Hire the Best LinkedIn Campaign Managers
in the United Kingdom

I create, test, and manage Paid Search (Google) and Paid Social (Facebook/Instagram) campaigns, working with clients (B2C and B2B) across multiple timezones, generating sales and leads, whilst constantly maximising performance and ROI. Currently managing a client portfolio annual ad spend of £500k+ across multiple verticals and channels, I can meet your paid ads needs whether that be setting up your first campaign or maximising the potential of an existing account. Let's chat! Before pursuing paid advertising 5 years ago, my experience was in content and copywriting. I know what works and what converts, so there's no need to outsource ad copy! My skillset in a nutshell... Strategising, implementing and managing campaigns across Google (Search, Shopping, Display), Facebook, and Instagram. Bidding strategies (both manual and automatic), keyword research and expansion, as well as negative keyword additions. Data analysing and A/B testing across audiences, ad creation, copywriting, landing pages, devices. Conversion tracking setup, pixel integration and use of Google Analytics for tracking campaigns and performance. Google Merchant Centre, Tag Manager, AnyTrack.

If you're spending money on paid social but struggling to turn that spend into profitable growth, I can help you figure out what's holding performance back and fix it. I've spent 14 years in paid social, including experience inside TikTok and Snap, building and optimizing campaigns across Meta, TikTok, LinkedIn, and Snapchat. 🎯 My focus isn't clicks, impressions, or vanity metrics. It's the number that actually matters to your business, whether that's qualified leads, CPL, CPA, ROAS, or revenue. 📈 RESULTS I'VE DELIVERED 🔥 850 leads at £4.21 CPL, helping a coaching business achieve 10x ROAS within 30 days 📅 70% increase in appointments scheduled while reducing cost per appointment by 45% 💰 88% reduction in e-commerce CPA month over month through creative testing 📈 Increased e-commerce ROAS 70%, from 1.91 to 3.25, by restructuring the campaign around individual products 🛒 Generated 600+ purchases in 2 months at £4.16 per purchase and 4.51 ROAS 🚀 Increased ROAS by 106% for a global e-commerce brand by repositioning the audience and creative around what actually motivated customers to buy These results weren't achieved by blindly tweaking campaigns. 🔍 I look at the entire paid social picture: your offer, audience, campaign structure, creative, tracking, funnel, and what happens after the click. 🎯 HOW I CAN HELP 🤝 LEAD GENERATION I build and optimize campaigns around CPL and lead quality, not cheap leads that never turn into customers. This includes campaign strategy, creative testing, retargeting, CRM/lead routing, and optimization based on what happens further down the funnel. 🛍️ E-COMMERCE I focus on profitable customer acquisition through campaign structure, creative strategy, audience testing, product segmentation, retargeting, and intelligent budget allocation. ⚡ PAID SOCIAL SERVICES 📊 Paid Social Strategy & Account Audits 📱 Meta, TikTok, LinkedIn & Snap Ads Management 🎯 Lead Generation & CPL Optimization 🛒 E-Commerce & ROAS Optimization 🎨 Creative Strategy & Testing 📈 Campaign Restructuring & Scaling 📋 Performance Reporting & Analysis 🎨 CREATIVE THAT DRIVES PERFORMANCE I put a heavy emphasis on creative testing because campaign optimization can only take you so far if the creative isn't working. In one recent e-commerce account, testing around 10 new creatives per week helped reduce CPA by 88% month over month. 🛠️ TOOLS & PLATFORMS Meta Ads Manager | TikTok Ads Manager | LinkedIn Campaign Manager | Snapchat Ads Manager | Meta Pixel | Conversion API |Google Analytics 🏆 14 years in paid social. Ex-TikTok and Snap. Strategy backed by hands-on execution and measurable results. 💬 If you want someone who can look beyond Ads Manager, diagnose what's actually limiting performance, and build a strategy around profitable growth, send me a message with what you're currently running and where you're getting stuck. ✅𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Paid Social, Performance Marketing, Social Media Advertising, ROAS, Return On Ad Spend, Lead Generation, Cost Per Lead, Quality Lead, Paid Media, Ad Spend Optimization, Media Buying, Digital Advertising, Cost Per Click (CPC), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Conversion Rate Optimization (CRO), Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, Snap Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads, Twitter/X Ads, Targeted Advertising, Audience Segmentation, Custom Audiences, Lookalike Audiences, Behavioral Targeting, Interest-Based Targeting, Demographic Targeting, Geo-Targeting

I help ecommerce and lead-gen businesses turn Google Ads and paid social into a predictable source of profit, not just traffic. Over 15 years in paid media I've built and scaled accounts across Google, Meta, Microsoft, YouTube and LinkedIn, managing budgets from a few hundred pounds a month to over £1m a year. A few recent results: - Ecommerce fashion retailer: scaled ad spend from £600k to £1m while lifting ROAS from 3.8 to 6.4 - Local services brand: grew leads from 30 to 600+ per month and cut cost per lead from £80 to £13 - B2B SaaS: non-brand conversions up 270% with cost per lead halved - International SaaS: signups up 340% in 90 days at under $4 per lead - Membership body: 60x return across Google, Bing, YouTube and LinkedIn A quick note on my Upwork profile: I've spent those 15 years delivering for agencies and in-house teams, and I've been busy enough that I never got round to building up a reputation here. That's changing. I'm now opening up a small number of spots for Upwork clients directly, which means you get a senior operator who runs seven-figure budgets day to day, not a junior padding out their review count. How I work: - A 50-point audit to find and stop wasted spend fast - Clean campaign builds structured by lane (Brand, Non-brand, Competitor, PMax, Shopping, Retargeting) - Tracking fixed first: GA4, GTM, consent-safe events and offline imports so your data is trustworthy - Optimisation for profit, protecting CPA and ROAS while scaling non-brand - A weekly one-pager and a Looker Studio dashboard so you always know what changed, what moved and what's next Google Ads certified, with an MA in Marketing (CIM) and 15+ years across agency and in-house roles. If you'd like a quick, honest review of your account before you commit to anything, send me a message and I'll take a look. I'll tell you straight where the wasted spend and the biggest opportunities are.

Expert-Vetted (Top 1% on Upwork). 100% Job Success Score. 7+ years running paid campaigns that deliver measurable growth across Google, Meta, TikTok, LinkedIn, and Pinterest. I've managed £500k+/month in combined ad spend across B2B and B2C. I build acquisition systems, not just campaigns. Strategy, tracking, creative, campaign architecture, reporting, and continuous optimisation that compounds over time. What I've Delivered: ↳ ToastPal (B2B SaaS): 884% revenue growth in 6 months. 985% increase in conversions. Built the entire paid growth engine from zero. ↳ Emm (Femtech/DTC): 20,000+ leads at £0.56 CPL. 1050% ROAS. Scaled from test budget to primary acquisition channel. ↳ Laura Gold (Luxury Jewelry): 4.1x ROAS in 90 days on high-ticket items. Full Meta and Google builds with conversion tracking. ↳ TechnologyOne (Enterprise SaaS): Filled their flagship UK event with senior decision-makers via multi-channel campaigns across Meta, LinkedIn, and Google. ↳ Ferrocalm (Health/Supplements): 2.5x ROAS in 90 days across Meta, Google, and TikTok. Brand featured on Sky News. ↳ And many more across SaaS, eCommerce, health, education, and professional services. How I Work: ↳ Tracking First: Pixel, CAPI, UTM framework, conversion mapping. Most accounts I audit have broken tracking. I fix that before touching ad spend. If you can't measure it, you can't scale it. ↳ Campaign Architecture Built for Testing: Structured hypothesis testing across audiences, creatives, and placements. The data tells us what works. Not guesswork, not gut feeling. ↳ Creative Production at Speed: I use AI-assisted tools to produce ad copy variations, visual concepts, and video scripts faster than traditional methods. More angles tested in less time. ↳ Transparent Reporting: Looker Studio dashboards connected to your ad accounts. Spend, CPA, ROAS, creative performance. Real time. No black boxes. Who I Work With: ↳ SaaS and Tech Companies looking to scale user acquisition or generate qualified demos. ↳ eCommerce Brands focused on ROAS and scaling profitably. ↳ Agencies (Marketing, PR, Recruitment) who need a reliable paid media partner. ↳ Enterprises and Funded Startups with serious budgets and ambitious growth targets. Platforms: Google Ads (Search, Shopping, Performance Max, YouTube), Meta Ads, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads. Tools: Looker Studio, Google Analytics 4, Google Tag Manager, Server-Side Tracking (CAPI), GoHighLevel. What Clients Say: "Jakub is an extremely knowledgeable and experienced Google Ads marketer. He provided us a lot of detailed insights and constructive feedback." - Upwork Client "Jakub has been amazing. He has been very serious from day 1, always available, and really performed well. We can only recommend him." - Upwork Client "Jakub's work on AI-driven projects at HdE AGENCY was transformative. His innovative solutions improved our operational efficiency and provided substantial value to our clients. Jakub consistently demonstrated technical proficiency, creativity, and a strong commitment to excellence." - CMO, HdE AGENCY (7-figure B2B marketing agency) Ready to talk? Message me with your current monthly ad spend, target CPA or ROAS, and what platforms you're running on. I'll tell you honestly whether I can help.

Award-winning digital strategist ⭐️ LinkedIn personal brand and ghostwriting ⭐️ LinkedIn brand marketing (organic + paid) ⭐️ Executive thought leadership ⭐️ social media strategy ⭐️ digital training 🟡 I have 12 years of experience in marketing working with startups, agencies, and nonprofits. 🔵 I have worked in-house for 4 B2B startups and I've worked with more than 70 clients across different industries How I can help you: 🟣 LinkedIn personal brand, ghostwriting, coaching for founders, executives, consultants 🟢 LinkedIn training for your team to be more visible 🟣 LinkedIn brand marketing (organic and paid) 🟢 marketing strategy and digital touchpoint mapping to focus on your key channels 🟣 social media strategy and audit to find what works 🟢 content marketing strategy (content audit, content planning, keyword research, content distribution) 🟣 marketing communications (strategy and implementation) 🟢 webinar marketing (webinar planning, help with the setup, and promotion of the event) 🟣 online branding strategy

I help businesses generate more qualified leads and automate their sales processes using modern outbound systems and GoHighLevel (GHL). I specialize in B2B lead generation, cold email infrastructure, LinkedIn outreach, CRM setup, and workflow automation with tools like Apollo, Clay, Instantly, Smartlead, n8n, Make, and GHL. From building targeted prospect lists and setting up high-deliverability email campaigns to creating automated sales pipelines and booking qualified appointments, I focus on delivering scalable systems that drive measurable growth. If you're looking for a reliable partner to streamline your outreach and increase conversions, I'm here to help.