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Over the past 8+ years, I’ve been the director of e-commerce for multiple 7 figure brands. One scaled to over 140,000 followers organically. The other became a standout in bold, design-led homeware - built on strong brand identity, paid ad performance, and UX that converted. From growing engaged email lists of over 79,000+ - hitting an average of 3.4% conversion rates on purchases; to achieving an average ROAS 4.76+ on ad campaigns. I focus on what truly drives growth - great products, smart marketing, and a seamless customer experience. I’ve touched every piece of the e-commerce puzzle: Shopify development & branding, email and lifecycle strategy, UX/UI design, paid social, customer experience, product merchandising. That full-spectrum view means I don’t just look at metrics in isolation, I connect the dots across acquisition, retention, and brand. Currently I'm drawn towards working with ambitious teams that want to build something really special together.

You’re spending thousands driving traffic. But what actually happens after the click? For many eCommerce brands, email and SMS are underperforming. Flows are outdated. Campaigns are inconsistent. And revenue quietly leaks every month. If that sounds familiar, it’s common. And it’s fixable. I’m Stephen O’Prey. I’ve helped 100+ eCommerce brands generate over $70 million in email-driven revenue, and in the right businesses, I’ve taken email to 75%+ of total revenue once the retention system is built properly. I don’t use templates or generic “best practices”. I build revenue systems designed to compound. How I Work Revenue-first retention Every flow and campaign is built to drive sales. In some accounts, email becomes the primary revenue channel, not a support act. Strategy + execution I don’t hand over advice and disappear. I build, test, optimise, and scale based on real performance data and buying behaviour. Performance-led design, 5,000+ Emails Designed as of 2026! Design matters, but only if it converts. Every email is built to support clicks and revenue, not aesthetics. Straight talking If something won’t work, I’ll tell you. If your business isn’t suited to heavy email-driven revenue, I’ll say that too. What I Can Help With Klaviyo audits to identify leaks and missed revenue High-converting flow builds and rebuilds Campaign planning and execution Segmentation, deliverability, and list hygiene Ongoing retention management on flat monthly retainers Proof Some brands I’ve worked with now see 30–45%+ of revenue from email, and in high-frequency repeat purchase businesses, 75%+ isn’t uncommon once the system is mature. You can see real breakdowns, case studies, and YouTube testimonials below on this profile. If you want email and SMS to become a serious revenue driver rather than an afterthought, let’s talk. Happy to start with a free, no-pressure audit.

Brands hire me for one reason: I drive profitable ROI and growth with precision, creativity, and accountability. With 12+ years of experience, I’ve managed data-driven paid media, and content strategies that have generated 1000%+ reach growth, 260% engagement improvements, and 150%–200% jumps in qualified leads across multiple industries. 💼 What I Do Best • Paid Advertising: Meta Ads, LinkedIn Ads • Lead Generation: High-conversion campaigns, retargeting, landing pages • SEO & Organic Growth: On-page optimisation, content strategy, website improvements • Performance Reporting: Analytics dashboards, insights, ROI/ROAS optimisation • Content & Creative: Ad creatives, blogs, email sequences, social content 📌 Recent Wins for Clients & Employers ✔ +1000% increase in reach and +260% engagement, while reducing spend by 24% ✔ Generated 98% more leads with a 32% lower acquisition cost ✔ Delivered 200% growth in qualified leads for a real estate client through ROI-focused ads ✔ Boosted organic traffic by 75% and improved lead generation by 30% using SEO + UX ✔ Achieved 37% organic traffic growth for an e-commerce brand ✔ Improved conversion rates with redesigned landing pages and website optimisation ✔ Built high-impact digital strategies across retail, education, luxury, and e-commerce 🎯 Why Clients Trust Me • MCIM-accredited digital marketer (UK) • Top-Rated Freelancer on Upwork with 100% Job Success • 10+ years across B2B, B2C, e-commerce, retail, ed-tech, real estate, and startups • Hands-on with analytics, budgeting, creative direction, campaign optimisation • Clear communication, reliable delivery, and fully data-driven approach 🛠 Tools & Tech Google Ads • Meta Business Suite • LinkedIn Ads • SEO • Google Analytics • Salesforce • Zoho CRM • Mailchimp • Shopify • WordPress • Wix • Canva • Adobe Suite • Excel Dashboards • Capcut

💰 I don't just build websites or run ads. I build revenue systems. If your website isn't ranking on Google, converting visitors into buyers, or your ads are burning budget without results. you need more than a freelancer. You need a strategic partner. I am a Web Developer, Digital Marketer, and Creative Designer with deep expertise in WordPress, Shopify, SEO, AEO, Google Ads, Facebook Ads, Social Media Marketing, Content Writing, Graphic Design, and AI-powered solutions. I combine technical development with data-driven marketing so your online presence doesn't just look good. it performs. 🖥️ Web Development & E-Commerce: 🔹 WordPress & Shopify Development. Custom themes, responsive design, fast-loading, mobile-first websites built to convert. 🔹 E-Commerce Solutions. WooCommerce & Shopify stores with optimized product pages, seamless checkout, and higher cart value strategies. 🔹 Landing Pages & UI/UX Design. High-converting pages designed around user psychology and CRO best practices. 🔹 Website Speed & Performance. Core Web Vitals optimization, caching, CDN setup, and flawless mobile experience. 🔹 PHP & Custom Development. Scalable, secure, performance-optimized custom builds for unique business needs. 📈 Digital Marketing & Growth: 🔹 SEO & AEO (On-Page, Off-Page & Technical). Rank higher on Google and optimize for AI-driven answer engines like ChatGPT and Perplexity. 🔹 Google Ads & Facebook Ads. High-ROI paid campaigns laser-targeted to bring leads, sales, and measurable business growth. 🔹 Social Media Marketing. Organic and paid growth across Facebook, Instagram, LinkedIn, TikTok, and Twitter/X. 🔹 Email Marketing & Automation. Drip campaigns, newsletters, and lead nurturing sequences that turn subscribers into repeat buyers. 🔹 Conversion Rate Optimization (CRO). A/B testing, heatmaps, and funnel analysis that increases revenue without extra ad spend. 🔹 Content Marketing & SEO Writing. Keyword-rich, audience-first content that ranks and converts. 🎨 Graphic Design & Branding: 🔹 Brand Identity & Logo Design. Memorable visual identities that build trust and recognition. 🔹 Social Media Graphics & Ad Creatives. Scroll-stopping visuals designed to drive clicks and engagement. 🔹 Marketing Materials. Banners, brochures, flyers, and presentations that communicate your brand professionally. 🔹 AI-Enhanced Design. Faster, smarter creative output using the latest AI design tools without sacrificing quality. 🤖 AI Integration & Automation: 🔹 AI Chatbot Setup. Intelligent bots for lead capture, customer support, and sales automation. 🔹 AI Content Strategy. Using tools like ChatGPT, Jasper, and Copy.ai to scale content production without losing quality. 🔹 AI-Powered Ad Optimization. Smarter targeting, automated bidding, and performance monitoring using AI-driven tools. 🔹 Workflow Automation. Connecting your marketing tools and CRM with AI automation to eliminate manual work and save time. ⚡ What Makes Me Different? ✅ One Expert, Multiple Disciplines. Web development, marketing, design, and AI working together, not in silos. ✅ AI-Augmented Workflows. I leverage the latest AI tools to deliver faster results and smarter strategies. ✅ Data-Driven. Every decision backed by analytics and proven frameworks. ✅ Results-Focused. I care about your revenue and growth, not just deliverables. ✅ Reliable & Communicative. You always know where your project stands. 📌 Whom I Work With Best: I work best with startups, small to large-sized businesses, and e-commerce brands that are serious about growing their digital presence with someone who understands development, marketing, design, and AI together. 📩 Ready to build something that actually works? Send me a message and let's talk about your goals.

I'm ranked #3 in the UK for using Klaviyo to help ecommerce, SaaS and other brands grow revenue through email retention and build an audience through social media content - two services that compound each other when done properly. ✅ Email Marketing (Klaviyo) I generate 30-50% of my clients' revenue from email and SMS, increase LTV, AOV, and repeat purchase rate. $10M+ revenue generated from flows and campaigns 40+ ecommerce and SaaS clients served 30M+ emails sent and optimised If your Shopify store relies on campaigns and promos for most email revenue, your retention system is not doing its job. I build lifecycle systems in Klaviyo that turn one-time buyers into repeat customers and make 30-40% of revenue come from email without blasting the list. What we handle: revenue-focused lifecycle flows (welcome, abandoned cart, post-purchase, winback, VIP), campaign strategy to segmented audiences, segmentation and deliverability management, and optimisation based on revenue attribution not open rates. ✅ Social Media Management For brands that need a consistent, on-brand presence across Instagram, TikTok, Facebook, and LinkedIn. We handle content creation, design, copywriting, scheduling, and reporting end to end. - Static posts, carousels, reels, and short-form video - Strategy-first approach - content planned around your goals - In-house designer handling all creative production - Weekly analytics review and monthly performance report 👉 Why work with us Top Rated on Upwork with 70+ five-star reviews. Nothing goes live without your approval. Good fit if you want email driving consistent revenue alongside a social presence that builds trust and authority. Not a fit if you want generic newsletters or random posting with no strategy behind it. Send an invite or message and I'll review your current setup and outline what I'd prioritise first.

I work at the intersection of strategic thinking and skilled writing — two disciplines that are often separated but rarely should be. On the enterprise side, I help founders, fund managers, and leadership teams build their communications from the ground up: brand architecture, investor collateral, content strategy, pitch decks, and the kind of positioning work that shapes how a venture is perceived by the people whose confidence it needs to earn. Sectors have included AI, biotech, fintech, blockchain, philanthropy, and media technology. On the editorial side, I'm an award-shortlisted writer and experienced ghostwriter, working across fiction, narrative non-fiction, and games writing. I've been represented by two leading UK literary agencies and have provided developmental editing and ghostwriting services for a wide range of authors and projects. Both disciplines draw on the same underlying capability: the ability to understand what a piece of communication needs to do, who it needs to reach, and how language can be shaped to achieve that. I hold Expert-Vetted and Top Rated Plus status on Upwork. For enterprise and brand strategy work, please see my Content & Brand Strategy profile. For editorial, ghostwriting, and narrative design, please see my Editorial & Ghostwriting profile.