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Hi! My name is Mihai and I'm a PPC (Google Ads Certified) specialist, based in London UK. If you are looking to increase the traffic from Google Ads, Bing Ads, Facebook Ads, Instagram Ads to your website with less costs and more conversions then I will be happy to help you! Over the last 9 years I have worked with companies across a large range of industries and I am confident that I can help you to grow and manage all aspects of your PPC campaigns (keyword research; account structure and ad copy development; ongoing campaign optimization; remarketing campaigns; display campaigns & more) I would love to have the opportunity to work together so please feel free to contact me for a non-committal quotation for a potential project. Thank you!

Scale your e-commerce brand based on net profit margins. Stop wasting budget trying to force expensive demand. I partner with DTC and Shopify brands to turn Google Ads into a predictable, high-margin acquisition engine using what's called the "Demand to Margin" Method. Instead of burning cash trying to get window shoppers to buy, I structure your account around existing intent and actual product profitability: 1. Reversed Funnel Targeting: I focus the majority of your budget on the bottom of the funnel, capturing customers ready to buy right now, completely eliminating waste. 2. Unit Economics Integration: I segment your Google Merchant Center using custom label groups based on product margin. This "teaches" the Google algorithm to prioritize your highest-profit products. 3. Incremental Scaling: Once targeting foundations are clean, we vertically scale budgets while maintaining a stable, high ROAS. Why Brands Partner With Me: Top Rated & 100% JSS: A flawless track record of elite execution. $7M+ Managed Spend across e-com brands: I've deployed the capital and know exactly what works. Core Focus: Maximize ROAS/POAS, PMax, Search & Shopping optimization, profitable scaling, and CRO advisory. Ready to scale profitably? I look forward to hearing from you.

Most Google Ads accounts are optimising blind. Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it. I fix that. And the results compound over time. I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus. What I do differently: Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click. I build three connected layers that most accounts don't have: Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately. Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume. Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries. Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time. Recent results: • A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales. • A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted. • A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests. In every case the improvement came from better signal quality and commercial thinking — not more budget. What I work on: • Google Ads audits and second opinions for accounts spending $20k+/month • Full account management with conversion intelligence built in • Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports • CRM integration for quoted value and job value feed-back to Google • Behavioural signal tracking and lead scoring setup • Search, Performance Max, Microsoft/Bing Ads • Landing page conversion analysis and recommendations The questions I focus on: • Is Google optimising toward your actual revenue — or just your conversion count? • Are your best leads being treated the same as your worst leads by the algorithm? • What signals is Google missing about the quality of your sessions and leads? • Is your offline revenue connected back to the clicks that generated it? • What needs fixing first to make the account measurably better within 90 days? Who I work best with: Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table. If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.

With 9+ years of experience in plastics industry across consumer, medical and automotive sectors (BD, Avient), I combine deep polymer science knowledge with advanced tools to help organisations (large and small) struggling with Plastics R&D to solve their most complex problems. From Materials selection, toxicity analysis to handling supplier change to production issues, I can provide consultation and hands-on work to get your job done in the shortest time frame. Knows cradle-to-cradle development of plastics with strong knowledge in regulatory and legal requirements. Complete ownership and accountability, whether its root-cause analysis or innovation R&D Proven track record of translating challenging projects from TRL 3 to scale-up and full fledged production. Experienced in using advanced Machine learning tools for materials science engineering and proven record of success.

I’m Katrina Nichols, better known as the Mary Poppins of Marketing (MPoM). I step in to fix messy marketing with equal parts strategy, structure, and sparkle. I build scalable marketing engines for startups, scaleups, and small businesses that need more than fluffy “content plans”; they need results that drive real growth. With more than two decades of experience, I’ve consulted for eCommerce, SaaS, FinTech, Ed-Tech, Recruitment, HR-Tech, Private Equity, Blockchain, Aerospace, and Retail brands, including cafés, salons, restaurants, and boutiques. What I Do Best • Marketing Strategy and Consultancy: Growth plans, brand positioning, and go-to-market frameworks that deliver. • Digital Campaigns: SEO, PPC, email, content, and social strategies that generate measurable ROI. • Team and Process Building: Mentoring in-house marketing teams, creating structure, KPIs, and repeatable systems. • Funding and Investor Support: Messaging, decks, and campaigns that have helped clients raise over £100 million. • Creative Direction: Websites, copy, and campaigns that sound human and sell effectively. Why Work With Me I’m direct, data-driven, and allergic to jargon. Whether you’re a funded startup preparing for Series A or a high-street business ready to scale, I’ll help turn the underperforming or unfound into unstoppable, unmistakable brands that actually get results.

🕰️ 24 years of pure Google Ads Expertise. ⭐️ Ex-Google Agency Trainer & International Speaker. 🏆 Google Ads Premier Partner 2026 (Top 3% of Expert, per Google). 💼 1,000+ Satisfied Clients Served. 📊 $3B+ Ad Spend Managed | $65B+ in Sales Generated. Success stories: - Wellbots com : 10 years with me. Google Ads spending went from $3k/mo to $120k/mo and still growing. (see attached video testimonial). - OliveNation com : 5 years with me. Revenue went from 1.07M to 6.59M, increasing by 716% under my management. (see attached screenshot). - Odealarose com : +$4.25M (+49%) in Revenue Y-to-Y for this Large US Florist. - PartAuto fr: Maintained 12x ROAS consistently over 6 years while scaling 4x ad spend. - MontBlanc : 7x ROAS after just 60 Days. - Cocoli com : 383% Increase in Conversion Value. - wealdenbenches co.uk : 13x ROAS. - memorialbenchesuk co.uk : 11x ROAS. 97% of clients see increased ROAS within the first 90 days ✅ I Work with Businesses ready to spend $3K+/month on Google Ads : - eCommerce stores. - B2C or B2B companies ready to scale profitably. - Founders serious about ROAS and conversion tracking. - Stock-market advertisers 🤝My Promise: 100% Satisfaction or It's Free I operate on a strict "Pay-for-Performance" philosophy. I grow your business using Google Ads, or you pay nothing. If you don’t see real results, you get your money back. It’s that simple. 📈Flexible, Results-Driven Pricing I don’t believe in one-size-fits-all retainers. I adapt my pricing to your specific business model and goals. As long as my compensation is tied to my performance, I am completely open to: -A percentage of Revenue/Sales generated (RevShare). -A percentage of Ad Spend. -Custom performance-indexed models based on your specific KPIs. 🎁 Next Step: Your Complimentary Strategy Audit Let’s talk if you’re ready to scale and tired of guesswork. Send me a message to claim your Complimentary Audit & Risk-Free Trial, and let's see how much revenue you are currently leaving on the table. Areas of expertise : Google Ads Adwords PPC SEM Pay Per Click Search Engine Marketing Google Advertising Google PPC Pay-Per-Click Google AdWords Google Search Ads Paid Ads on Google Google Sponsored Ads Google Ad Campaigns Google Shopping Google Merchant Center Performance Max PMax