Hire the Best Conversion Rate Optimizers
in the United Kingdom

Hi I'm Luke, I'm a Brighton, UK based freelancer helping e-commerce brands get found, convert better, and grow revenue through SEO, CRO, and conversion-focused web design. Recently, I identified a critical mobile UX issue on a sports e-commerce brand's product pages - no price, CTA, or social proof visible above the fold, causing a 98.5% view-item to add-to-cart drop-off. That's the kind of problem I find and fix. WHAT I DO: SEO - Technical audits, keyword strategy, content planning, on-page optimisation, and competitor gap analysis. I work daily with SEMrush, Screaming Frog, Google Search Console, Ahrefs, and GA4. CRO & Analytics - Funnel analysis in GA4, UX audits, A/B test planning, and data-backed recommendations that directly impact revenue. I don't just drive traffic, I make sure it converts. Web Design - Clean, conversion-focused Shopify builds and landing pages. Every layout decision ties to a commercial goal. BACKGROUND: - MSc Digital Marketing (Distinction) - University of the West of England - 2+ years agency experience managing multi-channel strategies across Meta Ads, Google Ads, TikTok, Klaviyo, and SEO - Hands-on work across 7+ client accounts: sports memorabilia, fashion, eyewear, hospitality, outdoor power tools, wealth management, art studios I'm UK-based, responsive, and I treat every project like it's my own brand. If you want someone who connects search visibility, user experience, and revenue - let's talk.

I help eCommerce, SaaS and lead generation businesses understand why visitors are not converting, then turn the evidence into practical website improvements and A/B tests. I have worked in conversion rate optimisation for more than 15 years and across 300+ brands. I analyse user behaviour, identify the biggest conversion barriers and provide a prioritised plan showing what to change, why it matters and what to test. Recent results • 45% increase in SaaS demo bookings in two weeks • 45% conversion uplift across product and checkout pages • 56% uplift in Shopify site-search conversions • 41% increase in order profitability through pricing strategy • 1,316% increase in win-back revenue • 2,587% uplift on a Shopify landing page Clients typically hire me for • Full CRO and UX audits • Landing-page and website reviews • Funnel, product-page and checkout optimisation • User-behaviour analysis using GA4 and Hotjar • A/B testing strategy and experiment planning • Conversion-focused wireframes and recommendations I am a Hotjar Premier Partner, Convert Certified and Crazy Egg Partner. I can deliver the strategy independently or bring in specialist UX, copy and development support where a project requires it. You will receive practical, prioritised recommendations rather than a long report filled with generic best practices. Services • CRO audits (UX, funnel, messaging) • Ongoing optimisation / testing programmes • Landing page and PDP optimisation • Checkout and AOV strategy • GA4 and tracking validation • Experiment planning and execution If you’re already investing in traffic and want to get more from it, I’ll show you where the biggest opportunities are.

I have over 20 years of experience in conversion rate optimization, helping businesses increase conversions through structured analysis and data-driven A/B testing. Over my career, I've run thousands of split tests across websites and apps, testing copy, layouts, CTAs, UX elements, pricing structures, trust signals, and everything in between to systematically improve conversion rates. I've worked with a wide range of companies, from small brands to publicly traded enterprises like Trivago. I've also co-founded multiple successful businesses, including one that I scaled to 120 employees and successfully exited through an acquisition by Microsoft. Whether you're looking to increase sign-ups for your SaaS platform, reduce cart abandonment in your checkout flow, boost average order value, improve lead capture rates, or optimize conversions anywhere else, I’m confident I can help. I understand there are no “one size fits all” solutions when it comes to CRO. If we were to work together, I’d take the time to understand your needs, and goals and craft a unique plan to achieve them. That being said, I work with the majority of my clients in one of 3 capacities: Done-For-You CRO where I handle everything from the initial audit to planning the split tests and executing them in the design and development phases. I’ll run tests on copy, layout, CTAs, UX flows, pricing structures, trust signals, and other conversion elements. I’ll run anywhere from 5 to 45 tests per month depending on the type of tests we’re running and your current website traffic. CRO Audits where I analyze your website to pinpoint exactly where you’re leaking revenue and what changes will drive measurable results. You'll get a prioritized list of action items with visual examples or mockups showing exactly what to fix, so you can hand it directly to your team. My audits also come with a 1-hour implementation call so I can answer any questions you have. Hourly Consulting where I can dive into your analytics, heatmaps, and user behavior data to map out high-level testing strategies, recommend specific experiments you should run next, and answer any questions you have. Here, you can check out a few of my case studies: In 2020, I co-founded Grid, a festival ticketing and ordering platform, where I raised $5M in funding and led product management, design, and recruitment for a 15-person team. I guided the product vision, UX flow design, and conversion optimization strategy, and the platform generated $3.5M in GMV despite operating in the middle of the pandemic. In 2009, I joined Trivago as the 2nd product designer, and helped scale the company from a small startup to a $5 billion market cap with 1,500+ employees. I developed and optimized the UX for most parts of the platform, running hundreds of A/B tests on copy, design, and site architecture to systematically improve conversion rates across the customer journey. I also led the concept, prototyping, and user research for the Trivago mobile app, which became a top 10 app in Germany upon launch. In 2003, I co-founded Directshopper, a consumer electronics e-commerce business, and scaled it to €7M in annual revenue within 3 years. I led UX design, prototyping, and user research for all aspects of the website, continuously running A/B tests and optimizing the customer journey to drive more conversions. Early in my career I co-founded Ciao (acquired by Microsoft), where I raised $25M in funding and helped scale the company to a 120-employee business. I led product management and design, developing UX concepts and prototypes focused on conversion rate optimization that helped drive growth and ultimately led to the acquisition. Thanks for taking the time to read this. If you think we might be a good fit, feel free to send me a message here on Upwork, or schedule a consultation through the link above. Looking forward to connecting with you!

I run end-to-end CRO programmes for serious DTC brands. Audit, hypothesis, design, ship, measure, repeat, across the whole funnel: hero, PDP, cart, checkout, AOV. Not just decks. Shipped tests. More from Upwork clients: ⭐⭐⭐⭐⭐ "Wow, wow, wow! I am absolutely floored by the quality of the work Dayo does. I asked for a CRO audit of my new website and, wow, did he provide! The audit is detailed, comprehensive, and filled with suggestions for how I can improve. Dayo is communicative and highly skilled. The next time I need any sort of CRO work done, Dayo will be my number one choice - and he should be yours too!" ⭐⭐⭐⭐⭐ "Great job! Throughout the audit process, Dayo was highly communicative, ensuring that every step was clear and aligned with our goals. The audit report was thorough, easy to understand, and packed with insightful analysis that highlighted the areas needing improvement. Each recommendation was backed by data and clear reasoning. ⭐⭐⭐⭐⭐ "I used Dayo to program many versions (over 300) of website alternatives for testing. The work was extremely detailed. Dayo quickly grasped what we were trying to do (which was a little unusual), guided us so we used the most appropriate programming to interface with our research, and got this super-complicated project done. You can imagine how much communication it took to deliver 300 different programs and how challenging the timeline was. Dayo communicated fully and met all deadlines. I would not hesitate to recommend Dayo to anyone and will use him again when i get the chance." ⭐⭐⭐⭐⭐ "We met with Dayo to discuss a redesign of some areas of our website. Dayo was very insightful and provided us with great feedback. I would definitely recommend him!" ⭐⭐⭐⭐⭐ "Dayo was a pleasure to collaborate with on our e-commerce Conversion Rate Optimization project. From the outset, he clearly communicated his process and set realistic expectations regarding the timeline. True to his word, Dayo consistently met all deliverables within the agreed timeframe. His expertise in e-commerce and track record of improving conversion rates for online businesses were evident throughout the project. Dayo meticulously analyzed our e-commerce website and customer journey, identifying key areas for improvement. He then devised and implemented effective strategies to enhance our conversion rates and revenue. Highly recommended." ⭐⭐⭐⭐⭐ "Does it all, UX, UI, Data Analytics, the most well-rounded professional I've ever worked with. Genius!" About me: 8+ years as a CRO specialist. Top Rated Plus on Upwork for 5+ years. 100+ five-star reviews on Upwork. What I do: CRO audits, heuristic evaluation, A/B test design, expermentation, growth research, conversion landing page design, GA4 analysis, Hotjar and Clarity setup, qualitative and quantitative research, copy testing, competitor analysis. Let's start a conversation. No sales pitch, no pressure. Just a conversation about your challenges and whether there's a good fit to work together. 👨🏻‍💻 Core Expertise: Experience-Based Assessment, Heuristic Evaluation, Behavioral Science & User Behavior Analysis, Data-Informed UX Design, Conversion Landing Page Design, Quantitative Analysis, Qualitative Analysis, Experiment Design & Testing, Clarity/Hotjar Setup and Analysis, GA4 Analysis, and Competitor Analysis, Copy Testing.

Hi there! 👋 I am a Shopify developer and conversion rate optimization (CRO) specialist for DTC and ecommerce brands. I build fast, on-brand Shopify storefronts, then use a structured CRO framework to find and fix the friction that is quietly costing you sales. WHAT I DO Shopify Development - Custom Shopify theme builds and redesigns (Liquid, JSON templates, Online Store 2.0 / Horizon) - Pixel-perfect Figma-to-Shopify implementation - Metafield and metaobject architecture for complex product content (skincare, supplements, apparel) - Theme customization, app integrations, and Core Web Vitals / performance optimization - Custom font setup, dynamic sections, and reusable component libraries Conversion Rate Optimization - Full-funnel CRO audits scored across CRO, UX, Trust, Mobile, and Checkout - Landing page and product page (PDP) design and redesign for higher add-to-cart and checkout completion - A/B test planning, heatmap and session-recording analysis, funnel diagnostics - Fixing the issues that quietly bleed revenue: broken review widgets, unlocalized currency, checkout friction, missing trust signals HOW I WORK I have run structured CRO audits across 100+ ecommerce sites using a repeatable scoring framework, and I build Shopify storefronts end-to-end, from Figma handoff to launch. I also co-run a Shopify-focused ecommerce agency, so you get agency-level process (documentation, staging environments, QA) with the speed and directness of working with one specialist. Recent work spans skincare, supplements, fragrance, and apparel brands: custom storefront builds, CRO audits, and full redesigns. TOOLS AND STACK Shopify Liquid, JSON templates, Online Store 2.0, Figma, Google Analytics/GA4, Hotjar and heatmap tools, Klaviyo, Meta Ads, HTML/CSS/JS Message me with your store URL or Figma file and I will tell you exactly what I would prioritize first. Let's connect!

I am a CRO Master. Check my Case Studies. Being completely candid, I can count on one hand the number of people worldwide better at Ecom CRO than myself. ..and my LIFE'S MISSION (for the last 5 or 6 years) has been to solve one SPECIFIC bottleneck: You will hit a breaking point in ecom, usually around $10-$50k / day, where it becomes physically impossible to buy more traffic profitably.. & if you don't know what to do when that happens (because it will happen), you'll be stuck there. So to prepare you for this: The reason it happens is because you've reached traffic fatigue. aka you've reached all the people that would buy your offer. When that happens, the only thing you can do about it is rebuilding your offer.. You need to make it desirable to ice cold, completely unaware traffic & increase perceived value as much as humanly possibly so you can charge more & stay profitable. Every single quantum leap we've made with the 8 & 9 figure brands we work with came from building a home run offer & making it sellable to the most unaware traffic possible. Every. Single. One. ..and once you have mastered that, the following becomes very easy: • Building High Converting Shopify Stores for New Businesses serious about growth • Scaling Direct Response Funnels over 2x for 6 & 7 figure brands in a matter of weeks • Fixing Unprofitable brands that are starting to run out of hope :( I don't work with everyone but those I do.. they see an ROI similar to investing in Apple 30 years ago (genuinely) So I will leave you with one final note.. 75 / 100 ecommerce stores have a CVR below 2%. ..and 24 / 25 ecom stores have an AOV no greater than their average product price. Leaving only 1 / 100 ecom stores with a CVR and AOV high enough to scale. Don’t be in the other 99, it’s horrible there.