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I help e-commerce, healthcare and B2B brands grow retained revenue and organic/AI visibility — combining lifecycle marketing (email/CRM automation) with performance media and AEO/GEO (optimising for AI answer engines like ChatGPT, Perplexity, Google AI Overviews). Currently retained by Granola on lifecycle automation. Six years across media planning, programmatic and CRM, including a recent Planning Account Director contract on Google's account at WPP Media and five years client-side driving a 319% e-commerce revenue uplift (£25k→£104k/month), 642% increase in inbound enquiries, and a 235% lift in organic keyword rankings (1,058→3,601) through tracked SEO. Built and owned email/CRM workflows in HubSpot and Mailchimp, the same automation discipline now applied to AI-era discoverability. Portfolio: cre2.short.gy/digitalportfolio

Hi! My name is Mihai and I'm a PPC (Google Ads Certified) specialist, based in London UK. If you are looking to increase the traffic from Google Ads, Bing Ads, Facebook Ads, Instagram Ads to your website with less costs and more conversions then I will be happy to help you! Over the last 9 years I have worked with companies across a large range of industries and I am confident that I can help you to grow and manage all aspects of your PPC campaigns (keyword research; account structure and ad copy development; ongoing campaign optimization; remarketing campaigns; display campaigns & more) I would love to have the opportunity to work together so please feel free to contact me for a non-committal quotation for a potential project. Thank you!

I've managed $130M in Google Ads spend and generated $1.1B in revenue for businesses from my Google Ads management services. If your campaign performance is decreasing, you can't generate profitable conversions/sales and frustration is getting the better of you, I'm the guy who fixes it. Drop me an invite or a message and I'll send you a personalised Loom audit of your account within 48 hours - honest observations, no pitch, completely free. A little more about me: I help growth-focused businesses scale Google Ads profitably. Not "manage" their campaigns — actually scale them. I've run $130M+ in ad spend across 14 years, built granular campaign structures most agencies don't have the patience to create, and generated $1.1B+ in revenue for businesses from local tradespeople to e-commerce brands. I'm a Google Premier Partner - top 3% of all Google Ads managers globally. You can't buy that status. It's earned through sustained performance across live accounts, year after year. - $1.1B+ in revenue generated across 14 years of hands on Google Ads - £761,540 in direct revenue for Evolution AV + £1.65M in pipeline - 78% profitability increase for a major UK conveyancer while nearly 5x-ing spend - Top 1% Expert-Vetted on Upwork - fewer than 1 in 100 freelancers qualify - I build the systems behind your ads too - speed-to-lead, AI follow-up If you want someone who'll challenge your assumptions, dig into the data, and build something that compounds - send me an invite. 🔧 EXPERTISE: Google Ads | Search | Shopping | Performance Max | YouTube Ads | Lead Generation | E-commerce | Feed Management | Merchant Center | Conversion Tracking | Lead Nurturing | AI Automation

If you’re looking for a senior Google Ads or Bing Ads professional of the highest calibre, I’m your man. I'm London based and most proficient at running campaigns on the Search Network but I also have experience running Display and Shopping campaigns. Over the last 18 years I have worked as both a remote freelancer and an in-house employee for companies covering a wide range of industries and business models. My strong analytical and reporting skills enable me to clearly communicate the most relevant data to help my clients make decisions with confidence. Experience: - 18 years' Google Ads experience - Google Ads Certified (Search Advertising) - Largest account managed: £1 million/year - Managed accounts in the following industries: legal, accounting, fintech, HR, travel & tourism, eCommerce, beauty & well-being, nightlife & events, construction, sports coaching, physiotherapy, branding and design agencies, plumbers, photographers, tutoring, mortgage brokers, estate agents - English is my first language Channels & tools: - Google Ads: Search, Shopping, Performance Max, Display - Google Analytics - Google Tag Manager - Google Merchant Centre - Bing Ads - Unbounce - HubSpot - CallRail

I help business owners grow online sales while delivering the highest level of profit possible. I am a UK based, Google Ads qualified PPC expert. I have over 15 years of experience in the Media Buying / Pay Per Click digital marketing sector, working with a wide range of clients, including ClickFunnels, MasterClass, Debenhams Car Insurance and Canterbury Sportswear. Notable achievements: 🚗Car insurance broker - Increased profitable sales - Weekly sales 275 → 462 - Cost per sale £130 → £80 🥾Outdoor wear retailer - Improved eCommerce output - 62 → 94 conversions/week - CPA £20.33 → £11.74 ✈️Travel guide website - Grew holiday enquiries - Weekly leads +45% - Conversion rate +30% 💊Health food supplements - Scaled eCommerce - $45k monthly spend while maintaining target ROAS 💉High-ticket health product - Created scalable signal volume - $60k monthly spend - Cost per sale below $400 💻Online events for SaaS - Scaled registrations from $20k → $75k monthly spend - Sign-up cost target hit If this sounds interesting to you, invite me to your job for a free discovery call and we can discuss how I can help you scale your business with Google Ads. Client testimonials: "I recommend Rich H for Google Ads services, and would use him again. Rich was prompt, helpful and was able to significantly improve my PPC conversion rates." Peter K. (Chiswick, UK) "Excellent work. The job was finished on time and according to Google best practices. I have already hired Rich again for another Google Ads project." John F. (Texas, US) "Great work. Good analysis and easy to communicate with. Highly recommend!" Martin K. (Oxford, UK) My aim is to always deliver a strong return on investment from your Google Ads budget. I do this by understanding the goals of your business and working out how to increase profitability through conversion focused ad campaigns. I am available for account set-ups, audits and ongoing monthly account management. I provide a high level of service, with fast communication and regular reports. Invite me to your job to book a free call today. Skills / Services: ⭐Google Ads ⭐PPC campaign setup & management ⭐Pay per click advertising ⭐Media buying / Paid media ⭐Google ad manager ⭐Google display network (GDN) ⭐Google tag manager (GTM) ⭐Google analytics (GA4) ⭐Search engine marketing (SEM) ⭐Google Ads account audits ⭐Digital advertising ⭐Microsoft Ads (Bing Ads) ⭐Internet marketing ⭐Digital marketing ⭐Campaign management ⭐Lead generation ⭐Campaign optimisation

The difference between me and everyone else who applied to your job: I don't set campaigns live and then disappear. I'm in your account every day. Cutting what's bleeding. Doubling down on what's working. And telling you exactly what's happening and why. I help businesses reduce wasted ad spend, fix campaign & tracking issues, and turn Google Ads clicks into more qualified leads and profitable sales. 👋🏼Hi, I'm Muhammed with 10+ years of PPC experience, I manage Search, Shopping & Performance Max campaigns for eCommerce, DTC, B2B, SaaS, lead generation, and local businesses. My focus isn't more clicks, it's better results from the clicks you're already paying for. 🔍 𝐂𝐎𝐌𝐌𝐎𝐍 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐃𝐒 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐈 𝐅𝐈𝐗:- ❌ High CPA or declining ROAS ❌ Clicks but poor-quality leads ❌ Wasted spend on irrelevant searches ❌ Incorrect or incomplete conversion tracking ❌ PMax spending without clear results ❌ Shopping traffic without enough sales ❌ Campaigns that have stopped performing I start with a detailed Free Google Ads audit to uncover wasted spend, targeting issues, tracking problems, campaign structure issues, and missed opportunities before making major changes. 📊 𝐏𝐑𝐎𝐕𝐄𝐍 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 🛒 𝒆𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆: - Increased ROAS from 𝟑𝐗 𝐭𝐨 𝟏𝟕𝐗 through campaign restructuring and optimization. 📈 𝑳𝒆𝒂𝒅 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒐𝒏: - Increased monthly conversions from 𝟐 𝐭𝐨 𝟖𝟗 without increasing ad spend. 🏪 𝑹𝒆𝒕𝒂𝒊𝒍: - Increased monthly conversions from 𝟓𝟒𝟕 𝐭𝐨 𝟏,𝟎𝟑𝟎 while reducing cost per conversion. 🚀 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐖𝐈𝐓𝐇:- ✅ Google Ads Audit & Strategy ✅ Search Campaign Setup & Management ✅ Google Shopping & Performance Max ✅ Lead Generation & eCommerce PPC ✅ Keyword & Search-Term Optimization ✅ Negative Keyword Strategy ✅ Ad Copy & A/B Testing ✅ CPA & ROAS Optimization ✅ Campaign Scaling & Ongoing Management If your tracking is wrong, your optimization decisions will be wrong too. I can audit your Google Ads, GA4, GTM, Merchant Center, lead/call tracking, and conversion setup to make sure you're optimizing toward real leads and sales. 🎯 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 𝗧𝗢 𝗚𝗥𝗢𝗪𝗜𝗡𝗚 𝗬𝗢𝗨𝗥 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗗𝗦 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡𝗦 I don't believe in making random changes to an account. My approach is based on data, testing, and continuous optimization. 🔍 𝗔𝘂𝗱𝗶𝘁 & 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 I start by reviewing your Google Ads account, conversion tracking, campaign structure, keywords, search terms, bidding, targeting, and landing pages to identify where budget is being wasted and where performance can improve. 🎯 𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Based on the audit, I create a clear strategy around your business goals — whether the priority is generating qualified leads, increasing sales, improving ROAS, or reducing CPA. ⚙️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 & 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 I continuously optimize keywords, search terms, negative keywords, ads, audiences, bidding strategies, budgets, and campaign settings to reduce wasted spend and improve performance. 📊 𝗧𝗿𝗮𝗰𝗸 & 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 Accurate tracking is essential. I make sure Google Ads, GA4, GTM, Merchant Center, lead tracking, call tracking, and conversion actions are properly aligned so optimization decisions are based on reliable data. 🚀 𝗦𝗰𝗮𝗹𝗲 𝗪𝗵𝗮𝘁 𝗪𝗼𝗿𝗸𝘀 Once we identify profitable campaigns, keywords, products, audiences, and offers, I focus on scaling what is working while keeping CPA, ROAS, and overall profitability in mind. If you're dealing with high CPA, poor ROAS, low-quality leads, wasted ad spend, or an underperforming Google Ads account, send me your website and current challenge. I’ll show you where I see the biggest opportunities to improve performance. Interested in moving forward? 1) Review my profile and client feedback 2) Send me an interview invitation, or message me with your website, monthly spend and service area 3) I'll send back two or three specific things I'd fix, free 4) If it fits, we do a 15 to 20 minute call and start with the audit #PPC #TopRated #DigitalMarketingExpert #FreelanceMarketing #UpworkPro #PPCExpert #GoogleAds #MetaAds #FacebookAds #BingAds #GooglePremierPartner #Conversionrateoptimization #Facebookads #Googleshopping #Merchantcentershopifyexpert #Bingads #LinkedInAds #YouTubeAds #GooglePPC #PayPerClick #MarketingConsultant #PerformanceMarketing #EcommerceMarketing #EcommerceAds #LeadGeneration #OnlineAdvertising #FunnelOptimization #RetargetingAds #EcommerceBusiness #HealthcareMarketing #SaaSMarketing #FinanceMarketing #RealEstateMarketing #EducationMarketing #Google ads # Google ads management