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For two decades, I’ve helped brands grow, scale and stand out — from global travel giants like Virgin Holidays and MSC Cruises, to energy and solar companies, tourism boards, tech firms, and fast‑moving startups. I understand how audiences think, what drives conversion, and how to position a brand so it becomes the obvious choice. What I Excel At Marketing Strategy That Converts Clear, commercially grounded strategies that sharpen your message, define your audience and drive measurable results across digital channels. Campaigns That Perform I’ve led high‑impact digital campaigns for Virgin Holidays, MSC Cruises, UK Solar Power, The Bid Studio and Tec Hut — delivering traffic, leads and revenue through structured, insight‑driven execution. Brand Positioning That Sells I refine your value story so customers instantly understand who you are, why you matter and why they should choose you. Who I Support Tourism boards & global travel brands Energy, solar & sustainability sectors Premium and luxury service providers Startups & scale‑ups High‑value B2B organisations Why Me 20+ years in high‑stakes marketing and commercial strategy. Deep cross‑sector experience. I turn complex goals into clear, actionable plans — without fluff, jargon or wasted time.

I help ambitious organisations solve complex marketing problems - clarifying strategy, sharpening positioning, and turning insight into words, campaigns, and systems that actually perform. If your challenge is not “we need more content,” but rather: • our message isn’t landing • our marketing feels busy but unfocused • or our audience growth has stalled that’s where I do my best work. I’m a fractional Marketing Director and strategic marketing consultant with 16+ years’ experience operating at leadership level across sport, media, public sector and high-growth SMEs. I’m the founder of Compass Marketing and previously led marketing at Rangers Football Club for 16 years, working in a high-pressure, globally scrutinised environment spanning brand, commercial growth, CRM, partnerships, and fan engagement . Today, I work with organisations that need senior thinking, clear direction, and commercially grounded execution - without the cost or rigidity of a full-time hire. My work typically sits at the intersection of strategy, audience understanding, and language. That means I don’t just advise - I help shape the thinking and the words that carry it into the world. Core areas of focus: • Marketing & audience growth strategy • Brand positioning and messaging architecture • Analytics-led audits and insight • Campaign planning and distribution strategy • High-impact copywriting (brand, web, campaigns, thought leadership) • SEO-informed content strategy • Stakeholder, board, and leadership-level communication • Copywriting is a key part of my value - but always grounded in strategy, audience intent, and commercial outcomes. Selected results include: • SEO strategy moving a client from page 30 to page 1 and generating £80k+ in qualified leads in five weeks • Paid media and campaign strategy delivering 41% revenue growth in a single quarter (£265k uplift on £30k spend) • Insight and reporting automation saving leadership teams 8–10 hours per month in decision-making time I’ve worked with national brands, public bodies, and ambitious SMEs across the UK and internationally. I’m strategic, calm, and commercially focused. I am also very comfortable at board level, hands-on when needed and allergic to vanity marketing. Ways to work with me • Fractional Marketing Director / Head of Marketing • Strategy, audit & positioning projects • Campaign and launch planning • Copywriting-led messaging and content systems • Training, coaching & knowledge transfer If you’re looking for senior thinking and someone who can translate that thinking into clear, persuasive language - we’ll work well together.

220%+ organic traffic growth, 3× qualified lead generation, and 42% higher conversion rates – all delivered within six months for clients across the UK and internationally. If that sounds like the kind of growth YOU want for your business, you’re in the right place. I’m a London-based Digital Marketing and PPC Specialist with over 10 years of experience turning clicks, traffic, and campaigns into predictable revenue engines. I help businesses in the USA, UK, Europe, Canada, Australia and a few more countries to build powerful brands, dominate their market, and scale revenue through fully integrated marketing systems. Digital marketing in 2026 is not about running random ads or publishing content. It’s about building a connected growth ecosystem where SEO, Paid Advertising, Social Media, Brand Positioning, and Conversion Strategy work together to drive predictable business growth. I don’t offer isolated services. I build scalable digital infrastructures designed to generate visibility, authority, leads, and long-term revenue. I’ve worked with startups, SaaS companies, e-commerce brands, local businesses, and enterprise organisations to create sustainable growth across competitive international markets. CORE EXPERTISE ━━━━━━━━━━━━━━━━━━ ✔ Advanced Technical SEO & AI Search Optimisation ✔ Semantic SEO & Topical Authority Building ✔ SEO On-Page Optimisation ✔ Google Ads & PPC Campaign Architecture ✔ Paid Social Advertising Strategy ✔ Full Social Media Management & Growth Systems ✔ Brand Positioning & Market Differentiation ✔ Customer Journey Mapping ✔ Funnel Strategy & Automated Lead Generation Systems ✔ Conversion Tracking & Analytics Implementation (GA4, GTM) ✔ Landing Page Optimisation & CRO ✔ E-commerce Growth Strategy & Data-Driven Optimisation ✔ Multi-Channel Campaign Integration ✔ Retargeting & Audience Segmentation ✔ Performance Marketing & ROAS Scaling ✔ B2B & B2C Lead Generation Strategy PLATFORMS & MARKETING ECOSYSTEMS ━━━━━━━━━━━━━━━━━━ Google (SEO, Search Ads, Display, YouTube, Performance Max) Facebook & Instagram Advertising LinkedIn Marketing TikTok Advertising YouTube Marketing WordPress, Shopify, Webflow WHAT I HELP BUSINESSES ACHIEVE ━━━━━━━━━━━━━━━━━━ • Strong digital brand authority • Increased organic and paid visibility • Higher-quality inbound leads • Improved conversion rates • Lower cost per lead (CPL) • Lower customer acquisition costs • Scalable multi-channel growth • Sustainable long-term market positioning WHAT MAKES ME DIFFERENT ━━━━━━━━━━━━━━━━━━ • 10+ years of real execution across multiple industries • Full-funnel marketing strategy (awareness → acquisition → retention) • SEO + PPC + Social integration under one growth system • AI driven optimisation aligned with modern algorithms • Revenue-first approach (not vanity metrics) • Clear communication, strategic reporting, and long-term partnership mindset In short, I love taking away all the stress my clients face with their digital marketing projects. From strategy to execution, I ensure every campaign, funnel, and SEO initiative runs smoothly, delivers measurable results, and scales your business. Let’s build your growth – Invite me now and let’s make it happen!!

A performance marketer with over 8 years of digital marketing experience managing PPC campaigns with a positive ROI. Highly specialised in PPC, SEM and SMM campaigns across channels including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads & TikTok Ads. I have managed over $5 million in ad spend and grown to become a Google Certified Partner.

STOP LOSING SALES IN YOUR INBOX, TURN EMAILS INTO A 24/7 REVENUE MACHINE. Is your email marketing strategy ready for the future, or are you still sending campaigns that get ignored? Today's customers are overwhelmed with promotional emails. They don't want more noise, they want relevance, personalization, and a reason to engage. If your email marketing feels like a constant struggle with low open rates, poor click-through rates, abandoned carts, and missed revenue opportunities, you're leaving money on the table. That's where I come in. I'm an Email Marketing Specialist, Klaviyo Expert, and eCommerce Growth Strategist who helps brands transform their email lists into powerful profit-generating assets. I don't just send emails, I build automated customer journeys that nurture leads, recover lost sales, increase customer lifetime value, and drive measurable ROI. Whether you're using Klaviyo, Mailchimp, Shopify Email, Active Campaign, or another platform, I create systems that work around the clock to grow your business while you focus on what you do best. 🔥 WHAT I CAN HELP YOU ACHIEVE ✅ Recover abandoned carts and lost revenue ✅ Increase open rates and click-through rates ✅ Build customer loyalty through strategic automation ✅ Improve email deliverability and inbox placement ✅ Generate consistent revenue through automated flows ✅ Create beautifully designed, mobile-responsive email campaigns ✅ Grow and segment your email list for better conversions ✅ Optimize every stage of your customer journey 💡 MY CORE EXPERTISE 📧 Email Marketing Strategy & Setup • Complete Email Marketing Audits • Klaviyo Account Setup & Optimization • Mailchimp Setup & Management • Shopify Email Marketing Integration • Customer Journey Mapping • Lifecycle Marketing Strategy ⚡ Email Automation & Revenue Flows • Welcome Series • Abandoned Cart Recovery • Browse Abandonment • Post-Purchase Sequences • Customer Win-Back Campaigns • VIP Customer Flows • Cross-Sell & Upsell Automations • Replenishment Campaigns 🎨 Email Design & Copywriting • Custom Email Template Design • Mobile-Responsive Email Development • Brand-Aligned Campaign Design • Conversion-Focused Copywriting • High-Converting Subject Lines • Newsletter Design & Optimization 🛠 Technical Optimization • Deliverability Audits • Domain Authentication (SPF, DKIM, DMARC) • List Cleaning & Hygiene • Shopify Integration • WooCommerce Integration • Analytics & Reporting 💚 KLAVIYO SPECIALIST SERVICES As a dedicated Klaviyo Expert, I help eCommerce brands maximize the full potential of their email marketing through: • Klaviyo Account Setup • Klaviyo Migration • Klaviyo Shopify Integration • Klaviyo WooCommerce Integration • Automated Flow Creation • Campaign Management • Segmentation & Personalization • Deliverability Optimization • Revenue Tracking & Reporting • Ongoing Klaviyo Management 🎯 BEEHIIV → Beehiiv account configuration → Beehiiv email template creation → Beehiiv newsletter setup + branding (email header, footer, colors, layout) → Beehiiv newsletter migration → Beehiiv list upload → Beehiiv website & form integration → B2B email newsletter manager → Beehiiv link-in-bio setup → Beehiiv newsletter opt-in / subscribe page design → Beehiiv newsletter development & subscription widget integration → Beehiiv publication site customization → Beehiiv newsletter web-page formatting → Beehiiv email automation → Beehiiv custom domain connection → Beehiiv RSS feed setup → Beehiiv digital product setup → Beehiiv & sparkloop referral program setup → Beehiiv webinar setup → Beehiiv adnetwork setup → Beehiiv boost setup → Automated Welcome email + confirmation email → Email domain autthentication (DMARC/SPF/DKIM) → Lead magnet integration → Custom webhook setup Email marketing isn't dead. Bad email marketing is. The businesses winning today are the ones building meaningful relationships with their customers through strategic communication, automation, and personalization. If you're ready to stop guessing, start scaling, and turn your email marketing into one of your most profitable channels, let's talk. 📩 Send me an invitation, and let's discuss how we can increase your sales, automate your customer journey, and grow your business with email marketing that actually converts. ⬆️Skills and Keywords Email Marketing, Email Campaign Setup, Klaviyo, Marketing Strategy, Marketing Automation, Copywriting, Email Marketing Strategy, Shopify, Email Communication, Customer Retention, Email Automation, Email Design, Content Writing, Lead Generation, Campaign Management, Internet Marketing, Graphic Design, Email Deliverability, Email Copywriting, Mailchimp, Audience Segmentation & Targeting, Campaign Monitor, Ecommerce Marketing, Email & Newsletter Marketing, Social Media Marketing, Retail & Consumer Goods Marketing, Lead Nurturing, Marketing Analytics, Instagram Marketing, Facebook Marketing, Zapier, AI Agent Development, AI Builder, Zoho CRM, Figma, Email Template Design, Email Sign

Managed £65M+ in advertising spend across campaigns in the US, UK, APAC, and MENA regions, helping businesses scale through data-driven SEO, Google Ads, and paid acquisition systems. With 15+ years of experience in digital marketing, I focus on building performance-driven growth strategies for global brands. - Achieve 3x–5x ROAS through performance marketing supported by SEO growth - Increase organic traffic by up to 220%+ - Reduce CPA/CPL by 30–40% through campaign optimization - Improve conversion rates from ~2% to 4–7%+ using CRO and funnel improvements - Scale paid campaigns into predictable acquisition systems My expertise includes: Search Engine Optimization (SEO): 1- On-page, off-page, and technical SEO strategies using tools like Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console. 2- Keyword research, content optimization, backlink building, and site audits to improve organic rankings and drive high-quality traffic. Pay-Per-Click (PPC) Advertising: 1- Developing, managing, and optimizing Google Ads, Bing Ads, and display ads campaigns. 2- Maximizing ROI with strategies like remarketing, search ads, and shopping ads. Social Media Marketing & Advertising: 1- Crafting customized strategies for platforms like Facebook, Instagram (Meta Ads), LinkedIn, Twitter, Pinterest, TikTok, and Snapchat to engage audiences and increase conversions. 2- Paid Social Ads (Meta Ads, LinkedIn Ads, Twitter Ads, etc.), organic content strategies, and community management to foster engagement and brand loyalty. Influencer Marketing: Identifying and collaborating with influencers across Instagram, YouTube, TikTok, and other platforms to amplify brand awareness, reach new audiences, and drive conversions. Lead Generation: 1- Developing and optimizing lead generation strategies across channels like landing pages, email campaigns, webinars, social media, and paid ads to attract and convert high-quality leads. 2- Using tools like Leadpages, OptinMonster, and HubSpot to create automated systems that nurture leads into customers. Content Marketing: 1- Creating compelling, SEO-optimized content that drives traffic and builds trust with your target audience. 2- Blog posts, videos, infographics, podcasts, and eBooks to create a content strategy that aligns with your audience's needs and your business goals. Content distribution across various platforms like Medium, LinkedIn, YouTube, and more. Email Marketing: 1- Designing and implementing effective email campaigns using tools like Mailchimp, ActiveCampaign, SendGrid, and HubSpot to nurture relationships with leads and customers. 2- Email automation and segmentation to increase open rates, drive engagement, and boost conversions. Conversion Rate Optimization (CRO): Using tools like Hotjar, Google Optimize, Unbounce, and Crazy Egg to optimize website elements such as landing pages, calls to action, and forms to improve conversion rates. Affiliate Marketing: Developing and managing affiliate marketing programs to drive sales and increase brand exposure by partnering with affiliates who promote your products for a commission. Online Reputation Management (ORM): Managing and improving your online reputation through review management, PR strategies, and monitoring platforms like Google Reviews, Trustpilot, and Yelp. Video Marketing: 1- Creating engaging video content for platforms like YouTube, Instagram, Facebook, and TikTok to tell your brand's story and build trust. 2- YouTube SEO to enhance visibility and engagement. Mobile Marketing: Developing strategies for mobile applications and optimizing websites for mobile SEO to engage users on smartphones and tablets. E-commerce Marketing: Specializing in driving sales and conversions for e-commerce businesses through strategies like product page optimization, Google Shopping Ads, retargeting ads, and conversion optimization. Data Analytics & Reporting: 1- Using Google Analytics, Google Tag Manager, Kissmetrics, and Data Studio to track campaign performance, gather insights, and optimize strategies 2- Data-driven decision-making to refine marketing efforts and drive higher performance. Brand Strategy & Digital Strategy: 1- Helping you define your brand's voice, identity, and positioning in the digital space to differentiate you from competitors. 2- Creating long-term digital marketing strategies that align with your business objectives, ensuring consistent growth across channels Market Research & Competitor Analysis: Conducting market research and competitor analysis using tools like SEMrush, SpyFu, and BuzzSumo to understand industry trends and optimize campaigns. Programmatic Advertising: Using programmatic ads to automate the buying of digital ads, ensuring precise targeting and cost effective results across display, mobile, video, and social media.