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I am a Saas UX/Product Designer and an AI Product Designing Specialist with 8+ years of experience in designing digital products at the intersection of healthcare, e-commerce, and financial technology. My specialty is in designing clear, trustworthy, and ethically congruent human-centered AI experiences. Led UX for EHR and mental health sites (PsychPlus) with features powered by artificial intelligence such as symptom checkers, provider dashboards, and patient portals Created AI-aided technologies for clinical trial matching, drug therapy adherence, and predictive modeling Practical experience in the design ethics of artificial intelligence: HIPAA, GDPR, explainability, bias reduction, and accountability I believe product design's future is in augmenting human intelligence with AI, not replacing it. My design mission is to create empathetic, transparent, and empowering AI experiences so users are always in control while enjoying smart systems. Skills UI/UX Design (Web & Mobile), Visual Design, Responsive Design, Interaction Design, Design Systems UX Research, Usability Testing, Journey Mapping, User Journey Mapping, Personas, Wireframing, Design Critique Figma, InVision, Adobe Suite, Adobe XD, Balsamiq, Miro Agile Methodologies, Jira, Trello, Notion, Confluence EHR/EMR, SaaS, B2C, Crypto, and Fintech Product Design

I have personally reviewed over 1,000 Google Ads accounts > more than almost anyone outside of Google staff. I know exactly why accounts fail, and I know the precise architecture required to make them scale. I am a Google Premier Partner which is a status awarded to only 3% of Google Partners and a Google Ads instructor at Business Mentor, a mastermind for digital marketers and founders. I build advertising systems that do one thing: deliver qualified leads and revenue, not just clicks. Happy Client Results: "Since partnering with Cato, we've seen a 64% increase year-on-year in SQLs. Working with Cato is a pleasure." Henry Allen, LoyaltyLion "Well over 100 enquiries which should lead to additional sales of over $10M. Well worth the investment." Alexander Stone, IMCO Pipes My Fav Industries to Work in: ⚖️ Law (My Specialty): 11+ years building lead gen funnels for PI and High-Net-Worth Divorce firms. I have ranked firms #1 on Google and know the legal landscape inside out. 💻 SaaS: In 2025, I helped a SaaS business double inbound MQLs while reducing YoY ad spend. 🏥 Medical: Cosmetic surgeons, treatment providers, and medispas. I know how to navigate medical advertising policy while driving volume. 🛍️ eCommerce: From $0 to $1M/month. I took a client to the #1 best-selling product on Google Shopping USA. Specialised in Shopify and Magento. 🏭 Manufacturing: In 2025, I helped a steel manufacturer double sales YoY through an omnichannel Google, Meta, and SEO approach. How We Do it: Proper Structure: Accounts built to scale with minimum wastage. Full Tracking: Google Analytics, Meta Pixel, CRM, and WhatConverts integrated from day one. Revenue Focus: Campaigns optimised for MQLs and SQLs — not vanity metrics. Careful Ramp-Up: We start modest, prove the system, then scale spend profitably. Communication: Direct Slack access to me and the team throughout. Who I Like Working With: I work best with established businesses ready to scale or startups who want to make Ads grow their new business. I work regularly with law firms and high-ticket B2B, cosmetic surgery and medispas, and high-growth eCommerce brands. Ready to grow? Book an intro call. We'll discuss your business, your competition, and whether I can help you win. If it's a fit, I'll send a clear proposal through Upwork.

Managed £65M+ in advertising spend across campaigns in the US, UK, APAC, and MENA regions, helping businesses scale through data-driven SEO, Google Ads, and paid acquisition systems. With 15+ years of experience in digital marketing, I focus on building performance-driven growth strategies for global brands. - Achieve 3x–5x ROAS through performance marketing supported by SEO growth - Increase organic traffic by up to 220%+ - Reduce CPA/CPL by 30–40% through campaign optimization - Improve conversion rates from ~2% to 4–7%+ using CRO and funnel improvements - Scale paid campaigns into predictable acquisition systems My expertise includes: Search Engine Optimization (SEO): 1- On-page, off-page, and technical SEO strategies using tools like Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console. 2- Keyword research, content optimization, backlink building, and site audits to improve organic rankings and drive high-quality traffic. Pay-Per-Click (PPC) Advertising: 1- Developing, managing, and optimizing Google Ads, Bing Ads, and display ads campaigns. 2- Maximizing ROI with strategies like remarketing, search ads, and shopping ads. Social Media Marketing & Advertising: 1- Crafting customized strategies for platforms like Facebook, Instagram (Meta Ads), LinkedIn, Twitter, Pinterest, TikTok, and Snapchat to engage audiences and increase conversions. 2- Paid Social Ads (Meta Ads, LinkedIn Ads, Twitter Ads, etc.), organic content strategies, and community management to foster engagement and brand loyalty. Influencer Marketing: Identifying and collaborating with influencers across Instagram, YouTube, TikTok, and other platforms to amplify brand awareness, reach new audiences, and drive conversions. Lead Generation: 1- Developing and optimizing lead generation strategies across channels like landing pages, email campaigns, webinars, social media, and paid ads to attract and convert high-quality leads. 2- Using tools like Leadpages, OptinMonster, and HubSpot to create automated systems that nurture leads into customers. Content Marketing: 1- Creating compelling, SEO-optimized content that drives traffic and builds trust with your target audience. 2- Blog posts, videos, infographics, podcasts, and eBooks to create a content strategy that aligns with your audience's needs and your business goals. Content distribution across various platforms like Medium, LinkedIn, YouTube, and more. Email Marketing: 1- Designing and implementing effective email campaigns using tools like Mailchimp, ActiveCampaign, SendGrid, and HubSpot to nurture relationships with leads and customers. 2- Email automation and segmentation to increase open rates, drive engagement, and boost conversions. Conversion Rate Optimization (CRO): Using tools like Hotjar, Google Optimize, Unbounce, and Crazy Egg to optimize website elements such as landing pages, calls to action, and forms to improve conversion rates. Affiliate Marketing: Developing and managing affiliate marketing programs to drive sales and increase brand exposure by partnering with affiliates who promote your products for a commission. Online Reputation Management (ORM): Managing and improving your online reputation through review management, PR strategies, and monitoring platforms like Google Reviews, Trustpilot, and Yelp. Video Marketing: 1- Creating engaging video content for platforms like YouTube, Instagram, Facebook, and TikTok to tell your brand's story and build trust. 2- YouTube SEO to enhance visibility and engagement. Mobile Marketing: Developing strategies for mobile applications and optimizing websites for mobile SEO to engage users on smartphones and tablets. E-commerce Marketing: Specializing in driving sales and conversions for e-commerce businesses through strategies like product page optimization, Google Shopping Ads, retargeting ads, and conversion optimization. Data Analytics & Reporting: 1- Using Google Analytics, Google Tag Manager, Kissmetrics, and Data Studio to track campaign performance, gather insights, and optimize strategies 2- Data-driven decision-making to refine marketing efforts and drive higher performance. Brand Strategy & Digital Strategy: 1- Helping you define your brand's voice, identity, and positioning in the digital space to differentiate you from competitors. 2- Creating long-term digital marketing strategies that align with your business objectives, ensuring consistent growth across channels Market Research & Competitor Analysis: Conducting market research and competitor analysis using tools like SEMrush, SpyFu, and BuzzSumo to understand industry trends and optimize campaigns. Programmatic Advertising: Using programmatic ads to automate the buying of digital ads, ensuring precise targeting and cost effective results across display, mobile, video, and social media.

$80M in managed ad spend. The number that matters more is how many of those campaigns I'd build the exact same way again. If your paid spend is growing but revenue isn't following, or your SEO is pulling traffic that still isn't converting, the problem is rarely the channel itself. It's what sits between them. I've spent 10+ years fixing exactly that across the UK, US, Europe, APAC, and MENA. 3x–5x ROAS delivered consistently. Lead costs reduced by 30–40%. Conversion rates taken from 2% to 5–7%+. Most businesses aren't failing at marketing. They're running it in silos. The moment paid, organic, and conversion start working as one system, the results stop being unpredictable. That's the work I do. The industries change. The approach doesn't. ━━━━━━━━━━━━━━━━━━ INDUSTRIES I WORK WITH ━━━━━━━━━━━━━━━━━━ 1) DTC eCommerce: Scaling brands where increasing spend is starting to hurt margins. Creative strategy, feed optimisation, and retention built as one system rather than three separate briefs. 2) B2B SaaS: Long sales cycles and expensive leads require precision, not volume. Built around how B2B buyers actually evaluate and decide, not how most marketers assume they do. 3) Healthcare: Regulated and competitive. Deep familiarity with Meta and Google compliance requirements for healthcare advertisers, with campaigns built to perform within them. 4) Lead Generation: Home services, legal, financial, professional services. The focus is always lead quality over lead volume. What happens after the form is submitted matters as much as the CPL. 5) Financial Services & Regulated Industries: Mortgage, insurance, and fintech across the UK, US, and Europe. Experienced working within the restrictions that make most marketers uncomfortable. 6) Hospitality & Local Businesses: Direct bookings, local visibility, and performance marketing applied to businesses that have historically grown on reputation alone. 7) EdTech & Online Education: Trial conversions, paid subscriber growth, and long-term student value built from the first click. ━━━━━━━━━━━━━━━━━━ WHAT I WORK ON ━━━━━━━━━━━━━━━━━━ ✔ SEO: Technical, On-Page, Content & Topical Authority ✔ Google Ads: Search, Shopping, Display, Performance Max ✔ Meta & Paid Social: Facebook, Instagram, LinkedIn, TikTok ✔ CRO & Landing Page Strategy ✔ Full-Funnel Lead Generation: B2B & B2C ✔ GA4, GTM & Attribution ✔ eCommerce Growth: Shopify, WooCommerce ✔ Email & Marketing Automation ✔ Retargeting, Segmentation & Lookalike Scaling ✔ Brand Positioning & Go-To-Market Strategy ✔ Programmatic Advertising ✔ Influencer & Affiliate Marketing Strategy ✔ YouTube Marketing & Video SEO ✔ Market Research & Competitor Analysis ━━━━━━━━━━━━━━━━━━ TOOLS & PLATFORMS ━━━━━━━━━━━━━━━━━━ - Paid Advertising Google Ads · Meta Ads Manager · LinkedIn Campaign Manager · TikTok Ads · Microsoft Ads · YouTube Ads · Google Merchant Center · Performance Max - SEO & Content SEMrush · Ahrefs · Moz · Google Search Console · Screaming Frog · Surfer SEO · Google Trends - Analytics & Tracking Google Analytics 4 · Google Tag Manager · Hotjar · Microsoft Clarity · Looker Studio · Triple Whale - CRM & Automation HubSpot · Klaviyo · ActiveCampaign · Mailchimp · Salesforce · Zapier - eCommerce Shopify · WooCommerce · Webflow · WordPress · Unbounce · Leadpages ━━━━━━━━━━━━━━━━━━ HOW ENGAGEMENTS WORK ━━━━━━━━━━━━━━━━━━ The first thing I do is understand what's actually happening in the business; not what the dashboard says, but what the numbers underneath it are telling you. Where spend is leaking. Where qualified traffic is dropping off. What the sales team is seeing that marketing isn't accounting for. That diagnosis shapes everything that follows. From there the plan gets built around what moves revenue in the shortest time given the existing assets, budget, and constraints. Not what looks impressive in a proposal. You'll have full visibility throughout; not in the form of a weekly report that sits unread, but in clear, direct communication about what's running, what it's producing, and what's changing and why. I take on work I'm confident I can improve. If I'm not, I'll say so at the start rather than six months in. So, if the numbers aren't where they should be, let's find out why. Send me a message and we'll go from there.

Hi, I’m Waseem Bashir, a UK-based, Expert-Vetted (Top 1%) freelancer on Upwork with a deep passion for crafting high-converting landing pages that deliver real business results. With 15 years of experience and an obsession with solving lead generation challenges, I specialize in designing pages that not only look exceptional but are strategically built to drive leads, sales, and growth. From seamless user experiences to precise conversion tracking, I’m dedicated to helping businesses overcome their biggest challenges and achieve measurable success. WHAT I BRING TO THE TABLE With 15+ years of experience, I’ve delivered 3,000+ landing pages for 400+ brands, including American Express and RocketMoney, driving measurable growth. I focus exclusively on high-converting landing pages, leveraging user psychology and data to maximize leads and sales. From design to tracking and optimization, I handle it all, ensuring every step delivers ROI-driven results. With a YouTube channel, blog, and industry recognition, I bring innovative strategies and best practices to every project. I work with clients worldwide, offering seamless communication, tailored solutions, and business-first results. TOOLS I USE Figma: Designing wireframes and high-fidelity mockups. Google Analytics & GTM: Tracking and measuring performance. Hotjar & CrazyEgg: Analyzing user behavior for insights and improvements. Zapier: Automating workflows to streamline processes. LeadGenApp, Marquiz, Leadshook: Building interactive quizzes and multi-step forms to boost engagement. Octopus: Creating sitemaps to plan and organize website structure. Stripe: Handling payments and transactions seamlessly. CRMs: Proficient in using SalesForce, HubSpot, PipeDrive, ActiveCampaign and others to integrate landing pages with CRM systems and optimize lead management. WHY WORK WITH ME? I am a Top 1% Expert-Vetted freelancer on Upwork with a 100% job success score and hundreds of 5-star reviews. I have a system that works. First, I create a wireframe to lay out the page's structure. Once confirmed, I design the mockup, incorporating all colors, branding, and fonts. After approval, I code the page to bring the design to life. Every project is approached with meticulous attention to detail to ensure the best outcome. Your goals are my priority. I work closely with you to ensure the landing page aligns perfectly with your vision and objectives. Let’s Get Started! Whether you’re launching a new campaign or revamping your current pages, I’m here to help you achieve exceptional results. Let’s work together to transform your landing page into a powerful conversion tool!

Funnels, CRM Automation & High-Converting Revenue Systems Built to Scale — Not Just Look Good Most businesses don’t have a traffic problem. They have a system problem. Leads come in… then follow-up breaks. Funnels look clean… but don’t convert. Automation workflows exist… but miss steps, lack triggers, or never fire. That’s where I come in. I’m a GoHighLevel Expert (GHL Specialist), ClickFunnels Specialist, and Kajabi Expert who builds high-converting sales funnels, CRM automation workflows, and end-to-end marketing systems that guide prospects from first click → qualified lead → booked call → paying customer — automatically. I don’t build disconnected pages or basic setups. I design scalable, data-driven conversion systems built around real user behaviour, lead flow, and long-term growth. WHAT I BUILD (AND OPTIMIZE) I work across GoHighLevel, ClickFunnels, and Kajabi to build and optimise complete funnel and CRM ecosystems: • High-converting sales funnels (VSL funnels, application funnels, quiz funnels, lead magnet funnels) • Landing page design & optimisation (mobile-optimised, clean UX/UI, conversion-focused) • CRM setup & pipeline management (lead tracking, opportunity stages, client onboarding systems) • Advanced automation workflows (triggers, conditional logic, multi-step sequences) • Email marketing automation & nurture sequences (drip campaigns, follow-ups, conversion-focused messaging) • SMS automation & appointment reminder systems • Lead generation systems (B2B, B2C, cold outreach, inbound lead capture) • Calendar & booking systems (appointment setting flows that reduce no-shows) • Form builds (opt-in, multi-step, application forms with segmentation & qualification logic) • Integration setup (Zapier, APIs, webhooks, Stripe, third-party tools) • Dashboard, reporting & performance tracking (conversion rates, lead flow, funnel analytics) • Conversion rate optimisation (CRO) and funnel performance improvements • AI workflow integration (AI chatbots, lead handling, automation enhancements) Everything is fully responsive, tested, and built for real-world use—not just launch day. WHAT MAKES MY WORK DIFFERENT Most freelancers: Build pages Set up basic automations Stop at “it works” I focus on: ✔ End-to-end system thinking (not isolated tasks) ✔ Conversion optimisation (not just design) ✔ Clean, scalable CRM automation systems ✔ Reliable workflows that actually fire and perform ✔ Data-driven decisions and continuous optimisation I don’t just execute—I help identify gaps, improve user journeys, and turn ideas into fully functional marketing systems. WHO I WORK WITH I typically support: • Coaches, consultants & personal brands • Agencies & service providers • Course creators & membership platforms • B2B & B2C businesses • Startups and scaling companies If your GoHighLevel CRM, funnels, or automation workflows feel messy, incomplete, or unreliable—I turn them into a structured, high-performing system. HOW THIS HELPS YOU ✔ Higher conversion rates across funnels ✔ Better lead generation and qualification ✔ Automated follow-up systems that don’t miss leads ✔ Clear pipelines, dashboards, and reporting ✔ Less manual work through workflow automation ✔ A scalable marketing system built for growth Clients don’t just stay for results—they stay because the system finally runs smoothly, predictably, and efficiently. KEYWORD: GoHighLevel automation expert, GoHighLevel Sales Funnel Experts, gohighlevel (GHL) Subaccount, GoHighLevel Website Design, GoHighLevel Landing Page, GoHighLevel Sales Funnel Creation, GoHighLevel Automation, GoHighLevel SaaS Configuration, GoHighLevel Email Marketing, GoHighLevel Calendar Setup, GoHighLevel Appointment and Opportunity Management, GoHighLevel Integrations, GoHighLevel Workflow Design, GoHighLevel Designing WordPress Templates in GHL, GoHighLevel Snapshot Creation and Setup, GoHighLevel Email Configuration, GoHighLevel Community Setup, GoHighLevel Membership Setup, GoHighLevel Store Design, GoHighLevel Sales funnel design, GoHighLevel Landing page, GoHighLevel Landing page design, GoHighLevel CRM Automation, GoHighLevel Website, GoHighLevel Sales funnel Implementation, GoHighLevel Website, GoHighLevel CRM Software, GoHighLevel Email Marketing, GoHighLevel Email Automation, GoHighLevel Email Campaign, GoHighLevel Email Campaign Setup, GHL AI Agents GoHighLevel automation expert, GoHighLevel Sales Funnel Experts, gohighlevel (GHL) Subaccount, GoHighLevel Website Design, GoHighLevel Landing Page, GoHighLevel Sales Funnel Creation, GoHighLevel Automation, GoHighLevel SaaS Configuration, GoHighLevel Email Marketing, GoHighLevel Calendar Setup, GoHighLevel Appointment and Opportunity Management, GoHighLevel Integrations, GoHighLevel Workflow Design, GoHighLevel Designing WordPress Templates in GHL, GoHighLevel Snapshot Creation and Setup, GoHighLevel Email Configuration