Hire the Best PPC Managers
in the United Kingdom

Scale your e-commerce brand based on net profit margins. Stop wasting budget trying to force expensive demand. I partner with DTC and Shopify brands to turn Google Ads into a predictable, high-margin acquisition engine using what's called the "Demand to Margin" Method. Instead of burning cash trying to get window shoppers to buy, I structure your account around existing intent and actual product profitability: 1. Reversed Funnel Targeting: I focus the majority of your budget on the bottom of the funnel, capturing customers ready to buy right now, completely eliminating waste. 2. Unit Economics Integration: I segment your Google Merchant Center using custom label groups based on product margin. This "teaches" the Google algorithm to prioritize your highest-profit products. 3. Incremental Scaling: Once targeting foundations are clean, we vertically scale budgets while maintaining a stable, high ROAS. Why Brands Partner With Me: Top Rated & 100% JSS: A flawless track record of elite execution. $7M+ Managed Spend across e-com brands: I've deployed the capital and know exactly what works. Core Focus: Maximize ROAS/POAS, PMax, Search & Shopping optimization, profitable scaling, and CRO advisory. Ready to scale profitably? I look forward to hearing from you.

𝐈 𝐰𝐨𝐧'𝐭 𝐭𝐞𝐬𝐭 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐦𝐨𝐧𝐞𝐲. 𝐈 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐢𝐭𝐡 𝐝𝐚𝐭𝐚-𝐥𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐛𝐚𝐜𝐤𝐞𝐝 𝐛𝐲 𝐚 𝐦𝐨𝐧𝐞𝐲 𝐛𝐚𝐜𝐤 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞. I've seen sellers with great products lose money because their campaigns were chaotic. Sound familiar? "We are in testing phase." That's your agency or freelancer testing on your money while they climb their own learning curve. That chaos became my obsession to fix. I spent years building a data-driven PPC system that turns ad spend into predictable profit. The same sellers who once felt stuck are now scaling beyond what they imagined. Here are a few stories I'm proud of: A supplements brand grew from $50K → $500K/month in 12 months, holding the same 7% TACOS A garment brand scaled from $125K → $300K in 5 months, now projecting $4M in 2026 A UK skincare brand went from £35K → £100K/month in just 4 months A new launch hit $48K/month in 90 days using a ranking and clustering strategy A home and kitchen brand was revived from $12K → $75K/month after removing 38% wasted spend A lifestyle brand now holds 7-figure months after re-engineering their TACOS and ad structure 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤? ✅ Every decision is grounded in data ✅ Profit is prioritised over vanity metrics ✅ Campaigns are built for compounding growth ✅ No shortcuts, no "hacks" just execution that works I don't believe in overnight success. I believe in systems that get sharper every month. 𝐇𝐞𝐫𝐞'𝐬 𝐦𝐲 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞: If you don't see measurable improvement in ACoS or sales within 30 days, you don't pay the next milestone. You deserve a PPC manager who treats your account like an investment, not an experiment. If that's what you've been missing, let's talk. 𝐂𝐥𝐢𝐜𝐤 "𝐈𝐧𝐯𝐢𝐭𝐞 𝐭𝐨 𝐉𝐨𝐛" 𝐚𝐧𝐝 𝐈'𝐥𝐥 𝐚𝐮𝐝𝐢𝐭 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, 𝐬𝐡𝐨𝐰 𝐲𝐨𝐮 𝐰𝐡𝐞𝐫𝐞 𝐦𝐨𝐧𝐞𝐲 𝐥𝐞𝐚𝐤𝐬, 𝐚𝐧𝐝 𝐦𝐚𝐩 𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐰𝐢𝐭𝐡 𝐜𝐥𝐚𝐫𝐢𝐭𝐲.

If your Amazon or eBay sales are not where they should be, the issue is rarely just one thing. It could be PPC waste, weak keyword targeting, poor listing conversion, pricing, images, reviews, stock, account health, fulfilment setup or competitor activity. I help sellers identify what is holding performance back and put practical fixes in place. I bring 14+ years of ecommerce marketplace experience, including building and exiting my own ecommerce business in 2017. That background means I understand Amazon and eBay not just from a freelancer’s point of view, but from the point of view of a business owner who has dealt with stock, cash flow, margins, customer service, fulfilment, account health and day-to-day marketplace pressure. Today, my team and I manage marketplace growth for around 67 clients, from early-stage startups to established brands running TV advertising campaigns across UK channels. Some clients have worked with us for more than seven years, which reflects the long-term value and trust we aim to build. Areas I can help with Amazon PPC campaign setup and management ACOS reduction and wasted ad spend analysis Amazon listing SEO and keyword optimisation Listing audits and conversion rate improvements A+ Content / Enhanced Brand Content planning Amazon FBA and FBM strategy Seller Central and Vendor Central support eBay listing optimisation and store growth Marketplace operations and inventory workflows using tools such as Linnworks Amazon account health, listing issues and reinstatement support Experience and proof 14+ years selling and managing ecommerce marketplace businesses Built and exited my own ecommerce business in 2017 Over 350,000 eBay feedback ratings from hands-on selling experience Currently supporting around 67 marketplace clients Clients ranging from startups to larger brands advertising on UK TV Some clients retained for more than seven years Amazon PPC ACOS reduced to below 15% on selected targeted campaigns Listing conversion rates improved by up to 35% through SEO, content and creative improvements eBay store ranked #1 in the bicycle category by turnover in 2015, 2016 and 2017 Experience across Amazon UK, USA, Europe, Japan and Mexico My work is focused on commercial outcomes, not vanity metrics. Ranking, traffic and clicks only matter if they lead to profitable sales. If you need someone who can look at your Amazon or eBay account with a seller’s mindset and tell you what actually needs fixing, send me your ASIN, store link or listing and I’ll review where performance can be improved. I am Top Rated on Upwork with a 100% Job Success Score, and I bring the same level of commitment and quality to every project, large or small. Let's work together to elevate your e-commerce performance. Send me a message and let's get started! Amazon Expert, Amazon PPC, Amazon FBA, Amazon FBM, Amazon Seller Central, Amazon Listing Optimization, Amazon SEO, Amazon PPC Expert, Amazon PPC Manager, Amazon PPC Advertising, Amazon ACOS Reduction, Amazon Keyword Research, Amazon Backend Keywords, Amazon Flat Files, Amazon Bulk Upload, Amazon Listing Variations, Amazon Product Launch, Amazon Sales Boost, Amazon Competitor Analysis, Amazon Account Health, Amazon Reimbursement, Amazon Case Handling, Amazon Enhanced Brand Content, Amazon A+ Content, Amazon Storefront, Amazon FBA Expert, Amazon FBA Management, Amazon Inventory Management, Amazon Order Processing, Amazon Customer Service, Amazon Browse Node, Amazon Vendor Central, Amazon Brand Registry, Amazon DSP, Amazon Sponsored Ads, Amazon Sponsored Products, Amazon Sponsored Brands, Amazon Reports, Amazon Private Label, eBay Listing, eBay Store Management, Ecommerce Expert, PPC Campaign Management, Product Listing Optimization

👉 Most brands spending $5k–$100k/month on ads leak 20–40% of their budget - and don’t know it. If your performance only improves when spend increases, you don’t have a scalable system. You have a leak. ⭐ Trusted by 50+ Brands | Expert-Vetted (Top 0.1%) | $250m+ Managed Spend 💰 WHAT I DO I help eCommerce & SaaS companies turn paid ads into predictable, scalable revenue systems — without increasing CPA. Most accounts don’t fail because of ads. They fail because no one owns the full system. 👉 I do. ⚙️ HOW I SCALE I use a 3-layer system: • Acquisition Efficiency — reduce CPA, eliminate wasted spend • Conversion Leverage — increase CVR via landing pages & funnels • Scale Stability — grow spend without breaking performance 👉 This is the difference between campaigns that “work”… and systems that scale profitably. 🎯 WHO I WORK WITH • eCommerce brands doing $20k+/month • SaaS & lead gen businesses spending $5k+/month • Founders serious about scaling 🏆 RESULTS eCommerce & DTC • Gleamin: Scaled to 15x revenue via full-funnel Meta + Google strategy • SD Bullion: Increased ROI by 143% through search restructuring + intent optimization • Fast-Growth DTC: Scaled from £5k → £60k/month in 90 days SaaS & Lead Gen • Pipedrive (Paid Acquisition): Reduced CPA by 56% while scaling lead volume • Rosetta Stone (Growth Optimization): Improved acquisition efficiency by 285% through aggressive testing and funnel optimization 👉 Proven systems. Built to scale. ⚙️ STACK • Platforms: Google Ads (Search, Shopping, PMax, YouTube), Meta, LinkedIn, Microsoft Ads • Tracking: GA4, GTM, server-side tracking, custom dashboards CLIENT FEEDBACK ⭐ "Outstanding freelancer who helped increase our ROAS by 350% through advanced optimizations.” ⭐ “Justin identified major growth opportunities and built a clear scaling strategy. Will absolutely hire again.” 🚫 NOT A FIT • Looking for the cheapest option • Not yet investing seriously in ads • Want short-term hacks over long-term growth 🚀 HOW WE WORK 1. Audit your account 2. Fix what’s broken (fast wins first) 3. Scale what’s working 4. Continuously optimise for profit ⚠️ I only take on a limited number of clients at a time to ensure performance. 📩 NEXT STEP: THE SCALING AUDIT Message me “AUDIT” and I’ll show you: • Where you're actively losing money. • What is bottlenecking your scale • The exact steps I would take to fix it If I don’t find clear profit opportunities, I’ll tell you. If I do, I’ll show you exactly how to fix them. No fluff. No guesswork. 👉 Just profitable, scalable growth.

“Victor is the best Google Ads person I've come across in 20 years of e-commerce. I fully trust him on strategy and testing, he understands our business and customers. He grows our business profitability with the most efficiency. It's as simple as that.” - Adam W. “Victor is a great asset to any team, PPC knowledge is outstanding!” - Will S. I’m sure you have better things to do than keep up with Google Ads. And that’s why you’re here. On average, accounts I manage see an average of 20% profit increase in the first 9 weeks by following a framework that, time and again, has proven to drive results. Many claim to know the secret to well-performing Google Ads campaigns. I find that annoying because there are no secrets. Hard work and routine optimisations do the job and that’s my approach. First, before you even consider hiring me, answer one question: What's the one problem/challenge you're struggling with right now? Just send me a message with your answer, and I’ll tell you if I can help you. Sometimes, I might not, and if that’s the case, I’ll be happy to tell you that and maybe even recommend someone else who would be a better fit to help you. I mainly run Google Ads for ecommerce businesses operating on Shopify. Industries I have the most experience in: - Fashion & Apparel (clothing, jewellery) - Health, Personal & Household Care (supplements & personal care products) - Electronics (retailers selling a wide range of categories – hardware components, phones, PCs, monitors, professional video & audio equipment) - Home & Garden, Furniture (beds, mirrors, sofas, tools & DIY, plants) - Sports (sports equipment, football, golf) - Automotive (parts retailers) I'm always happy to chat about any job (large or small). Send me a message, and we’ll go from there :)

Hi! My name is George, and I am a certified Google Ads & Paid Social Specialist with over half a decade of experience in digital advertising. Digital advertising can be frustrating, especially when you're not seeing the results you want, and you're unsure of how to improve them. It's easy to feel like you're missing out on opportunities and your efforts are going to waste. But with my expertise and guidance, you can put those worries to rest. I'll work with you to create effective and profitable campaigns that deliver a positive return on your investment. The areas of PPC I can manage & optimise are: ✅ Google Search ad campaigns ✅Google Display campaigns ✅ Google Shopping campaigns for E-Commerce brands ✅ Video campaigns for YouTube ✅ Bing Search ad campaigns (now Microsoft Advertising) ✅ Amazon PPC campaigns (Sponsored ads) Paid Social Platforms: ✅ Meta Ads (Facebook/Instagram) ✅Twitter Ads ✅LinkedIn Ads Having worked on over 100 Google Ads accounts, I bring a wealth of experience across various industries. From SaaS and e-commerce to travel and hospitality, recruitment, manufacturing, and retirement care, I've got you covered. Here's what to expect. 📋 Advanced keyword research. 📈 Full planning, executing, management, and optimisation of your PPC campaigns. 💬 24/7 ultra-reliable communication. 🧭 Tailored marketing strategy for your business that connects your brand with your target audience. 🚀 You'll have more understanding of what to expect regarding results and conversion to match your dream ROAS (Return on ad spend). 👍 Someone who cares about your success and bringing value to your organization I have been working for multiple clients over the last few years and have only recently joined Upwork. If you're interested in growing your brand online at an affordable price, please don't hesitate to send me a message so we can schedule a call.