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DTC Marketing Specialist (previously at UGG) with 8 years of experience creating success in fashion/beauty/hospitality/f&b/fitness brands. Hi! 👋 I'm a Creative Strategist and Performance Video Editor with several years of experience helping both global and DTC brands scale through high-performing paid social creative. I'm passionate about creating ads that do more than look good - they're strategically built to capture attention, communicate value, and drive conversions. Every creative decision is backed by performance data and an understanding of what motivates people to stop scrolling and take action. I take a holistic approach to every project, zooming out to understand your brand, audience, and business objectives before developing creative strategies that align with your goals. From identifying winning messaging angles to analysing performance and iterating on creative, I'm always focused on producing content that delivers measurable results. Here's what I can do for you: 🎯 Creative Strategy Performance-driven ad concepts, creative angles, messaging frameworks, testing roadmaps, competitor research, and creative analysis designed to improve metrics like hook rate, hold rate, CTR, CVR and ROAS. 🎬 Performance Video Editing Paid social ads, UGC, founder-led content, product showcases, testimonials and short-form videos edited specifically for Meta, TikTok and other social platforms. Every edit is designed to maximise engagement, retention and conversions. ✍️ Scriptwriting & Ad Copy Conversion-focused scripts, scroll-stopping hooks, psychologically driven messaging and strong CTAs built around your product, audience and campaign objectives. 📊 Creative Performance Analysis Data-driven creative optimisation using insights from campaign performance. Experienced with platforms including Tableau and Northbeam to identify opportunities and continuously improve results. 🤳 UGC & Creator Content Platform-native creative built for both organic social and paid advertising, with a focus on authenticity, product education and conversion. 🚀 Creative Testing Frameworks Structured testing plans covering hooks, messaging, visuals, CTAs and creative formats to help brands scale winning ads faster and make informed creative decisions. Feel free to reach out - I’d love to hear more about your brand and discuss how we can create high-performing ads that drive real business growth.

🏆 Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

📣 138+ Upwork clients | 🕐 5,000+Hours ⭐️⭐️⭐️⭐️⭐️ "So creative, a lot of great ideas and direction. I will be back for the next project. Thanks so much!" As a UK-based freelance designer, I focus on one thing: creating high-converting PPC ad creatives (Meta/Google/LinkedIn) for agencies and media buyers. I’ve worked across multiple industries, delivering ad visuals and copy that boost click-through rates and reduce lead costs. I work flexibly with agencies, providing creative variations, copy, and strategic input.

There are three responses to a design - Yes, No and WOW! Wow is what you get😎 I have over 12 years of professional experience, I bring a multi-disciplinary approach to every project, crafting designs that are visually stunning, strategically aligned, and tailored to your brand’s goals. Whether you're looking to elevate your print materials or create engaging digital content, I’m here to deliver exceptional results. What I Bring to the Table ✅ Tool Proficiency: 📌Adobe Photoshop, 📌Figma, 📌CorelDraw, 📌Canva 📌Capcut 🌟After Effects and more—using the best tools to bring your vision to life, let's create magic🎩🪄 ✅ Graphic Design Mastery: From bold print designs with flawless pre-press preparation to sleek digital layouts, I ensure every piece is pixel-perfect. ✅ Motion Graphics Expertise: Captivating animations and videos that tell your brand story in a dynamic and memorable way. ✅ Brand Communication: Designs that resonate with your target audience, effectively communicating your brand’s message. Why Work With Me? ✔️Immersive Design Experience: I create designs that not only look great but also deliver functionality, brand alignment, and emotional connection. ✔️Proven Results: I've worked with brands of all sizes, helping them stand out with designs that increase engagement and build trust. ✔️Client-Centric Approach: Your satisfaction is my priority. I focus on collaboration, clear communication, and timely delivery. Let’s create magic together—stunning visuals that turn heads, tell stories and drive results. Whether it’s a rebrand, marketing campaign, or standout motion graphics, I’m ready to bring your vision to life. 🎩 Click that ‘Hire Now’ button, and let’s make your next design project a standout success!

TWELVE YEARS. ONE RULE. NOTHING SHIPS UNTIL IT SCORES. I am Edrick Anderson, a London-based Performance Creative Strategist and Designer. 12 years building high-converting Meta ad creatives for 8-figure DTC brands including SKIMS, WHOOP, Toyota, Barclays, Nurecover, Airways, Infinity Hoop, and Gleeful. I do not just design ads. I built my own systems to make sure every creative is built to perform before it ever reaches you. THE SYSTEMS adgrading is my proprietary ad grading platform. It scores every concept across 9 performance criteria before production. Hook strength, mechanism clarity, avatar specificity, scroll-stopping power, blue ocean positioning. Nothing leaves my desk below standard. admastertracker reads your CSV ad performance data and tells me exactly which avatars, angles, and static types are winning so every new design is built on real signal, not guesswork. Atria Plus is the competitor intelligence platform top performance agencies use. Before I design a single frame, I already know which angles, hooks, and avatars are converting in your category. HOW WE WORK Before I touch a design, you see the hooks, headlines, and scoring inside the grading platform. You approve the direction. No surprises, no wasted rounds. Every batch comes with 3 headline variations minimum, sized for the placements that matter, delivered through Frame Weekly batches, consistent output, and a system that gets sharper the longer we work together. THE TOOLS Magic Brief and Atria for daily competitor research and ad intelligence Adobe Photoshop for compositing, retouching, and product work Adobe Illustrator for precision graphics and brand assets Adobe Premiere Pro for short-form video and motion cuts Nano Banana Pro, Photoroom, Freepik, Higgsfield for AI imagery and lifestyle visuals Meta Ads Manager for real performance data and placement context Frameio for organised batch delivery Notion for creative strategy and brand guidelines Slack and Monday for seamless project workflow WHO I WORK WITH I take on a select group of long-term clients at a time. If you have been burned by designers who deliver pretty work that does not convert, or by slow turnarounds that kill campaign momentum, this is the alternative. Fast. Strategic. Built to perform. Note: open contracts shown on my profile are from previous clients who forgot to close them out. Currently available for new work.

Creative strategist with a hands-on background in performance marketing, video editing, and creative leadership. I develop winning creative angles, lead production, and create high-converting content for DTC brands.