Hire the Best Qualitative Researchers
in the United Kingdom

I’m a senior research manager with 8+ years’ experience delivering mixed-method insight across customer experience (CX), employee experience (EX), brand and market research. I specialise in designing surveys, analysing quant + qual data, and turning messy findings into clear, executive-ready recommendations. I’ve delivered research and stakeholder-ready reporting for teams at Promising Outcomes, Perceptyx, YouGov, Edelman Data & Intelligence, and Hall & Partners - often under tight timelines, with high standards for QA and clarity. What I deliver (not just “analysis”) Survey design that answers the real question (questionnaire, logic, scales, sampling input) Clean, defensible outputs (QA checks, consistency, charts that don’t mislead) Insight that’s usable (so-what, now-what, priorities, and implications) Decks people actually read (structured narrative + executive summary + sharp visuals) Typical projects I’m hired for Employee engagement or pulse survey reporting (EX) Customer feedback / CX surveys, drivers, and segmentation Competitive scans + secondary research for strategy teams Quant + qual synthesis into a single story “We need this turned into a client-ready PowerPoint fast” Tools & ways of working I’m comfortable working with your templates, your KPIs, and your stakeholder expectations. I’m also experienced using AI to improve research efficiency without compromising rigour. If you want research that’s clear, strategic, and decision-ready, send me a message with your objective and timeline.

I am a qualitative researcher with over ten years of experience working with complex human data, across NHS services, addiction recovery, and private practice. My background is in psychology and mental health, which means I bring genuine depth to research involving human behaviour, lived experience, and sensitive topics. My work has always involved identifying patterns in complex information, synthesising findings clearly, and communicating insights to support decision-making. I have contributed to formal research in NHS settings, including leading a study examining predictors of inpatient length of stay across multiple sites, and I have recently completed freelance research support work including institutional mapping and outreach strategy for a fellowship application. I am particularly well suited to projects involving sensitive subject matter, interview-based research, or data that requires careful interpretation rather than just processing. Available for freelance and project-based work.

Policy and research specialist with experience in the UK Parliament and independent research organisations. Skilled in quantitative and qualitative research and producing high-impact written outputs. Currently undertaking research and policy work at the Work Foundation, focusing on employment, job quality, labour market inequality and progression.

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I offer more than three decades of experience as a professional qualitative and quantitative researcher and an excellent reputation for outstanding work, attention to detail and reliability. Unusually, I have availability to take on new clients and projects and am therefore currently offering discounted hourly rates as well as fixed fee arrangements. With an Honours degree from the London School of Economics (LSE), I was formerly employed in senior research roles in UK central government departments and am now a freelance research consultant providing services to clients worldwide in the commercial, government, academic and non-profit sectors. My main areas of expertise include research and evaluation methods, survey questionnaire design, survey analysis and reporting, conducting in-depth interviews and focus groups, and coding and analysis of qualitative data. I'm also highly skilled and experienced in desk research, literature reviews, academic writing, copywriting and editing/proof-reading. I have extensive experience of a wide range of research areas including social policy evaluation, business transformation, employee engagement, customer satisfaction, employer branding, market research, education, healthcare, racial justice, DEI and many others. Former clients have said: “Lynda is incredible! I have worked with Lynda to complete projects that are complex in nature with multiple moving parts. She never fails to sort through the complexity to deliver exceptionally high-quality work on time and on budget. Lynda is smart, accountable, a great communicator and delivers! I would highly recommend her services!” “Lynda is a highly-skilled mixed methods researcher. We regularly contract Lynda to support our research consultancy work. So far, she has undertaken work for us in survey development and logic checking, survey analysis & reporting, qualitative analysis, and in-depth report writing & editing. Her work is of the highest quality and she always delivers on time..” “The quality of her research and analysis is superb. She is a really great addition to our research team, and always works diligently, accurately and flexibly. Lynda draws insightful conclusions from data and delivers work on time, and within budget.” “I’ve worked with Lynda for many years and keep coming back to her for her amazingly thorough research skills, attention to detail and diligence. She produces a top class result every time” I hope to be able to contribute to making your project a great success! Lynda Joeman

UK-based researcher, strategist and consultant. 10+ years of experience with a proven track record. Projects for top digital agencies, FTSE100 and FTSE250 companies, as well as governments. CEO & Founder of market research firm CatchFire. https:// catch-fire.co