products diagnose existing issues, better understand their end user and make user experience optimisations that drive change visible in key metrics. Headline Achievements: - Research, user flow definition and UX design for Jacks Flight Club on-boarding process contributing to a large uplift in trial subscriptions and a notable uplift in paid subscriptions - UX design for Mount Sinai Health Center internal brand centre resulting in increased engagement and successful download of brand assets - Research insights and usability audits for AAH, contributing to a 1.6% sitewide conversion improvement - Regular user research for Size? contributing to 9% uplift in transactions and over 200% increase in alternative payment methods (client objective KPIs) - Usability audits and associated user research for British Gas HomeCare journeys resulting in 36% uplift in online quotes and 22% increase in Boiler Repairs landing page visits. - UX design for Amazon and Lazada brand stores for Galderma brands, providing a conversion uplift across all projects - Accessibility audit and design recommendations for the worldwide suite of Danone brand websites resulting in best practice accessibility (WCAG AA) across all brands - Led UX Design for Santen one their Ocutears range across multiple regions including an eye drop finder tool that drove a significant increase in pharmacy eye test bookings. How can I help? ASSESS UX & CRO Audits My Pulse Audit benchmarks where you are right now, making the ideal kick-off and delivering a heuristic evaluation based on your conversion goals. In a 3-5 days you’ll have: ✔️ A scored UX Scorecard — every pillar rated, colour-coded and benchmarked so you can see at a glance where you're strong and where you're leaking conversions ✔️ A video walkthrough — a recorded expert review walking through the site in real time, so findings are clear and nothing gets lost in translation ✔️ A prioritised recommendations list — separated into Fix Now (urgent, high-impact) and Testing Hypotheses (structured A/B ideas with clear rationale) How I do it ✔️ Expert heuristic review using my own industry-specific framework, not a generic checklist ✔️ Funnel analysis using your existing tools — Hotjar, Google Analytics, Heap, Shopify and others ✔️ Focus on activation, onboarding an retention improvements ✔️ Competitor review identifying what stronger players in your space are doing better (where applicable) DISCOVER User Research Experienced in the planning, facilitating and reporting on a number of different research methods including: ✔️ Qualitative remote interviews ✔️ Quantitative surveys ✔️ Card sorting I can assess project objectives, suggest the appropriate tools to achieve these objectives, manage recruitment, planning and execution of projects to understand user pain-points, analyse existing products and test new products. IMPROVE Founding UX Strategy & Product Management I can help you set the direction of your product, working with you to develop a deep understanding of your customers and scale for success. I can support as much or as little required either as a founding team of one or part of an extended team. ✔️ Understanding customer pain-points through continuous user research ✔️ Requirements gathering ✔️ Information Architecture ✔️ User flow design and customer journey mapping ✔️ Rapid prototyping ✔️ Designing for Accessibility ✔️ User testing ✔️ User stories & Acceptance criteria Some of my many past clients include: EDUCATION & PUBLISHING Bloomsbury Publishing Classlist Elsevier Magoosh Microbit Taylor & Francis E-COMMERCE Danone Liverpool Football Club Puma ENERGY & COMMS British Gas British Telecom Bulb Energy FINANCE Allegiant Finance Benetic Ernst & Young Morningstar HEALTH CARE AAH Alcon Galderma Medela Modus Mount Sinai Santen SAAS Includia Mailosaur Vee-Help Venzee TRANSPORT Lexus Michelin Toyota Volkswagen TRAVEL & TOURISM Butlins Edinburgh Zoo Jacks Flight Club Sonnet 4.6

Let’s understand your users, and turn those insights into better products, smoother experiences, and measurable results. I’m a UX researcher with over 7 years of experience helping teams and organisations make confident design and product decisions. I employ tailored, mixed-methods research mixing qualitative and quantitative approaches to uncover what users truly need and how your product can best serve them. What I Offer: Expert UX audits to identify usability issues User interviews & usability testing Journey mapping Survey design, analytics review & data synthesis Actionable recommendations that connect user feedback to business strategy Clients - UK Government: Ministry of Justice, NHS, DEFRA - Jaguar Land Rover - BookingGo - Startups in health tech and SaaS Research is more than data collecting, it should empower teams to take meaningful action. I take pride in delivering insights that are clear, practical, and can inform design and strategy. If you’re looking for a collaborative partner who values open communication and real-world impact, I’d love to hear about your project. Thomas