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Content strategist, copywriter, ghostwriter and editor with fifteen years of work for founders, executives and growth-stage companies. I cover brand and content strategy, founder and executive ghostwriting, editing of AI-assisted drafts, DTC and conversion copywriting, and games writing. Sector depth in AI, fintech, biotech, blockchain and consumer brands. UK-based, working with clients across the US, UK, Europe, Asia and the Middle East. Expert-Vetted and Top Rated Plus, with $200K+ earned on Upwork. CONTENT AND BRAND STRATEGY Brand architecture, positioning, messaging frameworks, tone of voice, content strategy and investor communications (pitch decks, investor brochures, website content). Recent work: founding-stage brand architecture for an AI biotech venture; a full communications overhaul for an endowment fund; brand advisory for a European DeFi venture; and a content strategy and 60-day launch plan for a Shenzhen hardware engineering firm, covering messaging, a founder-led LinkedIn programme and landing pages for two audiences. EDITING AI DRAFTS A growing share of my editing is AI-assisted text, from website, app and email copy to articles and full-length books. These drafts are usually fluent and accurate but flat: the wrong emphasis, generic phrasing, no clear voice. I rewrite them so they read as a person wrote them, keep the meaning and structure intact, and mark every change against the original. GHOSTWRITING FOR FOUNDERS AND EXECUTIVES LinkedIn and X posts, thought leadership articles and business books for founders, CEOs and senior leaders, written in their voice from interviews, transcripts and notes. Recent work includes four months running the X account of a US tech CEO and several rounds of developmental editing on a founder's business book. I also take on developmental editing, line editing and manuscript critique for non-fiction and fiction. DTC AND CONVERSION COPYWRITING Paid social hooks and ad copy, advertorials and presell pages, landing pages, and CRM email (campaigns, nurture sequences, win-back). For a DTC hydration brand I rewrote the homepage from mission-first to problem-first; conversion rose around 30% the following month. FICTION: DEVELOPMENTAL EDITING AND GHOSTWRITING Developmental editing, manuscript critique and line editing for novelists, indie authors and small publishers, plus ghostwritten fiction from a premise, outline or series bible. I work across psychological thriller, romance, science fiction, fantasy and LitRPG, YA and literary fiction. Recent work includes ghostwriting a psychological thriller series and a full developmental edit of a 146,000-word LitRPG novel. My reports cover structure, pacing, character arcs, voice and continuity, with a chapter-by-chapter breakdown you can revise from. GAMES AND NARRATIVE WRITING Story, lore, narrative structure and scripts for games studios and interactive projects, including adventure storylines for Wooga in Berlin and story scenarios for a location-based app. Short-form video and brand scripts as well. HOW I WORK WITH AI I have written and spoken about AI since 2016, including a talk at Ignite Berlin and a collaboration with the Machine Intelligence Research Institute. Claude is my main working tool. I use it for research, synthesis and early drafts; the interviews, arguments, voice and final edit are mine, and I rewrite anything that sounds generated. On a recent book-length edit I built a Claude-assisted pipeline that produces genuine Word tracked changes, checks that every edit accepts and rejects cleanly, and scans the text for AI patterns before anything reaches the author. I also use Claude Design for visual assets and have a working knowledge of Claude Code, so I can fit into AI-assisted content workflows quickly. CREDENTIALS Published novelist and Kindle Scout winner (Kindle Press). Shortlisted for the Northern Book Prize, the Michael Marks Awards and the To Hell With Publishing Prize. Represented by William Morris Endeavor and Conville & Walsh. Futures and design-fiction consultancy for Cognizant; Head of Communications for an NGO in Addis Ababa. I have lived and worked in Germany, Brazil, Spain, China and Ethiopia, which helps when copy has to travel between markets. If you have a brief, send it over with your timeline and I'll tell you how I'd approach it.

✅ Upwork Top 1% Talent - Expert Vetted ✅ $100K+ Total Earnings ✅ 33 Total Jobs Completed ✅ Consistent 5 star-rating Stop letting manual bottleneck ops kill your margins while leaky funnels burn your ad spend. If your team is stuck copy-pasting data across apps while your expensive ad traffic quietly slips through the cracks of a disconnected backend, you don’t have a traffic problem. You have an infrastructure problem. I bridge that gap. I have 𝟴+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 blending technical growth operations with paid media, I don’t just "run ads" or "set up zaps." I drop into your business as a plug-and-play operator to build intelligent, automated backend engines that handle the heavy lifting, and then I hook them up to high-converting acquisition funnels. 𝐂𝐨𝐫𝐞 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: ➡ AI-Powered Workflow Automation: Custom backend logic, automated lead-scoring, and smart data routing using n8n, Make, and Zapier to completely eliminate manual team bottlenecks. ➡ Full-Funnel Paid Media Strategy: Structured campaign execution across Meta, Google, and TikTok built around real unit economics, aggressive creative testing, and tight attribution (GA4, Looker Studio). ➡ Lifecycle Marketing & Retention: Maxing out your customer lifetime value (LTV) by plugging your database directly into automated, high-converting email/SMS flows (Klaviyo, ActiveCampaign, Braze). ➡ CRO & Funnel Architecture: Fast, high-converting Webflow or WordPress landing pages optimized to ensure your ad spend actually turns into revenue. ⏳ 𝗧𝗵𝗲 𝟵𝟬-𝗗𝗮𝘆 𝗛𝗶𝗴𝗵-𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: We skip the long meetings and keep things entirely execution-focused. Everything runs on fast, async weekly sprints handled inside a dedicated ClickUp dashboard and Slack channel: ➡ Phase 1: Deep Audit & Blueprint (Weeks 1–2): I rip open your tech stack, data pipelines, and ad accounts to locate exactly where you are losing data and money, delivering a clear 90-day roadmap. ➡ Phase 2: Build & Integrate (Weeks 2–4): Developing your custom workflows, launching refreshed campaign structures, and locking down your tracking. Standard automation builds go live in 7–14 days. ➡ Phase 3: Scale & Optimize (Ongoing): Data-driven scaling, continuous funnel optimization, and async Loom walkthroughs so your team stays fully aligned without meeting fatigue. 📈 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗜𝗺𝗽𝗮𝗰𝘁: ➡ Built end-to-end automation and lifecycle marketing stacks for startups and 7–8 figure brands. ➡ Deployed full CAPI and CRM integrations for a mobile application scaling at €200k/month. ➡ Saved individual client teams 10+ hours per week by replacing manual backend processes with automated systems. 𝗟𝗲𝘁’𝘀 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝗧𝗵𝗮𝘁 𝗦𝗰𝗮𝗹𝗲𝘀: If you are ready to remove yourself and your team from manual operational work and build an acquisition engine that runs like clockwork, let's connect. 💬 Drop me a message to claim a free Automation Audit (I'll analyze 1 existing workflow for you) or book a 30-minute Strategy Call. Helping Tags: AI Automation, Funnel Building, Workflow Design, Paid Media, and Marketing Ops, paid ads | media buying | funnels | AI automation | workflow automation | lifecycle marketing | conversion rate optimization | email marketing | UGC strategy | Meta ads | offer building

✅ 9+ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 🟢 𝐖𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 ✅ 𝐆𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞𝐝 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🚀 𝐏𝐫𝐨𝐯𝐞𝐧 𝐒𝐓𝐑𝐎𝐍𝐆 𝐓𝐫𝐚𝐜𝐤 𝐑𝐞𝐜𝐨𝐫𝐝 𝐨𝐟 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 💼 𝐇𝐢𝐠𝐡𝐥𝐲 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐢𝐧 𝐇𝐚𝐧𝐝𝐥𝐢𝐧𝐠 𝐂𝐥𝐢𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐟𝐫𝐨𝐦 𝐀 𝐭𝐨 𝐙 𝐈 𝐡𝐚𝐯𝐞 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐡𝐨𝐮𝐫𝐬, 𝐚𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐦𝐞 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐚𝐧𝐲𝐭𝐢𝐦𝐞 𝐭𝐨 𝐦𝐞𝐞𝐭 𝐲𝐨𝐮𝐫 𝐧𝐞𝐞𝐝𝐬. 𝐌𝐲 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐢𝐬 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐭𝐨𝐩-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐧 𝐞𝐯𝐞𝐫𝐲 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. 🟢🟢🟢 𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐫𝐤 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 👋 Hello! I'm Sofia, a seasoned professional with over a decade of experience in SEO and virtual assistance. My dual expertise allows me to offer comprehensive support in enhancing online visibility and managing daily business operations efficiently. As an SEO Specialist: I am dedicated to optimizing websites for search engines to drive organic growth. My approach includes: 🟢 𝐈𝐧-𝐃𝐞𝐩𝐭𝐡 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Identifying high-value keywords to attract targeted traffic. 🟢 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Enhancing meta tags, headers, and content for better rankings. 🟢 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐀𝐮𝐝𝐢𝐭𝐬: Diagnosing and resolving technical issues to improve site performance. 🟢 𝐋𝐢𝐧𝐤 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 & 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡: Building quality backlinks to boost authority and search rankings. 🟢 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐄𝐎: Crafting and optimizing content to meet SEO best practices and engage users. 🟢 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Analyzing competitors to refine strategies and seize opportunities. 🟢 𝐒𝐄𝐎 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬:Tracking performance, interpreting data, and providing actionable insights. 🟢 𝐋𝐨𝐜𝐚𝐥 & 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐄𝐎: Implementing strategies for local visibility and global reach. I use industry-leading tools like Google Analytics, SEMrush, Ahrefs, and Moz to deliver results-driven SEO strategies that enhance search engine visibility and drive meaningful traffic. As a Virtual Assistant: I provide exceptional support to streamline your business processes and ensure smooth daily operations. My services include: 🟢 𝐄𝐦𝐚𝐢𝐥 𝐚𝐧𝐝 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Organizing schedules and handling correspondence efficiently. 🟢 𝐃𝐚𝐭𝐚 𝐄𝐧𝐭𝐫𝐲 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Accurate and timely data processing to keep your records organized. 🟢 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managing and growing your presence across platforms like Facebook, Instagram, and LinkedIn. 🟢 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Identifying and building targeted contact lists to boost sales efforts. 🟢 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Systematizing files and documents for easy access and management. 🟢 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭𝐬: Coordinating meetings and appointments with precision. 🟢 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Conducting research to provide valuable insights for business decisions. 🟢 𝐀𝐝𝐦𝐢𝐧 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Streamlining administrative tasks to ensure smooth and efficient business operations. 🟢 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Overseeing projects from initiation to completion to ensure timely delivery and successful outcomes. 🟢 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭: Identifying and attracting top talent to meet organizational needs and drive growth. 🟢 𝐇𝐑 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: Managing employee relations, benefits, and compliance to foster a productive and compliant workplace. 🟢 𝐂𝐡𝐚𝐭 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Providing prompt and effective assistance to customers via chat to resolve inquiries and enhance satisfaction. 🟢 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Delivering exceptional service to address customer needs, resolve issues, and ensure a positive experience. 🟢 𝐐𝐮𝐢𝐜𝐤 𝐁𝐨𝐨𝐤𝐬 𝐄𝐧𝐭𝐫𝐲: Accurately recording and managing financial transactions to maintain up-to-date and organized financial records. I am proficient with tools such as GSuite, Notion, Microsoft Office, and various CRM platforms. My commitment to continuous learning ensures that I stay updated with the latest tools and techniques to provide top-notch service. 𝐌𝐲 𝐊𝐞𝐲 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬: 🟢 𝐒𝐭𝐫𝐨𝐧𝐠 𝐖𝐨𝐫𝐤 𝐄𝐭𝐡𝐢𝐜 🟢 𝐇𝐨𝐧𝐞𝐬𝐭𝐲 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲 🟢 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐯𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬 🟢 𝐐𝐮𝐢𝐜𝐤 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐀𝐛𝐢𝐥𝐢𝐭𝐲 🟢 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 For over 8 years, I have been dedicated to helping businesses succeed both online and in daily operations. My clients value my expertise, reliability, and commitment to delivering exceptional results. 🔝 Your growth is my mission. Let’s collaborate to achieve remarkable results through expert SEO strategies and efficient virtual assistance!

Hey, I'm Lee 😄 I've helped over 50 businesses improve their email & SMS setup across the USA, UK, CA, and AUS since 2020 (outside of UpWork). Generating over $15,000,000+ in email & SMS revenue. Give me something to improve, and I’ll turn it into a retention system that works for you every day. That is my promise. If you send me a message, I will reply with a short Loom that shows you exactly how I can help. A little more about me: I am a growth-focused machine that helps brands increase lifetime value and repeat revenue through email and SMS. I build complete retention systems that cover lifecycle automation, deliverability, segmentation, campaigns, and performance reporting. If your email or SMS channels are inconsistent or underperforming, I will build a reliable, data-driven system that delivers measurable results. - $15M+ in client revenue generated - 50+ accounts managed - 500,000+ campaigns launched - 35–70% lift in repeat revenue within 90 days Clear reporting and fast delivery every time If you're looking for a retention marketer with proven results, I can help. EXPERTISE: Email Marketing | SMS Marketing | Klaviyo | Retention Strategy | Lifecycle Automation | Copywriting | Deliverability | Segmentation | Campaign Analytics | A/B Testing | Hospitality and DTC Marketing