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I help ambitious brands grow through Meta Ads by combining senior media buying with a creative-first testing strategy. I've specialised in Meta advertising for more than nine years, working across e-commerce, lead generation and established brands including Honda and Adobe. I'm also a Meta Certified Media Planning Professional. My approach is built around a simple idea: as Meta's advertising platform becomes increasingly automated, creative has become one of the biggest variables we can control. That means I don't just manage campaigns inside Ads Manager. I work across the advertising system - positioning, customer psychology, creative strategy, copy, testing, campaign structure, analysis and iteration. I'm particularly well suited to companies that already understand the value of paid social and want someone experienced enough to take ownership rather than simply execute instructions. Typical engagements include: Meta Ads strategy and management · Creative strategy · Ad concept development · Testing systems · Performance analysis · Scaling · Direct-response copy I generally work with clients on an ongoing monthly basis, with the first 90 days used to establish the account, creative testing system and optimisation cycle. If you're looking for experienced ownership of Meta rather than simply another pair of hands inside Ads Manager, send me a message and tell me a little about the business. Paul Top Rated | Meta Certified Media Planning Professional Scotland, UK

🏆 Rated #1 performance marketer on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 7+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

I'm a senior marketing and partnerships leader with 13+ years' experience running integrated brand campaigns and commercial partnerships for major consumer and B2B brands, including LNER, Heineken, and Telstra. I've managed multi-million pound budgets (up to £30M+), led teams of up to six, and directed up to five external agencies at once across creative, media, and research. My background spans brand strategy, sponsorship and partnership activation, and full-funnel integrated campaigns across TV, digital, radio, social, and out-of-home. I've worked both client-side and agency-side, so I understand how to build a strategy that's genuinely deliverable and how to brief and manage the teams who'll execute it. I bring a track record of award-winning work (Spikes Asia Grand Prix, D&AD Wood Pencil) alongside measurable commercial results, from double-digit uplifts in brand consideration to campaigns that beat sales targets and set new brand-tracking benchmarks. I'm looking for projects where I can bring senior strategic thinking to brand, partnership, or campaign challenges without needing months of ramp-up time. What I can support with: - Brand strategy & positioning — developing or refreshing brand platforms, value propositions, and go-to-market narratives - Marketing campaign strategy & briefs — building integrated, multi-channel campaign strategies and creative briefs for agencies or in-house teams - Partnership & sponsorship strategy — identifying, structuring, and activating brand partnerships and sponsorships to maximise commercial and brand value - Marketing plans & GTM strategy — building go-to-market plans for product or brand launches, including channel architecture and audience journeys Pitch decks & proposals — writing and structuring pitch decks, strategic proposals, or new business presentations Agency & vendor management consulting — advising on how to brief, manage, and get the best out of creative, media, and research agencies Marketing & brand audits — reviewing existing brand or campaign activity and recommending improvements to drive brand and commercial performance uplifts B2B and enterprise marketing — communications strategy for B2B and enterprise audiences (tech, telco, professional services) Team & department leadership advisory — short-term or fractional support structuring marketing teams and ways of working Interim/fractional marketing leadership — stepping into an existing strategic agenda quickly (proven via maternity cover roles) without a long onboarding curve

I help businesses accelerate growth, improve marketing performance, and build scalable marketing strategies that deliver measurable commercial results. With 20+ years of experience leading marketing, digital transformation, eCommerce, CRM, brand, and performance marketing initiatives, I've worked with global organisations including Nokia, Sony Electronics, adidas Golf, Stanley Black & Decker, Regus, and most recently supporting strategic marketing projects within the Cencora Group. How I Can Help Strategic Marketing Leadership ✔ Marketing strategy development ✔ Go-to-market planning ✔ Brand positioning and growth strategies ✔ Fractional CMO support ✔ Marketing team mentoring and leadership ✔ Stakeholder management and executive reporting Digital & Performance Marketing ✔ Digital marketing strategy ✔ Paid media and performance optimisation ✔ Customer acquisition and lead generation ✔ Conversion rate optimisation (CRO) ✔ Marketing funnel development ✔ Marketing ROI analysis ✔ Budget planning and allocation eCommerce & Marketplace Growth ✔ Amazon Vendor & Seller strategy ✔ eCommerce growth planning ✔ Customer journey optimisation ✔ Product launch strategies ✔ Online sales performance improvement For Startups & Growing Businesses ✔ Marketing foundations from scratch ✔ Growth roadmaps ✔ Budget-efficient marketing plans ✔ Customer acquisition strategies ✔ Fractional marketing leadership without full-time overhead For Global Corporations ✔ Complex stakeholder management ✔ International marketing programmes ✔ Multi-market strategy development ✔ Matrix organisation leadership ✔ Large-scale transformation projects ✔ Global campaign execution Why Clients Work With Me ✔ 20+ years of marketing leadership experience ✔ Experience across B2B, B2C, eCommerce and omnichannel environments ✔ Managed multi-million-pound marketing budgets ✔ Strategic thinker who is also hands-on when needed ✔ Proven experience working across global, multicultural organisations ✔ English and Spanish speaking If you're looking for an experienced marketing leader who can quickly identify opportunities, align stakeholders, and deliver growth, I'd be happy to discuss how I can support your business.