Hire the Best Marketing Consultants
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I help businesses grow with SEO content, digital marketing strategy, AI-assisted research, and conversion-focused web and campaign systems. I work with startups, founders, and growing brands across B2B and B2C markets to improve visibility, traffic, engagement, and lead generation. With 5+ years of experience in content marketing, social media strategy, and performance analytics, I deliver structured, search-optimized content and multi-channel campaigns aligned with business goals. Core services: • SEO content writing and blog articles • SEO strategy and keyword research • AI-assisted content and research workflows • Content marketing strategy • Social media strategy and content calendars • Brand storytelling and brand voice development • Conversion copywriting and landing page content • Funnel strategy and campaign planning • Digital growth strategy • Website and landing page builds • Marketing analytics and optimisation SEO & Marketing Tools: Google Analytics, Ahrefs, Similarweb, keyword research tools, SEO audit tools, content planning systems, AI marketing tools. Web & Platform Skills: Next.js, Webflow, WordPress, landing page development, SEO site structure, conversion-focused UX. I focus on clear communication, measurable outcomes, and reliable delivery. If you need SEO content, digital marketing strategy, or AI-assisted marketing execution, I’m ready to support your project.

I help luxury and premium brands strengthen how they position, present, and communicate across brand strategy, marketing strategy, website messaging, email, and launch communications. My work sits between brand strategy, marketing consulting, and copywriting. I help brands clarify their positioning, shape stronger customer-facing messaging, refine tone of voice, and build more cohesive journeys across key touchpoints. I’m strongest with luxury, fashion, jewellery, lifestyle, and founder-led brands that need sharper language, clearer structure, and a more considered brand presence. I can help with: • Brand positioning and messaging • Tone of voice development • Website messaging and copy • Homepage and About page rewrites • Launch and go-to-market strategy • Collection and campaign narratives • Email campaigns, flows, and Klaviyo strategy • Customer journey and funnel thinking • Market and competitor research • Retail and wholesale-facing brand communications • EN ↔ PT translation for brand and marketing content I have 12+ years of experience across luxury fashion, jewellery, and lifestyle brands in the UK, US, Middle East, and APAC. My background includes senior brand and marketing roles spanning brand positioning, campaign planning, market expansion, trade marketing, retail activations, customer retention, and creative direction. Recent work includes contributing to +63% YOY Klaviyo-attributed conversions, +84% YOY uplift in email open rates (43.47% average), +73% YOY rise in placed order rate, and +20% YOY sales growth for a luxury jewellery brand. I also helped drive 57% YOY sales growth at a luxury womenswear brand, and earlier in my career built and led the marketing and PR function at a contemporary fashion brand that delivered 600% turnover growth in six years. My portfolio includes brand messaging, email, web, launch, research, and retail-facing work for luxury and premium brands, from heritage-led narratives and website copy to GTM thinking, customer communications, and brand strategy development.

DTC Marketing Specialist (previously at UGG) with 8 years of experience creating success in fashion/beauty/hospitality/f&b/fitness brands. Hi! 👋 I'm a Creative Strategist and Performance Video Editor with several years of experience helping both global and DTC brands scale through high-performing paid social creative. I'm passionate about creating ads that do more than look good - they're strategically built to capture attention, communicate value, and drive conversions. Every creative decision is backed by performance data and an understanding of what motivates people to stop scrolling and take action. I take a holistic approach to every project, zooming out to understand your brand, audience, and business objectives before developing creative strategies that align with your goals. From identifying winning messaging angles to analysing performance and iterating on creative, I'm always focused on producing content that delivers measurable results. Here's what I can do for you: 🎯 Creative Strategy Performance-driven ad concepts, creative angles, messaging frameworks, testing roadmaps, competitor research, and creative analysis designed to improve metrics like hook rate, hold rate, CTR, CVR and ROAS. 🎬 Performance Video Editing Paid social ads, UGC, founder-led content, product showcases, testimonials and short-form videos edited specifically for Meta, TikTok and other social platforms. Every edit is designed to maximise engagement, retention and conversions. ✍️ Scriptwriting & Ad Copy Conversion-focused scripts, scroll-stopping hooks, psychologically driven messaging and strong CTAs built around your product, audience and campaign objectives. 📊 Creative Performance Analysis Data-driven creative optimisation using insights from campaign performance. Experienced with platforms including Tableau and Northbeam to identify opportunities and continuously improve results. 🤳 UGC & Creator Content Platform-native creative built for both organic social and paid advertising, with a focus on authenticity, product education and conversion. 🚀 Creative Testing Frameworks Structured testing plans covering hooks, messaging, visuals, CTAs and creative formats to help brands scale winning ads faster and make informed creative decisions. Feel free to reach out - I’d love to hear more about your brand and discuss how we can create high-performing ads that drive real business growth.

I help ambitious organisations solve complex marketing problems - clarifying strategy, sharpening positioning, and turning insight into words, campaigns, and systems that actually perform. If your challenge is not “we need more content,” but rather: • our message isn’t landing • our marketing feels busy but unfocused • or our audience growth has stalled that’s where I do my best work. I’m a fractional Marketing Director and strategic marketing consultant with 16+ years’ experience operating at leadership level across sport, media, public sector and high-growth SMEs. I’m the founder of Compass Marketing and previously led marketing at Rangers Football Club for 16 years, working in a high-pressure, globally scrutinised environment spanning brand, commercial growth, CRM, partnerships, and fan engagement . Today, I work with organisations that need senior thinking, clear direction, and commercially grounded execution - without the cost or rigidity of a full-time hire. My work typically sits at the intersection of strategy, audience understanding, and language. That means I don’t just advise - I help shape the thinking and the words that carry it into the world. Core areas of focus: • Marketing & audience growth strategy • Brand positioning and messaging architecture • Analytics-led audits and insight • Campaign planning and distribution strategy • High-impact copywriting (brand, web, campaigns, thought leadership) • SEO-informed content strategy • Stakeholder, board, and leadership-level communication • Copywriting is a key part of my value - but always grounded in strategy, audience intent, and commercial outcomes. Selected results include: • SEO strategy moving a client from page 30 to page 1 and generating £80k+ in qualified leads in five weeks • Paid media and campaign strategy delivering 41% revenue growth in a single quarter (£265k uplift on £30k spend) • Insight and reporting automation saving leadership teams 8–10 hours per month in decision-making time I’ve worked with national brands, public bodies, and ambitious SMEs across the UK and internationally. I’m strategic, calm, and commercially focused. I am also very comfortable at board level, hands-on when needed and allergic to vanity marketing. Ways to work with me • Fractional Marketing Director / Head of Marketing • Strategy, audit & positioning projects • Campaign and launch planning • Copywriting-led messaging and content systems • Training, coaching & knowledge transfer If you’re looking for senior thinking and someone who can translate that thinking into clear, persuasive language - we’ll work well together.

• Top 1% Upwork Expert-Vetted | B2B GTM & Revenue Growth for Start-Ups & Enterprises I’m a B2B Sales & Marketing leader with 12 years of experience delivering successful projects for LG, AIA, Workvivo, and fast-growing startups. I help founders and CXOs achieve 7-figure revenue growth through focused GTM strategies, hands-on execution, and revenue systems that deliver. Skills Growth Strategy: High-grade GTM strategy, launches and sales/marketing execution. Outbound: Signal-led outbound sales execution using Clay, n8n, Cognism, Apollo, LinkedIn and more Positioning: Forming differentiated value propositions and website copywriting. Digital Marketing: ROI via targeted campaigns on LinkedIn Ads, Google Ads, and email. CRM & Automation: Revenue ops and tooling. Analytics & Growth: Highly data and metric driven.

Most businesses don’t struggle with ideas. They struggle with turning opportunity into revenue. That’s where I come in. I’m a Business Development and Partnerships specialist helping startups, agencies and growth-stage companies build revenue through outbound strategy, partnerships, and structured sales systems. Over the past decade I’ve helped businesses enter markets, open commercial channels and close deals. Key results include: • Took a £0 territory to £183,330 annual revenue in 12 months on behalf of Philip Morris International while launching IQOS in London. • Helped scale Breathe International from £316,534 to £2,166,793 cash at bank within two years. • Contracted by Uber Technologies to expand Uber Eats into difficult West London territories and build merchant partnerships. • Built outbound pipelines, partnerships and commercial systems for multiple startups as a Top Rated Upwork freelancer. What I Help Clients With 🤝 • Business development strategy • B2B partnerships and deal making • Outbound sales systems • GTM strategy • CRM design and optimisation • Pipeline building and revenue operations I’m comfortable across the full commercial cycle, from identifying opportunities to closing deals and expanding accounts. Good Fit 👇 ✔ Businesses with product-market fit that want structured revenue growth ✔ Founders who need help opening doors and closing deals If you’re building something ambitious and need someone who can help create deal flow and turn it into revenue, feel free to reach out.