Hire the Best Digital Strategists
in the United Kingdom

🌿 Content & Communications Strategist ✏️ Copywriting • 📧 Email Marketing • 💬 Social Media • ✨ Brand Storytelling 👋 Hi, I’m Seona - a Content & Communications Strategist who helps wellness, lifestyle, and creative brands tell their stories with clarity, warmth, and purpose. With over a decade of experience in English education, leadership, and writing, I understand the power of language - not just to inform, but to inspire action and connection. Today, I combine that background with digital strategy to craft authentic content that builds trust, nurtures communities, and elevates brand presence online. 💼 What I Do I help brands communicate with intention through: 🪶 Copywriting & Brand Voice Development Engaging web copy, blog posts, and messaging that sound genuinely you. 📧 Email Marketing Strategy, sequences, and newsletters that turn subscribers into loyal followers. 📅 Content Planning & Social Media Strategy Data-driven calendars, creative campaign ideas, and direction for consistent growth. 🤝 Community & Engagement Support Thoughtful audience interaction that strengthens relationships and brand reputation. Whether you’re launching a wellness studio, refining your brand identity, or reconnecting with your audience, I’ll create messaging that feels meaningful, consistent, and true to your values. 💡 My Approach Every project begins with understanding your why. I believe good communication blends empathy, strategy, and storytelling - aligning what you want to say with what your audience needs to hear. You’ll receive content that’s: ✅ Strategically aligned with your goals 💬 Authentic to your voice and values 📈 Optimised for readability and engagement ✨ Delivered with clarity, structure, and polish 📚 My Background Before transitioning into digital marketing, I worked as a Head of English and Senior Examiner - roles that honed my eye for detail, creativity, and narrative flow. This foundation shapes everything I do today: blending linguistic precision with creative storytelling to craft content that feels good to read and drives results. I’ve since collaborated with small business owners, wellness practitioners, and creative entrepreneurs to design content strategies that connect - from email campaigns and blog series to full social media launches. 🌟 Who I Work Best With 🌿 Wellness & Lifestyle Brands - seeking authentic storytelling and consistent online growth 🎨 Creative Founders - ready to clarify their message and elevate their content 🚀 Small Businesses & Startups - looking for strategic yet human-centred communication 🤍 Let’s Connect If you’re ready to elevate your brand voice and create content that truly resonates, I’d love to collaborate. ✨ Let’s build something that not only looks good - but feels right for your brand and audience. 👉 Book a call with me!

Creative Strategist and Marketing Manager with a proven track record of building, launching, and optimizing high-performing paid social campaigns across Meta, TikTok, and YouTube. Expert in direct-response creative strategy, UGC direction, conversion-first copywriting, and rapid iteration based on performance data. Adept at scaling eCommerce brands through compelling storytelling, ad psychology, and full-funnel marketing execution. Skilled in leading cross-functional teams, briefing creatives, and using AI tools to accelerate ideation, improve efficiency, and drive measurable results. Currently overseeing creative strategy across multiple accounts with a focus on conversion-first campaign execution.

Hey, I'm Albana 👋 - a Klaviyo specialist and digital strategist who transforms email and SMS marketing into revenue-generating powerhouses for luxury retail, entertainment, and purpose-driven brands. I've helped multiple businesses achieve 30-50% revenue attribution through email channels, significantly exceeding industry benchmarks. My strategic approach to automation and segmentation allows me to engineer campaigns that deliver measurable results where template-based marketers fall short. 📧 Data-Driven Email Marketing Solutions My comprehensive email marketing services include full-flow infrastructure development, advanced segmentation strategies, and conversion-optimized automation sequences. Unlike traditional email marketers, I implement detailed performance tracking to monitor campaign effectiveness across every subscriber touchpoint, ensuring you understand the genuine ROI of your email program. My methodical approach to A/B testing means we're continuously refining for maximum revenue, not just open rates. 💥 Quick Deployment, Maximum Impact One of my core strengths is rapid implementation of complete email flow infrastructures - often launched within 7-10 days. This includes welcome sequences, abandoned cart recovery, browse abandonment flows, post-purchase nurturing, win-back campaigns, and VIP customer engagement. Each flow is engineered with precision targeting through insight-driven segmentation that ensures the right message reaches the right subscriber at the perfect moment. Core Services: 💌 Complete Flow Infrastructure (Klaviyo) 📈 Advanced Segmentation & Personalization 🔄 Automated Win-Back Sequences 📊 Email Performance Analytics & Reporting 🎯 SMS Marketing Integration 📧 List Health & Deliverability Optimization ✍️ Conversion-Focused Email Copywriting Additional Capabilities: 📱 Social Media Management & Strategy 📈 YouTube SEO & Growth Optimization 🎨 Creative Design (Figma, Capcut) 🔍 Multi-Channel Digital Marketing ✨ Proven Results: I've managed VIP client communications for luxury retail at Harrods while optimizing digital engagement, led strategic initiatives for a £5M government program, and scaled customer engagement for entertainment partnerships through sophisticated, data-informed email strategies. I appreciate you reading through my profile. I'm selective about the projects I take on to ensure each client receives focused, high-quality service. If you're ready to elevate your email marketing with automation strategies that drive real revenue growth, drop me a message. I'd love to chat about turning your email list into your most profitable marketing channel! Professional Credentials: 🎓 ICA Anti Money Laundering Certificate (2023) 💼 Platform Expertise: Klaviyo, Figma, WordPress, Capcut 📊 Advanced Analytics & Strategic Planning

Managed £65M+ in advertising spend across campaigns in the US, UK, APAC, and MENA regions, helping businesses scale through data-driven SEO, Google Ads, and paid acquisition systems. With 15+ years of experience in digital marketing, I focus on building performance-driven growth strategies for global brands. - Achieve 3x–5x ROAS through performance marketing supported by SEO growth - Increase organic traffic by up to 220%+ - Reduce CPA/CPL by 30–40% through campaign optimization - Improve conversion rates from ~2% to 4–7%+ using CRO and funnel improvements - Scale paid campaigns into predictable acquisition systems My expertise includes: Search Engine Optimization (SEO): 1- On-page, off-page, and technical SEO strategies using tools like Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console. 2- Keyword research, content optimization, backlink building, and site audits to improve organic rankings and drive high-quality traffic. Pay-Per-Click (PPC) Advertising: 1- Developing, managing, and optimizing Google Ads, Bing Ads, and display ads campaigns. 2- Maximizing ROI with strategies like remarketing, search ads, and shopping ads. Social Media Marketing & Advertising: 1- Crafting customized strategies for platforms like Facebook, Instagram (Meta Ads), LinkedIn, Twitter, Pinterest, TikTok, and Snapchat to engage audiences and increase conversions. 2- Paid Social Ads (Meta Ads, LinkedIn Ads, Twitter Ads, etc.), organic content strategies, and community management to foster engagement and brand loyalty. Influencer Marketing: Identifying and collaborating with influencers across Instagram, YouTube, TikTok, and other platforms to amplify brand awareness, reach new audiences, and drive conversions. Lead Generation: 1- Developing and optimizing lead generation strategies across channels like landing pages, email campaigns, webinars, social media, and paid ads to attract and convert high-quality leads. 2- Using tools like Leadpages, OptinMonster, and HubSpot to create automated systems that nurture leads into customers. Content Marketing: 1- Creating compelling, SEO-optimized content that drives traffic and builds trust with your target audience. 2- Blog posts, videos, infographics, podcasts, and eBooks to create a content strategy that aligns with your audience's needs and your business goals. Content distribution across various platforms like Medium, LinkedIn, YouTube, and more. Email Marketing: 1- Designing and implementing effective email campaigns using tools like Mailchimp, ActiveCampaign, SendGrid, and HubSpot to nurture relationships with leads and customers. 2- Email automation and segmentation to increase open rates, drive engagement, and boost conversions. Conversion Rate Optimization (CRO): Using tools like Hotjar, Google Optimize, Unbounce, and Crazy Egg to optimize website elements such as landing pages, calls to action, and forms to improve conversion rates. Affiliate Marketing: Developing and managing affiliate marketing programs to drive sales and increase brand exposure by partnering with affiliates who promote your products for a commission. Online Reputation Management (ORM): Managing and improving your online reputation through review management, PR strategies, and monitoring platforms like Google Reviews, Trustpilot, and Yelp. Video Marketing: 1- Creating engaging video content for platforms like YouTube, Instagram, Facebook, and TikTok to tell your brand's story and build trust. 2- YouTube SEO to enhance visibility and engagement. Mobile Marketing: Developing strategies for mobile applications and optimizing websites for mobile SEO to engage users on smartphones and tablets. E-commerce Marketing: Specializing in driving sales and conversions for e-commerce businesses through strategies like product page optimization, Google Shopping Ads, retargeting ads, and conversion optimization. Data Analytics & Reporting: 1- Using Google Analytics, Google Tag Manager, Kissmetrics, and Data Studio to track campaign performance, gather insights, and optimize strategies 2- Data-driven decision-making to refine marketing efforts and drive higher performance. Brand Strategy & Digital Strategy: 1- Helping you define your brand's voice, identity, and positioning in the digital space to differentiate you from competitors. 2- Creating long-term digital marketing strategies that align with your business objectives, ensuring consistent growth across channels Market Research & Competitor Analysis: Conducting market research and competitor analysis using tools like SEMrush, SpyFu, and BuzzSumo to understand industry trends and optimize campaigns. Programmatic Advertising: Using programmatic ads to automate the buying of digital ads, ensuring precise targeting and cost effective results across display, mobile, video, and social media.

I’m a B2B marketing specialist with four years of experience helping companies, founders and leaders turn their expertise into clear, engaging content that builds trust, visibility and authority. My focus is on B2B company branding, personal brand marketing and LinkedIn strategy. I have experience managing both company LinkedIn pages and founder/executive LinkedIn profiles, creating content that strengthens brand presence, communicates expertise and builds credibility with the right audience. What I can help with: - LinkedIn strategy for B2B companies, founders and executives - Founder and executive personal brand content - Company LinkedIn page management - Content calendar planning and management - Thought leadership articles and long-form content - SEO-optimised blog posts - Whitepapers, newsletters and campaign assets - Research-led content based on industry trends, interviews and raw ideas With a background in technology research analysis, I’m confident carrying out in-depth research and turning complex insights into accessible, audience-led content. I bring a structured yet creative approach, from content planning and messaging to campaign delivery and performance reporting. Whether you’re looking to build a stronger B2B brand, improve your LinkedIn presence or create thoughtful, research-led content that resonates with your audience, I’d love to help. Rate: $40+/hr, but I’m open to fixed project pricing depending on the scope.

Making Meta Ads Simple You’ve got a great product that your customers love - it just needs to get in front of more people to grow. Facebook & Instagram ads are a great way to help people discover your brand and increase revenue. And I promise it doesn’t have to be complicated. Whether you’re looking for a new partner to take full control of your ads, or support getting started with your own, I can help. My Services: *Meta Ads Management* For those who don’t have the time or the passion for running your own ads. I’ll join your team as your trusted ads partner and take care of everything from designing your ads, setting them up and continually optimising for success. *Meta Ads Mentoring* For those who want to run their own ads, but with the support of somebody who can provide a second pair of eyes, give advice and guide you towards success. *Meta Ads Training* For those who want to learn how to run Facebook Ads or need help with a specific area. Pick from a range of one-off support and training options. About me: Most people work best with either their left brain (analytical, data, numbers) or their right brain (creativity, ideas, words). I’ve always sat right down the middle. I love designing strong ads that catch attention and tap into our human psychology to make a real impact. But you’ll also find me with my head in a spreadsheet, crunching the numbers and understanding what’s working and why. And that’s exactly what your Meta Ads need - a whole bunch of creative ideas, with a robust strategy that’s backed up with the numbers. I’ve been in marketing for over 15 years, working with some of the top brands in the UK such as Virgin Media, Transport for London and British Gas. I now specialise in helping business owners scale their businesses. I’ve worked with a range of businesses from fashion and beauty products through to home improvements and food and drink. Let’s grab a virtual coffee and chat through how we can work together. ☕