Hire the Best SEM Consultants
in the United Kingdom

A performance marketer with over 8 years of digital marketing experience managing PPC campaigns with a positive ROI. Highly specialised in PPC, SEM and SMM campaigns across channels including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads & TikTok Ads. I have managed over $5 million in ad spend and grown to become a Google Certified Partner.

Hi! My name is Mihai and I'm a PPC (Google Ads Certified) specialist, based in London UK. If you are looking to increase the traffic from Google Ads, Bing Ads, Facebook Ads, Instagram Ads to your website with less costs and more conversions then I will be happy to help you! Over the last 9 years I have worked with companies across a large range of industries and I am confident that I can help you to grow and manage all aspects of your PPC campaigns (keyword research; account structure and ad copy development; ongoing campaign optimization; remarketing campaigns; display campaigns & more) I would love to have the opportunity to work together so please feel free to contact me for a non-committal quotation for a potential project. Thank you!

Most Google Ads accounts are optimising blind. Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it. I fix that. And the results compound over time. I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus. What I do differently: Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click. I build three connected layers that most accounts don't have: Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately. Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume. Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries. Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time. Recent results: • A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales. • A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted. • A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests. In every case the improvement came from better signal quality and commercial thinking — not more budget. What I work on: • Google Ads audits and second opinions for accounts spending $20k+/month • Full account management with conversion intelligence built in • Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports • CRM integration for quoted value and job value feed-back to Google • Behavioural signal tracking and lead scoring setup • Search, Performance Max, Microsoft/Bing Ads • Landing page conversion analysis and recommendations The questions I focus on: • Is Google optimising toward your actual revenue — or just your conversion count? • Are your best leads being treated the same as your worst leads by the algorithm? • What signals is Google missing about the quality of your sessions and leads? • Is your offline revenue connected back to the clicks that generated it? • What needs fixing first to make the account measurably better within 90 days? Who I work best with: Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table. If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.

$100M+ Google Ads revenue delivered for DTC, SaaS and Lead Gen brands. Most recent win: 53x ROAS and +£137k in 30 days for The Luxury Bed Company. ⭐️ EXPERT VETTED by Upwork (top 1% Google Ads Talent) 100% Job Success, Certified Google Partner. 16 years running Google Ads daily since 2010. When you hire me, you get me, personally. No B-team, no ticket system, no intern learning on your spend. ✅ WHO I WORK WITH I partner exclusively with established brands that: • Want to scale net profit, not vanity metrics. • Have the budget or appetite to scale ad spend to $10k+ per month. • Understand that senior expertise pays for itself. • Value long-term partnership over "quick hacks." ❌ WHO THIS IS NOT FOR • Micro-budgets (unless you have appetite to scale to $10k+ per month). • Low margin drop-shipping brands. • Clients who want a "Yes Man" (I will challenge your data if it doesn't make financial sense). 📈 RECENT WINS • 30x ROAS and +54% revenue in 30 days for Anovair (fashion). • £55k revenue and 283 conversions in 100 days for Luther Bennett (pet brand). • 8.01x ROAS for sports brand US Glove. • 10x ROAS for Wildmint Cosmetics. • 53x ROAS & +£137k new revenue in 30 days for The Luxury Bed Company (furniture) 🤝 HOW WE WIN TOGETHER: • Weekly Loom Updates: Clear, no‑fluff video updates showing what changed, why, and how it moved your numbers. • Live Profit Dashboard: Always‑on reporting that ties spend to real profit, not just surface‑level conversion metrics. • Month-to-month, no lock-in: you stay only if the numbers keep moving forward. 📹 FREE LOOM OVERVIEW: Invite me or send a message and within 48 hours I'll record you a personal Loom audit of your account. I'll show you where you're leaking spend, where the profit is hiding, and the first three things I'd fix. Done & filmed by me personally, not a junior. Completely free. No pitch. If I don't think I can move your numbers, I'll tell you that straight.

Looking to grow your e-commerce or SaaS brand based on net profit margins? I partner with DTC and Shopify brands to turn Google Ads into a predictable, high-margin acquisition engine using what's called the "Demand to Margin" Method. Instead of burning cash trying to get window shoppers to buy, I structure your account around existing intent and actual product profitability: 1. Reversed Funnel Targeting: I focus the majority of your budget on the bottom of the funnel, capturing customers ready to buy right now, completely eliminating waste. 2. Unit Economics Integration: I segment your Google Merchant Center using custom label groups based on product margin. This "teaches" the Google algorithm to prioritize your highest-profit products. 3. Incremental Scaling: Once targeting foundations are clean, we vertically scale budgets while maintaining a stable, high ROAS. Why Brands Partner With Me: Top Rated & 100% JSS: A flawless track record of elite execution. $7M+ Managed Spend across e-com brands: I've deployed the capital and know exactly what works. Core Focus: Maximize ROAS/POAS, PMax, Search & Shopping optimization, profitable scaling, and CRO advisory. Ready to scale profitably? I look forward to hearing from you.

$80M in managed ad spend. The number that matters more is how many of those campaigns I'd build the exact same way again. If your paid spend is growing but revenue isn't following, or your SEO is pulling traffic that still isn't converting, the problem is rarely the channel itself. It's what sits between them. I've spent 10+ years fixing exactly that across the UK, US, Europe, APAC, and MENA. 3x–5x ROAS delivered consistently. Lead costs reduced by 30–40%. Conversion rates taken from 2% to 5–7%+. Most businesses aren't failing at marketing. They're running it in silos. The moment paid, organic, and conversion start working as one system, the results stop being unpredictable. That's the work I do. The industries change. The approach doesn't. ━━━━━━━━━━━━━━━━━━ INDUSTRIES I WORK WITH ━━━━━━━━━━━━━━━━━━ 1) DTC eCommerce: Scaling brands where increasing spend is starting to hurt margins. Creative strategy, feed optimisation, and retention built as one system rather than three separate briefs. 2) B2B SaaS: Long sales cycles and expensive leads require precision, not volume. Built around how B2B buyers actually evaluate and decide, not how most marketers assume they do. 3) Healthcare: Regulated and competitive. Deep familiarity with Meta and Google compliance requirements for healthcare advertisers, with campaigns built to perform within them. 4) Lead Generation: Home services, legal, financial, professional services. The focus is always lead quality over lead volume. What happens after the form is submitted matters as much as the CPL. 5) Financial Services & Regulated Industries: Mortgage, insurance, and fintech across the UK, US, and Europe. Experienced working within the restrictions that make most marketers uncomfortable. 6) Hospitality & Local Businesses: Direct bookings, local visibility, and performance marketing applied to businesses that have historically grown on reputation alone. 7) EdTech & Online Education: Trial conversions, paid subscriber growth, and long-term student value built from the first click. ━━━━━━━━━━━━━━━━━━ WHAT I WORK ON ━━━━━━━━━━━━━━━━━━ ✔ SEO: Technical, On-Page, Content & Topical Authority ✔ Google Ads: Search, Shopping, Display, Performance Max ✔ Meta & Paid Social: Facebook, Instagram, LinkedIn, TikTok ✔ CRO & Landing Page Strategy ✔ Full-Funnel Lead Generation: B2B & B2C ✔ GA4, GTM & Attribution ✔ eCommerce Growth: Shopify, WooCommerce ✔ Email & Marketing Automation ✔ Retargeting, Segmentation & Lookalike Scaling ✔ Brand Positioning & Go-To-Market Strategy ✔ Programmatic Advertising ✔ Influencer & Affiliate Marketing Strategy ✔ YouTube Marketing & Video SEO ✔ Market Research & Competitor Analysis ━━━━━━━━━━━━━━━━━━ TOOLS & PLATFORMS ━━━━━━━━━━━━━━━━━━ - Paid Advertising Google Ads · Meta Ads Manager · LinkedIn Campaign Manager · TikTok Ads · Microsoft Ads · YouTube Ads · Google Merchant Center · Performance Max - SEO & Content SEMrush · Ahrefs · Moz · Google Search Console · Screaming Frog · Surfer SEO · Google Trends - Analytics & Tracking Google Analytics 4 · Google Tag Manager · Hotjar · Microsoft Clarity · Looker Studio · Triple Whale - CRM & Automation HubSpot · Klaviyo · ActiveCampaign · Mailchimp · Salesforce · Zapier - eCommerce Shopify · WooCommerce · Webflow · WordPress · Unbounce · Leadpages ━━━━━━━━━━━━━━━━━━ HOW ENGAGEMENTS WORK ━━━━━━━━━━━━━━━━━━ The first thing I do is understand what's actually happening in the business; not what the dashboard says, but what the numbers underneath it are telling you. Where spend is leaking. Where qualified traffic is dropping off. What the sales team is seeing that marketing isn't accounting for. That diagnosis shapes everything that follows. From there the plan gets built around what moves revenue in the shortest time given the existing assets, budget, and constraints. Not what looks impressive in a proposal. You'll have full visibility throughout; not in the form of a weekly report that sits unread, but in clear, direct communication about what's running, what it's producing, and what's changing and why. I take on work I'm confident I can improve. If I'm not, I'll say so at the start rather than six months in. So, if the numbers aren't where they should be, let's find out why. Send me a message and we'll go from there.