Hire the Best Conversion Rate Optimizers
in the United Kingdom

There’s usually more revenue sitting in your current traffic than most sites realise. I focus on finding where users hesitate, what’s unclear, and what’s stopping them from buying. Then fix those points through structured changes and testing. Recent results • 2,587% uplift on a Shopify landing page (0.08% → 2.15%) • 45% increase in demo bookings in 2 weeks (SaaS) • 45% conversion uplift from PDP + checkout optimisation • 41% increase in order profitability via pricing strategy • 56% uplift in site search conversions (Shopify) • 1,316% increase in win-back revenue (email funnel) Why clients hire me • 15+ years in CRO and conversion strategy • Worked with 300+ brands across eCommerce, SaaS and lead gen • Specialist in high-impact changes, not endless testing • Hotjar Premier Partner | Convert Certified | CrazyEgg Partner • Can work solo or bring in UX, dev and copy support when needed What I actually fix • Pages that don’t clearly sell the product • Weak positioning and unclear value • Missing trust and credibility • Funnel drop-offs and friction • Poor offer structure and AOV gaps • Analytics that don’t tell the real story How I work Identify where revenue is being lost Prioritise the highest-impact opportunities Implement or guide changes Test, measure, and iterate No fluff. No “test everything” approach. Just focused improvements that move revenue. Services • CRO audits (UX, funnel, messaging) • Ongoing optimisation / testing programmes • Landing page and PDP optimisation • Checkout and AOV strategy • GA4 and tracking validation • Experiment planning and execution If you’re already investing in traffic and want to get more from it, I’ll show you where the biggest opportunities are. Send me your site and I’ll take a look.

I have over 20 years of experience in conversion rate optimization, helping businesses increase conversions through structured analysis and data-driven A/B testing. Over my career, I've run thousands of split tests across websites and apps, testing copy, layouts, CTAs, UX elements, pricing structures, trust signals, and everything in between to systematically improve conversion rates. I've worked with a wide range of companies, from small brands to publicly traded enterprises like Trivago. I've also co-founded multiple successful businesses, including one that I scaled to 120 employees and successfully exited through an acquisition by Microsoft. Whether you're looking to increase sign-ups for your SaaS platform, reduce cart abandonment in your checkout flow, boost average order value, improve lead capture rates, or optimize conversions anywhere else, I’m confident I can help. I understand there are no “one size fits all” solutions when it comes to CRO. If we were to work together, I’d take the time to understand your needs, and goals and craft a unique plan to achieve them. That being said, I work with the majority of my clients in one of 3 capacities: Done-For-You CRO where I handle everything from the initial audit to planning the split tests and executing them in the design and development phases. I’ll run tests on copy, layout, CTAs, UX flows, pricing structures, trust signals, and other conversion elements. I’ll run anywhere from 5 to 45 tests per month depending on the type of tests we’re running and your current website traffic. CRO Audits where I analyze your website to pinpoint exactly where you’re leaking revenue and what changes will drive measurable results. You'll get a prioritized list of action items with visual examples or mockups showing exactly what to fix, so you can hand it directly to your team. My audits also come with a 1-hour implementation call so I can answer any questions you have. Hourly Consulting where I can dive into your analytics, heatmaps, and user behavior data to map out high-level testing strategies, recommend specific experiments you should run next, and answer any questions you have. Here, you can check out a few of my case studies: In 2020, I co-founded Grid, a festival ticketing and ordering platform, where I raised $5M in funding and led product management, design, and recruitment for a 15-person team. I guided the product vision, UX flow design, and conversion optimization strategy, and the platform generated $3.5M in GMV despite operating in the middle of the pandemic. In 2009, I joined Trivago as the 2nd product designer, and helped scale the company from a small startup to a $5 billion market cap with 1,500+ employees. I developed and optimized the UX for most parts of the platform, running hundreds of A/B tests on copy, design, and site architecture to systematically improve conversion rates across the customer journey. I also led the concept, prototyping, and user research for the Trivago mobile app, which became a top 10 app in Germany upon launch. In 2003, I co-founded Directshopper, a consumer electronics e-commerce business, and scaled it to €7M in annual revenue within 3 years. I led UX design, prototyping, and user research for all aspects of the website, continuously running A/B tests and optimizing the customer journey to drive more conversions. Early in my career I co-founded Ciao (acquired by Microsoft), where I raised $25M in funding and helped scale the company to a 120-employee business. I led product management and design, developing UX concepts and prototypes focused on conversion rate optimization that helped drive growth and ultimately led to the acquisition. Thanks for taking the time to read this. If you think we might be a good fit, feel free to send me a message here on Upwork, or schedule a consultation through the link above. Looking forward to connecting with you!

I run end-to-end CRO programmes for serious DTC brands. Audit, hypothesis, design, ship, measure, repeat, across the whole funnel: hero, PDP, cart, checkout, AOV. Not just decks. Shipped tests. More from Upwork clients: ⭐⭐⭐⭐⭐ "Wow, wow, wow! I am absolutely floored by the quality of the work Dayo does. I asked for a CRO audit of my new website and, wow, did he provide! The audit is detailed, comprehensive, and filled with suggestions for how I can improve. Dayo is communicative and highly skilled. The next time I need any sort of CRO work done, Dayo will be my number one choice - and he should be yours too!" ⭐⭐⭐⭐⭐ "Great job! Throughout the audit process, Dayo was highly communicative, ensuring that every step was clear and aligned with our goals. The audit report was thorough, easy to understand, and packed with insightful analysis that highlighted the areas needing improvement. Each recommendation was backed by data and clear reasoning. ⭐⭐⭐⭐⭐ "I used Dayo to program many versions (over 300) of website alternatives for testing. The work was extremely detailed. Dayo quickly grasped what we were trying to do (which was a little unusual), guided us so we used the most appropriate programming to interface with our research, and got this super-complicated project done. You can imagine how much communication it took to deliver 300 different programs and how challenging the timeline was. Dayo communicated fully and met all deadlines. I would not hesitate to recommend Dayo to anyone and will use him again when i get the chance." ⭐⭐⭐⭐⭐ "We met with Dayo to discuss a redesign of some areas of our website. Dayo was very insightful and provided us with great feedback. I would definitely recommend him!" ⭐⭐⭐⭐⭐ "Dayo was a pleasure to collaborate with on our e-commerce Conversion Rate Optimization project. From the outset, he clearly communicated his process and set realistic expectations regarding the timeline. True to his word, Dayo consistently met all deliverables within the agreed timeframe. His expertise in e-commerce and track record of improving conversion rates for online businesses were evident throughout the project. Dayo meticulously analyzed our e-commerce website and customer journey, identifying key areas for improvement. He then devised and implemented effective strategies to enhance our conversion rates and revenue. Highly recommended." ⭐⭐⭐⭐⭐ "Does it all, UX, UI, Data Analytics, the most well-rounded professional I've ever worked with. Genius!" About me: 8+ years as a CRO specialist. Top Rated Plus on Upwork for 5+ years. 100+ five-star reviews on Upwork. What I do: CRO audits, heuristic evaluation, A/B test design, expermentation, growth research, conversion landing page design, GA4 analysis, Hotjar and Clarity setup, qualitative and quantitative research, copy testing, competitor analysis. Let's start a conversation. No sales pitch, no pressure. Just a conversation about your challenges and whether there's a good fit to work together. 👨🏻‍💻 Core Expertise: Experience-Based Assessment, Heuristic Evaluation, Behavioral Science & User Behavior Analysis, Data-Informed UX Design, Conversion Landing Page Design, Quantitative Analysis, Qualitative Analysis, Experiment Design & Testing, Clarity/Hotjar Setup and Analysis, GA4 Analysis, and Competitor Analysis, Copy Testing.

High-Performance Web Development Backed by Enterprise Data Science Are you looking for a generic web designer who just builds pretty pages, or a strategic technical partner who engineers websites to maximise business revenue? I offer a completely unique hybrid skill set: expert local web development combined with elite enterprise conversion analytics. For over two decades, I have designed, migrated, and managed high-performing digital platforms. My background isn't just in writing code—I have spent years optimising user journeys, running sophisticated A/B testing frameworks, and engineering data architectures for multi-billion-pound global brands. When you hire me, you get enterprise-grade digital strategy scaled down to fit your business's exact growth goals. • Core Services for Small & Medium Businesses - through my active digital agency work, I handle end-to-end digital production, infrastructure management, and localised marketing: • Custom WordPress Development: Building secure, fast, and fully responsive websites tailored to convert traffic into measurable leads. • Full Infrastructure Support: Managing complex website migrations, setting up secure cloud hosting, configuring corporate email, and taking complete control of domain management. • Local SEO & Lead Generation: Deploying targeted search optimization strategies to rank your business exactly where your regional customers are looking. • Google Business Profile Optimisation: Setting up, structuring, and optimising your Google presence to drive immediate, highly qualified local inquiries. The Enterprise Edge: Why It Matters for Your Project What truly separates me from standard web developers is my deep professional history as a Senior Data Scientist, Data Engineer, and Test & Learn Analyst for prominent UK and global organisations. I have built predictive models, managed complex data pipelines, and optimised digital funnels for: • Automotive Leaders (BMW Group UK & Jaguar Land Rover): Where I ran comprehensive conversion rate optimisation (CRO) frameworks and user journey A/B testing to maximise platform engagement. • Global Retail & Telecoms (Burberry & Three Mobile): Where I utilised Databricks, complex SQL frameworks, and advanced data science methodologies to optimise customer insights and digital channel performance. • High-Traffic Media & Public Sector (The Guardian & Department of Health & Social Care): Where I managed technical analytics infrastructure, ensured robust data tracking integrity, and presented strategic insights directly to senior executive stakeholders. I take the exact same user experience (UX) insights, advanced GA4 tracking methodologies, and conversion principles used by these massive corporations and bake them directly into your small business website build. Technical Skillset Summary • Web & CMS: WordPress, Responsive Web Design, Site Migrations, Domain Architecture • Marketing & Tracking: Local SEO, Google Business Profile, GA4 Advanced Tracking, Event Mapping • Data Science & Engineering: SQL, Databricks, Advanced Data Analytics, Predictive Modeling • Strategy: Conversion Rate Optimisation (CRO), A/B Testing, User Experience (UX) Analysis, Senior Stakeholder Management What It's Like to Work With Me I am a UK-based professional who believes in absolute transparency, meticulous attention to technical detail, and delivering clear commercial outcomes. Whether you need a local business website built with bulletproof security, an SEO overhaul to outrank your competitors, or a deep-dive analytics setup to understand your traffic, I bring the technical authority to get it done right the first time. Let’s build a digital presence that actually converts. Click the green button to invite me to your job posting, and let's discuss your project!

Are you tired of chasing every job just to land your next project? Still waiting for direct messages and invitations from clients, but nothing seems to be working? Then it's time to change your approach. Reach out to me, and I'll show you how to secure high-ticket projects worth thousands of dollars through proven strategies. As an Upwork Profile Optimization and Business Development Specialist with over 5 years of experience, I have helped clients attract and win high-value clients through platforms such as Upwork, LinkedIn, Instagram, Telegram, Whop, and Skool. My Complete Business Development Strategy Includes: ✔️ Upwork Profile & Proposal Audit ▪ I conduct a complete audit of your Upwork profile and proposals to identify what is preventing you from winning more projects. ▪ After the audit, I provide detailed guidance on how to improve your profile and proposal strategy to increase invitations, direct messages, and proposal responses. ▪ If you prefer a done-for-you service, I can optimize your profile, improve your positioning, and personally handle your proposal strategy to help you secure more projects. ✔️Upwork & LinkedIn Profile Optimization ▪ In addition to Upwork, I help clients optimize their LinkedIn profiles to strengthen their personal brand, increase visibility, and attract more business opportunities. ▪ I strongly recommend having an optimized LinkedIn profile alongside Upwork to maximize your chances of attracting high-quality clients. ✔️I Also Help Clients With: • Upwork Profile Optimization • LinkedIn Profile Optimization • Upwork Proposal Writing Strategy • Instagram Lead Generation • Telegram & X (Twitter) Lead Generation • Whop & Skool Lead Generation • Business Development Strategy My key areas of expertise include: • Upwork Profile Optimization • Upwork Lead Generation • Upwork Keyword Search • Upwork Profile & Sales Management • Upwork Business Manager • Upwork Profile Audit • Upwork Profile Optimization for Freelancer and Agency • Upwork Profile Review & Improvement • Upwork Profile & Agency Optimization • Profile Optimization Upwork • Upwork Sales Growth • Upwork Sales Expert • Upwork Business Development Manager • Upwork Proposal Writing • LinkedIn Profile Optimization • Upwork Optimization Consultation • Upwork Profile Creation & Optimization • Upwork Profile Optimization Audit • Profile Optimization / Lead Gen • Upwork SEO Optimization • Upwork Proposal Consultant • Upwork Strategy & Profile Optimization • Upwork Consulting • Upwork Profile Level Up • Upwork Growth Specialist • Upwork Business Growth • Upwork Profile SEO • Upwork Agency Development • Upwork Online Bidder • Upwork Profile & Proposal Optimization • Upwork Setup • Upwork Sales Specialist • LinkedIn & Upwork Profile Optimization • Upwork Growth Expert • Upwork Profile Consultation and Management • Upwork Profile & Bid Optimization • Upwork Business Development If this is what you're looking for, don't waste any more time. Reach out to me or invite me to your job, and let's connect for a free 30-minute consultation to discuss your goals and get started. #UpworkProfileOptimization #UpworkLeadGeneration #UpworkBusinessDevelopment #BusinessGrowthConsultant Keywords to find me: Upwork Profile Optimization, Upwork Proposal Writer, Upwork Lead Generation, Upwork Keyword Research, Upwork Sales Management, Upwork Business Manager, Upwork Profile Audit, Upwork Profile & Agency Optimization, Upwork Sales Growth, Upwork Sales Expert, Upwork Bidding Strategy, Upwork Profile Optimizer, Upwork Business Development Manager, Upwork Proposal Writing Strategy, LinkedIn Profile Optimization Specialist, Upwork Profile Optimization Consultant, Upwork Profile Optimization Audit, Upwork Profile Optimizer, Upwork Lead Gen, Upwork Strategy & Optimization, Upwork SEO Optimization, Upwork Consulting, Upwork Profile Level Up, Upwork Lead Generation, Upwork Growth Specialist, Upwork Profile Manager, Upwork Profile SEO, Upwork Agency Development, Upwork Proposal Optimization Expert, Upwork Setup, Upwork Sales Specialist, LinkedIn Profile Optimization, Upwork Growth Expert, Upwork Lead Generation Strategist, Upwork Profile Management, Upwork Business Development

I'm a CXL-certified CRO strategist and conversion copywriter. Since 2015, i have worked with SaaS companies (primarily B2B), from bootstrapped startups through to large enterprise teams. I audit funnels end-to-end, build messaging strategy from voice-of-customer research, and write the conversion copy that executes on those ideas: landing pages, ads, email sequences, website copy, and user flows. Named clients include Toggl, Adobe Systems, SEON, DataDome, Screenly, and Courier Exchange. What I work on: 1. Messaging + positioning: ICP mapping, value prop development, competitive differentiation, full-funnel messaging frameworks 2. CRO and funnel strategy: End-to-end LP/website audits, heuristic analysis, prioritised optimisation roadmaps, A/B test design and variant development 4. Conversion copy: Landing pages, PPC ad copy, email sequences, website copy, UX microcopy, and low-fidelity wireframes 5. Embedded model: Customer research and data analysis through to launch, iteration, and ongoing testing What clients say: "Tobias helped us cut our cost per lead from $120 to under $40 and boost our click-through rate by over 25%." "Tobias delivered more than just copy; he helped us reframe our entire go-to-market positioning and improve customer engagement." — Julien, Multiply Credentials: - CXL minidegrees: Conversion Optimisation + Growth Marketing - CXL certifications: Digital Psychology, Applied Neuromarketing, Landing Page Optimisation - 100% Job Success Score | 100+ completed contracts | Upwork Top Rated Available for contract, part-time, and embedded engagements. GMT+1 (Lisbon). 📩 Send me your copy/website. I’ll provide a free teardown with actionable insights :)