Hire the Best Instagram Ad Campaign Freelancers
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Want to increase your ROAS and generate more revenue from Meta Ads? I've spent 16 years in ecommerce and 8+ years managing Meta ad accounts for brands ranging from growing ecommerce businesses to some of the world's biggest names. I've managed $50M+ in ad spend and helped ecommerce brands improve ROAS, reduce acquisition costs and scale revenue through better campaign strategy, creative testing and ongoing optimisation. My approach is simple: understand what's working, cut what's not, and put more budget behind the opportunities that can drive profitable growth. 🚀 How I can help your ecommerce business Increase ROAS: I analyse your account, identify where budget is being wasted and restructure campaigns to improve efficiency and give Meta a better foundation to scale. Grow revenue: Once we find what's working, I focus on scaling those opportunities without blindly increasing spend and destroying performance. Improve campaign performance: I continuously monitor your campaigns, audiences, creative and performance data to identify opportunities and make informed optimisation decisions. Build a stronger creative strategy: Creative is one of the biggest drivers of Meta performance. I'll identify the messaging, angles, formats and concepts worth testing so you're not just producing more ads for the sake of it. Take Meta Ads off your plate: You shouldn't need to spend your evenings inside Ads Manager wondering what to change. I manage the account, monitor performance and make the decisions needed to keep things moving. 💡 Why work with me? I've worked across a wide range of ecommerce businesses and have managed Meta advertising for brands including AllSaints, The North Face, On Running, Pasta Evangelists, Bella & Duke, Yumi and Izabel. I've also generated results such as: +32% increase in ROAS for a US men's footwear brand -24% reduction in cost per purchase in under 30 days $93k → $300k+ monthly revenue for a US women's fashion brand at 3.5 ROAS 81% reduction in cost per purchase for a US t-shirt brand +20% purchases while reducing CAC by 14% for a jewellery brand I don't believe in making an account complicated for the sake of it. I focus on simple structures, clear testing strategies and making decisions based on the data. 👇 Who I work best with I'm a particularly good fit if you're an ecommerce founder who: - Is already generating sales through Meta Ads - Wants to improve ROAS and increase revenue - Knows Meta Ads are important but doesn't want to manage them yourself - Has tried running ads yourself or working with another freelancer/agency without getting the results you expected - Wants an experienced Meta Ads specialist who can take ownership of performance You don't need to become an expert in Meta Ads. That's my job. 💬 What clients say ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he's helped accelerate my return on ad spend and guided me toward levels of performance I hadn't seen before. Lewis introduced me to new strategies and optimizations I'd never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns." ⭐⭐⭐⭐⭐ "In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains." 🔑 Skills Meta Ads | Facebook Ads | Instagram Ads | Ecommerce Growth | ROAS Optimisation | Revenue Growth | Shopify | Performance Marketing | Creative Strategy | Meta Pixel | Conversion API |

I started out at Weber Shandwick in London as a Creative Advertising Producer, building campaigns for globally recognised brands. My background spans traditional advertising, social media, PR activations, radio, cinema advertising and brand campaigns, where the focus was on creating ideas that captured attention and built long-term brand value. My transition into performance marketing came through my time at ALT Agency, where I managed more than 60 Google Ads, SEO and Meta campaigns for businesses across a wide range of industries. It was here I developed a strong understanding of the side of marketing that delivers measurable commercial results. I worked extensively with Google Ads Editor, Google Analytics, Google Tag Manager, conversion tracking, WordPress and landing page optimisation, ensuring every campaign was accurately tracked, measured and continuously improved. Today, I work as an independent digital marketing freelancer, combining strategic creative thinking with performance-driven execution. Alongside paid advertising, I bring extensive experience in content production, including photography, videography, editing and creative direction, allowing me to produce ad creative that's built to perform as well as look good. I work with businesses across the UK, Australia and the United States, delivering campaigns for industries including home services, construction, eCommerce, professional services, automotive, property, health and fitness, hospitality and retail. From furniture brands and bookkeepers to plumbers, mechanics, removalists, double glazing companies, property developers and online retailers, I've built marketing strategies that generate leads, sales and measurable business growth.

8 years expertise in Online Advertising | +$100M Global Ad Spend Managed | Lead Gen + E-Commerce | Google Ads | Meta Ads | LinkedIn Ads | YouTube Ads But how am I different? To start with, I’ve made a guide with questions to ask freelancers to make sure you hire a qualified one best suited for your needs. Other than that, my results speak for themselves - check out my case studies. Highly specialised in managing small to large Paid Media campaigns and strategies in-house and agency-side. I have now transitioned into freelancing and consulting, after building a successful track record in delivering growth for many small to enterprise-level brands. 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 🛠️ Paid Search: Google & Bing Ads Management 🛠️ Paid Social: Meta (Facebook+Instagram) & LinkedIn Ads Management 🛠️ Display & Video: YouTube & Programmatic Advertising Management 🛠️ Account set up, Audits & Growth Strategies 🛠️ Custom Looker Studio Dashboard Setup 🛠️ Enterprise-level campaign management: Google Marketing Platform 🛠️ Advanced tracking, measurement & analytics (GA4 + Google Cloud BigQuery) 🛠️ Personalised Training & Coaching 𝗕𝗥𝗔𝗡𝗗𝗦 Euro Car Parts: Ecom Relish: Ecom Trainline: Travel+Tech Jet2: Travel Learning Technologies Group: SaaS + Edtech Smart Search: Fintech Rift Tax Refunds: Fintech Bank of Canada: Finance Vue Cinemas: Entertainment Salvation Army: Charity Please don't hesitate to reach out, I love nerding out over anything digital and tech related. Thanks for viewing my profile, looking forward to working together!

⭐️⭐️⭐️⭐️⭐️ "I cannot believe I found such a wonderful, caring, smart, skilled, proactive, and lovely human being to do my marketing. Sara jumps in and makes it happen. I highly recommend her, and would not hesitate to hire her again and again." ⭐️⭐️⭐️⭐️⭐️ 🔍 Curious to know more about the magic I can bring to your digital presence? Check out my other fantastic reviews and success stories on my page! 🌟 Hey there! I'm Sara, your go-to digital marketing maven. If you're struggling to navigate the ever-evolving realm of Digital Marketing, worry not – I'm here to simplify the journey for you. ⏳ Are you missing a solid social media strategy, or do you have one but lack the time to implement it effectively? I get it. The digital battlefield can be overwhelming, but I've got the strategies that turn the complex into the comprehensible. 👥 In today's age, having a robust online presence is paramount for businesses to connect with their target audience. Whether you're aiming to boost online visibility, generate leads, enhance conversion rates, or drive revenue – consider it done. 💼 With over 7 years of experience in the field, I bring a wealth of expertise to the table. From crafting engaging social posts to polished video content, I ensure that your digital journey is not only smooth but also successful. And rest assured, I believe in keeping you in the loop – weekly/monthly progress reports are my thing! The perks of my digital wizardry include:🪄 🎯 Reaching a wider and more diverse audience 🎯 Maximizing your marketing budget's value 🎯 Precisely measuring and tracking campaign results 🎯 Pinpointing crucial demographics for targeted engagement 🎯 Elevating customer engagement and nurturing relationships Here's the rundown of what I offer: ✅ Seamlessly managing social media (Instagram, Facebook, Youtube, LinkedIn) ✅ Crafting compelling digital advertisements ✅ Breathing life into captivating content ✅ Mastering the art of video editing ✅ Strategizing and executing email marketing campaigns 📞 If you're intrigued, I'm thrilled to offer you a FREE social media audit or a complimentary 30-minute consultation. Let's see if we're a match made in digital heaven. Your success is my business!

Making Meta Ads Simple You’ve got a great product that your customers love - it just needs to get in front of more people to grow. Facebook & Instagram ads are a great way to help people discover your brand and increase revenue. And I promise it doesn’t have to be complicated. Whether you’re looking for a new partner to take full control of your ads, or support getting started with your own, I can help. My Services: *Meta Ads Management* For those who don’t have the time or the passion for running your own ads. I’ll join your team as your trusted ads partner and take care of everything from designing your ads, setting them up and continually optimising for success. *Meta Ads Mentoring* For those who want to run their own ads, but with the support of somebody who can provide a second pair of eyes, give advice and guide you towards success. *Meta Ads Training* For those who want to learn how to run Facebook Ads or need help with a specific area. Pick from a range of one-off support and training options. About me: Most people work best with either their left brain (analytical, data, numbers) or their right brain (creativity, ideas, words). I’ve always sat right down the middle. I love designing strong ads that catch attention and tap into our human psychology to make a real impact. But you’ll also find me with my head in a spreadsheet, crunching the numbers and understanding what’s working and why. And that’s exactly what your Meta Ads need - a whole bunch of creative ideas, with a robust strategy that’s backed up with the numbers. I’ve been in marketing for over 15 years, working with some of the top brands in the UK such as Virgin Media, Transport for London and British Gas. I now specialise in helping business owners scale their businesses. I’ve worked with a range of businesses from fashion and beauty products through to home improvements and food and drink. Let’s grab a virtual coffee and chat through how we can work together. ☕

🏆 Top Rated | 100% Job Success Score | 5⭐ Client Feedback 💰 $500K+ managed ad spend across eCommerce, SaaS and service-based businesses 📈 Generated thousands of purchases and qualified leads through performance marketing campaigns 🚀 Experienced in building, optimising and scaling paid advertising campaigns across Meta, Google and TikTok I help businesses turn advertising spend into measurable growth through paid media. I specialise in creating, managing and optimising campaigns across Meta Ads (Facebook & Instagram), Google Ads and TikTok Ads, with a focus on increasing revenue, generating quality leads and improving return on ad spend. My approach is simple: understand the business, analyse the data, test opportunities and scale what works. What I Help Businesses With: ✅ Meta Ads Strategy & Management ✅ Facebook & Instagram Advertising ✅ Google Ads & PPC Management ✅ TikTok Ads Management ✅ eCommerce Advertising & Shopify Growth ✅ Lead Generation Campaigns ✅ Campaign Audits & Strategy ✅ Audience Research & Targeting ✅ Creative Testing (UGC, Video, Static Ads & Messaging) ✅ Conversion Tracking & Performance Analysis ✅ Campaign Optimisation & Scaling My Process: 1. Audit & Strategy I start by understanding your business, customers and goals before making changes. This includes: Reviewing existing campaigns and tracking Analysing previous performance Identifying wasted spend and growth opportunities Creating a clear testing strategy 2. Testing & Optimisation I continuously test and improve campaigns through: Audience testing Creative testing Messaging and offer testing Budget allocation based on performance data Key metrics I focus on: ROAS CPA / CPL Cost per Purchase Conversion Rate CTR Customer Acquisition Cost 3. Scaling Growth Once campaigns are producing strong results, I focus on: Increasing budget behind winning campaigns Expanding successful audiences Testing new creative opportunities Maintaining profitability while scaling Results I Have Achieved: 🛒 2,200+ website purchases generated through paid campaigns 📈 ROAS up to 8.5x achieved across eCommerce campaigns 💰 Scaled campaigns to $120K+ monthly revenue ⭐ Consistently rated 5 stars for communication, strategy and execution Businesses I Work Best With: 🛒 eCommerce brands looking to scale 🏠 Local service businesses needing more leads 🏢 SaaS companies looking to acquire customers 🚀 Startups building predictable growth channels I believe successful paid advertising is not about simply spending more money — it is about understanding what drives profitable results and continuously improving performance. I work directly with clients, providing clear communication, regular updates and actionable recommendations. 📩 Send me your current campaigns, goals or challenges and I’ll be happy to discuss how I can help. Relevant Services & Search Terms: Meta Ads | Facebook Ads | Instagram Ads | Meta Advertising | Facebook Advertising | Instagram Advertising | Meta Ads Manager | Facebook Ads Manager | Meta Media Buyer | Paid Social Advertising Google Ads | Google PPC | Google Ads Specialist | Google Ads Management | Google Search Ads | Google Shopping Ads | YouTube Ads TikTok Ads | TikTok Advertising | TikTok Ads Manager | TikTok Media Buyer | TikTok eCommerce Ads eCommerce Advertising | eCommerce Marketing | Shopify Ads | Shopify Marketing | Shopify Store Scaling | DTC Marketing Performance Marketing | Paid Media Strategy | Customer Acquisition | Conversion Rate Optimisation | ROAS Optimisation | CPA Optimisation | Paid Traffic Scaling | Media Buying