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Need an Amazon expert who can lower ACOS, improve PPC performance, optimise listings, and grow your sales? You're in the right place. With 7+ years of experience managing Amazon Seller Central accounts, I help brands increase product visibility, optimise advertising campaigns, resolve catalogue issues, and build scalable strategies for long-term growth. I understand that every Amazon business has different goals. Whether you want to lower ACOS, increase sales, fix listing errors, launch new products, or improve account performance, I focus on practical, data-driven solutions that deliver measurable results. How I Can Help You ✅ Amazon Seller Central Account Management ✅ Amazon PPC Management (Sponsored Products, Sponsored Brands & Sponsored Display) ✅ Listing Optimization & Amazon SEO ✅ Keyword & Competitor Research ✅ Product Launch Strategy ✅ Catalog Management & Flat File Uploads ✅ Parent-Child Variations & Listing Troubleshooting ✅ Suppressed Listings & Stranded Inventory Resolution ✅ FBA & FBM Operations ✅ Account Health Monitoring & Case Management ✅ A+ Content & Brand Store Management Tools I Use • Helium 10 • Jungle Scout • Keepa • Brand Analytics • Amazon Advertising Console Why Work With Me? ✔ 7+ Years of Amazon Experience ✔ Clear & Fast Communication ✔ Detail-Oriented Account Management ✔ Data-Driven PPC Optimisation ✔ Reliable, Long-Term Support I don't believe in one-size-fits-all strategies. Every account is different, so I take the time to understand your business and build a solution that fits your goals. If you're looking for a reliable Amazon PPC and Seller Central expert who can help grow your business while keeping your account healthy, I'd love to discuss your project. Let's discuss your Amazon goals. Send me your ASIN or store link, and I'll recommend the best strategy for your business.

A seasoned performance media and PPC Specialist, I design campaigns that will bring you results. I am a certified Google Partner and offer 9 years' worth of experience in the PPC field. I have brought in $300,000+ of revenue for my clients to date, and can do so for you too. With a breadth of knowledge of paid search and paid media, I know the best ways to implement a cohesive strategy to give your business the conversions, sales and leads that you need. Here's a brief summary of the skills that I have to offer: - PPC campaign planning, implementation and optimization - Creating effective user journeys that bring optimal results - Google Ads Display, Search and Shopping - Microsoft Ads (formerly Bing Ads) Display, Search and Shopping - Meta Advertising (Facebook & Instagram) - Conversion and Goal Tracking - Conversion Optimization - Performance Analysis Get in touch to see how I can help you with your marketing campaigns today.

👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

Profitable, measurable, and repeatable paid media growth for ecommerce brands. With 8+ years of hands-on paid media experience, I help ecommerce and DTC brands grow using Google Ads, Meta Ads, and Microsoft Ads. The work stays focused on clean tracking, clear structure, and decisions based on unit economics, not surface-level ROAS. This covers scaling accounts, fixing stalled performance, and rebuilding setups that have become hard to trust. ✅ 8+ years hands-on paid media experience across ecommerce and DTC ✅ Managed millions in ad spend across Google Ads and Meta Ads ✅ Google and Meta Ads certified ✅ In-house experience at Decathlon and Samsung ✅ Strong experience with Google Merchant Center and large product feeds ✅ Scaling paid media based on unit economics, not vanity ROAS ✅ Recovery projects for accounts where performance dropped or stalled ✅ Clear reporting and decision making without clutter or guesswork ✅ Paid media focused on profit, not surface-level ROAS ✅ Strong tracking discipline using GA4 and Google Tag Manager Here’s how I help your business: I work with ecommerce, subscriptions, marketplaces, and Amazon-hybrid brands to make paid media easier to manage and more predictable. The focus is on fixing tracking first, tightening account structure, and running ads and creative with clear intent. This leads to more stable CPA, cleaner reporting, and scaling that does not break every few weeks. Google Ads for Ecommerce: Search, Shopping, and Performance Max are structured for clarity and scale. Google Merchant Center feeds are cleaned and maintained so product data does not limit performance. Performance Max is run with clear signals, controlled testing, and reliable conversion tracking. Meta Ads Media Buying and Creative: Meta Ads is managed with disciplined signals and structured creative testing. This includes creative strategy, brief writing, and copy that matches the offer and landing page. Testing stays organised so winners are clear and scaling feels controlled. Tracking and Measurement: GA4 and Google Tag Manager are set up and reviewed to ensure events fire correctly and only once. Conversion tracking is validated end to end so platforms learn from real purchases. Reporting is simplified so numbers make sense and decisions are faster. Paid Media Strategy and Recovery: Full funnel thinking connects ads, creative, offers, and unit economics. Recovery projects focus on accounts where performance has dropped due to scaling, tracking changes, or platform updates. The goal is to stabilise performance before pushing growth again. Tools, Industries, Technologies ✅ Google Ads, Meta Ads, GA4, Google Merchant Center ✅ Shopify, Magento, Klaviyo ✅ Feed tools including DataFeedWatch, dashboards, and custom reporting ✅ E-commerce, subscriptions, marketplaces, DTC, and Amazon-hybrid brands Why work with me: The approach is straightforward and practical. No inflated dashboards. No guesswork. Just clear priorities, clean data, and steady improvements you can actually follow. Communication stays direct and decisions are explained in plain language. If paid media feels harder than it should or numbers no longer add up! send your site link and a short note on what is stuck. I will review the setup and map out clear next steps. Google Ads, Meta Ads, Microsoft Ads,GA4,Google Tag Manager, Google Merchant Center, Performance Max, Ecommerce PPC, Facebook Ads, Instagram Ads, Meta Ads, PPC, Bing Ads

Most sellers don’t have a traffic problem. They have a conversion, structure, and profitability problem. If your ads are running but margins are tight… If your listings are live but not converting… If your sales are inconsistent or stuck… That’s where I come in. I help brands fix the backend, scale profitably, and build systems that actually grow revenue, not just spend. What I Focus On (Core Growth Areas) 🔹 Amazon PPC & Profit Optimization Full-funnel PPC strategy (Sponsored, Display, scaling structure) ACoS, TACoS, and profit-focused optimization Advanced campaign structures (data-driven, not guesswork) Scaling winning products without killing margins 🔹 Listing Optimization & Conversion Growth SEO-based listing rebuilds (titles, bullets, backend) High-converting structure focused on CTR & CVR A+ Content, Brand Story & Storefront creation Competitor + keyword research with clear positioning 🔹 Multi-Channel Expansion (Beyond Amazon) TikTok Shop setup, scaling & creator-based growth eBay & Walmart listing optimization and store management Shopify integration & operational support Building systems that connect all channels 🔹 eCommerce Operations & System Building Catalog management (bulk uploads, variations, cleanup) Inventory, account health & performance monitoring Workflow improvements & automation Clear reporting and growth planning How I Work I don’t jump into random tasks. I focus on: ✔ Identifying what’s actually limiting your growth ✔ Fixing the foundation first (listings, structure, data) ✔ Scaling with a clear, profit-focused strategy Every step is backed by data, not assumptions. Results & Experience Worked with 6- and 7-figure brands Managed and optimized multi-platform stores Improved ad performance while protecting margins Built systems that support long-term growth, not short-term spikes Why Clients Work With Me ✅ I focus on profit, not just sales ✅ I understand Amazon + full eCommerce ecosystem ✅ I bring structure, clarity, and execution ✅ I communicate clearly and keep things simple Let’s Talk If you’re serious about scaling your store the right way, we can map out a clear plan and next steps. 📩 Send me a message, happy to review your store and guide you from there.

The two-second version: I'm a freelance PPC specialist who has managed paid media for some brands you've probably heard of, and a lot of ecommerce brands you haven't. Managed over £100M in advertising spend across 15 years, including Harrods, M&S International, Nando's, Virgin Media, and Net-a-Porter, across agencies such as Incubeta, Essence, and Dewynters. Portfolio below. Always happy to chat. ________________________________________ The longer, sit-down version: Pleasure to meet you. I'm Menno. I'm Dutch, based in the UK, and I've been running paid media since 2010. Clients tend to come back because I keep things simple and I don't hide behind jargon. Agency background is solid, with Incubeta, Essence, and Dewynters, and household-name clients on both Google and Meta. These days I work independently with ecommerce brands that want someone senior, hands-on, and not farming their account out to a junior. Google Ads, Meta, Shopping feeds, conversion tracking. If you want to talk through what you need, my message button is right there.